Textile Pattern Design and Development for Women Inspired by Tourist Attractions in Bangkok

Abstract

This research aimed to design textile patterns inspired by tourist attractions in Bangkok for women aged 20-40 years. The creative research methodology consisted of four steps: 1) studying and collecting data about Bangkok tourist attractions, fashion trends, and consumer behavior, 2) analyzing and synthesizing data to determine design guidelines, 3) designing and developing patterns using Adobe Illustrator for satin silk production, and 4) evaluation by textile and fashion design experts. The research resulted in four patterns reflecting Bangkok's identity through important landmarks and symbols, with symmetrical composition emphasizing border patterns and combining basic tones with contemporary fashion colors. Expert evaluation revealed that the "Night Light" pattern received the highest score in beauty and contemporariness (4.67), while the "Temple Town" pattern scored highest in identity representation (4.83). All patterns scored above 4.00 in target group suitability and were deemed feasible for production. These designs can be further developed into fashion products with unique and contemporary identities.