IDENTITY DEVELOPMENT CONCEPT FOR THE FLORA FLOWER 2022 EXHIBITION FROM CULTURAL CAPITAL WATERCOLOR PAINTINGS OF THE ROYAL COMMISSIONERS IN H.H. PRINCESS SAISAVALI BHIROMYA, PRINCESS SUDDHASININART

Abstract

This qualitative research is a collaboration between of the performing arts and the communication design. The research aims to study Watercolor paintings of the Royal Commissioners in H.H.Princess Saisavali Bhiromya, Princess Suddhasininart Piyamaharaj Padivaradda in order to the Identity Development Concept for the Flora Flower 2022 exhibition . The methods are divided as follows: 1). A literary analysis related to watercolor paintings in the Sunandha Palace 2). Analysing of exhibit data of theatre arts department and 3). Analysing the theory of brand personality division together with the principle of visual design for the performance. The Key informants are divided into two parts: Part 1 Curator of the office of Arts and Culture; Part 2 professors of theatre arts and creative entrepreneurship department. Collected information with interviews and focus group and explain data analysis methods are described with descriptive. The results showed that the keywords can communicate personality and emotions of design guidelines the identity development approach of the Flora Flower 2022 exhibition consists of the word; Feminine, Graceful and Modern. The resulting colors tone are Purple and Pink. In addition to comply with colors of the university as well. According to the suggestion of this research is that the use of the keyword of “Nostalgic” should enhance the design guidelines to be more appropriate and beautiful.