THE DEVELOPMENT MODEL FOR CULTURAL TOURISM GUIDES
The research was aimed to study the issue on tour guide development for cultural tourism and study the tour guide development model for cultural tourism. The population was the tour guide and the sample group was 400 tour guides in Bangkok. The data was gathered by using the questionnaire and it was analyzed by using the package software.
The findings revealed that most of the issue was the illegal tour guide who competed for this career and damaged the tourism image. The indecisive state laws and actions led to the increase of illegal tour guide, the career competition and the decrease of income of legal tour guide, and the behavior of illegal tour guide led to the image of Thai tour guide for such deception or irresponsibility. The tour guide development model for cultural tourism was the good relationship, good personality, good knowledge, love at working, art of speaking and always keeping self-training.