INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN ZURICH 2023 http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023 <p><strong>Conference Proceedings</strong><br>INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN ZURICH 2023<br>Zurich, Switzerland<br>20 – 22 March 2023</p> <p>ICBTS 2023</p> <p>Organized by ICBTS</p> <p>Conference Center &amp; IJBTS International Journal of Business Tourism and Applied Sciences</p> ICBTS INTERNATIONAL MULTIDISCIPLINE RESEARCH CONFERENCE WORLDWIDE en-US INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN ZURICH 2023 Introduction Book http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/973 Dr. Chayanan Kerdpitak Copyright (c) 2023-03-22 2023-03-22 FOLLOW UP ON THE INTERNAL EDUCATION QUALITY ASSURANCE PERFORMANCE, PROGRAM LEVEL, ACADEMIC YEAR 2016-2018, FACULTY OF INDUSTRIAL TECHNOLOGY, SUAN SUNANDHA RAJABHAT UNIVERSITY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/974 <p>The aim of this research is to 1) study and analyze the quality assurance performance of the Faculty of Industrial Technology curriculum, 2) study the development trend of the quality assurance implementation of the curriculum in the Faculty of Industrial Technology, and 3) develop an assurance action plan the quality of program in the Faculty of Industrial Technology. The research population is the lecturers on the course in the Faculty of Industrial Technology. The main duties of teaching and research and performing full-time duties in accordance with the workload responsible in the curriculum, totaling 50 people. The tools used in this research are course performance analysis table and the assessment of the suitability of the course quality assurance implementation plan. Which the research results showed<br>1) The quality assurance performance at the program level was found that the Faculty of Industrial Technology a total of 10 program are organized and all of them pass the standard criteria in component 1 on standards supervision. The result of performance quality assurance a good level. There are 8 program including industrial management program, industrial product design program, printing industry program, interior design and exhibitions program, safety and occupational health technology program, electrical technology program, building resource management program, and graphic design and multimedia program, and two program for moderate quality assurance performance: computer technology for architecture program, and computer engineering program.<br>2) The study of quality assurance implementation trends found that in the evaluation cycle of 3 years, there are 3 program in the quality assurance operation in which there is a trend of continuous development: interior design and exhibition program, safety and occupational health technology program, and graphic design and multimedia program.<br>3) The development of the quality assurance operation plan according to the opinions of the course faculty members, it was found that the teaching staff every course is of the opinion that the quality assurance operation plan of the course is appropriate. It can be put into practice accounted for 100 percent</p> Somkiat Korbuakaew Weera Chotithammapon Apinya Suttiprapha Tanawat srisiriwat Copyright (c) 2023-03-22 2023-03-22 1 7 A SURVEY ON THE CURRENT SITUATION OF ONLINE SCIENCE LEARNING BY TEACHERS TO IMPROVE PROBLEM- SOLVING SKILLS OF PRIMARY SCHOOL STUDENTS http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/975 <p>The objectives of this research were investigated the current situation of learning management in science subjects to improve problem-solving skills of primary school students through online learning by teachers in schools in Dusit district of Bangkok. The population was science teacher from 34 schools in Dusit district Bangkok of Thailand. Purposive sampling was used to only choose teachers who teach with online learning. The instrument of data collection was a questionnaire about the conditions of online learning in science subjects that promote problem solving skills in elementary school students. The statistics were used to analyze the data consist of mean (????) and standard deviation (S.D.)<br>The results showed that the performance level of teachers implementing online science learning according to the learning management that promote problem solving skills of elementary students was at the medium level in all aspects with scores ranging from 3.14 - 3.54.</p> Natapon Youpensuk Copyright (c) 2023-03-22 2023-03-22 8 14 A COMPARISON OF THE PERFORMANCE OF LEARNING ANAGEMENT BETWEEN COOPERATIVE LEARNING TECHNIQUES (STAD) AND THE KNOWLEDGE SEEKING LEARNING MANAGEMENT (5E MODEL) AFFECTS THE LEARNING ACHIEVEMENT ON MATERIALS IN EVERYDAY LIFE OF PRATHOMSUKSA 4 STUDENTS http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/976 <p>The purpose of this research was to compare learning achievements in science subjects of Prathomsuksa 4 students between cooperative learning techniques (STAD) and the knowledge seeking learning management (5E model). The samples were 68 Prathomsuksa 4 students of the Demonstration School of Suan Sunandha Rajabhat University in the first semester of the academic year 2022 selected by cluster random sampling. The research tools were the cooperative learning techniques (STAD) plan, the knowledge seeking learning management (5E model) plan, the learning achievement test on materials in everyday life amount 35 items. The statistic was used to analyze data such as mean, standard deviation and t-test (dependent samples)<br>The results found that the learning achievements in science subjects of Prathomsuksa 4 students who studied according to plan of the cooperative learning techniques (STAD) and the knowledge seeking learning management (5E model) were significantly different at the .05 level.</p> Narumon Laiprasertporn Copyright (c) 2023-03-22 2023-03-22 15 20 THE DEVELOPMENT OF LEARNING ACHIEVEMENT IN COMPUTATIONAL SCIENCE USING CODING ON THE SUBJECT AI FOR GOOD IN TEACHING AND LEARNING FOR PRATHOMSUKSA 6 STUDENTS http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/977 <p>The purposes of this research were 1) to develop computational science learning by coding on AI For Good, 2) to compare learning achievements in computational science by coding Minecraft: Education Edition : AI For Good, 3) to study the Student Satisfaction Using Coding AI For Good; The sample used in the research was Primary 6 Students, academic year 2022, 2 classrooms, 70 students, Demonstration School of Suan Sunandha Rajabhat University, by purposive sampling; The sample group was 1 classroom with 36 students. The research tools were (1) Coding Minecraft: Education Edition: AI For Good, (2) pre- and post-test, (3) student satisfaction assessment; Quantitative data analysis using Mean (<br>x<br>), Standard Deviation (S.D.), E1/E2 engine performance determination with dependent samples t-test according to the specified criteria was 80/80; performance analysis using Coding Minecraft: Education Edition: AI For Good, and dependent Samples t-test.<br>The results of the study showed that<br>(1) The efficiency of using code in teaching and learning on AI For Good of Primary 6 Students was very good, equal to 85.56/94.72, which was in accordance with the established criterion of 80/80.<br>(2) Comparison of learning achievements in computational science by coding Minecraft: Education Edition: AI For Good coding of Primary 6 Students before learning is equal to 8.47, and after 9.75; It shows that students have knowledge and understanding about code and principles of working AI (Artificial Intelligence) with a statistical significance at the .05 level.<br>(3) The student's satisfaction towards the lesson in teaching and learning about AI For Good of Primary 6 students, Using coding, students had the highest level of learning satisfaction using Minecraft: Education Edition: AI For Good ( x = 4.95, S.D. = 0.16).</p> Siriluck Learthirunsap Copyright (c) 2023-03-22 2023-03-22 21 28 THE DEVELOPMENT OF LEARNING ACHIEVEMENT IN CHINESE SUBJECTS BY USING THE FLIPPED CLASSROOM MODEL FOR PRATHOMSUKSA 5 STUDENTS, DEMONSTRATION SCHOOL OF SUAN SUNANDHA RAJABHAT UNIVERSITY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/978 <p>The purposes of this research were 1) the development of learning achievement in Chinese subjects, using the Flipped Classroom model for Prathomsuksa 5 students, Demonstration School of Suan Sunandha Rajabhat University, 2) comparing Chinese language learning achievements during pre-learning and post-learning with the improved Flipped Classroom; The research sample were 75 Prathomsuksa 5 students, Demonstration School of Suan Sunandha Rajabhat University, in the first semester, academic year 2022. By specific selection method, the research tools were (1) Multimedia teaching materials to read aloud Chinese consonants, (2) pre- and post-tests. The statistics used in the data analysis were Percentage, Mean, Standard Deviation, Efficiency determination of E1/E2 tools, t-test for dependent samples, qualitative data analysis was performed with Content analysis.<br>The research results concluded that (1) the development of multimedia teaching materials for listening, reading Chinese consonants using the Flipped Classroom model, Prathomsuksa 5 students had a very good quality. The evaluation results were at a very good level (<br>x<br>= 4.87, S.D. = 0.33), and (2) comparing learning outcomes between pre-learning and post-learning with produced teaching materials clips; Chinese consonant reading aloud using Flipped Classroom model, Prathomsuksa 5 students, with the Mean of 62.50/83.70 percent</p> Somchit Sriphanason Copyright (c) 2023-03-22 2023-03-22 29 36 DEVELOPMENT OF LEARNING ACHIEVEMENT IN ART SUBJECTS USING THE 4MAT SYSTEM LEARNING CYCLE THINKING PROCESS GRADE 6 STUDENTS DEMONSTRATION SCHOOL OF SUAN SUNANDHA RAJABHAT UNIVERSITY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/979 <p>The objectives of this research were 1) study the use of the 4MAT System learning cycle thinking process and 2) development of learning achievement in art subjects using the 4MAT System learning cycle thinking process. The sample consisted of 66 students in grade 6 students, Demonstration School of Suan Sunandha Rajabhat University, Academic Year 2021, with a total of 66 students. The process of thinking according to the 4MAT learning cycle consisted of 8 steps according to the assessment criteria in 5 aspects of art using 9 worksheets. in the art of learning art The average of the subject lessons Draw a picture of what you like from the assessment according to the five criteria, with a level of 91.33% in the most evaluation criteria. and the average of the subject lessons draw a picture of Thai food at the level of 80.86, very high evaluation criteria. and the average in all aspects was at a high level, which was 84.94%. The students expressed their opinions on the development of learning skills in art subjects. Commented that before studying, students had skills and ability to draw and paint. The moderate level, 65.60 % after studying, the students had skills and ability to draw and paint. At a high level, 52.50%, followed by an opinion. The theory of color and the composition of art. At the moderate level, 64.40% and expressed their opinions on the questions. They were happy in studying art. At the highest level, 41.00 %</p> Pawinee Sorawech Copyright (c) 2023-03-22 2023-03-22 37 44 THE DEVELOPMENT OF THAI LANGUAGE SKILLS BY USING THE STAD TECHNIQUE FOR GRADE 12 OF THE DEMONSTRATION SCHOOL OF SUAN SUNANDHA RAJABHAT UNIVERSITY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/980 <p>The objectives of this research were 1) to develop Thai language skills by using the STAD technique for students in grade12 of the Demonstration School of Suan Sunandha Rajabhat University, 2) to compare the Thai achievement between the pre-test and the post-test before and after STAD technique of Grade 12 of the Demonstration School of Suan Sunandha Rajabhat University. 3)To study the students’ satisfaction in studying by using the STAD technique to develop Thai language skills. The sample of this study was obtained from a cluster sampling, totaling 24 students from class 4 of grade 12 in semester 2, the academic year 2022. The research instruments were the learning management plan, the Thai language skills test, and the questionnaire on students' opinions on studying by using the STAD technique to develop Thai language skills. Data were analyzed with mean, standard deviation, and t-test dependent.</p> Bualak Petchngam Copyright (c) 2023-03-22 2023-03-22 45 55 DEVELOPMENT OF MULTIMEDIA FOR LEARNING – MELODIC INSTRUMENTS IN ENSEMBLE OF THAI PIPHAT FOR GRADE 8 STUDENTS, DEMONSTRATION SCHOOL OF SUAN SUNANDHA RAJABHAT UNIVERSITY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/981 <p>This paper aims 1) to develop of Multimedia learning the main melody in the Thai Pi Phaat ensemble 2) to compare achievement of pre- and post-learning multimedia learning and 3) to examine satisfaction towards the lesson. A sample group was 34 grad-8 (room 4) students (grade-8/4) in second semester, academic year of 2021. 1) a multimedia lesson 2) questionnaire and 3) satisfaction questionnaire was utilized as research tools. Analysis was conducted by utilizing mean, standard deviation (S.D) and t-test.<br>It revealed that 1) the multimedia for leaning - melodic instruments in an ensemble of string Pi phaat was in in good quality. 2) post-learning achievement was better than pre-learning one with statistical significance at .05 3) satisfaction towards the lesson in the students was high.</p> Nantinee Nakdontree Copyright (c) 2023-03-22 2023-03-22 56 63 THE DEVELOPMENT OF SKILLS-ENHANCING EXERCISES ALONG WITH THE USING OF TEACHING MODEL BASED ON THE FLIPPED CLASSROOM CONCEPT TO IMPROVE ACADEMIC OUTCOME IN ENGLISH SUBJECT OF PRIMARY SCHOOL STUDENTS AT DEMONSTRATION SCHOOL OF SUAN SUNANDHA RAJABHAT UNIVERS http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/982 <p>The aims of this research were (1) to develop an English skills improving exercise to be effective according to the 80/80 criteria (2) to compare the pre- and post-learning outcome with the using of teaching model based on the flipped classroom concept of primary school students at Demonstration School of Suan Sunandha Rajabhat University. The sample group in this study were 27 students in grade 1/3 of Demonstration School of Suan Sunandha Rajabhat University, semester 2, academic year 2022, selected by using purposive sampling .The research tools composed of learning management plan based on the flipped classroom concept and English skills improving exercises on the topic of My family and I, and the English learning achievement evaluation on the topic of My family and I were used for 10 hours. This finding revealed that skills-enhancing examination was efficiency according to criteria 80/80 at 84.33/82.13 (2) pre- and post-learning outcome studied by skill-enhancing exercise implemented with teaching methods based on flipped classroom concept of primary school students at Demonstration School of Suan Sunandha Rajabhat University showed academic achievement after learning was higher than before learning at statistical significance level at the 0.05.</p> Butsirin Jewpanich Chaiwat Jewpanich Copyright (c) 2023-03-22 2023-03-22 64 70 THE RESULTS OF THE USE OF TECHNOLOGICAL MEDIA TO DIRECT AND MONITOR THE RECITATION OF THE MULTIPLICATION TABLE OF THE SECOND-GRADE STUDENTS AT DEMONSTRATION SCHOOL, SUAN SUNANDHA RAJABHAT UNIVERSITY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/983 <p>This research aims to use technological media to direct and monitor the recitation of the multiplication table of the second-grade students at Demonstration School, Suan Sunandha Rajabhat University, and to study the second-grade students and parents’ opinions toward the use of technological media to direct and monitor the recitation of the multiplication table. The samples used in this research included 34 second-grade students studying at Demonstration School, Suan Sunandha Rajabhat University in semester 1of the 2022 academic year. The samples were obtained by using simple random sampling randomized units of 1 classroom. The tools used to collect data included line application, test reports of the recitation of the multiplication table, and questionnaires on the second-grade students and parents’ opinions toward the use of technological media to direct and monitor the recitation of the multiplication table. The statistics used to analyze the data were percentage, mean ( ), and standard deviation (S.D.).<br>The results showed that 1. A total of 25 from 34 students were able to recite the multiplication table fluently, with a percentage of 73.53, and 9 students were not fluent, with a percentage of 26.47. 2. Students and parents had comments on the use of technological media to direct and monitor the recitation of the multiplication table at a high level (x̅ = 4.32, S.D. = 0.09). When considering each item, it was found that parents knew their students' progress in reciting the multiplication table at the highest level (x̅ = 4.74, S.D. = 0.48). Next, the current results were reported was at the highest level (x̅ = 4.65, S.D. = 0.54), and the parents satisfied with directing and monitoring the recitation of the multiplication table with the use of technological media at the highest level (x̅ = 4.62 S.D. = 0.49).</p> Weerayuth Plailek Copyright (c) 2023-03-22 2023-03-22 71 78 USING ACTIVITY SHEET TO ENHANCE STUDENT RECOGNITION ABOUT THE CONCEPT OF THE OPTICAL PATH DIFFERENCE IN DOUBLE-SLIT INTERFERENCE http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/984 <p>This research aimed to enhance student recognition about the concept of the optical path difference in double-slit interference. A teaching tool called 'activity sheet' was used to help students visualize light waves and realize the key concept of light interference; that is the optical path difference (OPD). The sinusoidal waves with light rays printed on the transparencies was used to represent light waves in this tool. The activity sheet was applied to the Physics 3 class at Demonstration School of Suan Sunandha Rajabhat University in the academic year 2022. It was adding during the instruction about the OPD in double-slit interference. The pre-test and post-test were used to assess students’ understanding in this study. The post-test results indicated that more than half of the students gave the correct answer. However, the class average normalized gain in overall was at the low level. It was also found that many students could be used concept of OPD in solving the problem about interference after they had learnt with the activity sheet.</p> Ariyaphol Jiwalak Copyright (c) 2023-03-22 2023-03-22 79 84 A STUDY OF LEARNING ACHIEVEMENT ON KLUI PENG OR PRACTICE, USING REPETITION TECHNIQUE OF PRATHOMSUKSA 5 STUDENTS, DEMONSTRATION SCHOOL OF SUAN SUNANDHA RAJABHAT UNIVERSITY (ELEMENTARY DEPARTMENT) http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/985 <p>A Study of Learning Achievement on Klui Pieng Or Practice, Using Repetition Technique of Prathomsuksa 5 Students, Demonstration School of Suan Sunandha Rajabhat University (Elementary Department). 1) To compare music learning achievements of Prathomsuksa 5 Students, 2) To study satisfaction of Prathomsuksa 5 Students towards the repetition practice of Klui Pieng Or playing. The population used in this study were students studying in Prathomsuksa 5, Demonstration School of Suan Sunandha Rajabhat University, and studying in semester 2, academic year 2022, 3 classrooms, 75 students; by conducting research in 1 classroom, Prathomsuksa 5/1, totaling 25 students; Also used to collect data by means of purposive sampling.<br>The study found that 1. The mean effectiveness of the test scores before learning the Klui Pieng Or of Prathomsuksa 5 students was 9.3, the Standard Deviation was 2.09, and it was found that the Mean of the test after taking Klui Pieng Or lessons of Prathomsuksa 5 students were 15.8 and the Standard Deviation was 1.65.<br>2. The effectiveness of analyzing the satisfaction of Prathomsuksa 5 students towards the practice of the Klui Pieng Or skills was learning to gain more knowledge, students understood the content of the subjects studied, and teaching media made them understand the lesson the most. Students were enthusiastic about learning music, not monotonous, and the atmosphere in the classroom did not cause stress; students have applied the knowledge of playing the Klui Pieng Or in daily life, the overall level is at the highest level.<br>3. The effectiveness of playing the Klui Pieng Or allowed students to exercise their creativity, and students had the opportunity to express their opinions during class; the overall level is high.</p> Suparanee Sarasa Copyright (c) 2023-03-22 2023-03-22 85 91 THE DEVELOPMENT OF A SET OF AGRICULTURAL LEARNING ACTIVITIES ON GROWING VEGETABLES USED IN DAILY LIFE FOR PRATHOMSUKSA 4 STUDENTS, DEMONSTRATION SCHOOL OF SUAN SUNANDHA RAJABHAT UNIVERSITY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/986 <p>The objectives of this research were 1) to develop an agricultural learning activity on growing vegetables used in daily life of Prathomsuksa 4 students, Demonstration School of Suan Sunandha Rajabhat University with efficiency passing the criteria, 2) to study the value of The Index Of Consistency of learning activities in agricultural subjects of Prathomsuksa 4 students, Demonstration School of Suan Sunandha Rajabhat University. The sample used Prathomsuksa 4 students, Demonstration School of Suan Sunandha Rajabhat University, academic year 2022, 102 students, which was obtained by Purposive sampling; The research tools consisted of 3 agricultural learning management plans on growing vegetables used in daily life; Statistics used in the analysis were the effectiveness of the E1/E2 lesson plans, and the Index of Consistency (IOC).<br>Research results<br>The research results showed that the development of learning activities in agriculture subjects on growing vegetables used in daily life of Prathomsuksa 4 students, Demonstration School of Suan Sunandha Rajabhat University, interested in cooperation in planting vegetables, the efficiency of which was 87.06/95.14, which passed the specified criteria and had the Index of Consistency of the agricultural learning management plan on growing vegetables used in daily life was at a level greater than 0.50, indicating that all levels could be used for teaching.</p> Arun Sumdee Copyright (c) 2023-03-22 2023-03-22 92 97 THE DEVELOPMENT OF FLUENT ENGLISH-SPEAKING SKILL USING IMPROMPTU SPEECH PRACTICING BASED INSTRUCTION FOR GRADE 7 STUDENTS OF DEMONSTRATION SCHOOL OF SUAN SUNANDHA RAJABHAT UNIVERSITY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/987 <p>The purpose of this research was to develop the students' fluent English-speaking skill using Impromptu Speech Practicing and to assess students' satisfaction with increasing their English communication skills. This study's sample consisted of grade 7 students from Demonstration School of Suan Sunandha Rajabhat University who used the Impromptu Speech Practicing style of learning management organically. During the first semester of the academic year 2022, 20 students conducted experiments using purposive sampling and a one-group pretest-posttest design. The instruments were 1) a learning plan consisting of six lessons for a communication exercise that was used to build fluent English-Communication abilities: and 2) An English language proficiency evaluation form. 3) a student satisfaction questionnaire on the Impromptu Speech Practicing learning. The time frame employed was 10 weeks. The statistic devices utilized for this study were comprised mean and standard deviation.</p> Thawanphorn Bunsiem Copyright (c) 2023-03-22 2023-03-22 98 100 DEVELOPMENT OF ACADEMIC ACHIEVEMENT IN ART SUBJECTS BY USING A DRAWING AND COLORING LESSON GRADE 6 DEMONSTRATION SCHOOL SUAN SUNANDHA RAJABHAT UNIVERSITY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/988 <p>The aims of this research were as follows. 1) to study the increment of academic achievement in art subjects by using drawing and coloring lessons of students Grade 6, semester 1, academic year 2022. To accomplish increased academic achievement, the teaching method that had 6 steps was applied to population group of 71 students. This teaching method divided according to the criteria of art assessment including 1) accuracy 2) consistency 3) style and imagination 4) exquisiteness of drawing and painting and 5) success of art works. This finding found that development of art learning that enhance students to be creative by using a 6-step model resulting in academic achievement in art. Quantitative results can be concluded that before drawing and coloring lesson was applied in leaning, most of the students had an assessment score level was fair. Before drawing and coloring lesson was used, the results of the art evaluation in criteria for the success of art works was worksheet 1 that related 2D and 3D drawing which the result had lowest score in the criterion of 62.22 and this score was in fair level. In addition, criteria for the success of art works in worksheet 5 that related environmental conservation showed the highest level was 74.66 and this score was in good level. However, the results in criteria of consistency, most of the students had an assessment score level was fair. The results after used drawing and coloring lessons in art evaluating criteria of consistency in worksheet 1 on 2D and 3D drawing which the result had lowest score was in the criterion of 74.55 and this score was good level. In addition, criteria for the success of art works in worksheet 5 on environmental conservation showed the highest level of 99.32 and the score level was in excellent.</p> Pichai Niyomtham Copyright (c) 2023-03-22 2023-03-22 101 107 THE EFFECTIVENESS OF TRANSITIONING TO ONLINE LEARNING DURING COVID 19 AND BLENDED LEARNING FOR POST-COVID 19 IN THAILAND http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/989 <p>The COVID-19 pandemic has substantially impacted every aspect, one of which is education. It is a hard time for the global community, especially for providing education during the coronavirus disease (COVID-19) outbreak is a challenge for Thailand because most secondary schools are currently based on traditional learning methods, following the traditional setup of face-to-face lectures in a classroom. However, many academic units have also started blended learning; many are still stuck with old procedures.<br>This paper aims to assess how students of the Demonstration School of Suan Sunandha Rajabhat University, Bangkok, Thailand are satisfied with online learning. The results showed that satisfaction with online learning management was high and the results of the development of blended learning management for use in learning management after COVID-19 Highly rated in terms of content, appropriateness of media and application and activities. The results from the assessment were brought to improve and manage further. This paper also includes suggestions for academic institutions on how to deal with challenges associated with online learning. Also, how to improve learning loss, such as soft skills, after coming back on site.</p> Nualmorakot Taweethong Somkiat Korbuakeaw Copyright (c) 2023-03-22 2023-03-22 108 115 THE DEVELOPMENT OF A PROGRAMMED INSTRUCTION IN BASIC OF PHOTOSHOP FOR SECONDARY SCHOOL http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/990 <p>The purposes of this research were: 1) to improve a design of the development of a programmed instruction in basic of photoshop for Secondary School, and 2) to examine the result of using a programmed instruction in basic of photoshop for Secondary School.<br>The sampling group was composed of 40 grade 10 students at Demonstration School of Suan Sunandha Rajabhat University. The research instruments drawn for this study was a programmed instruction in basic of photoshop for Secondary School. The data were analyzed by percentage, mean, standard deviation and t-test.<br>The result of this study revealed that a programmed instruction in basic of photoshop for Secondary School efficiencies as the expected efficiencies of 80/80. The students who learned using programmed instruction in basic of photoshop for Secondary School gained significantly learning achievement higher of .05. Students’ learning behavior effected on programmed instruction in basic of photoshop for Secondary School was at a very good level. The satisfaction level was at a very good level.</p> Sudarat Srima Copyright (c) 2023-03-22 2023-03-22 116 120 INFLUENCES OF MOTIVATION AS A LEARNING STRATEGY ON THE ACADEMIC PERFORMANCES OF GRADE 8 AT THE DEMONSTRATION SCHOOL OF SUAN SUNANDHA RAJABHAT UNIVERSITY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/991 <p>The objectives of this action research were to study the pros and cons of motivation as a learning strategy and to measure the significance of learning achievements on a total of 20 students using both intrinsic and extrinsic motivation. A sample size consisting of 20 students from the Grade 8 at the Demonstration School of Suan Sunandha Rajabhat University was selected for the study. The research instruments used were an achievement test, the pretest and posttest on Social Studies and collective academic achievement activities. The data were analyzed and collected through mean, and standard deviation. The study suggests that both intrinsic motivation and extrinsic motivation will have positive influences on the academic achievements of the students.</p> Karntida Muansudjai Copyright (c) 2023-03-22 2023-03-22 121 125 THE DEVELOPMENT OF WRITING SKILL EXERCISES FOR ENGLISH SUBJECT BY USING ACTIVE LEARNING METHOD FOR GRADE 9 STUDENTS http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/992 <p>The purposes of this research were to: 1) develop of writing skill exercises for English Subject by using active learning method for Grade 9 students 2) compare academic achievement before and after learning with writing skill exercises for English subject by using active learning method and 3) study the effectiveness index of learning management with writing skills exercises for English subject by using active learning method. The sample of this study consisted of 30 students at Suan Sunandha Rajbhat University School, Bangkok, Thailand. They were selected by purposive sampling. The research instrument used for data collection were English writing skill exercise, lesson plans and the achievement test. The statistics used for data analysis included mean, standard deviation, t-test, percentage, E1 /E2 and effectiveness index (E.I.). It found that the efficiency of writing skill exercises for English subject by using an active learning process was 85.20/82.35, which was more effective than the criteria set out at 80/80. The results of comparing the academic achievement before and after study showed that the posttest score was significantly higher than before studying at the .05 level. Index of effectiveness of learning management with English writing skills exercises, it was indicated that the effectiveness index was 0.7235, higher than the criteria of 0.50, indicating that the learner developed learning and writing skills English for communication increased by 0.7235, or 72.35 percent.</p> Phuwitch Ngiwline Copyright (c) 2023-03-22 2023-03-22 126 134 THE DEVELOPMENT OF A SCIENCE LEARNING ACTIVITY SET COMBINED WITH INCORPORATING INQUIRY-BASED APPROACHES (5E) ON TOPIC OF THE LIFE OF FLOWERING PLANTS TO DEVELOP ACADEMIC OUTCOMES IN SCIENCE SUBJECTS FOR STUDENTS IN GRADE 2 http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/993 <p>The purposes of this research were 1) to develop a set of science learning activities combined with incorporating inquiry-based approaches (5E) to meet the criteria of 80/80. 2) To compare learning outcomes pre and post- learning management set of science learning activities combined with incorporating inquiry-based approaches (5E) on topic the life of flowering plants of the students. Grade 2.The sample group in this research was Prathomsuksa 2/1 students of Demonstration School of Suan Sunandha Rajabhat University in first semester of academic year 2021 amount 30 students selected by purposive sampling. Instruments used in the research were 1) science learning activity set incorporating with inquiry-based approaches (5E) on topic the life of flowering plants. 2) student learning outcome form. The basic statistics were used to analyze data including percentage, mean and standard deviation (S.D.). The statistics using in the hypothesis examination were t-test. The result found that set of science learning activities combined with incorporating inquiry-based approaches (5E) on topic of the life of flowering plants to develop academic outcomes in science subjects for students in Grade caused the efficiency of 83.75/83.25 which was higher than the criteria of 80/80. The academic outcomes of students who learned with incorporating inquiry-based approaches (5E) on topic the life of flowering plants of grade 2 students had a higher score after the learning management than pre- learning at the statistically significant level of .05.</p> Nungrutai Camhongsa Copyright (c) 2023-03-22 2023-03-22 135 141 DEVELOPING A LEARNING MANAGEMENT MODEL TO ENHANCE THE ANALYTICAL ABILITY OF GRADE 2 STUDENTS IN THE HISTORY OF WHO I AM USING 5W1H TECHNIQUES http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/994 <p>This study aims to develop a learning management model to enhance the analytical ability of students in elementary school 1) to develop a learning management model to enhance the analytical ability of students in elementary school, history of who I am with 5W1H 2) to try experiment with problem solving techniques and help information. The information that led to the setting of the problem was the use of question 5W1H 3) Comparison of analytical thinking ability of Grade 2 students before and after learning. The example group included 106 students in the second grade of the academic year 2565 at the Demonstration School of Suan Sunandha Rajabhat University. Research tools included historical learning management plans, academic achievement tests and analytical tests. The statistics used were percentage, mean, and standard deviation. The Kolmogorov-Smirnov test found that 1) learning management through the historical methods of Grade 2 students after school was statistically significantly higher than pre-learning at level .05. 2) Historical methodology management of Grade 2 students after learning was not higher than 70% at the statistical significance level .05. 3) The analytical ability of Grade 2 students after learning was statistically significantly higher at level .05.<br>The study found that the mean pre-school score was 9.94 and the standard deviation was 1.55. while after learning had the standard deviation was 15.48 and the standard deviation was 1.35. The average post-school score was higher when comparing the achievements of learning unit 1, chapter 2, who I am and thinking ability. Analysis of Grade 2 before and after history learning management combined with 5W1H techniques found that elementary school students 2 achievements of historical learning about who I am by managing historical learning with graphic layouts after learning were statistically significantly higher than pre- learning at .05 and comparing the achievements of Grade 2 after managing historical learning with 5W1H techniques with 70% of the criteria, this finding found that second grade, achievements in history in Who am I by conducting historical learning combined with 5W1H techniques post- learning of students exceeded the 70% determined criteria at a statistical significance level of .05.</p> Praiporn Saengchan Copyright (c) 2023-03-22 2023-03-22 142 148 THE PERCEPTION AND PARTICIPATION INTERNAL QUALITY ASSURANCE OF PERSONNEL AT DEMONSTRATION SCHOOL OF SUAN SUNANDHA RAJABHAT UNIVERSITY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/995 <p>The objectives of this research were 1) to study the level of the perception internal quality assurance of personnel at Demonstration School of Suan Sunandha Rajabhat University. 2) to study the level of participation internal educational quality assurance of Personnel at Demonstration School of Suan Sunandha Rajabhat University. The samples of this study were 83 personnel at the Demonstration School of Suan Sunandha Rajabhat University. The data were collected by questionnaires and were analyzed statistically using percentage, mean and standard deviation.<br>The research results were as follows: 1) the level of knowledge and comprehension of internal quality assurance of personnel was totally an average at ¯x= 1.00, S.D. = 0.00. When considered the results individually item, this finding found that the internal quality assurance process means the internal evaluation, monitoring of educational quality and standards of educational institution. Internal quality assurance was accomplished by personnel within institution or by original affiliation of the institution which was responsible for the supervision. Internal quality assurance of educational institutions was critical mechanism for improving the quality of education. Internal quality assurance within institution provided confidence of students or parents in the school and great internal quality assurance system will support schools that were ready to be assessed at all times. All of items was an average at ¯x= 1.00, S.D. = 0.00. 2) level of participation internal educational quality assurance of Personnel was totally an average at ¯x= 4.42, S.D. = 0.56. When considered the results individually item, this finding found that personnel participated in the internal educational quality assurance planning was totally an average at¯x= 4.48, S.D. = 0.72. Personnel participated in meeting plan and conveying strategic plans for internal educational quality assurance was an average at ¯x= 4.48, S.D. = 0.72. Personnel participated in performing activities related to student activities according to the determined strategic plan of institution was an average at ¯x= 4.48, S.D. = 0.72. Personnel participated in Identity-based project/activity performance and identity in accordance with the strategic plan was an average at ¯x= 4.48, S.D. = 0.72, and personnel participated in assignments related to management work in various areas according to the determined strategic plan of institution was an average at¯x= 4.48, S.D. = 0.72, respectively.</p> Maunkwan Jaronghnu Tanawat Srisiriwat Copyright (c) 2023-03-22 2023-03-22 149 155 EFFECT OF ARTIFICIAL INTELLIGENCE TECHNOLOGY AND USING KWDL TECHNIQUES ON LEARNING ACHIEVEMENT AND ABILITY TO SOLVE MATHEMATICAL PROBLEMS ON FUNCTIONS OF MATHAYOMSUKSA IV STUDENTS http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/996 <p>The purpose of this research was to improve learning achievements in Mathematics on functions of Mathayomsuksa 4 students after receiving learning activities using artificial intelligence technology combined with KWDL learning techniques. used in the research were Mathayomsuksa 4 students of Suan Sunandha Rajabhat University Demonstration School (Secondary Department) in the second semester of the academic year 2021, 1 room with 11 students acquired by co-operation. The tools used in this research were the learning management plan for artificial intelligence technology combined with KWDL learning techniques, a mathematics learning achievement test, and a mathematical problem-solving ability test. Statistical analysis of data using percentage, mean, and standard deviation. and the sampling t-test were independent of each other. The research results showed that (1) learning achievement in mathematics After receiving the learning management by using artificial intelligence technology together with KWDL technique learning was higher than 60 percent of the test score at a statistical significance at the .05 level and (2) the ability to solve math problems. mathematics After receiving the learning management using artificial intelligence technology together with the KWDL learning technique, higher than 60 percent of the test score was statistically significant at the .05 level, which was in line with the hypothesis of this research.</p> Nutthasun Sinthuchaiyapakseree Copyright (c) 2023-03-22 2023-03-22 156 165 PERSONNEL PARTICIPATION IN ANNUAL BUDGET MANAGEMENT OF DEMONSTRATION SCHOOL OF SUAN SUNANDHA RAJABHAT UNIVERSITY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/997 <p>The purpose of this research was to study the participation of personnel in the annual budget management of the Demonstration School of Suan Sunandha Rajabhat University, by studying at the Demonstration School of Suan Sunandha Rajabhat University; collecting data from the personnel of the Demonstration School of Suan Sunandha Rajabhat University; There were 78 academic personnel, and 28 academic support personnel, totaling 106 people. The research tool was a questionnaire; and the data were analyzed by statistical values: Percentage, Mean (x), and Standard Deviation (S.D).<br>The results showed that administrators, teachers, and staff of Demonstration School of Suan Sunandha Rajabhat University, who answered the questionnaire, Most of them were female 67 people, 61 were university employees, 73 were professors, 63 were undergraduates, and 44 had work experience of 11 years or more; There were opinions about the participation in the annual budget management of the Demonstration School of Suan Sunandha Rajabhat University; factors affecting the participation of personnel in the annual budget management of the Demonstration School of Suan Sunandha Rajabhat University, including 4 aspects, namely budgeting, budget approval, budget management, and budget control were at the highest level</p> Wachiraporn Na Phol Tawatchai Suphuan Copyright (c) 2023-03-22 2023-03-22 166 173 THE RESULTS OF STUDY CREATIVITY FROM LEARNING MANAGEMENT USING INFOGRAPHICS OF MATTAYOMSUKSA 6 STUDENTS http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/998 <p>Research on the study of creativity from learning management using infographics of Mathayomsuksa 6 students. The objectives were 1) to compare creativity scores before and after learning by using infographics 2) to study the influence of gender on creativity after learning by using infographics. The participant was 24 students in Mattayomsuksa 6 students who are studying in the first semester of the academic year 2022, consisting of 10 male students and 14 female students, taking 3 weeks to study. The tools used consisted of a learning management plan using infographics and creativity test. The results of the study showed that the average scores for creativity in two aspects were fluency and originality of students after learning by using infographic are higher than before leaning at a significant level .05. The scores of male and female students were not different in fluency and originality.</p> Pawinee Rattanakorn Copyright (c) 2023-03-22 2023-03-22 174 180 THE EFFECT OF USING A TEACHING MODEL TO ENHANCE TECHNOLOGY COMPETENCIES IN SCIENCE SUBJECTS FOR MATTAYOMSUKSA 1 STUDENTS http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/999 <p>The objectives of this research are 1) to study technology competency of Mathayomsuksa 1 students in the present condition, 2) to compare technology competency before and after learning with a teaching model to enhance technology competency in science subjects of Mathayomsuksa 1 students. The sample group is 32 Mathayomsuksa 1 students of purposive sampling method from the population of 102 Mathayomsuksa 1 students at the Demonstration School of the University in Bangkok who are studying in the semester 2 academic year 2022. The research tool is a competency assessment for the ability to use technology, which is a form for evaluating learners in 3 aspects: the teacher assesses the learners; self-assessment, learners and peer assessment of learners and a questionnaire on student satisfaction toward the teaching model.<br>The results showed that the students' technology competency after learning with the teaching model to enhance their technology competency was higher than before learning at significance level .05 in all 3 aspects. The students were satisfied with the teaching model to enhance technology competency at a high level.</p> Pattamaporn Kaewkhongkha Copyright (c) 2023-03-22 2023-03-22 181 188 EFFECTS OF TASK-BASED ACTIVITIES ON STUDENTS’ ACADEMIC SPEAKING ABILITIES: A CASE STUDY IN DEMONSTRATION SCHOOLS http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1000 <p>The present study aimed to accomplish two objectives: 1) to develop task-based activities for the enhancement of academic speaking skills among Mathayomsuksa 2 students, and 2) to assess the impact of these task-based activities. A cluster sampling method was utilized to select 33 Mathayomsuksa 2/1 students from the Demonstration School of Suan Sunandha Rajabhat University (Secondary) during the second semester of the academic year 2022. Research instruments included lesson plans based on the task-based language teaching approach, pre- and post-tests measuring academic speaking skills, and a speaking skill test for academic purposes. Data analysis was performed using mean, standard deviation statistics, and t-test. The findings of the study indicate that: 1) the utilization of lesson plans based on task-based language teaching approach resulted in an improvement ratio of 86.10/83.67, which met the established benchmark of 80/80, and 2) the average pre- and post-test results for Mathayomsuksa 2 students were 16.07 and 25.10, respectively, indicating that the post-learning academic speaking skill evaluation scores were significantly higher than the pre-learning scores at the .05 level of statistical significance.</p> Nattawut Jinowat Copyright (c) 2023-03-22 2023-03-22 189 197 THE DEVELOPMENT OF MATHEMATICAL ABILITY USING THE SATID MODEL FOR PRATHOMSUKSA 4 STUDENTS, DEMONSTRATION SCHOOL OF SUAN SUNANDHA RAJABHAT UNIVERSITY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1001 <p>This research has the objectives 1) to develop a teaching model that promotes mathematical ability for Prathomsuksa 4 students, Demonstration School of Suan Sunandha Rajabhat University, 2) to study learning achievement in mathematics by using a mathematics promotion model ,3) to study the satisfaction of the mathematical proficiency promotion model for Prathomsuksa 4 students, Demonstration School of Suan Sunandha Rajabhat University; The sample was 32 Prathomsuksa 4 students, academic year 2022, obtained by purposive sampling. The research tools were 1) model quality assessment form, 2) learning management plan for developing mathematical ability on multiplication and division, 3) multiplication and division test, 4) Satisfaction questionnaire for using the model data analysis, by taking the Mean, Standard Deviation, and comparing pre- and post-test scores by the Dependent Sample t-test.<br>The results of the research were as follows: 1) the teaching model that promoted mathematics competence consisted of 5 components: principles, objectives. The learning management process consisted of 5 steps: measurement and evaluation, and key conditions. 2) The learning achievement in mathematics using the mathematics promotion model after learning was significantly higher than before learning at 0.5, 3) the overall satisfaction of the model was at a high level.</p> Pattra Untinagon Suthira Sapcharoen Copyright (c) 2023-03-22 2023-03-22 198 204 DEVELOPING OF CRITICAL THINKING SKILL OF THE EFFECTIVENESS OF LATITUDE LINE TO THE WORLD CLIMATE BY USING THE EDUCATIONAL GAMES FOR MATTAYOMSUKSA 3 STUDENTS IN DEMONSTRATION SCHOOL OF SUAN SUNANDHA RAJABHAT UNIVERSITY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1002 <p>The purposes of this research were to study Critical Thinking Skill of The Effective from Latitude Line to The World Climate by using the educational games and to compare students’ critical thinking skill results by using the educational games between pre-test and post-test. The sample of this research was 28 of Mattayomsuksa 3 students who were studying in semester 1 of academic year 2022 in Demonstration School of Suan Sunandha Rajabhat University. The sample was purposive sampling. Due to most of students are lack of critical thinking skill, research tools were card game activities and post-test. The data were analyzed by using mean and standard deviation. The findings show that students’ critical thinking skill were better and their testing result from the post-test after card game activity were pass at the 14.82 level of mean and the 2.28 level of standard deviation, and the result for the compare students’ critical thinking skill before learning were not pass at the 6.86 level of mean and 2.07 level of standard deviation.</p> Kittitat Jaradlertwong Copyright (c) 2023-03-22 2023-03-22 205 212 COOPERATIVE LEARNING MANAGEMENT USING JIGSAW PUZZLE TECHNIQUES TO PROMOTE ACHIEVEMENTIN LEARNING DEMOCRACY FOR GRADE 1 http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1003 <p>Research The objectives are 1) to develop learning activities using jigsaw techniques. Democracy 2) Comparison of pre-school and post-study achievements on Democracy developed. They consisted of 27 students in Prathom 1/1 at the Demonstration School of Suan Sunandha Rajabhat University for the first semester of the academic year 2022, totaling 120 students by purposive sampling. Knowledge of democratic, cooperative learning, cooperation technique using jigsaw technique 2) 20 multiple choice three-choice learning achievement tests. The statistics used in the data analysis were mean (????) and section. Standard deviation (S.D.) Determination of the efficiency of the E1/E2 tool, hypothesis testing statistics (t-test dependent samples)<br>The results that The effectiveness of the learning management plan is as effective as 75.37/88.89 . The efficiency index is equal to 8.30/9.67 The academic achievement after school was higher than before. with statistical significance as high as 0.05 level</p> Phimpaphai Chiuphae Copyright (c) 2023-03-22 2023-03-22 213 218 THE DEVELOPMENT OF MATHEMATIC PROBLEM SOLVING ABILITY ON THE SEQUENCE AND SERIES USING THE PROBLEM-SOLVING PROCESS BASED ON THE CONCEPT OF GEORGE POLYA FOR GRADE 11 STUDENTS DEMONSTRATION SCHOOL OF SUAN SUNANDHA RAJABHAT UNIVERSITY BY ONLINE SYSTEM http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1004 <p>The purpose of this research was to develop the ability to solve mathematical problems on sequences and series by using the problem-solving process based on the concept of George Pólya for grade 11 student demonstration school of suan sunandha rajabhat university by online system. The sample is a group of 17 students in the medical aptitude program for grade 11 demonstration school of suan sunandha rajabhat university academic year 2021. The research instruments were 3 lesson plans and an online mathematical problem solving ability test. The statistics used in data analysis were mean(X), percentage(%), standard deviation(..)SD. Comparison of scores on problem solving ability with mathematics achievement level according to the criteria of road map for mathematics demonstration school of suan sunandha rajabhat university, 70%.<br>The results showed that after learning, the students had the ability to solve mathematical problems on sequence and series by using the problem-solving process based on the concept of George Pólya through an online system 7 students higher than 70% (41.18%), 8 students (47.06%) higher than 50% but less than 70%, and 2 students less than 50% (11.76%).</p> Alongkot Wongsriya Copyright (c) 2023-03-22 2023-03-22 219 226 THE DEVELOPMENT OF A MANUAL FOR MAKING IDENTIFICATION CARDS FOR PRATHOMSUKSA STUDENTS, DEMONSTRATION SCHOOL OF SUAN SUNANDHA RAJABHAT UNIVERSITY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1005 <p>The purposes of this research were 1) to develop a student ID card manual for students, Demonstration schools of Suan Sunandha Rajabhat University, 2) to determine the efficiency of a student ID card manual for students, of Suan Sunandha Rajabhat University; An example of this research is the use of proportional stratified random sampling with the population of Demonstration schools of Suan Sunandha Rajabhat University at 3 levels, namely, Prathomsuksa 1, there are 4 classrooms (1/1, 1/2, 1/3, 1/4); Prathomsuksa 4 , there are 3 classrooms (4/1, 4/2, 4/3), and new students enter between Prathomsuksa. Thus, by calculating the number of samples using the Crazy and Morgan method, there are 136 samples in this study; The research tools were (1) questionnaires, quantitative data analysis, using Mean, Standard Deviations, and t-tests; Qualitative data analysis, carried out by content analysis. The research results concluded that perception of the student ID card manual, elementary level, Demonstration school of Suan Sunandha Rajabhat University was 107 people, representing 78.7 percent, and not aware of the student ID card manual, elementary level, 29 people, representing 21.3 percent. Satisfaction with the dissemination of student ID card manuals, elementary level, Demonstration school of Suan Sunandha Rajabhat University at a high level, all issues, respectively, are accurate and up-to-date information (= 4.05 S.D. = 0.83), followed by the published information meets the needs/useful, can be applied correctly (= 3.98 S.D. = 0.88); has a clear sequence of steps, easy to read and understand (= 3.95 S.D. = 0.86), and beautiful font style, interesting, with appropriate illustrations (= 3.93 S.D. = 0.92).</p> Supaporn Ruangdet Jutharat Siriwiboonpol Copyright (c) 2023-03-22 2023-03-22 227 234 THE DEVELOPMENT OF LEARNING ACHIEVEMENT AND LEARNING BEHAVIOR ON MATHEMATICS THROUGH THE ACTIVE LEARNING FOR PRIMARY 3 STUDENTS AT DEMONSTRATION SCHOOL OF SUAN SUNANDHA RAJABHAT UNIVERSITY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1006 <p>This research aims to compare the achievement in mathematics of primary 3 before and after active learning of Demonstration School of Suan Sunandha Rajabhat University, which is studying in the first semester of the academic year 2022, consists of 9 items, which are derived from purposive technique, the research tools are (1) the Mathematics Achievement Test, which is a 4 choice test of 30 questions, (2) a learning behavior assessment of 9 items, the basic statistics used are percentage, mean, standard deviation (S.D.) Post-school achievement averaged 26.61, representing 85.74 percent. It has an average of 16.09, representing 51.92 percent, where post-test achievement is higher than pre-test. The average was higher than 10.52 percent, representing 33.92 per cent, which suggests that using an active learning model can result in higher student achievement (2) The results of the analysis of data from the Learning Behavior Assessment model on the organization of learning activities after the use of hands-on learning management. Mathematics found satisfaction with hands-on learning Overall, it's at its highest level with an average of 4.27 when considered on a descending basis, it was found that learners paid the most attention to what they were learning with an average of 4.97, learners are focused on their studies. It has an average of 4.87 and learners use reasoning to make decisions in different situations it has an average of 4.19</p> Kanchariya Phompaen Copyright (c) 2023-03-22 2023-03-22 235 241 THE DEVELOPMENT OF LEARNING ACHIEVEMENT AND LEARNING BEHAVIOR ON THAI LANGUAGE THROUGH THE ACTIVE LEARNING FOR PRIMARY 3 STUDENTS AT DEMONSTRATION SCHOOL OF SUAN SUNANDHA RAJABHAT UNIVERSITY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1007 <p>This research aims to compare the achievement of Thai subjects of primary 3 students before and after active learning to study learning behaviors by managing active learning of primary 3 in Thai language, Demonstration School of Suan Sunandha Rajabhat University studying in semester 1 of the academic year 2022 has 92 students. This is obtained through purposive technique. The tools used in the research are (1) the Thai language achievement test which is 4 choices of 30 items (2) a learning behavior assessment of 9 items the basic statistics used are percentage, mean, standard deviation (S.D.), the results conclude that (1) the development of academic achievement and learning behavior in Thai language by active learning management for students in primary 3 of Demonstration School of Suan Sunandha Rajabhat University. Post-test achievement averaged 24.81, representing 80.03 percent, higher than pre-test achievement which averaged 16.87, representing 54.21 percent. The average was higher than 7.97 percent, representing 25.39 percent, which suggests that using an active learning model can result in higher student achievement. It has been shown that using a hands-on learning management model, Active Learning can result in improved learner achievement. (2) The results of the analysis of data from the learning behavior assessment on learning activities after the use of active learning management in Thai language showed that the learning behavior towards active learning in Thai language subjects was at the highest level overall. With an average of 4.57 when considered on a descending basis, it was found that learners reviewed the material they had learned with an average of 4.84 learners summarizing key points and jotting down key points, overall the highest level with an average of 4.74, learners use reasoning to make decisions in different situations. It has an average of 4.71.</p> Nattakan Dangthongkhum Copyright (c) 2023-03-22 2023-03-22 242 248 DEVELOPMENT OF READING SKILLS USING EXERCISES FOR PRATHOM SUKSA 1 STUDENTS AT DEMONSTRATION SCHOOL OF SUAN SUNANDHA RAJABHAT UNIVERSITY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1008 <p>The purpose of this research was to develop reading skills by using reading skills practical set of prathom suksa 1/4 students at Demonstration School, Suan Sunandha Rajabhat University. The sample group was 25 of prathom suksa 1/4 students at Demonstration School, Suan Sunandha Rajabhat University by cluster random sampling. The instrument used in this research was reading skills practical set. The data was analyzed by using x-bar average ), standard deviation and T-test dependent sample.<br>The result of this study found that the average score of post-usage reading practical skills set of prathom suksa 1/4 students was higher than the average score of pre-usage reading skills practical set at .05 of significance.</p> Winita Naeprakhon Copyright (c) 2023-03-22 2023-03-22 249 255 DEVELOPMENT OF ENGLISH-SPEAKING SKILLS FOR COMMUNICATION OF GRADE 6 STUDENTS BY USING BIRDING CLUB ACTIVITY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1009 <p>The objectives of this research were to develop English speaking-skill for communication of grade 6 students and study students’ satisfaction of grade 6 students for learning management by using Birding Club activity. The target group of this research was 10 Grade 6 students studying in the first semester of the 2022 academic year at Demonstration School of Suan Sunandha Rajabhat University. The sample were students, purposively selected, who choose to study at the Birding Club. The research instruments included four lesson plans, English-speaking skill assessment form and student satisfaction questionnaire for learning management by using Birding Club activity. Statistics used for data analysis included mean and percentage. Findings of this research were as follows; the students made a mean achievement score of English-speaking skills by using Birding Club activity have an average score 50.10 or 83.50 percent which is higher than the threshold of 70 percent. The students were most satisfied with development of students of 93.60 percent, learning activities of 92.67 percent and learning atmosphere of 91.00 percent.</p> Petchpanom Chitman Weerayuth Plailek Nitinarth Charoenpokaraj Copyright (c) 2023-03-22 2023-03-22 256 261 THE DEVELOPMENT OF LEARNING ACHIEVEMENT AND LEARNING BEHAVIOR ON ENGLISH LANGUAGE THROUGH THE ACTIVE LEARNING FOR PRIMARY 3 STUDENTS AT DEMONSTRATION SCHOOL OF SUAN SUNANDHA RAJABHAT UNIVERSITY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1011 <p>This research aims to compare the English language achievement of third graders before and after active learning to study learning behaviors by managing active learning of primary 3 students at Demonstration School of Suan Sunandha Rajabhat University, which is studying in semester 1 of the academic year 2022, 9 items, which are derived from purposive technique, the research instruments are (1) the English language achievement test which is a 4 choice of 30 questions (2) 9 learning behavior assessments the basic statistics used are percentage, mean, standard deviation (S.D.). (Active Learning) for primary 3 students, Demonstration School of Suan Sunandha Rajabhat University Post-test achievement averaged 25.48, representing 82.20 percent, higher than pre-test achievement, which averaged 13.29, representing 42.86 percent. The average was higher than 12.19 percent, representing 39.32 percent, which suggests that using an active learning management model can result in higher student achievement. It has been shown that using a learning management model with active learning processes can result in improved learner achievement and based on the results of the analysis of data from the Learning Behavior Assessment after the use of the Active Learning Management model in English, it was found that the overall level of behavior towards active learning management is high. There's a huge level of overall. With an average of 3.87 when considered on a descending basis, it was found that learners were most focused on their studies overall with an average of 3.96 students, there is the highest level of empathy for what they learn with an average of 3.93, learners are self-disciplined and learners distinguish what to do and what not to do it has an average of 3.90.</p> Natnicha Thanachai Copyright (c) 2023-03-22 2023-03-22 262 268 THE EFFECTS OF USING OF QUESTIONING TECHNIQUES IN CONJUNCTION WITH FEEDBACK IN ONLINE LEARNING MANAGEMENT ON MATRIX ACHIEVEMENT OF FIRST-YEAR STUDENTS IN MATHEMATICS http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1012 <p>The purpose of this research was to study the learning achievement on matrix of first year students in Mathematics after using questioning techniques and feedback in online learning management with the 60 percent criterion. The sample group was 1st-year students, Mathematics Major, Group 01, Faculty of Education, Suan Sunandha Rajabhat University, enrolled in the second semester of academic year 2021, total 41 students, derived from Simple Random Sampling. The research tool was the learning achievement measure, and statistics used were Percentage, Mean, Standard Deviation, and t-test.<br>The results of the research were that the learning achievement on matrix of first year students in Mathematics after using questioning techniques and feedback in online learning management higher than the threshold of 60 percent with a statistical significance at the .05 level.</p> Tanawat Srisiriwat Somkiat Korbuakaew Poonyapon Chanfoy Suraphan Rattanavadi Copyright (c) 2023-03-22 2023-03-22 269 274 A STUDY OF LEARNING ACHIEVEMENT IN DANCING ART SUBJECT ON DANCE PRACTICE, USING A PEER ASSISTED MODEL OF PRATHOMSUKSA 5/3 STUDENTS, DEMONSTRATION SCHOOL OF SUAN SUNANDHA RAJABHAT UNIVERSITY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1013 <p>This research objectives: 1) to study the learning achievements in dramatic arts subjects about dance performance using the Peer Assist format for Prathomsuksa 5 students, 2) to study satisfaction results in solving the problem that learners were unable to perform dance postures with body movements in a timely manner, using teaching techniques in the Peer assisted format; The target groups used in this study were Prathomsuksa 5 students, Semester 1, Academic Year 2022, Demonstration School of Suan Sunandha Rajabhat University, by purposive sampling method; The sample group of 1 classroom consisted of 25 students. Tools used in research: assessment form, interview form and the behavioral observational form for measuring learning achievement, measuring learning achievement by evaluating behavior before and after. Data analysis statistics include: Mean score (????), Standard Deviation (S.D.). E1/E2 instrument performance according to the criteria was 80/80, and t-test for dependent samples.<br>The results showed that<br>(1) The learning achievement in the dramatic arts subjects on dance performance, using the Peer Assist format was effective at 73.00/93.20, which met the established criteria of 80/80.<br>(2) The results of the observational analysis of student behavior using the Peer assisted model, pre-learning was 3.80, and post-learning 9.64; It was found that after using the Peer assisted model, the students' achievement in correct and beautiful dance postures was higher than before using the Peer assisted model at statistical significance at the .05 level.<br>The results of the data analysis of the student satisfaction assessment form with the Peer assisted model were satisfied at the highest level, with the Mean of (????)= 4.95, S.D. = 0.48.</p> Katteeya Charoensuk Copyright (c) 2023-03-22 2023-03-22 275 280 ACTIVE LEARNING MANAGEMENT WITH ONLINE LESSONS THAT AFFECT ACHIEVEMENT AND THE ABILITY TO MANAGE KNOWLEDGE VIA THE INTERNET OF MASTER’S DEGREE STUDENTS http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1014 <p>Active learning management is a learning management process that focuses on real practice for learners, develop thinking process, get creative and present your own work. This research aims to 1) compare the learning achievements before and after learning with an active learning process with online lessons that affect achievement in knowledge management course and 2) study the ability of knowledge management through the Internet of master's degree students. The participants were selected by a simple random sampling method which included 38 first-year master's degree students in Educational Administration, in academic year 2022, Suan Sunandha Rajabhat University. The research pattern was "one-group pretest and posttest design". The research instruments consist of 1) the active learning management plan with online lessons, 2) learning achievement tests (pretest and posttest), and 3) an ability assessment form. Data were analyzed using statistics, mean, standard deviation and t-test. The findings revealed that the students who studied with an active learning management process with online lessons were achievement higher than before significantly at the level of .05 and the ability to manage knowledge via the internet is at a very good level. (????̅ = 4.67, S.D. = 0.45)</p> Tubtimthong Korbuakaew Copyright (c) 2023-03-22 2023-03-22 281 287 IMPROVEMENT OF WASTE REDUCTION IN THE JEANS BLEACHING PRODUCTION PROCESS IN THE ABC FACTORY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1015 <p>This research aims to 1) Study the causes of waste in the jeans bleaching process and 2) Reduce waste in the jeans bleaching department. The sample was thirty factory employees in this research. 7 quality control tools (7QC Tools) were used for all and using a fishbone diagram. Bar chart was used to sort the cause of the problem and using the seven waste theories and ECRS to reduce waste.<br>The research results showed that the cause of waste in the production process was the capability of the newly reloaded employee's lacking of work experience. For the solution to the problem is proposed by collecting waste data from the pattern of jeans bleaching process without the pattern as in the sample. The data was collected for 7 days before the improvement. It was found that there were 2,201 pieces of defective jeans pattern, was to 0.70 percent of all. for the new employee in jeans bleaching department in order to reduce waste from jeans patterns with no sample was more efficient, data were collected after 7 days of improvement, result in 1,718 pieces was to 0.53 percent of all. The amount of waste in the production reduce was 483 pieces/week.</p> Grerkiat Korbuakaew Somkiat Korbuakaew Sasiwimol Kaewketsri Waraporn Leekudloh Copyright (c) 2023-03-22 2023-03-22 288 294 ENHANCING STUDENTS’ LEARNING AND INNOVATION SKILLS THROUGH PROJECT-BASED LEARNING AND PEER COACHING http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1016 <p>This research aims 1. to evaluate students’ learning skills after using project-based learning and peer coaching to pass the 70% criterion, 2. to evaluate students’ innovation after using project-based learning and peer coaching, and 3. to study the students’ opinions toward project-based learning and peer coaching. The participants in this study were selected by a simple random sampling method which included 76 second-year English major students, Faculty of Education, Suan Sunandha Rajabhat University.The instruments used in this study included a learning skill assessment form, an innovation skill assessment form, and questionnaires. The data were analyzed by the application of percentage, mean (x̅), and standard deviation (S.D.). The findings revealed as follows: 1. After using project-based learning and peer coaching, the students achieved the assessment criteria in all aspects. 2. The average of students’ innovation was at the highest level. The most averages were the language used and the practical innovation, followed by the illustration and creativity. 3. The students’ opinions toward project-based learning and peer coaching were at the highest level. The highest average item consisted of 2 items, project-based learning encourages students to have worked on the procedures systematically, and promotes them to study, explore, and solve problems on their own. Next, project-based learning encourages students to learn through a group process, to create teaching materials or innovation, and peer coaching promotes students to exchange learning together freely and creatively. The outcomes of the study were a great pointer for ESL educators to deploy project-based learning and peer coaching as teaching methodologies to enhance students’ learning and innovation skills.</p> Teeraporn Plailek Copyright (c) 2023-03-22 2023-03-22 295 304 A STUDY OF CONSUMER INNOVATIVENESS AND SERVICE CONVENIENCE ON THE INTENTION TO USE ROBOT SERVICES IN HOTELS http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1017 <p>As one of the core elements of development in the digital economy, artificial intelligence technology has penetrated into every aspect of people's lives. In more and more scenarios, AI is gradually replacing human beings and providing direct services to people. The hotel industry is a key scenario for the application of AI on the ground, and AI robots are helping to innovate hotel services and maintain a competitive edge with their intelligent advantages. But the value of this advantage still needs to be realised through high frequency interaction with consumers, but currently, according to data, 61% of consumers are still reluctant to interact with service robots. Therefore, exploring how to improve consumer acceptance of AI robots in hotels is an important prerequisite for the introduction of AI robots in the hospitality industry and is fundamental to maximising the value of AI robots in the hotel scenario. In this paper, an empirical survey was conducted in the survey area of “All Seasons Hotel”, which provides AI robot services in Shenzhen, and 391 valid questionnaires were collected from customers who have had AI robot services in hotels. The data were then analysed using SPSS and Smart PLS software to derive the impact of consumer innovativeness, service convenience and trust on the willingness to use AI robots in hotels.It was found that for hotels, service convenience can positively influence the intention to use hotel AI robots, while for individual consumer factors, consumer innovativeness cannot directly influence the intention to use hotel AI robots. Trust plays an important mediating role in the influence of service convenience and consumer innovativeness on the usage intention of hotel AI robots. This study providing new ideas and approaches to AI service innovation in the hotel industry.</p> Jinghui Zhao Chayanan Kerdpitak Copyright (c) 2023-03-22 2023-03-22 305 322 ON THE IMPACT OF TOUR GUIDE SERVICE QUALITY INNOVATION ON THE DEVELOPMENT OF TOURISM INDUSTRY——TAKING HARBIN CITY, HEILONGJIANG PROVINCE, CHINA AS AN EXAMPLE http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1018 <p>tourism industry is also known as service trade and smokeless industry. As a tertiary industry with less investment, quick results and large profits, it can not only meet people's growing material and cultural needs, but also promote the development of relevant departments of the national economy. So how to improve and perfect the tourism infrastructure, enhance the satisfaction of tourists and improve the service quality in the tourism process has very important practical significance. Firstly, taking Harbin City, Heilongjiang Province as an example, combined with the theoretical basis of innovative management, this paper expounds the definition and connotation of tour guide service quality in the process of tourism and the importance of tour guide service quality in the process of tourism activities by using various investigation methods such as literature query method and system analysis method. Secondly, by discussing the current situation and working status of tour guides in Harbin, this paper analyzes that the low service quality of tour guides in Harbin is due to a series of related problems, such as poor welfare, imperfect training system and low personal quality. In addition, tourists' immature consumption concept is also the main reason for the low service quality. Finally, according to the causes of the above problems, combined with the relevant experience of several successful foreign tourism cities, this paper puts forward innovative countermeasures and suggestions in line with the development of tourism industry in Harbin, so as to effectively improve the quality of tour guide service in Harbin.</p> Zhicheng Yu Chayanan Kerdpitak Copyright (c) 2023-03-22 2023-03-22 323 344 RESEARCH ON INFLUENCING FACTORS OF SERVICE QUALITY SATISFACTION OF ONLINE EDUCATION COMPANIES http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1019 <p>The purpose of this study was to explore the factors affecting students' and parents' willingness to learn online in Binzhou City, Shandong Province. A quantitative study of population in Zouping City, Binzhou City, Shandong Province, China was carried out through simple sampling. The research tool was questionnaire survey and servqual model was used to obtain the views and opinions on current online education. Online education is the crossover integration of Internet and education industry. Through network information technology, the teaching management and evaluation of the education industry are improved, which not only improves the efficiency of the education industry, but also provides a different education environment and optimizes the process and model. It changes the basic flow, basic operating rules, basic form, basic mode, basic flow and basic flow of education service. This brings the innovation of teaching, management and service system in education industry.</p> Jian Ma Chayanan Kerdpitak Copyright (c) 2023-03-22 2023-03-22 345 352 THE INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY TOWARD CUSTOMER SATISFACTION OF HOTEL INDUSTRY IN THAILAND http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1020 <p>This study examines how brand image and service quality affect hotel customer satisfaction in Thailand. This quantitative study uses questionnaires. This study's sample includes 384 current customers from Bangkok's three-star hotels. Sample size and design are crucial when selecting a sample. 384 hotel guests were sampled between July and September 2022 using the Cochran Formula. Descriptive statistical analysis uses frequency, mean, standard deviation, percentage, and multiple regression inferential statistics. Brand image, service quality, and customer satisfaction were studied. Demographics included age, gender, education, field experience, and village. 36.2% were 56-65, 28.6% 46-55, and 17.7% 36-45. This study examined how brand image and service quality affect Thai hotel customers. Independent variables explain 65.8% of customer satisfaction variability, and brand image action characteristics predict customer satisfaction. Service quality predicts customer satisfaction, according to the findings. Reputation management, web-based onboarding, virtual training, and self-service tech will attract and retain smart employees. Thailand attracts millions. Consumer attitude and purchase intention determine brand image and equity in this study. Independent variables account for 65.8% of customer satisfaction variability and brand image characteristics in action are more important than service quality and customer satisfaction characteristics. Co-creation, social worth, usage tendency, and brand potency affect customer engagement with brand pages. Learning from within motivates guests more than advertising, discounts, location, property environment, accommodation atmosphere, pricing strategy, connection activities, room size, dining options, and free morning incentives. Thailand promotes creative tourism and leads in ICT. The Chulalongkorn University Research Project on Creative Tourism combines science, social science, and the humanities. Recent studies include environmental management and hotel business English. Hotel brand image affects corporate image, financial performance, occupancy, average price, revenue, and profitability. -management, social awareness, relationship skills, and responsible decision-making. This study found that image affects hotel customers' brand perceptions. Service quality affects hotel operations and customer satisfaction. Brand image improves customer satisfaction and indirectly service quality. The study shows managers how brand image affects customer satisfaction, love, and loyalty. Industry-wide research should examine perceived value, brand identity, and other impact determinants.</p> Jinghan Su Chayanan Kerdpitak Copyright (c) 2023-03-22 2023-03-22 353 362 INFLUENCING FACTORS OF HUMAN RESOURCE TRAINING RESULT IN CHINESE SMALL AND MEDIUM-SIZED ENTERPRISES http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1021 <p>In this paper during the research of human resources training theory analysis for the reasonable use, at the same time, with 20 interior design companies in Hangzhou, Zhejiang province, China, for example, according to the actual situation of the internal human resources training points out the corresponding hypothesis, and use the questionnaire survey method to collect data, through the collected practice data summary analysis, into the model for quantitative research. Through the rational use of SPSS, the empirical analysis clarified the factors affecting the training result iveness, which are embodied in five levels: training motivation, self-efficacy, organizational climate, organizational support and training level.<br>The results of the study showed that, The influencing factors of Chinese SMEs' HR training result are training motivation (Beta = 0.142), self-efficacy (Beta=0.103), organizational climate (Beta=0.250), organizational support (Beta=0.194), training level (Beta = 0.258). Finally, according to the actual situation of the company, Countermeasures and rationalization suggestions from three aspects, It is hoped that, through the study of this paper, Provide beneficial support and help for enterprises to improve human resource management.</p> Jun Liu Chayanan Kerdpitak Copyright (c) 2023-03-22 2023-03-22 363 373 THE INFLUENCE OF SERVICE INNOVATION VALUE TOWARD THE TOURIST SATISFACTION OF RURAL COMMUNITY http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1022 <p>Service innovation, creative service idea, artistic service orientation, environmental protection, sustainable tourism, and supporting facilities are key components of the tourism industry. The purpose of this research is to: 1) identify the dimensions of service innovation value and the tourist satisfaction of rural communities in Shanxi. 2) To examine the influence of service innovation value on the tourist satisfaction of rural communities in Shanxi. The researcher used a random sampling method to select two locations and determined the size of the sample by calculating the percentage of tourists between October and December 2022. The findings of the quantitative part of the study, as well as the analysis and interpretation of the data, are presented and discussed. In the process of data analysis, frequency, percentage, mean, and standard deviation are examples of descriptive statistics, whereas multiple regression analysis is an example of an inferential statistic. The stepwise multiple regression technique was used to explain hypotheses. According to the findings, "Attractions should provide fair commodity prices, reasonable expenses, and similar budgets" was the one that contributed the most to the rural community in Shanxi's visitor satisfaction. "Give tourists opportunities to participate in culture" was slightly lower but still predicted tourist satisfaction. A total of 58.1% of the variations were explained (R2 =.581). The results of the data analysis were discussed. Perceived value was the main factor that made rural Shanxi areas enjoyable for tourists, as visitors were happy with how friendly the town was, how well it took care of its surroundings, and how much they felt like they belonged there. Local and environmental protection can help add value to a place.</p> Zhengkai Chen Chayanan Kerdpitak Copyright (c) 2023-03-22 2023-03-22 374 384 THE IMPACT OF CREATIVE LEADERSHIP, ORGANIZATIONAL RESILIENCE, AND CULTURAL CHANGE TOWARD DEVELOPING TOURISM IN RURAL COMMUNITIES IN ANHUI, CHINA http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1023 <p>Rural communities are open systems that include numerous types of capital, including ecological, economic, social, human, cultural, and symbolic capital. Tourism-wise, the development of rural tourism encourages both direct and indirect investment in rural regions. Proper management of local community funds through tourism development affords the opportunity to capitalize on the synergy relationships of local capital. The promotion of tourism as a growth pole can be beneficial for economic development in a variety of ways. Rural tourism helps to maintain a sense of depth in a world that is becoming increasingly homogenized. This is because rural areas tend to retain more of their individuality and character. The appeal of a tourist attraction is largely derived from the image that is conjured up in one's mind.<br>China's rural cultural tourism has been developing at breakneck speed in recent years. Despite the fact that managing rural tourism businesses requires comprehensive abilities, rural women are, in most cases, impoverished and have a low level of education. Rural tourism can help to develop in a way that is both environmentally and socially responsible. Tourism in rural areas offers advantages not seen in other industries. It has the potential to actively contribute to the continued economic vitality and social cohesion of rural communities. The introduction of tourist villages will force the rural civil society to react quickly to the social recovery order in the middle of a natural environment. If this plan is going to work, the success of a tourism strategy for development shouldn't just be measured by the number of new links. The growth of rural community tourism is linked to the study of creative leadership, cultural change, and flexible organizations.</p> Fang Li Chayanan Kerdpitak Copyright (c) 2023-03-22 2023-03-22 385 400 TEAM LEADERSHIP, PERCEIVED VALUE. AND SOCIAL INNOVATION ON CHINA’S CREATIVE TOURISM DESTINATION http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1024 <p>The link between effective team leadership, the perception of value, and social innovation with regard to creative tourism is the primary topic of this article. The term "creative tourism" refers to the activities and wares that visitors to a specific location may study, try, see, and purchase while engaging in creative pursuits there. Publications, online innovation, and financial investment in R&amp;D are all sectors in which China has seen remarkable growth recently. The establishment of local community connections needs to come first in the pursuit of sustainable development. Decisions made by leaders have an influence, both directly and indirectly, on the performance of the teams they oversee. However, in the body of academic research, the term "perceived value" is frequently conflated with "values," "utility," "price," and "quality." Both the dynamic character of value and its link to the other components require more explanation. From concept of entrepreneurs in the social sector provide "new patterns and chances for innovation" and are more adaptable than traditionally operating organizations. The management of modern corporations has an obligation to acknowledge the importance of addressing societal problems. The tourism industry is home to a number of social innovations that are brought about by spatial development. These innovations have the greatest impact on the modification of attitudes and behaviors. This strategy may be utilized to strengthen team leadership, provide value for creative tourism, and create opportunities for social innovation, all of which can increase tourism and attract a greater number of visitors. Additionally, it might be put to use in the formation of a conceptual framework for additional study.</p> Li Liu Chayanan Kerdpitak Copyright (c) 2023-03-22 2023-03-22 401 415 THE INFLUENCE OF SERVICE QUALITY MANAGEMENT, ORGANIZATIONAL CULTURE, AND ORGANIZATIONAL RESILIENCE ON UNIVERSITY PERFORMANCE IN CHINA http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1025 <p>In recent years, China's higher education system has undergone significant institutional shifts. After their graduation, the students will mainly select their own jobs under the guidance of the state policy. Reforms in examinations and the recruitment of HEIs will help HEIs select talents and expand the autonomy of schooling. An increasing number of businesses are beginning to place a greater emphasis on customer service. Service culture is a mindset that adds to brand identity and serves as a decision-making basis for daily operations. A company's organizational culture should encourage all employees to participate in the innovation process. Higher education institutions are dependent on their management strategy for identifying, categorizing, analyzing, and reacting to effective approaches to problems. Quality management has a significant influence on the institution's goals, purpose, and vision. Maintaining a healthy organizational culture is critical to the success of any business. Businesses that want to survive need to be able to demonstrate adaptability, promptness to market, an initiative with new products, and cost-effectiveness. They need an organizational culture that can adapt to these changes. The degree to which an organization is resilient in the face of shocks is strongly associated with the quality of its leadership, social networks, and culture at the governance level. Modernization will have an impact on the fundamental capabilities of organizations in addition to their status in the market. Organizational resilience may be dependent on the development of new organizational routines and procedures. Resilience as an organizational capability can rely on new organizational routines and processes. The application of technologies such as information systems will benefit from the presence of resilient organizations. Resiliency is a quality that organizations possess that enables them to respond effectively to adversity, such as the COVID-19 pandemic. Managing performance is a collaborative effort that includes planning, monitoring, developing, grading, and rewarding. Performance includes aspects such as work quality and quantity, as well as occupational knowledge and relationships. The efficiency of an organization's staff bears a direct correlation to that organization's level of achievement.</p> Chunyan Wang Chayanan Kerdpitak Copyright (c) 2023-03-22 2023-03-22 416 427 THE INFLUENCE OF TRUST, SERVICE QUALITY, AND UNIVERSITY IMAGE TOWARD UNDERGRADUATE STUDENTS’ LOYALTY IN CHINA http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1026 <p>Accredited degrees represent knowledge, information, and intelligence. As institutions compete for students, quality of service and reputation are becoming more important. Quality helps universities compete in crowded markets. University image affects student loyalty and retention. A university can base its work system and services on studies of service quality and trust. Trust's role in social progress Trust between people boosts economic growth, social cohesion, and well-being, according to research. Trust is a measure of a party's honesty, fairness, or friendliness. Service quality influences college enrollment. Scholars need motivation and cognitive skills to succeed, and they rely largely on educational services. Self-directed learning works best. International college students' views of the following factors may indicate educational quality: QU needs better service to compete in higher education. Qatar linked high-quality corporate services to higher education. If it enhances its education services, QU may attract overseas students. Imagery affects student happiness most. Alumni determine a university's reputation. To compete, universities must prioritize reputation. Mutually beneficial collaborations are most hindered by customer mistrust. The university's image most affects student happiness. Alumni determine a university's reputation. Loyalty is evaluated by repeat guests and those who use the hotel's unique offerings. Service quality improvement includes improving student loyalty. Customer satisfaction doesn't guarantee loyalty. There have been a number of studies conducted in the field of business on subjects such as customer loyalty and student happiness. Very few people have actually made an effort to investigate this link when they were in school. The components from the pictures that have been presented so far can be utilized to build a conceptual framework for study that illustrates the connection between those components. It can also be applied to university growth, both in marketing and in order to establish an image based on the connection of trust in service in order to increase loyalty.</p> Weilin Zhu Chayanan Kerdpitak Copyright (c) 2023-03-22 2023-03-22 428 444 THE INFLUENCE OF INNOVATION LEADERSHIP AND STRATEGIC FIT ON HIGH PERFORMANCE ORGANIZATION AND ROLE OF WORK TEAM RESILIENCE IN CHINA http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1027 <p>Every business must prioritize innovation leadership because ideation, the stage in which great ideas are formed, is the first step in any successful innovation. Innovation is a key predictor of a company's capacity to maintain success. Maintaining success through an innovative culture is more crucial than ever in today's business world. The purpose of this paper is to highlight the creative leadership, strategic fit, and work team resilience causal models that were developed specifically to improve organizational performance in institutions in China. It is projected that the firm will make a good shift by embracing change with the participation of all employee levels, as well as their desire and preparedness to implement a new technology-based system. Resilience is overcoming barriers and recovering from perceived failure, disappointment, or rejection. Resilient kids are less likely to develop anxiety, depression, or poor coping skills. Managers must first grasp each team member's talents and assets to cooperate. Integrating conceptual methods and recognizing team resilience are necessary. The success of an organization is directly proportional to the performance of its workforce. An employee's performance is evaluated based on how well they are able to carry out their required job duties. High-performance organizations have a strong external focus and seek to address client needs. They fulfill and exceed customer expectations by cultivating deep customer connections. This article outlined five ways that can be analyzed and synthesized to develop a conceptual framework for promoting team synergy.</p> Ting Li Chayanan Kerdpitak Copyright (c) 2023-03-22 2023-03-22 445 461 THE INFLUENCE OF EDUCATION SYNERGY MANAGEMENT, TEAMWORK AND ORGANIZATION RESILIENCE TOWARD ENHANCING UNIVERSITY STUDENTS’ ENTREPRENEURIAL LEADERSHIP IN CHINA http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1028 <p>This initiative can boost China's competitiveness and global participation. It can broaden Belt and Road University students' horizons. This initiative can boost China's competitiveness and global participation. It can broaden Belt and Road University students' horizons. Indonesia's education foundation lacks a formal purpose and aim. Synergy can be achieved by merging or combining product lines. When firms join forces, they lose value. Innovative brands think and produce better. Public self-government and legal-field people motivated the partnership's education management. This time, the Model of Educational Synergy Management will improve and measure education. The economy needs HRM. If society and the state value education, funding it will be easy. Leaders must encourage teamwork because it works better. Team synergy issues can cause inefficiencies and low production. Despite several research, resilience has no cohesive structure. "Creating Team Synergy" is a corporate learning event that improves teamwork. Resilience is a multifaceted interaction between several factors. Organizational resilience theory can help firms survive disasters and emergencies. Resilience is the ability to overcome perceived failure, disappointment, or rejection. Resilient youngsters may adjust and overcome obstacles, while others may develop worry, depression, or unhealthy coping mechanisms. Use resilience theory to help businesses overcome hardship, especially in catastrophic and urgent situations. Leadership, social networks, and culture help companies withstand governance upheavals. Resilience is simply being able to bounce back from the most challenging situations. This article analyzes the factors, both internal and external to the organization, that contribute to its resilience. Flexibility in ideas, attitudes, and actions is it. Entrepreneurial leadership is first defined, then addressed. Entrepreneurial leadership encourages innovative, value-generating teams. Entrepreneurs must be contextually aware to generate customer-valued value propositions. It helps teams use their ideas to improve the company. Today's organizations need entrepreneurial executives more and more. True entrepreneurs must acquire leadership abilities including trust, business model protection, and communication. Entrepreneurial leaders develop new products, processes, and business prospects. This paper provides an illustration of the relationship between elements related to university students' capacity for entrepreneurial leadership and education synergy management. This relationship can be applied to the development of management for universities or related organizations, either in the management of curriculum or the management of entrepreneurs who want to engage with educational institutions by bringing together elements of organizational flexibility, entrepreneurial leadership, and team empowerment.</p> Jianhan Wu Chayanan Kerdpitak Copyright (c) 2023-03-22 2023-03-22 462 480 THE ROLE OF COOPERATION IN CREATIVE TOURISM DEVELOPMENT IN CHINA http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1029 <p>Creativity and innovation of tourism economy as well as the meaning of creativity in tourism business are intensely discussed.The article aims to present the role of New Values of Creative Tourism in China. Creative tourism aims to bring about smart growth. In order to do this in China it needs to promote cross-boundary development and achieve seamless linkages and healthy interactions between industries. The expansion of the tourism industrial chain needs to focus on breaking through the limited cycle of the ‘six elements of tourism’. To achieve this, tourism industries need to take advantage of the experiential demand of the entertainment age and make creative tourism an ‘input factor’ and ‘value-added capital’ for business growth.Creative tourism resources will cover all 3 levels of culture including: 1) High culture including cultural heritage such as palaces, historical sites, antiques, art galleries, museums, etc. 2) Popular culture including, folk performances such as folk music performances, performing dance, drama, festival, tradition, etc. 3) Everyday culture including crafts, arts, and community way of life, local foods, markets, houses etc.</p> Deyang Li Chayanan Kerdpitak Copyright (c) 2023-03-22 2023-03-22 481 490 THE ROLE OF JOB CHARACTERISTICS AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF NURSING CARE IN CHINA http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1030 <p>This particular article seeks to take a look at job characteristics on service quality of nursing care working in hospitals of China. Service quality has been receiving a lot of attention by healthcare organisations due to increasing competition. For most corporate hospitals superior quality is at the core of their business strategy. Quality and care are the primary factors which differentiate one healthcare institution from another. Service quality provides an excellent opportunity to meet or exceed patient expectations regarding the overall service experience. In the part of job characteristics, there's a substantial direct effect of a) job characteristics on employee involvement and b) employee involvement on service quality.</p> Yan Zhang Chayanan Kerdpitak Copyright (c) 2023-03-22 2023-03-22 491 514 FACTORS INFLUENCING EMPLOYMENT INTENTION OF THE VILLAGERS XIJIANG MIAO VILLAGE SCENIC AREA IN GUIZHOU CHINA. http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1031 <p>The purpose of this study is to Factors influencing Employment intention of the villagers Xijiang Miao Village Scenic Area in China.Includes creative professional training, internet, employment opportunities and employment choice preferences. The 388 villagers in Xijiang Miao Village scenic area were studied quantitatively. The study instrument was a questionnaire, while the data analysis was performed using descriptive statistics to obtain frequency, percentage, mean, and standard deviation. The ential statistical analysis was multiple regression.<br>This study investigated the impact of the professional training, Internet, employment opportunities and employment choice preference of the villagers in the Xijiang Miao Village Scenic spot on their employment intention. Through questionnaire distribution, questionnaire collection and data analysis, we draw the conclusion that professional training, Internet and employment choice preference have a positive impact on the choice of employment intention, while employment opportunity has no impact on the choice of employment intention.</p> Li Peipei Chayanan Kerdpitak Copyright (c) 2023-03-22 2023-03-22 515 524 FACTORS AFFECTING THE INTENTION TO USE SHARING ECONOMY PLATFORMS FOR PEOPLE IN SHENYANG, LIAONING, CHINA. http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1032 <p>The purpose of this study was to Factors affecting the intention to use sharing economy platforms for People in Shenyang,Liaoning, China. The quantitative research was conducted on 385 people in Shenyang, Liaoning, China, using systematic random sampling. The research instruments were questionnaires, whereas data analysis was conducted using descriptive statistics to gain values of frequency, percentage, mean, and standard deviation. The inferential statistical analysis was multiple regression.<br>The result were shown that Factors affecting the intention to use sharing economy platforms for People in Shenyang, Liaoning, China., can be predicted by 52.0%. percent consisting of the following aspects; the Consumers' intention to use sharing economy platforms in Shenyang City, Liaoning Province were Technological drivers followed by Economic drivers and Societal drivers.</p> Yehui Lang Wilailuk Rakbumrung Copyright (c) 2023-03-22 2023-03-22 525 531 MODEL TO STRENGTHEN CUSTOMER ROYALTY OF BEAUTY CLINICS IN THE BANGKOK METROPOLITAN AREA http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1033 <p>Cosmetology clinics strengthen customer loyalty with customer service methods and strategies with knowledgeable specialists. Ability and expertise in cosmetic treatment, both surgical and non-surgical treatments. To build customer confidence with quality service and reasonable, fair prices. Innovation and modern technology are used in beauty practices. Moreover, customer service management is to be convenient, fast, safe, and reduce side effects from beauty treatments to make customers perceive the value of service and be satisfied and intend to use beauty services with loyalty</p> Sarun Rattanajaratskul Natapong Techarattanased Naiyana Wongjunya Supatta Pranee Copyright (c) 2023-03-22 2023-03-22 532 536 MODEL OF SUCCESS OF SMEs IN THAILAND BEVERAGE CATEGORY: COFFEE http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1034 <p>SMEs successfully have higher turnover due to customer popularity and market competitiveness. Entrepreneurs must have creative potential. Differentiate business from vision, knowledge, ability to operate efficiently, and solve problems that affect business operations. Entrepreneurs' potential in terms of vision to make a difference, the ability to operate the business efficiently, and managing problems in the business to minimize the impact on the business performance will enable the business to grow and be popular with customers. Entrepreneurs must incorporate novelties into their marketing processes. This can give customers confidence in products and services, leading to a good image of the business that will lead to higher turnover.</p> Chaichana Wongjunya Natapong Techarattanased Chompoo Saisama Supatta Pranee Copyright (c) 2023-03-22 2023-03-22 537 541 ENHANCING STRATEGIC THINKING SKILLS AS A COMPETENCE FOR SECONDARY EDUCATION, THAILAND http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1078 <p>Developing thinking skills for learners is a goal that educational institutions of all levels are constantly trying to do to provide students with skills and competencies necessary for life that can be applied in various ways in the future. However, one form of thinking, Strategic thinking, is essential and is not widely used in education nowadays. Strategic thinking is one of the foundations of human thinking ability to find the best method or alternative to achieve the desired goal, combined with learning and finding solutions during that strategy. It is also a flexible way of thinking in a variety of situations.<br>The research aims to explain the importance of the Definition and Strategic Thinking Process as well as the steps of the strategic thinking process, the benefits of strategic thinking, and analyze the skills and attributes that will arise with learners through the development of strategic thinking skills. as well as providing guidelines for implementing strategic thinking in learning management.</p> Kittipong Sanorsan Nualmorakot Taweethong Copyright (c) 2023-03-01 2023-03-01 542 548 NEEDS ASSESSMENT TO DEVELOP DESIRABLE CHARACTERISTICS WITH COMPETENCIES OF NEW GENERATION STUDENTS FOR 21ST CENTURY LEARNING OF SECONDARY SCHOOLS IN BANGKOK http://icbtsproceeding.ssru.ac.th/index.php/ICBTSZURICH2023/article/view/1079 <p>The purpose of this study is 1. Research and develop the ideal characteristics and the needs of modern students' learning ability in the 21st century. Bangkok Middle School 2. Compare the results needed to develop ideal features and the performance of modern students in the learning century. There are 21 middle schools in Bangkok. The sample used in the study is students from Suan Sunandha Rajabhat undergraduate model school. Wa Rachathiwat School, Theppirin School, Wa BownniwetSchool, the first semester of the 2022 academic year 200 people. Research tools include Evaluation Form for the Development Needs of the Ideal Characteristics of the 21st Century New Generation Students' Learning Ability Bangkok Middle School analyzes data by analyzing basic statistics and PNI.<br>The results of the study were summarized as follows:<br>1) prioritization of needs for the development of desirable characteristics in conjunction with the competencies of modern students for 21st century learning in Bangkok secondary schools; It was found that in the overall picture, each aspect that was most important to the need for developing desirable characteristics together with the competency of modern students for the 21st century learning of secondary schools in Bangkok was the aspect of self-sufficiency. (PNI = 0.171), followed by patriotism, religion, king (PNI = 0.165), public mind (PNI = 0.162), commitment to work (PNI = 0.112), honesty (PNI = 0.092), love Thainess (PNI = 0.090), eager to learn (PNI = 0.083) and discipline (PNI = 0.076), respectively.<br>2) The results of comparing the results of the assessment of the needs needed to develop desirable characteristics together with the competency of modern students for 21st century learning of secondary schools in Bangkok. Classified by gender found that Female students are higher than males. When considering each aspect, it was found that males had needs in order of each aspect as follows: eager to learn, honest, public-minded, disciplined, and love Thainess. Commitment to work, love for the nation, religion, king, and self-sufficiency. For females, their needs are sorted in the following order: having a public mind, honesty Live self-sufficiently, eager to learn, determined to work, have discipline, love the nation, religion, the king, and love Thainess.</p> Sarawut Yamdee Copyright (c) 2023-03-01 2023-03-01 549 554