©ICBTS Copyright by Author(s) |The 2024 International Academic Multidisciplines Research Conference in Fukuoka 127 FACTORS AFFECTING DELIVERY SERVICE SELECTION OF ONLINE BUSINESS IN THAILAND

Abstract

The purpose of this study is to identify factors affecting the selection of delivery
services in Thai online businesses. The demographic group is people who work in online
businesses and have experience in choosing the services of those who deliver products to
customers. Samples were selected by purposive sampling method, totaling 150 samples,
according to the formula and theory of Cohen (1977).
The results of the research at the significance level of 0.05 found that service quality
andreputation of the supplier affect the decision to choose a delivery service provider. While
the price of the service and the uniqueness of the company do not affect to choosing delivery
services for online businesses in Thailand.