The motivation in work that affects the performance of academic staff in the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University

Abstract

This research aims to: (1) explore the level of work motivation among academic support staff, (2) investigate the impact of work motivation on job performance within the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, and (3) apply the findings on work motivation to improve management practices. The ultimate goal is to enhance the motivation of academic support personnel at the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University. The population and purposive sample group consisted of 26 academic support staff members. The research instrument used was a questionnaire, and data were analyzed using percentage, frequency, mean, and standard deviation. The research findings revealed that work motivation significantly influenced the job performance of academic support staff at the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University. Seven factors were found to have a statistically significant impact on job performance at the 0.05 significance level: task achievement, responsibility, salary and welfare, work environment, job security, career advancement, and relationships with colleagues. Overall, job performance was found to be at an effective level, with a performance rate of 79.60%. The findings of this study indicate that staff members have high work motivation, particularly in terms of organizational commitment, creativity, and relationships with supervisors. However, compensation and relationships with colleagues should be improved to enhance morale. The organization should apply these findings to develop personnel management strategies aimed at boosting motivation and improving long-term job performance.