A Study on the Perception of Public Relations Information among Students of the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University

Abstract

The research study titled "A Study on the Awareness of Internal Public Relations Information among Students of the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University" aims to: 1) investigate the behavior of internal public relations media reception among personnel in the Faculty of Fine and Applied Arts at Suan Sunandha Rajabhat University, and 2) examine the information needs regarding internal public relations among students of the Faculty of Fine and Applied Arts at Suan Sunandha Rajabhat University. The survey results, categorized by gender, show that most respondents are female, making up 67.50% of the sample.
Regarding the awareness of internal public relations information, the findings reveal that most students of the Faculty of Fine and Applied Arts primarily receive information via the Faculty's Line group, followed by Line groups for each department, the Faculty’s Facebook page, the Faculty’s website, department websites, and other sources such as bulletin boards, circular letters, and phones. In terms of online media preferences, students most prefer clear and easy-to-read text (66 respondents), complete information (60 respondents), aesthetically pleasing images (56 respondents), and eye-catching colors (38 respondents).
Regarding the desired public relations media channels, the most preferred were: 1) Official Line (mean score of 4.15, rated highly), 2) Faculty website (www.far.ssru.ac.th) with a mean of 4.12, and 3) Facebook Fan Page with a mean of 3.86. The types of information students wish to receive most include: 1) Updates about the Faculty and departments (mean score of 4.03), 2) News on Faculty/department activities (mean score of 4.01), and 3) News about new student admissions (mean score of 3.90).