SUPPLY CHAIN MANAGEMENT OF HYDROPONICS PRODUCTS CASE STUDY: CHOK ANAN FARM SAMUT SONGKHRAM PROVINCE

Abstract

The objectives of this research were 1) to study the problems and obstacles that arise
in the supply chain of Hydoponics vegetable products of Chok Anan Farm, Mueang District,
Samut Songkhram Province, 2 ) to explore the problem of supply chain management of
hydoponics vegetable products. It considers the SCOR Model management process and creates
a solution using the SCOR Model analyzer as a research data analyzer. The research area is
Chok Anan Farm, Mueang District, Samut Songkhram Province. Owners of Chok Anan
Farm, Manager of Chok Anan Farm and those involved in the management of
hydroponic vegetable supply chains. A total of 5 people use the selection method specifically
for those who have experience, knowledge and expertise. In direct administration within Chok
Anan Farm. The research tool is an interview model, focusing on
upstream to downstream supply chain management and problems encountered within
the farm. Analyze primary data obtained from interviews. To test the accuracy of the content,
interviews from entrepreneurs and people with relevant knowledge within the farm are
conducted using theoretical principles. It is fully comparable to the supply chain management
theory of Suharit Damrong (2007 ) and then analyzes and synthesizes the data to draw
conclusions in the SCOR Model. The results of the research showed that: Objective
1 of the SCOR MODEL analysis of problems and obstacles in the supply chain of
hydroponic vegetables found that there are seasonal limitations due to different growth in
winter and summer, causing problems and price problems because the price of vegetables will
depend on the market price, cannot be priced by itself and vegetables will be high in the last
summer.
2 Chok Anan Farm has dealt with problems in the supply chain as follows: Seasonal
constraints The farm solves the problem by storing it early to shorten the growth time for that
vegetable to meet the standards.
Later, the problem of prices during the rainy season and winter will be low cost and
vegetables are good in size, so the farm prefers to grow vegetables during the rainy and winter
seasons. The farm solves the problem by having a reserve of vegetables, but not more than 5 -
10 days. Kilograms per day only. Baiyee-Mbi and Mazzini's research has applied supply chain
concepts to manage U. S. food and fiber systems with management systems similar to those of
conventional industries.
Knowledge from this research Nowadays, many businesses are engaged in agriculture,
whether farming or gardening. Faced with difficulties or obstacles in the supply chain
management process, not one process or the entire supply chain, causing damage to the system within the farm or garden due to inefficient management.
Therefore, agribusiness operators can use SCOR Model analysts to help analyze
various steps in the supply chain. And it will make the problems and obstacles that arise in
each process clearly visible. and modify it to suit their agribusiness.