DEVELOPING DIRECTIONAL MEDIA USING CANVA FOR ORGANIZATIONAL OUTREACH

Abstract

This research project aimed to develop and assess the effectiveness of directional media created using the online platform "Canva" for organizational outreach. The study had two main objectives: first, to produce media materials designed to convey the organization's mission and direction, and second, to evaluate the satisfaction levels associated with the format of these media in conveying said direction. The study involved a sample of 20 respondents. The findings revealed that the media materials developed using Canva proved to be effective in communicating the organization's direction. Respondents expressed a high level of satisfaction with the media format, particularly praising the design, content, and ease of use. Suggestions from respondents included incorporating additional information and visuals into the media materials. The survey data also provided insight into the demographics of the participants, with 12 respondents, consisting of 4 males (33.3%) and 8 females (66.7%). The study further analyzed the participants' knowledge and understanding, showcasing a significant improvement from a low level of knowledge before using Canva to a very high level after using the platform. Overall satisfaction with the media materials was rated as high.