GUIDELINES FOR MEDIA DEVELOPMENT TO REACH STUDENTS WHO ARE TAKING ENGLISH TEST, SSRU-TEP

Nawarat  Suksakul; Kevin  Wongleedee

Nawarat Suksakul Language Institution, Suan Sunandha Rajabhat University, Bangkok, Thailand
Kevin Wongleedee College of Hospitality Industry Management, Suan Sunandha Rajabhat University, Bangkok, Thailand

Keywords: Guidelines, Media Development, English Test

Abstract

In the modern world of social media, students can be reached by using social media more effectively than any other public relations. The main objectives of this research were to give an in-depth interview with sample groups of students to understand their needs and wants as well as the best way to reach them more effectively than any other public relation tools. Informants of the in-depth interview included three groups of students: students who were members of campus organizations, students who were participates in the campus activities, and students who were in the senior year. In addition, to use the findings from this study and provide a complete guideline for media development to reach students who were taking English test or SSRU-TEP test. The findings from the study revealed that the best way or the most effective way to reach students was by using social media, Facebook. It has no costs and can be shared among different groups of students instantly.