Factors Influencing Decision Making in Transportation System of ABC Parcel Carriers Company in Chonburi Province

Benjapon  Boonlert; Wissawa  Aunyawong; Supamit  Srisawat

Benjapon Boonlert Suan Sunandha Rajabhat University, Thailand
Wissawa Aunyawong Suan Sunandha Rajabhat University, Thailand
Supamit Srisawat Suan Sunandha Rajabhat University, Thailand

Keywords: Freight Transportation System, Decision making, Service selection.

Abstract

This study aims to investigate the factors influencing the decision to use the parcel delivery services of ABC parcel Carriers Company in Chonburi province. The research focuses on service quality, the parcel transportation system, decision-making, service selection, and customer trust, which are key components affecting consumer choices. The sample consists of 400 ABC parcel Carriers Company s users in Chonburi, selected using purposive sampling due to the unknown total population. Data collection was conducted through an online questionnaire, and the obtained data were analyzed statistically to assess the relationships between the studied factors. The findings indicate that key factors influencing service selection include ease of use, delivery speed, pricing and value, company reliability, and tracking technology. High-quality customer service and prompt responsiveness to customer needs significantly impact satisfaction and brand loyalty. Furthermore, enhancing the parcel transportation system and improving service quality can strengthen the company’s competitive advantage and foster long-term customer confidence. in the long term.