STRATEGIC LOGISTICS MARKET MANAGEMENT OF PROCESSED AGRICULTURE PRODUCT: A CASE STUDY OF A KLONGYONG ORGANIC AGRICULTURE COMMUNITY ENTERPRISE GROUP IN NAKORN PATHOM PROVINCE, THAILAND

Abstract

This research is aimed at: 1) the study of strategic product marketing management in
agricultural processing. 2) to compare demographic characteristics that affect strategic
logistics marketing management. of processed agricultural products. and 3) to stud y
guidelines for developing strategic logistics marketing management for processed agricultural
products. Khlong Yong Organic Farming Community Enterprise Group, Nakhon Pathom
Province. The study sample comprised a manufacturer of processed agricultural pr oducts,
Khlong Yong Organic Farming Community Enterprise Group, Nakhon Pathom Province, with
a total of 400 cases. The instruments used in the research were questionnaires, which were
used to analyze the data. The statistics include the percentage, arithmetic mean, standard
deviation, and one-way ANOVA.
The results were as follows: Processed agricultural product entrepreneurs Khlong
Yong Organic Farming Community Enterprise Group Nakhon Pathom Province. Most were
female, 308 cases, accounting for 77.00 percent, aged 35 years and over, 186 cases,
accounting for 63.00 percent, with an average monthly income. 10,001–15,000 baht; 83
people, accounting for 32.00 percent; processed agricultural products; 168 people, accounting
for 51.00 percent; processed agricultural product entrepreneurs. Opinions regarding strategic
logistics marketing management of processed agricultural products were overall at a very
important level, with an average of 4.93 when considering each aspect of the variable. They
are arranged from highest to lowest average as follows: Information has an average of 4.52.
Packaging has an average of 4.57. Material control management in production has an average
of 4.51. Product demand has an average of 4.39. Warehouse management has an average of
4.51. Average 4.36, inventory management had an average of 4.30, finance had an average of
4.28, transportation system had an average of 4.34, ordering process had an average of 4.26,
and purchasing process had an average of 4.19.
Hypothesis testing results Processed agricultural product entrepreneurs, Khlong Yong
Organic Farming Community Enterprise Group, Nakhon Pathom Province, with gender, age,
education level, status, and monthly income Different product levels There is strateg ic
logistics marketing management for processed agricultural products. Overall, they differed at
a statistical significance of .05. As for processed agricultural product entrepreneurs with different types of products, there is strategic logistics marketing management for processed
agricultural products. Khlong Yong Organic Farming Community Enterprise Group, Nakhon
Pathom Province Overall, there is no significant difference at the .05 level.