STRATEGIC PUBLIC RELATIONS FOR CULTIVATING A POSITIVE IMAGE OF THE GENERAL EDUCATION DEPARTMENT AND INNOVATIONS IN E-LEARNING

Abstract

This research delves into the intricacies of developing educational media for public relations, with the primary objective of cultivating a positive image for the General Education Department and E-Learning Innovations. Through a comprehensive investigation, the study not only scrutinizes the developmental process of such media but also evaluates the impact of its usage in shaping a favorable perception of these academic entities. The media created by the department, disseminated through diverse platforms including YouTube channels, social networks, and the organization's website, encompasses instructional videos aimed at fostering continuous learning. Additionally, the research explores various departmental activities that leverage information systems for data collection and storage, thus laying the foundation for informed decision-making and future enhancements. The study targets a sizable population of undergraduate students enrolled in General Education courses during the academic year 2023, totaling 35,700 individuals. Data collection methods encompass surveys, and the subsequent analysis employs statistical techniques such as percentages, averages, and standard deviations.
The research findings offer valuable insights into two key dimensions. Firstly, it sheds light on student perceptions regarding the effectiveness of PR media for the General Education Department and E-Learning Innovations. This understanding serves as a catalyst for continuous improvement, with student feedback playing a pivotal role in enhancing the quality and impact of PR media. Secondly, the study emphasizes the importance of creating PR media that is not only contemporary but also aligned with the expectations of the target audience. The media's appeal and relevance are pivotal in achieving the desired outcomes.