THE ANALYSIS OF REVENUE MANAGEMENT ON REVENUE COLLECTION, ECONOMICAL AND COST-EFFECTIVENESS OF SUAN SUNANDHA RAJABHAT UNIVERSITY
The objectives of this research are 1) to analyze the actual revenue trends from revenue collection in the fiscal year 2015-2017 2) to analyze the success of revenue collection in the fiscal year 2015-2017 and 3) to analyze the economical and cost-effectiveness of revenue management in the fiscal year 2015-2017. The data used in this research were gathered from the financial statements from the past 3 years since the fiscal year 2015 - 2017 (1 October 2014 - 30 September 2017). The analytical tools used in this research are trend analysis, revenue collection analysis, economic analysis and cost- effectiveness analysis of revenue management.
The finding revealed that:
1. In terms of revenue collection from the income, it was found that in the fiscal year 2016, the revenue tended to increase from the fiscal year 2015, especially the revenue from the academic services which tended to rise as the highest sector, followed by other revenue and the revenue from educational management. On the other hand, the revenue collection from fund raising tended to decrease from the fiscal year 2015.
In the fiscal year 2017, the revenue tended to rise from the fiscal year 2015, especially the revenue from academic services followed by educational management, while other revenue decreased from year 2015. In addition, the revenue collection from interest and fund raising has a tendency to decrease also.
2. The analysis of the revenue collection achievement of Suan Sunandha Rajabhat University included the revenue from educational management which could be classified as normal sector fund and special sector fund, the research result on both funds found that the achievement of revenue collection in the fiscal year 2015 was lower than the estimated target, while the revenue collection in the fiscal year 2016 was higher than the estimated target. In 2017, the revenue collection was higher than the estimated revenue.
3. To analyze the economical and cost-effectiveness in managing revenue management of Suan Sunandha Rajabhat University, such as an income from education management. The research found that normal sector funds and special sector funds in the fiscal year 2015 - 2017, Suan Sunandha Rajabhat University has managed revenue from education income management economically and cost-effectiveness. In the overall picture every year, the most economical and cost-effective year was 2015, followed by 2016 and 2017, respectively. However, considering the tendency of economical and cost-effectiveness of revenue management, it was apparently that the rate decreased every year.
Keywords: Revenue collection, Economical, Cost-effectiveness