News Perception Behavior Via Line Official Account of Personnel of The Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University

Pattraporn  Sodsangchun; Wisut  Siripornnopakun

Pattraporn Sodsangchun Suan Sunandha Rajabhat University, Thailand
Wisut Siripornnopakun Suan Sunandha Rajabhat University, Thailand

Keywords: Behavior, Communication, Line, News, Perception

Abstract

The purposes of this research were (1) study the news perception behavior via LINE official account of personnel of the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University (2) study the factors of news perception behavior via Line Official Account of personnel of the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University (3) study the news perception behavior via Line Official Account of personnel of the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University.
The population used in this study were personnel from the Faculty of Fine and Applied Arts. Both academic and academic support who received news via the Line Official Account, totaling 50 people, used to collect data with questionnaires and statistics used to analyze data such as percentage, mean and standard deviation.
According to the study :
1. The format of the message or media used to communicate via Line Official Account affects the level of interest in receiving news.
2. The Factors related to popularity of application usage affect behavior in receiving news and accessing via Line Official Account.
3. The Factors related to date and time affect accessing LINE Application to receive news and public relations via Line Official Account.
4. Individual characteristics cause behavior in receiving news via LINE Application (Line Official Account) to be different.