THE QUALIFICATIONS OF THE SALES MANAGER TOWARDS THE NEEDS OF LABOR MARKET

Pathitta  Akkarathanakul; Anantachai  Aeka; Jeerasak  Meesuksabai

Pathitta Akkarathanakul Faculty of Humanities and Social Sciences, Suan Sunandha Rajabhat University, Bangkok, Thailand
Anantachai Aeka Faculty of Humanities and Social Sciences, Suan Sunandha Rajabhat University, Bangkok, Thailand
Jeerasak Meesuksabai Faculty of Humanities and Social Sciences, Suan Sunandha Rajabhat University, Bangkok, Thailand

Keywords: Hard Skills, Qualifications, Sales career, Soft skills

Abstract

The objective of this study is to examine key words representing the qualifications and skills required in sales manager positions, so as to comprehend what the labor market demands and what skills are required. The data obtained from three job search websites were first analyzed by AntConc to identify the top five words associated with the attributes: hard skills and soft skills. The data were then categorized by using Microsoft Excel to determine the characteristic and competency-based themes for the qualifications and skills for the Sales Manager position. The results of the study can be summarized as follows: 1) The sales profession must meet the requirements for the position of sales manager in the job market. When considering these factors, the educational credentials come first in terms of abilities, work experience, gender, and age. 2) Regarding hard skills for career in sales, the results show that people management skills, computer skills, analytical skills, strategic proactive skill, and the acquisition of expert performance. 3) For soft skills, the results report the top five soft skills concerning teamwork, attitudes, time management, leadership, and problem-solving skills. The implications of the study are discussed in this paper.