THE SOCIAL MEDIA USE BEHAVIOR OF SUAN SUNANDHA RAJABHAT UNIVERSITY STUDENTS: A CASE STUDY OF FACEBOOK.

  • Chanyapat Sangsuwon Faculty of Science and Technology, Suan Sunandha Rajabhat University, Bangkok, Thailand,
  • Netdao Yooyong Office of President, Center of the public relation, Rajabhat Suan Sunandha University, Bangkok, Thailand,
  • Wanwimon mekwimon Kingkaew College of Allied Health Sciences, Rajabhat Suan Sunandha University, Bangkok, Thailand,
Keywords: Behavior,, Facebook,, Networks,, Social Media, Sudent

Abstract

           The aims of this study about the data of the undergraduate student: 1) Demographiccharacteristics about gender, age, education level 2) Behavior about frequency andexperience the use of online social networks 3) Influence the occurrence of danger behaviorsin using social network. The 400 questionnaires as a tool data were collected on the student inthe age between 18-24 years old. The data were analyzed and evaluated in the quantitativeresearch study which the survey is a 5-level evaluation scale (Rating Scale according toLikert Scale).The results showed demographic gender of female and male were 226 and 174. Thestudents were in the 6 faculties for Management science, Science and technology, Humanitiesand Social Sciences,Education were 22.5, 18.75, 17.5, 15.0,13.75 and 12.50%, respectively.The questionnaires how about to using Facebook were the News of EntertainmentNews, Social news, Political news, Online Shopping, Economic news and Criminal News.Entertainment News is showed enjoyed of behavior in the results of satisfy on the mean were4.19 %.was the most perception. By the Facebook in the News of Educations in SSRU whichshowed the percentage 44.5% is the best channel for sending the message that compared withthe sending massage by Lines or webpage

Published
2019-11-06
Issue
2019: INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN BELGIUM 2019
Section
Articles