UPGRADING TOURISM PRODUCTS AND SERVICES BY CONNECTING LOCAL WISDOM, UDON THANI PROVINCE
The purpose of this research is to study upgrading tourism products and services by connecting local wisdom in Udon Thani Province, this aims to develop and increase the intellectual value of Mee Khit cloth in Udon Thani province, and to upgrade tourism products and services by connecting local wisdom Mee Khit cloth, Udon Thani province. The Key informants or community leaders who are residents of Ban Na Kha community, comprising of 6 people, 2 related local organizations, 5 entrepreneurs from community enterprise group in Nakha cloth market, 2 village sages, in total 15 people and used to analyze general data using in-depth interview methods and non-participant observation which uses the data collection in period between March 2022.
The researcher has used data collection to record the data by writing and sound recording and the tools for collecting data are questionnaires, audio recorders, notebooks, pens, and cameras. The results of the research on product upgrading from the identity and value of Mee Khit cloth in Udon Thani province found that Mee Khit cloth is the local wisdom of Isaan (northeastern) region. Hand-woven fabrics with the "Khit" technique are considered a basic art that reflects the images, styles, patterns, and evolution of the ancient region of Udon Thani since ancient times.