THE RELATIONSHIP BETWEEN THE CREATING ONLINE CONTENTS AND INTERNATIONAL COMMERCE

Peeranthon Saensook

Peeranthon Saensook College of Innovation and Management, Suan Sunandha Rajabhat University 1 U-Thong Nok Road, Dusit sub-District, Dusit District, Bangkok 10300 Thailand

Keywords: International commerce, online content, online media, social media, marketing and advertisement, trend.

Abstract

Recently, Social media is the one distribution which an influent factor for all, somebody uses for getting news, learning education, watching an entertainment, as well as accessing many products across the border area, which they can approach it easily. The opportunities, driving the researcher is looking forward to seeing the great opportunity to develop the product and extend to the international scale (Hemmapan, 2016) though the online content.
Normally, when we have mentioned products, marketing and advertisement are the main strategies, are used for accessing to customers. The one noticeable point that the original advertising distribution will pop up automatically, such as billboard, commercial television, radio spot, but these are only one part of marketing and advertisement. The interesting point, making creators have encountered the obstacle, which they difficultly extent their products to the international scale. Hence, online distribution is able to get rid of the market barrier.
All of factors are shown above, driving the researcher would like to develop the product and use the online content to be the one distribution that is able to make the development plan be successful. This issue is studying the two objectives of this research. 1) To study the process of online contents, how to create the tools to be the one business distribution for the international commerce. 2) To study the permanent direction to explore the product to every corner of the world, and keep continually the good relationship between vendors and buyers through their trends, and needs.
Finally, this issue is used the marketing strategies, such as SWOT, PESTEL, Business canvas model for clear understanding, which internal, and external factors, moreover it is provided the development plan that it can be used and developed to the real situation, along with limitation that the researcher focused on students who is studying in the major of International trade innovation in Suansunandha Rajabhat University, Thailand, and able to adapt with the field.