STRATEGIES FOR MANAGING PUBLIC RELATIONS INFORMATION: A CASE STUDY OF GENERAL EDUCATION IN HIGHER EDUCATION WEBSITES

Natthawut  Thonkham; Natcha  Wattanaprapa; Supaporn  Prajongjai

Natthawut Thonkham Suan Sunandha Rajabhat University
Natcha Wattanaprapa Suan Sunandha Rajabhat University
Supaporn Prajongjai Suan Sunandha Rajabhat University

Keywords: Public Relations Strategic, Higher Education

Abstract

This study aimed to enhance the management strategies for public relations data on General Education Academic websites. The focus was on standardizing content formats and improving the visual appeal of the website's Public Relations (PR) pages. Surveying 1,509 participants revealed a demographic distribution of 85.67% students, 10.75% faculty, and 3.58% staff. The evaluation of website satisfaction indicated high ratings for PR image beauty (mean = 4.40), text organization (mean = 4.00), webpage aesthetics (mean = 4.60), and webpage organization (mean = 4.40). Recommendations include upgrading equipment, providing training for staff photography skills, and ensuring consistent news updates for PR. This research showcases significant improvements in PR page aesthetics and functionality, offering actionable insights for sustained enhancements in PR management on academic websites.