THE GUIDELINE TO DEVELOP THE SERVICE QUALITY OF 3-STAR HOTELS IN BANGKOK AREA AFTER THE EPIDEMIC SITUATION OF THE CORONAVIRUS DISEASE 2019

Pimchanok  Somkhuan; Weera  Weerasophon; Bua  Srikos

Pimchanok Somkhuan College of Hospitality Industry Management, Suan Sunandha Rajabhat University, Bangkok, Thailand
Weera Weerasophon College of Hospitality Industry Management, Suan Sunandha Rajabhat University, Bangkok, Thailand
Bua Srikos College of Hospitality Industry Management, Suan Sunandha Rajabhat University, Bangkok, Thailand

Keywords: 3-Star Hotels, Bangkok, Service quality, Covid19

Abstract

This research paper is aims to develop the service quality of 3-Star Hotels in Bangkok area after the epidemic situation of the coronavirus disease 2019, which the objective of this paper is to develop the higher service quality of 3-Star Hotels in Bangkok area where was a qualitative research paper selecting the all information from related academic documents, both in academic textbooks and electronic online publications, consisted of 12 people who related with hotel and service sectors as hotel owner, general manager, sales and marketing manager, tourist guide and hospitality lecturer. This paper are using a semi-structured interview form to do the content analyze method. In additional, from this research results, it was figured out that the study of service quality of the hotel for tourists should study the reliability of higher service that response knowledge and service skills of employees in the organization, service access, the service provision is appropriate with communication for safety in service, controlling employees within the hotel organization recognizing and providing importance to hotel customers and preparation for service to guide the service quality the 3-Star Hotels for tourists in Bangkok after the epidemic situation of the coronavirus disease 2019