FACTORS INFLUENCING THE DEVELOPMENT OF AUTOMOTIVE PARTS’ MAKERS ON 4.0 ERA IN CHONBURI

Abstract

          The research objectives aimed to study factors influencing the development of automotive parts’ makers. The quantitative research approached by in-depth interview on factors that influenced the development of automotive parts’ makers in Chonburi, the population represented entrepreneurs who represented in automotive parts industrial estates in Chonburi. The ten of the sample were collected by purposive sampling, the research instrument represented structural in-depth interview for data collection. The data analysis was performed with the data synthesis and extract to remain issues for research answering. The finding found the development of entrepreneurship of automotive parts in Chonburi should develop in product development according to the market's needs, performance development in the international market, products design, capital management and personnel development in knowledge and skills including supporting the social enterprises.