The Satisfaction of service lectures toward the Service of Academic Service Department of Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University

Abstract

The objectives of this research are 1) to study The Satisfaction of service lectures toward the Service of Academic Service Department of of Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University 2) to study ways to improve the services provided by the Academic Services Department of Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University. This research used both Quantitative research and Qualitative research. Quantitative research analyze by using mean, standard deviation, and qualitative research analyze by using content analysis from documentary study and in-depth interviews Lecturers 44 people
The study results found that: 1. The Satisfaction of service lectures toward the Service of Academic Service Department of Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University found that all revealed an overall high level of satisfaction ( x̅ = 4.82, S.D. = 0.38) When analyzed by specific aspects, the highest satisfaction was found in the following order: 1) Service Personnel ( x̅ = 4.89, S.D. = 0.28) 2) Overall Service ( x̅ = 4.89, S.D. = 0.32) 3) Timeliness ( x̅ = 4.80, S.D. = 0.38) 4) Facilities ( x̅ = 4.76, S.D. = 0.43) 5) Service Procedures ( x̅ = 4.70, S.D. = 0.48)
In summary, the satisfaction levels for each aspect are as follows:
1.1 Timeliness : Satisfaction was highest with the service meeting the specified timeframes ( x̅ = 4.86, S.D. = 0.34). The next highest satisfaction was with the speed of service ( x̅ = 4.75, S.D. = 0.43)
1.2 Service Procedures : The highest satisfaction was with the non-discriminatory service provided before and after ( x̅ = 4.95, S.D. = 0.21). The satisfaction level with the communication and information about procedures and service schedules was high ( x̅ = 4.45, S.D. = 0.75)
1.3 Service Personnel : The highest satisfaction was with the polite service provided ( x̅ = 4.98, S.D. = 0.15). Next in order were the appropriateness of the service staff’s attire ( x̅ = 4.91, S.D. = 0.29). Willingness and readiness to serve ( x̅ = 4.89, S.D. = 0.32) and knowledge and ability to provide service, such as answering questions and clarifying doubts ( x̅ = 4.81, S.D. = 0.39)

1.4 Facilities: Satisfaction was highest with the suitability of alternative service channels, such as online systems, ( x̅ = 4.93, S.D. = 0.25). The next highest satisfaction was with the provision of advice, assistance, and problem-solving, ( x̅ = 4.86, S.D. = 0.34. Satisfaction with the service points and facilities was high, ( x̅ = 4.50, S.D. = 0.72). 1.5 Overall Service: Overall satisfaction was high, : ( x̅ = 4.89, S.D. = 0.32).
2.
Recommendations for Improving the Services of the Academic Services Division, Faculty of Fine Arts, Suan Sunandha Rajabhat University:
2.1 Enhancing Service Points and Facilities: Increase the number of service points, locations, and facilities to better serve faculty members who come to interact and coordinate with the Academic Services Division of the Faculty of Fine Arts.
2.2 Having multiple online communication channels for faculty services, including Line, Facebook Page, E-mail, and E-office, to reduce paper use, streamline processes, and decrease working time.
2.3 Scheduling classes and teaching timetables by the faculty’s educational services department, in case of shared classroom usage, by coordinating with department heads to avoid duplication and make efficient use of resources.
2.4 Improving complex work procedures to reduce steps and working time, and informing faculty and students of the updated procedures.
2.5 Requesting a circular resolution from the faculty’s academic committee instead of organizing meetings to reduce meeting time, expenses, and resources, and to enhance convenience and speed.