©ICBTS Copyright by Author(s) |The 2024 International Academic Multidisciplines Research Conference in Fukuoka 180 DIGITAL MARKETING AFFECTING THE OPERATION PERFORMANCE OF FOOD INDUSTRY IN THAILAND

Abstract

Thailand's food and beverage industry is vital to the country's economy and is
interconnected with many other industries, from agriculture and trade to transportation and
services, both domestically and internationally. And is under the national strategic plan to
promote and develop entrepreneurs to be able to integrate Modern digital technology to manage
all aspects of business Therefore, studying the concept of digital organization transformation
digital marketing and operational efficiency. This is the key to upgrading the ability to use
digital technology intelligently and to its full potential in operations, including proactive
marketing plans with modern digital technology, transforming them into operations that create
an advantage in compete internationally to be a digital and innovation leader organization
powered by real-time big data. Generate additional income and marketing value with a
technology platform that is convenient and quick to respond to customer needs and can grow
with quality and sustainably.