GUIDELINES FOR THE CREATIVE TOURISM DEVELOPMENT OF RED LOTUS LAKE

Abstract

              The purpose of this research was aimed to study the guidelines of creative tourism development in tourist attractions at Red Lotus Lake that located in Chiang Wae Community, Chiang Wae Subdistrict, Kumphawapi District, Udon Thani Province. This research was joined with quantitative and qualitative approach. The population of quantitative research was Thai tourists who creative visited at Red Lotus Lake.
The simple sample selection was made on 398 tourists. The instrument was the questionnaire which collected the data from the creative tourists at Red Lotus Lake by descriptive analysis. The qualitative approach was made by purposive sampling through in-depth interview. The finding found that the level of the guidelines for the creative tourism development of Red Lotus Lake should be the general attractive conditions, the received value and facilities from creative tourism, tourism service quality, the tourism activity patterns and tourist information channel were high and the moderate level on the cooperation among government, private sector, tourists and communities.

Keywords: Tourism, Red Lotus Lake, Development