The Confirmatory Factor Analysis of Supply Chain Integration, Service Competency, Logistics Flexibility and Supply Chain Performance of Thai Paper Manufacturers

Abstract

This research aims to study the levels of supply chain integration, service capability, logistics flexibility and supply chain performance of paper manufacturing businesses in Thailand, and to analyze the factors of supply chain integration, service competency and logistics flexibility on the supply chain performance of paper manufacturing businesses in Thailand. The sample was 300 paper manufacturing companies obtained from stratified sampling. The tool was a questionnaire. Statistics used in data analysis included frequency, percentage, mean, standard deviation, confirmatory factor analysis using structural equation models. The research highlights that supply chain integration, service competency, and logistics flexibility significantly influence the performance of paper manufacturing businesses. Key factors include supplier, internal, and customer integration, which drive collaboration and efficiency within the supply chain. Enhancing service competency through trust, responsiveness, and long-term partnerships is essential for maintaining customer satisfaction and operational stability. Logistics flexibility, such as ensuring on-time and in-full delivery, is crucial for meeting customer demands while improving supply chain efficiency. Overall, prioritizing supply chain capabilities and fostering collaborative efforts helps reduce costs, improve quality, and enhance the competitiveness of businesses in the paper manufacturing industry. The findings can provide guidelines for developing and improving the paper manufacturing business in Thailand. For theoretical and suggestions, academics or interested parties can use these findings to conduct additional research to develop logistics and supply chain management in other industries in the future.