A Study of Service Quality Satisfaction to Graduate Students Academic Year 2021 in Performing Arts Faculty of Fine and Applied Arts Suan Sunandha Rajabhat University

Abstract

The objectives of this research were: 1) to examine the satisfaction with service quality in the performing arts disciplines at Suan Sunandha Rajabhat University, 2) to identify problems and gather suggestions from service users regarding service quality, and 3) to apply the findings to improve and develop the service performance of the performing arts disciplines. The study employed purposive sampling, selecting two groups: 6 academic support staff and 20 master’s degree students (both Thai and foreign) in the 2021 academic year. Data were collected using questionnaires and analyzed through percentage, frequency, mean, and standard deviation.
The findings revealed that most respondents were female, aged between 30 and 40 years, with an average income of 25,001–35,000 baht. The overall satisfaction with service quality was at a high level. The students expressed high satisfaction with staff performance, particularly in terms of knowledge, expertise, friendliness, and reliability. It was concluded that professionalism, politeness, and efficient communication were key elements contributing to a positive service experience.
In terms of problems and suggestions, the study found that responding to inquiries through alternative channels, such as Mail, Line, and WeChat, was inadequate. Therefore, it is recommended to assign additional staff to manage these channels and enhance service efficiency. Additionally, the dissemination of information about activities should be improved to ensure students receive timely and comprehensive updates.