CONSUMERS’ ATTITUDE TOWARDS GREEN HOTELS’ ENVIRONMENTFRIENDLY POLICIES IN BANGKOK

Abstract

The purpose of this research is to study consumers’ attitude and factors influencing the attitude toward environment-friendly policies of Green Hotels in Bangkok. The research data was collected from 385 Thai consumers from nineteen green hotels in Bangkok through questionnaire. Percentage, mean, standard deviation, t-test and One-way ANOVA were used to analyze data. The finding showed that respondent’s attitude toward Green hotels’ environment- friendly policies was highly favorable. Cleanliness, waste water management and environmental- friendly waste management were mostly concerned issues. Sex, age, level of education, occupation, average monthly income and room rate per night were significant factors affecting respondents’ attitude with statistic level of .05. Hotel business entrepreneur can use the research finding to develop their marketing strategy to attract more of environmental-friendly consumers. Keywords: attitude, green hotel, environment-friendly policy.