CRISIS COMMUNICATION IN THE SITUATION OF COVID - 19 SPREADING: A CASE STUDY OF GOLDEN JUBILEE MEDICAL CENTER

Abstract

The purpose of this research is to examine ways of communications and the development of communication methods within the organization of Golden Jubilee Medical Center, in the midst of the COVID - 19 pandemic. The researcher has used the qualitative research guidelines, which include unofficial communications methods, as well as in-depth interviews with 26 participants. The survey shows that, 1) there are mixtures of communication methods to make use of via online and also on-ground to optimize communications both outside of and within the organization. 2) To emphasize each questions that are relevant to problem-solving, as well as to find solutions for new ways of communication within the organization to make parts of each questions essential to the development of COVID - 19 contagion prevention, and 3) Reconstructing the communication cultures of treatments and management within the organization to enhance the speed of communications by introducing new and improved methods so each staff members can communicate efficiently, thus being able to stay on-topic and is informed with current events.