THE PERCERPTION OF LOCAL CHARGE TRANSPORTATION COST AMONG THAI ENTREPRENEURS EFFECTS ON REPURECHASE SERVICE OF FREIGHT FORWARDERS

Abstract

            Many companies operated overseas transportation which deal with complexities operation in processing. The purpose of the research is identified perception value, variable costs of transportation and customer satisfaction influence on repurchase service of Freight Forwarder Company [1]. The perception value consists of perceive cost and perceive quality [2]. The objectives of the research (1.) to study perceived cost and perceived quality of entrepreneurs. (2.) to study variable costs of transportation and customer satisfaction. (3.) to study relationship influence on repurchase service of Freight Forwarder Company.
This research is quantitative method. Instrument of this research is a questionnaire used to collect data from 227 entrepreneurs involve export and import business in Bangkok, Thailand.
Model of this research divided to 9 hypotheses and results following; Hypotheses 1, perceived cost of entrepreneurs is dependent on firm demographic. Hypotheses 2, Perceived quality of entrepreneurs is dependent on firm demographic. Hypotheses 3 Perceived cost of entrepreneurs is not effect on variable costs of transportation. Hypotheses 4 Perceived cost of entrepreneurs is effect on customer satisfaction. Hypotheses 5 Perceived quality of entrepreneurs is effect on variable costs of transportation. Hypotheses 6 Perceived quality of entrepreneurs is effect on customer satisfaction. Hypotheses 7 Customer Satisfaction is effect on variable costs of transportation. Hypotheses 8 variable costs of transportation is effect on repurchase services of Freight Forwarder in Thailand and. Hypotheses 9 Customer Satisfaction is effect on repurchase services of Freight Forwarder in Thailand