IMPROVEMENT Of SERVICE EFFICIENCY Of A RETAIL STORE IN THAILAND

Suriyaporn  Kaewkhamnop; Sasiwimon  Wongwilai; Phitphisut  Thitart

Suriyaporn Kaewkhamnop Faculty of Logistics and Supply Chain, Suan Sunandha Rajabhat University, Bangkok, Thailand
Sasiwimon Wongwilai Faculty of Logistics and Supply Chain, Suan Sunandha Rajabhat University, Bangkok, Thailand
Phitphisut Thitart Faculty of Logistics and Supply Chain, Suan Sunandha Rajabhat University, Bangkok, Thailand

Keywords: service efficiency, retail store, Thailand

Abstract

Retail businesses in Thailand was grow rapidly result in a very high level of competition. The quality of service in retail stores was important and should be developed to retain customers. Include in-store workflows reveal that delay in operations, which was among the most critical issues for retailers, could affect the service quality of a retailer's business. The objectives of this research was to study the service process of retail stores and present guidelines for improve service efficiency of retail stores. The research method was qualitative, use interview concepts or lean concepts. The research found that reduce the duration of the clean process and switch to clean before the store closes or reduce unnecessary time, and the shop provided more services to customers, result in more efficient service of the shop.