CONCEPTUAL FRAMEWORK OF PACKAGING DEVELOPMENT OF OTOP PRODUCTS OF MAHASAWAT ARGICULTURAL HOUSEWIFE GROUP, NAKHON PATHOM PROVINCE
The research aims to create a conceptual framework for OTOP packaging development of Mahasawat Agricultural Housewife Group in Nakhon Pathom. The samples used in this research are
(1) The analysis of product packaging needs of Mahasawat Agricultural Housewife Group collected data from 10 people by conducting Focus Group Discussion. The research found that conceptual framework of OTOP packaging development of Mahasawat Agricultural Housewife Group Nakhon Pathom province consists of (1) an analysis of problems and needs of product packaging of Mahasawat Agricultural Housewife Group (2) design development guidelines (3) Prototype development (4) Packaging evaluation (5) Production and (6) The improvement of the evaluation results of the OTOP product packaging development framework of Mahasawat Agricultural Housewife Group in Nakhon Pathom is overall at the highest level at an average of 4.75 and has a standard deviation of 0.20.
Keywords: Design framework, Packaging, OTOP products