CULTIVATING ACADEMIC SUPPORT STAFF ENGAGEMENT IN AN INNOVATIVE COLLEGE OF MANAGEMENT

Abstract

This research aims to explore the factors influencing organizational commitment among academic support staff at the College of Innovation and Management, and to identify strategies for fostering this commitment. Utilizing a stratified random sampling method, the study surveyed 28 academic support staff members from Rajabhat University Suan Sunandha, with a 5% margin of error and 95% confidence level. The majority of respondents are female (68.79%), primarily aged 31-40 years (46.4%), with most holding a master's degree (70.8%) and being single (58.4%). Notably, 40.4% are operational-level employees, with the majority having 6-10 years of service. The study identifies key strategies for creating organizational commitment, which include developing a stable and progressive organizational atmosphere, enhancing efficient work environments and systems, and promoting opportunities for personal and professional growth. These strategies aim to cultivate a sense of security and stability, motivate long-term commitment, and foster workplace satisfaction through a supportive atmosphere and continuous improvement. Furthermore, the study emphasizes the importance of nurturing a culture of organizational commitment by leveraging knowledge from internal and external learning opportunities, adhering to organizational policies, and encouraging ongoing innovation in work practices.