BENEFITS OF HAVING A CLEAR VISION IN MODERN ORGANIZATIONS

Abstract

Vision is understandable as the future direction for the organization. Since it is an important statement that has impacts on the organization and it should be meticulously designed. It is imperative that modern organizations have a clear vision. However, what are the benefits of having a clear vision can be important research questions. The purposes of this research were to investigate the benefits of having a clear vision in modern organizations and to examine the opportunities loss of having poor vision. By using an in-depth interview with three different participant groups which were managers, staff, and shareholders of various organizations, the possible findings can be summarized from the discussion with participants. By using qualitative technique, the ranking of level of importance in terms of benefits of vision can be summarized. The findings revealed that top five important benefits can be ranked as follows: provide a basis for all strategies planning, resolve conflicted view of organizational direction, achieve synergies among employees, management, and shareholders, and promote sense of expectations.