MODEL OF CAREER DEVELOPMENT FOR THE ELDERLY IN SAMUT SONGKHRAM PROVINCE

Wutipong  Janmuengthai; Cholpassorn  Sitthiwarongchai; Yenjit  Kongpan

Wutipong Janmuengthai College of Innovation and Management, Suan Sunandha Rajabhat University, Dusit, Bangkok, Thailand
Cholpassorn Sitthiwarongchai College of Innovation and Management, Suan Sunandha Rajabhat University, Dusit, Bangkok, Thailand
Yenjit Kongpan College of Innovation and Management, Suan Sunandha Rajabhat University, Dusit, Bangkok, Thailand

Keywords: Development Model, Elderly, Samut Songkhram Province

Abstract

This research aimed to 1) develop and promote the career for the elderly, and 2) analyze the model of career development for the elderly in Samut Songkhram Province. The sample group was elderly in Samut Songkhram Province selected by simple random sampling. The research tools were the questionnaire and interview form. Data were analyzed by using inferential statistics, stepwise multiple regression analysis, and qualitative research. The finding revealed that;
1. The model of career development for the elderly in Samut Songkhram Province comprised 4 factors; 1) career training, 2) knowledge and experience, 3) distribution channel, and 4) budget documentation, it could be explained at 68.28% and revealed that the model of career development and promotion for the elderly was 1.898 + (.504 * career training (x1)) + (.035 * budget documentation (x4)), it could be explained the model of career development for the elderly in Samut Songkhram Province at 81.30% with the Standard Error of Estimate (SEE) of

.115.
2. The development of 30 elderly brands by the product standard criteria divided into 1) 22 products of food and beverage, and 2) 8 products of the household that enhanced the elderly brands to the global market, and revealed that 7 products of the elderly brand were approved the product certification and launched to the global market by the modern trade; 1) social media, 2) online shop, and 3) community shop.