Concept of Developing Innovative Communication from Knowledge and Culture Art of Wat Thepthidaram Worawihan

Abstract

This research focuses on finding the concept of developing communication innovation to promote cultural tourism at Wat Thepthidaram Worawihan by combining knowledge of Thai history, art, and culture with modern technology. This study uses qualitative research to collect documentary and field data, including analyzing design guidelines that are consistent with the behavior of the target group in the digital age.
The research results indicate the importance of presenting the identity and uniqueness of the temple through communication innovations, such as the design of symbols and signs using augmented reality (AR) technology under the concept of “ Goddess Labyrinth”, which reflects the uniqueness of Thai and Chinese art in the reign of King Rama III, and the design of electronic media under the concept of “Colors of the Goddess”, which conveys knowledge about the history and arts and culture of the temple in a lively, modern, and easily accessible format.
These innovations aim to support the learning, public relations and preservation of Thai culture, while promoting sustainable cultural tourism, as well as helping to enhance the grassroots economy and create wider awareness of the importance of cultural heritage.