WHAT ARE KEY FACTORS OF TRANSFORMATIONAL LEADERSHIP, CUSTOMER LOYALTY AND SUPPLY CHAIN PERFORMANCE OF LOGISTICS SERVICE PROVIDERS

  • Wissawa Aunyawong Suan Sunandha Rajabhat University
Keywords: Customer Loyalty, Transformational Leadership, Supply Chain Performance

Abstract

The objectives of this research are to 1) study the levels of transformational leadership
(TRA), customer loyalty (LOY), and supply chain performance (SCP), and 2) analyze the
appropriate factors of TRA, LOY, SCP. The sample was 300 Thailand logistics service
providers (LSPs), arisen from stratified random sampling. The instruments used in the
research were questionnaires. The statistics used for data analysis were frequency, percentage,
mean, standard deviation, confirmatory factor analysis using structural equation modeling.
The findings revealed that 1) the levels of TRA, LOY and SCP of Thailand LSPs were at a
high level, and 2) for appropriate factor analysis results, TRA comprised idealized influence,
inspiration motivation, intellectual stimulation, and individualized consideration, LOY
consisted of company commitment, company trust, and company satisfaction, and SCP
contained reliability, responsiveness, agility, costs, and asset management . For practical
recommendation, such findings can be a guideline for LSPs to improve their supply chain
performance. For theoretical recommendation, academicians and interested persons can bring
the research results to conduct further research on other potential industries and innovative
issues as essential factors in logistics and supply chain management.

Published
2024-03-25