INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN VIENNA 2023

Introduction Book

Mon, 20 Mar 2023 00:00:00 +0700

THE STUDY RATTANAKOSIN ART TOWARDS ORNAMENT DESIGN FROM LOCAL MATERIALS

Chanoknart Mayusoh, Supawadee Juysukha, Siracha Samleetong — Mon, 20 Mar 2023 00:00:00 +0700

The objactive of this research is to examine cultural arts around Rattanakosin Islands with community participation in creating a set of knowledge on the identity of cultural arts around this captioned area for extension of cultural capital to globalized value creation and contemporary ornament design. To define a conceptual framework to create a collection of globalized contemporary ornament design by applying “cultural capital around Rattanakosin Island” for innovative thinking and new design process.
This research on the extension of cultural capital around Rattanakosin Island to globalized value creation and jewelry design was conducted with recognition that cultural capital and wisdom are ones of the social capital elements that are considerably significant for national development and cultural tourism. Due to Thailand’ s remarkableness and cultural diversity with local wisdom expertise all over the country, should such a capital be developed and fully utilized, it will lead to value added creation towards Thailand economy. Additionally, as per the concept of “New Way of Thai Innovative Crafts” aiming to present a connection between traditional way of arts & crafts works and innovative thinking & new working process, this creates trading opportunities, promotes stronger development of crafts works as well as being a platform for new generation of craft entrepreneurs to show their skills and potentials in crafts works and enhancing trading opportunities as well.” (Thairath Online, 2016). Due to the aforementioned reasons, the researcher is therefore of interest to explore the value of art knowledge around Rattanakosin Island for value creation and ornament design in order to promote Rattanakosin Island community tourism in the future as well as creating an online income generation model for communities so as to enhance sustainably creative economic value based on cultural capital and resources.
The satisfaction on contemporary ornament design was evaluated through satisfaction survey evaluation forms as the research instrument of the quantitative data collection to examine the efficiency of contemporary ornament design works. 5 master models of contemporary ornament works were studied consisting of necklace, earing, bracelet, brooch and ring that were designed under the structural concept emphasizing on easy-to-wear and flexibility basis and made of proper recycled materials such as coconut shell, water hyacinth rope, plastic sapphire, etc., with exquisite pattern and colors according to principles of ornament design that can convey ideas of utilizing materials and respond to consumer needs properly.

PROCEDURES FOR PREPARING ELECTRONIC JOURNALS USING THE THAIJO 2.0 SYSTEM, FACULTY OF FINE AND APPLIED ARTS SUAN SUNANDHA RAJABHAT UNIVERSITY

Phattanan Kritsanakarn, Kreetha Thumcharoensathit — Mon, 20 Mar 2023 00:00:00 +0700

Research on the Procedures for preparing electronic journals using the ThaiJo 2.0 system, Faculty of Fine and Applied Arts Suan Sunandha Rajabhat University The objective is to study the process of preparing electronic journals with ThaiJo 2.0, Faculty of Fine and Applied Arts. Suan Sunandha Rajabhat University
The sample used is a journal user of the Faculty of Fine and Applied Arts. Suan Sunandha Rajabhat University Academic Personnel, Academic Support of The Faculty of Fine and Applied Arts The tool used to collect data is a questionnaire. The electronic journalization process with ThaiJo 2.0 is a close-ended from query and statistics used in the analysis, namely, mean and deviation standards.
The results showed that if the "very" level of satisfaction was considered in all aspects, the "substantial" level was 4.19 in the field of online journal management (ThaiJO) at an average of 4.07 in the "very" level, the average was 4.02. Up-to-date information The average is 4.68. The steps to register to send articles online are convenient and easy to use The average is 4.42. Pages of information, rules, clear publishing patterns The average is 4.26 and the period of publication of a journal every 6 months is appropriate The average is 4.38.

MARKETING MIX FACTORS INFLUENCING CONSUMERS DECISION TO BUY STREET FOOD IN BANGKOK

Chutima Klaysung — Mon, 20 Mar 2023 00:00:00 +0700

The purpose of this research was to study service marketing mix factors affecting consumers' decision-making behavior for street food service in Bangkok. The sample used in this study was 400 street food consumers in Bangkok with using multi-stage random sampling method. The questionnaire with the validity and reliability tested was used to collect data. The statistics used were frequency, percentage, mean and standard deviation as well as the hypothesis testing was performed using multiple regression analysis. The research results showed that the service marketing mix factors affecting the decision-making behavior for using the street food service of consumers in Bangkok as a whole were at a high level. In addition, the results of the hypothesis test showed that the factors of service marketing mix in all 7 aspects, namely product, price, place, process, person, and physical evidences had a positive influence on consumers' decision-making behavior for using street food in Bangkok with statistical significance at the 0.05 level.

STUDY OF FACTORS AFFECTING RESEARCH PUBLICATION OF DOCTOR OF PHILOSOPHY FOREIGN STUDENTS AT FACULTY OF FINE AND APPLIED ARTS, SUAN SUNANDHA RAJABHAT UNIVERSITY

Kanyanee Phuangsua, Natsuree Techawiriyataweesin — Mon, 20 Mar 2023 00:00:00 +0700

This study aimed to explore factors affecting research publication of Doctor Philosophy of foreign students. The samples of this study were 77 students from Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University. The sample size was calculated by the formula of Raosoft (2004). The research instrument was the questionnaires. The data from the question-naires was analyzed using Descriptive Statistics: frequencies, mean and standard deviation.
The findings revealed that the most three factors affecting research publication were plan-ning, writing, and publishing research articles (
X
= 4.50, S.D.= 0.707), objectives for publish-ing research articles (e.g., to develop yourself, to express knowledge about and interest in the subject matter, to advance one’s career) ( X =4.48, S.D.= 0.707), and intelligence/basic knowledge in publishing research articles ( X = 4.20, S.D.= 1.095). Moreover, the lowest of three factors affecting research publication were age ( X = 2.08, S.D.= 1.010), health ( X =2.68, S.D.= 1.385), and average monthly income ( X = 3.03, S.D.= 0.987).

PACKAGING AND LOGO DESIGN FROM THE CULTURAL CAPITAL "WAY OF LIFE KHIRI WONGKOT"

Khanin Phriwanrat — Mon, 20 Mar 2023 00:00:00 +0700

This research article, Packaging and symbolic design from the cultural capital "Way of life Khiri Wongkot" is part of the project to develop and create a product’s image from local materials and the cultural capital in order to generate perception and competitiveness. "Way of life Khiri Wongkot" aims to study in local material and the cultural capital of Khiri Wongkot village, Na Yung district, Udon Thani province. The researcher analyze, synthesize and design a creative products under the “Way of life Khiri Wongkot” framework by collecting information from documents, books, researches, academic articles and also had a field work collecting information from the community which is related to packaging design, logo and Khiri Wongkot’s local materials.
The study result was found that natural dyed shawl with a size of 60 x 180 centimeters is the local product of Khiri Wongkot village, Na Yung district, Udon Thani province. From the further information from a field work in the community was found that there is no brand and packaging. They only have the community identity such as an ecotourism by “E-tak car” which is the community’s tour vehicle. The local animal is “Stone crab” and Para rubber is their industrial crop. The researcher brought the concept of Chanoknart Mayusoh (2020) stated that “The design of visible symbolic by detail reduction but retain the main structural pattern.” and the concept from Thipsuda Phatumanont (1992) stated that “A logo design by adding an element, picture in alphabet or alphabet in a picture. It will add a picture of animals, plants or anything that relates to its product and service and adding an inspirational item into a logo by using an animal and community tourism services.” Therefore, the researcher had used the mentioned concept to design a logo for Khiri Wongkot village by adding the use of local material in packaging production of natural dyed shawl, which concerns about the community production’s potential.

STAFF SELF-DEVELOPMENT MANUAL AT FACULTY OF FINE AND APPLIED ARTS, SUAN SUNANDHA RAJABHAT UNIVERSITY

Kingkan Jansiri, Manissa Vasinarom — Mon, 20 Mar 2023 00:00:00 +0700

This research on Staff Self-Development Manual aims to study on staff self-development, importance and procedures of staff development in various models in order to create Staff Self-Development Manual at Faculty of Applied and Fine Arts for gaining more efficient operations and improving knowledge and abilities to be consistent with policies and demands of the university. The research was conducted by studying on related documents and researches.
The results revealed that the concept of Staff Self-Development Manual at Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University was based on Staff Development Policy of Suan Sunandha Rajabhat University that supported staff development in various formats in order to improve knowledge and abilities to be consistent with policies and demands of the university on academic and non-academic staffs. Therefore, the Faculty of Fine and Applied Arts established Staff Development Policy to promote and support staff’s potential development in all levels through trainings and staff development with emphasis on providing knowledge, abilities, and skills while supporting staffs to cooperate in staff development and performing actions based on Staff Development Plan to be consistent with operations of Suan Sunandha Rajabhat University.
From such concept, the researcher realized on importance on staff development increasingly therefore Staff Development Manual at Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, was created with Practices on Self-Development Report Process of Faculty of Fine and Applied Arts and Staff Self-Development Manual of Faculty of Fine and Applied Art for building understanding on staff self-development increasingly. It helped to provide acknowledgement on procedures while reducing complex procedures and process for rapid and correction operations. It was also developed as new practices and staffs in all levels obtained advancement in their profession with skills, knowledge, morality, and ethics for performing works.

THE MENSWEAR BRANDING INNOVATION FROM ALGAE FIBRES INNOVATION FOR REUSE REVOLUTIONARIES TARGET GROUP BY USING ZERO WASTE CONCEPT

Mongkol Ingkutanon, Patcha U-Tiswannakul — Mon, 20 Mar 2023 00:00:00 +0700

The menswear branding innovation from algae fibers innovation for reuse revolutionaries target group by using zero waste concept aims to give an added-value approach to algae agricultural wastes in shrimp farms to be an alternative innovation in the fashion industry which has been economically driven by the BCG model. Experimental and qualitative research methods with two procedures, that is to study related concepts and theories of material characteristics in step one and to give an experiment in product procedures in step two, were conducted in this research. From the study, it was found that algaes can be naturally found in Phetchaburi Province Thailand's shrimp farms and mostly grows around brackish water areas. In some areas, this plant can be called Sarai Pomnhang, Gai, Tao or Thao, and its scientific name is Microspora sp. by the microscopic properties, it was found that filamentousunbranched, uniseriated, cells cylindrical, cell wall thick and stratified, cross wall H-shaped, chloroplast parietal and net-like appearance, which is similar to human hair. The fibers are also sticky and shiny, colored in light and dark green, and soft as wool so that fibers can adhere to themselves well. It grows well in shrimp farms with brackish water ecosystems by adhering to soil. To process algae fibers, it is necessary to wash, dry and fluff the fibers for easy spinning. and weaving mixed with cotton fibers. By three experiments on the ratio of algal fibers : cotton. The ratio 30:70 is that the fibers can bind so well that make textile strength. The ratio 50:50 is that the fibers bind to medium but can make the textile strength. The ratio 70:30 is that fibers are quite difficult to hold together and easily broken so the resulting textile has less strength. The properties of each ratio can be applied as alternative material in the fashion industry and lifestyle products differ according to suitability. For example, 30:70 is suitable for fashion and lifestyle products, 50:50 is suitable for lifestyle products, and 70:30 is suitable for decorative products. Algae fibers are therefore an alternative material that can be applied in the fashion industry and lifestyle products. The textiles not only add more value to agricultural waste, it is also used as local raw materials for maximum benefit without anything wasted, which corresponds to the BCG economic model that mainly focuses on design concepts for a sustainable environment.

A STUDY OF THE TRADITIONAL PATTERNS ON DON KAI DEE BENJARONG PORCELAIN TO DESIGN HANGING WALL ART FOR SOUVENIR PRODUCTS

Nichanant Sermsri, Plengnum Phanpipat, Chonmapat Torasa — Mon, 20 Mar 2023 00:00:00 +0700

A souvenir is a reminder of special moments. In many destinations, the souvenir has played an important role as a medium of cultural and historical representation from the perspective of design. The purposes of this study were to study and analyze the uniqueness of Don Kai Dee Benjarong patterns for designing hanging wall art for souvenirs product. This research focused on the development of hanging wall art for souvenir products. Qualitative research was conducted to describe the result of the analysis, accompanied by a research and development approach.
The results showed that the identity of the traditional patterns is their beautiful colors, and some pieces of Benjarong had a combination of nielloware making techniques incorporated into the pattern painting, making the workpiece stand out as a unique pattern of the Benjarong from Don Kai Dee Village. There were both ancient and applied designs used to create new designs that were unique to specific groups. The design of hanging wall art can be used in the development of souvenir design as a medium between the art and culture of the past and contemporary society. As a result, incorporating these traditional design elements into contemporary design is seen as a way to preserve the heritage.

THE PROCESS OF REPORTING RESULTS OF INTERNAL EDUCATIONAL QUALITY ASSURANCE FACULTY LEVEL, FACULTY OF FINE AND APPLIED ARTS SUAN SUNANDHA RAJABHAT UNIVERSITY

Nichapat Thanasiriyurat, Khanin Phriwanrat, Yutakorn Sarikkaganon — Mon, 20 Mar 2023 00:00:00 +0700

This study on the process of reporting results of internal educational quality assurance in faculty level, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, aims to study on and develop the process of reporting results of internal educational quality assurance in faculty level as well as to build the system to reduce operational procedures as management practices on development of the process of reporting results of internal educational quality assurance in faculty level.
The results revealed that there were 5 procedures of the process of reporting results of internal educational quality assurance in faculty level including Quality System, Quality Control, Quality Audit, Quality Assessment, and Quality Improvement. From performing operations, it was also found that there were written operational details in data collection that were hard to write explanation on actual operational process and report writing of responsible persons lacked of understanding on criteria of quality assurance. Reporting results process must consist of storytelling methods, activates, and projects that were operated in such academic year reflecting practical operations during the academic year. Persons responsible for indicators must make understanding on context of criteria or evaluation of each indicator. Consequently, Self-Assessment Report (SAR) writing would contain understanding on indicators and they could reply questions of the Committee rapidly.

GUIDELINES FOR THE DESIGN OF COMMUNITY PRODUCT DISTRIBUTION CENTERS BASED ON THE PHILOSOPHY SUFFICIENCY ECONOMY

Noppadon Sangwalpetch — Mon, 20 Mar 2023 00:00:00 +0700

The research project on creatively designing a service center for selling local products based on the sufficiency economy philosophy uses both qualitative and quantitative study methods from field survey, participatory observation, in-depth interviews and questionnaires to be analyzed and applied as a designing guideline on both local product and center.
The population in this study were people from “Khiri Wong Kot 1” weaving group in Udon Thani Province to collect data with questionnaires and interviews. The statistics used on analyzing the data were percentage, mean, and standard deviation. The study found that; By the study of basic information and products made from “Kiri Wong Kot 1” weaving group, it was assessed from the availability of the area, products and personnel. The study was divided into 4 parts; 1)The unique products of the group are hand-woven fabrics, 2)There is still a lack of center for managing hand-woven fabrics in the areas, 3)There is no management in the form of a member group with shares and deposit goods for distribution and lack of online sales channels, 4) Most of the consumers are tourists who come to take the E-Tak car, riding through the stream. Most of them are one-time purchases, and there are no other sales channels.
To develop a service center for selling local products, the suitable models for designing the center are 1) Traditional styles applied from old work inspiration, 2)80 percent of wood and 20 percent of metal are used to designed the center, 3)Dark, medium and light brown in the 60, 25 and 10 percent respectively with 5 percent of green color were the center tone. In addition, the design has to focus on orderliness, cleanliness, modernity, and light.
The results of the satisfaction assessment towards the center found that the center is suitable for use as a model for selling products at the highest level. There are suitable components as follows; the center has cleanliness and a well layout decorated with modern beauty. The decoration material consists of 80 percent of wood, making the colors in the center natural promoting uniqueness and friendly vibe.

THE USE OF GRAPHIC ELEMENTS FOR MOBILE APPLICATION DESIGN FOR AGRICULTURAL ENTREPRENEURS IN RANONG PROVINCE

Pibool Waijittragum, Palang Wongtanasuporn — Mon, 20 Mar 2023 00:00:00 +0700

The intention of this research is to solve Agricultural product Trading problems in southern Thailand. According to reboots the interaction habit between the sellers and the buyers based on an online marketing principle through mobile application. Application attractiveness and ease of use are the first priority to be considered in the graphic design elements. The objectives of this research study are to analyze the attractive graphic design elements for application design and suitable graphic and multimedia design elements. This research has been conducted with qualitative research. The research process started by collecting the application patterns and design elements that were evaluated by 7 graphic design experts. The methods have been laid out as followed; Graphic Design Element Evaluation, and Satisfaction Evaluation. The results are presented as followed; The features of the popular application patterns, as are; 1) Minimalism and Geometric forms, 2) Photography with graphics, and 3) Glass morphism and Gradients with Soft Shadows.

THE STUDY OF PHETCHABURI CRAFTSMANSHIP WISDOM

Pisit Puntien — Mon, 20 Mar 2023 00:00:00 +0700

The Research of Phetchaburi Craftsmanship Wisdom for Creative Design Application project aims to study on Thai wisdoms and arts to appropriately apply to product design and to enhance craftworks by combining modern processes. The groups used for this research were nine Phetchaburi craftsmen form eight craftsmanship including stucco art, gold lacquer and gilded black lacquer art, Thai mural painting, banana stalk carving (Thaeng yuak), paper engraving, Khon-mask making and animal-head sculpting. Statistics used for analyzing data are percentage, mean and standard deviation and found that;
1. Both Phetchaburi male and female craftsmen have approximate mean; 55.6 for male and 44.4 for female. Both age ranges are in 41-50 years old and their educational backgrounds are between Secondary School to Bachelor Degrees. Most craftsmen from the craftsmanship inherited wisdom from their family and have passed the wisdom to their children continuously. Some craftsmanship, however, would be lost due to the lack of a successor. The characteristics of the current craftworks are both conservation and reconstruction which are mainly focusing on work improvement. Many learning centers have been established with skilled lecturers ,and there has been added as a course in educational institutions.
2. There are two types of materials used in craftsmanship ,including main ingredients which cannot be replaced by others and secondary ingredients which can be substituted by others.
3. There are two types of works in Phetchaburi craftsmanship — a conservation work with a narrative style which is a creative work of Lord Buddha stories according to Thai traditions ,and a craftwork invention to be used as a decoration.
4. For Phetchaburi craftsmanship uniqueness, it was found that the stucco works have asymmetrical patterns. There is a swaying pattern known as leaf wrapping (Hor Bai), and there is a long and swaying style throughout the patterns. The banana stalk carving works (Thaeng yuak works) have a plumper pattern. It is because when the time has passed over, the banana stalk shrinks so that this makes its patterns beautiful. Khon-mask making identity is in drawing which is not much in details, emphasizing in drawing lines with a lot of striped texture and thick patterns. In lacquering works, the distinct uniqueness is drawing with twisted line patterns (Bid Hor Lai) to create dimensions and swaying with patterns. The uniqueness of Thai mural painting is using warm color tones with drawing a line without drafting to make a free pattern. In paper engraving, the identity is a paring chisel (Sil Med Tang) which the characteristics are curved at the end and back without grooves so that it can allow smooth and continuous patterns. In gold lacquering, its identity is in techniques and elaboration in patterns composition.

FACTORS INFLUENCING CONSUMER DECISIONS TO BUY PRODUCTS VIA MOBILE APPLICATIONS

Somsak Klaysung — Mon, 20 Mar 2023 00:00:00 +0700

The purpose of this research was to study the factors influencing the decision to purchase products via mobile applications of consumers in Thailand. The samples used in this study were 400 people from social media groups by using cluster random sampling. Data was collected using the generated questionnaires with the validity and reliability tested. Statistics used in data analysis were frequency, percentage, mean and standard deviation, as well as the statistics used to test the hypothesis were Pearson correlation coefficient analysis and multiple regressions analysis. The results of the study revealed that online marketing mix factors in term of product, price, distribution channel, marketing promotion, personalization and privacy, overall were at high level. Moreover, the hypothesis testing results revealed that online marketing mix factors influenced purchasing decisions via mobile applications were marketing promotion (.000), product (.000), price (.015) and distribution channel (.046) while the aspect of personalization and privacy had no influence on the decision to purchase products via mobile applications of consumers. All online marketing mix variables could affect the decision to purchase products via mobile applications at 51.25 percent.

A STUDY OF ARTS AND COMMUNITY LIFE IN PHRANAKORN DISTRICT, BANGKOK FOR TEXTILE DESIGN

Suwit Sadsunk, Tueanta Pornmuttawarong — Mon, 20 Mar 2023 00:00:00 +0700

The objectives of this research are: 1) To study on art works and the way of life of Tha Tien Community in Phra Nakhon District; and 2) To create printed fabric pattern design from art works and the way of life of Tha Tien Community in Phra Nakhon District for promoting tourism. From the guidelines on development of patterns of art works, architectural works, and the way of life of community in creative form, it could be applied to design printed fabric patterns that could reflect image and add economic value of tourism of Tha Tien Community and surrounding areas. In addition, such printed fabric patterns were also able to be developed for creating other commercial products in the future in order to strengthen economy of Thai Tien Community with uniqueness, recognition, and sustainability.

THE DEVELOPMENT OF THESIS ORAL DEFENSE EXAMINATION PROCESS OF DOCTOR OF PHILOSOPHY FOR FOREIGN STUDENTS AT FACULTY OF FINE AND APPLIED ARTS, SUAN SUNANDHA RAJABHAT UNIVERSITY DURING THE COVID-19 PANDEMIC

Visittha Chintaladdha, Boonyada Pahasing — Mon, 20 Mar 2023 00:00:00 +0700

The objectives of this research were to: 1) examine the arising problems in conducting the thesis examination for foreign students in postdoctoral level, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University during the COVID-19 pandemic and 2) develop the process of organizing the dissertation examination for foreign students in postdoctoral level, Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University during the COVID-19 pandemic. The population for this study were 20 foreign students whereas the research instrument was a questionnaire and data analysis were made by percentage, frequency, mean and standard deviation. The findings showed that most of the samples were female at the age between 31- 40 years with average monthly income of 35,001 - 45,000 Baht. The population’s level of knowledge and understanding about the examination process of the performing arts field, Suan Sunandha Rajabhat University, overall, was at a high level. The highest perceived level was the aspect of reliability of the system, followed by responsiveness, assurance, understanding and perception of needs, respectively. The lowest one was the tangible process. The research findings shall fruitfully help develop the thesis examination process to facilitate foreign students during the COVID-19 pandemic The technology has been also applied to develop the process of submitting the petition via online platform and online thesis examination contributing the efficiency of internal operations of the curriculum.

STUDENT SATISFACTION STUDY IN E-LEARNING THROUGH MOODLE SYSTEM OF THE FACULTY OF FINE AND APPLIED ARTS. SUAN SUNANDHA RAJABHAT UNIVERSITY

Waraporn Chaiyaporn — Mon, 20 Mar 2023 00:00:00 +0700

This research on students’ satisfaction study in e-learning through Moodle system of the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, aims to create a course for instructional system through MOODLE, to be applied to develop system and learning management process, to evaluate quality of learning management system through MOODLE, and to study on efficiency of learning management system through MOODLE. Consequently, practices on development of e-learning process through Moodle would be obtained as the guidelines for proper learning management.
The results reveled that this research on students’ satisfaction study in e-learning through Moodle system of the Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University, was conducted in the form of quantitative research. The sample group was obtained by using quota sampling. Research tool was questionnaire. Data were analyzed by using percentage, mean, Standard Deviation, and Multivariate Analysis of Variance in order to find students’ satisfaction. In e-learning through Moodle, programs were used for managing instruction whereas software operating system was used for developing personnel and computer technical officers who performed instructional duties or worked as teaching assistants to make instruction consistent with operations rapidly.

GUIDELINES TO CREATE COMMERCIAL IDENTITY IN KOH KRET COMMUNITY

Winai Mankhatitham — Mon, 20 Mar 2023 00:00:00 +0700

The Ministry of Culture has prepared a project to develop Koh Kret's cultural tourism potential. That project has significantly contributed to the growth and prosperity of tourism in Ko Kret, which has had a significant impact on the expansion of commercial areas, owing primarily to the influx of entrepreneurs from outside. As a result, Ko Kret's commercial areas have lost their identity. It aims to study the identity of Ko Kret in order to make it applicable to commercial areas and present the information needed to build a commercial identity in Ko Kret. The methodology gathers information from physical community surveys as well as data from field questionnaires from the population of 158 shops before having them conclude the results to build commercial areas with identities.
The research results are as follows: 1. Population groups and business operations: 1.1 The population in the area has 3 groups, namely 56.0% of Thai ethnicity, 41.0% of Mon ethnicity, and 2.0% of Muslim ethnicity. 1.2 residents: 46.0% of residents are outside of the Koh Kret area, and 54.0% of residents are within the Koh Kret area. It was found that 52.4 % were renters and 47.6 % were owners. 1.3 style: 60.7 % of the storefront panel, retail shops 39.2 % 2. Unique information: 2.1 Uniqueness of architecture, Mon Koh Kret's identity in architecture Mon riverside houses 20.0% Stacked roofs 20.0% Mon pagoda 60.0% 2.2 Uniqueness of pottery 16.0 % of finely applied art-patterned pottery, 42.0 % of pumpkin-shaped pottery 2.3 Unique Mon identity on Koh Kret. Pottery 72.0 % Golden swan 67.0 % Wat Mon 58.0 % Takab flag 52.0%, and Riverside houses 26.0 % 2.4 Colors represent Mon: 53.0% red, 37.0% orange, and 10.0% white. Based on the information provided, it is possible to conclude that the most notable architectural identity is the Mon pagoda, the pumpkin-shaped pottery fine art pattern, and the red color is representative.

THE BRANDING INNOVATION OF MENS STREETWEAR FROM BORASSUS FRUIT FIBRES FOR ZENNIALS GENERATION BY USING CIRCULAR DESIGN

Worrapat Meangruamyard, Boon-arak Raksawong — Mon, 20 Mar 2023 00:00:00 +0700

The objectives of Creative innovation of men's streetwear brand from Borassus fruit fiber for the Zennials with a circular design concept aimed to discover the potential approach for developing Borassus fruit fiber. It was experimental and qualitative research The researcher studied the properties of Borassus fruit fiber from agricultural waste and experimentally processed it into textiles.
The findings revealed that the properties of Borassus fruit fiber were 7-14 cm long and yellow. It would turn brown when it dried and it had high hardness. In experiments, the Borassus fruit fiber can be softened by boiling them with 500 g of ash and 15 liters of water per 300 g. It could be woven with cotton for being textiles by 3 ratios as follows: Ratio 1: 50% Borassus fruit fiber mixed with 50% cotton found that the textile was higher in hardness. Ratio 2: 30% Borassus fruit fiber mixed with 70% cotton found that the textile was lower in hardness. Ratio 3: 15% Borassus fruit fiber mixed with 85% cotton found that the textile was obviously soft and could be processed into lifestyle products such as clothes, bags, hats, and shoes. Thus, Borassus fruit fiber can be an alternative material that reduces agricultural waste and increases the efficient use of resources. Moreover, it is an environmentally friendly alternative material that aligns with the circular economy.

THE VISUAL AESTHETIC OF DREAM AND SOUL

Jaruwan Mueangkhwa — Mon, 20 Mar 2023 00:00:00 +0700

Creation of the article entitled “The Visual Aesthetic of Dream and Soul” is a two-dimensional painting using an acrylic technique on canvas. This artwork depicts the image of the cats in a colorful atmosphere with starry sky which is likely to be an imaginary dream of faith and hope to stay alive. Cats have long been engaged with human beliefs. In each specific environmental area, there will be a history of different beliefs about cats from the past to the present. Nowadays, in the era of advanced technology that allows humans to embrace more knowledge and understanding of science critically and systematically. Human also enables to spontaneously receive information from all over the world without boundaries. Therefore, young people who are encouraged by these situations will have opportunities to create a lot of creative works even if they are in a highly competitive era. For new generations, there are different ways to achieve their dream depending on one individual. In Thailand, young people still have some beliefs that have been passed down from their ancestors. Even if there is scientific data as facts, human being needs encouragement to be used as a driving force to balance their preferences and duties. For some people, cat is considered as their company, source of happiness and good fortune for themselves.
From the above content, this acrylic painting was created and inspired by individual stories as well as spiritual beliefs. The painting reminds of hope, and our dream achievement. It is presented by using the image of the cat in colorful atmosphere that provides sense of aesthetics and beauty portrays images of hope, dreams and happiness which always be everyone’s wish.

INCREASING THE POTENTIAL OF THE BUDGET EXPENDITURES REPORT OF FACULTY OF FINE AND APPLIED ARTS, SUANSUNANDHA RAJAPHAT UNIVERSITY

Saranphat Sangthong, Pramot Teangtrong — Mon, 20 Mar 2023 00:00:00 +0700

This research was conducted to study on potential improvement of Increasing the Potential of the budget expenditures report of Faculty of Fine and Applied Arts, Suansunandha Rajabhat University. The objectives are as follows: 1) to study on and find causes of problems on Faculty’s the budget expenditures report (Faculty of Fine and Applied Arts, Suansunandha Rajabhat University) ; and 2) to develop Faculty’s the budget expenditures report (Faculty of Fine and Applied Arts, Suansunandha Rajabhat University). Obtained data were studied by interviewing with a sample group consisted of administrators obtained by using purposive sampling. Subsequently, obtained data were analyzed by using descriptive analysis. Content analysis was conducted by dividing issues before concluding as Model of Faculty’s Budget Expenditures Report in order to improve Faculty’s plan and budget report.
The results revealed that: 1) there were some results of Faculty’s Budget Expenditures Report that did not reflect efficiency of budget spending. In addition, success percentage of allocated operations may affect to overall achievement of management towards Faculty’s Budget Spending Plan of each quarter and project. 2) This model of developed Faculty’s Budget Expenditures Report was clearer compared to the first model. This model of Faculty’s Budget Expenditures Report could improve potential of operation of Plan and Quality Assurance Department. It could also reflect whether the results of Faculty’s budget expenditures met with Faculty’s Budget Expenditures Plan of each month and quarter. Consequently, the results of budgeting spending obtained from this report could be applied to plan, direct, follow-up, and accelerate operations of projects to be consistent with time. It could be applied as the foundation for planning, evaluating, monitoring, and comparing with the previous fiscal year and the following fiscal years.

RESEARCH REPORT PARTICIPATION IN STUDENT ACTIVITIES OF STUDENTS OF THE FACULTY OF FINE ARTS SUAN SUNANDHA RAJABHAT UNIVERSITY

Aorakanjit Suk-imcharoen, Nawaporn Srisarankullawong — Mon, 20 Mar 2023 00:00:00 +0700

This research aims to study the conditions of student activities that meet the needs and interests of students of the Faculty of Fine Arts. Suan Sunandha Rajabhat University We conducted studies from a demographic of international students. The research tool is a questionnaire and analyzes the data with percentages, frequencies, averages, standard deviations. The results showed that the majority of respondents were female, aged between 18 and 20 years old. 76.50% of students think the student club does not meet their needs and interests. 21.50%

STUDENT SATISFACTION WITH ONLINE TEACHING METHODS IN THE SITUATION OF THE COVID-19 PANDEMIC

Nuntiya Noichun — Mon, 20 Mar 2023 00:00:00 +0700

The purpose of this study was to study factors affecting student satisfaction with online teaching methods in the situation of the COVID-19 Pandemic. The sample consisted of 400 students from Suan Sunandha Rajabhat University, using stratified random sampling method. The questionnaire is a tool for collecting data. The collected data were analyzed using descriptive statistics, including frequency distribution, percentage, mean and standard deviation, and hypothesis testing used simple regression analysis. The study found that students are satisfied with the university's online teaching methods in the situation of the COVID-19 Pandemic, overall average was at a high level. The aspect that was most satisfied was the attitude of students towards online learning, while the least satisfaction aspect was measurement and evaluation. In addition, the results of the hypothesis testing revealed that the factors affecting satisfaction with online teaching management were attitude of students towards online learning, teaching behavior, and the readiness of media/technology with a statistical significance of 0.05. While the measurement and evaluation aspect had no influence on satisfaction with online teaching management in the situation of the COVID-19 Pandemic.

STUDYING TRENDS AND CHANGES IN CONSUMER NEEDS FOR THE DEVELOPMENT OF BUSINESSES AND/OR FASHION PRODUCTS IN THAILAND

Siratcha Samleethong, Suwit Sadsunk — Mon, 20 Mar 2023 00:00:00 +0700

This research objective for (1) study the changing trends and the importance of global trends. Affect business development and / or product development (2) study current consumer demand trends (3) analyze and synthesize global changing trends and consumer demand. That will affect business development and / or local product development in Thailand, the researcher has compiled sample content related to the context and scope of the study from various academic articles. both domestically and internationally, published on the website (documentary research) and in-depth interviews of various experts. related to the educational context, there are content that should be considered as a guideline for business development. design and develop prototype products that meet consumer needs. to study the trends, changes and the importance of the 2030 world trend, the researcher determined the dimensions of the factors studied, consisting of 5 factors: 1) environmental factors 2) environmental factors. Society 3) technological factor 4) market factor and 5) situation factor COVID-19 Current trends in consumer demand by determining dimensions to be studied in 6 dimensions: 1) needs of the elderly and the new generation 2) necessity for life and 3) the need for businesses to be socially and environmentally responsible; 4) requirements for clear and transparent information on products and services to support purchasing decisions; 5) happiness in exchange for the convenience of purchase. - use - after-sales service 6) demand in the COVID-19 crisis that has changed consumer behavior.
The results of the study revealed that has found that Covid-19 is a catalyst for global businesses and consumer behavior change is technology Disruption, but now there is a new catalyst. the global COVID-19 epidemic business needs to focus on technology in order to spread brands to target audiences through online channels that will be the primary channel. focusing on circular economy, focusing on the value of raw materials, resources and products to be as long as possible.as for the development of local Thai products, it is to find the strengths, uniqueness and identity of each area Give each community a unique (Identity), combining technology and local wisdom. To create creativity (Idea) to create new things to meet the needs of target customers such as patterns, patterns, colors and styles, etc. most people still want bright. In addition, with the character of Thai people who love to have fun, they look for products that satisfy their mood and mind.

FABRIC PATTERN FROM UPCYCLE PACKAGING MATERIALS

Supawadee Juysukha — Mon, 20 Mar 2023 00:00:00 +0700

This study was conducted on the local wisdom of the stamp making process for Batik patterns through a participatory action research. The objective is to gather the knowledge and understand the wisdom transferring process to local youth or those who are interested.
The case study used for this research is the Batik production process, through a combination of data collection methods including formal and informal interviews, participatory and non-participatory observations, descriptive data analysis and in-depth interview analysis along with group discussions. The results of the research can be summarized as follows:
1. Stamp or block making for Batik fabric pattern printing from upcycle packaging materials in the area. Since the majority of the population in the area of Southern Thailand, are Muslims, roti and milk tea are popular in the area resulting in numerous leftover cans of condensed milk. With the traditional wisdom, local knowledge and waste materials, an efficient use of waste material is found.
2. The process of transferring wisdom is divided into 2 levels: the local community level and the public level. At the local community level, an occupation community, a group of people aiming to create occupations in the community, is responsible for the transferring. For the public level, those responsible for the transferring of the local wisdom are those who are interested in the local wisdom and pay attention to the use of waste materials for design works. This can be designers, manufacturers and educational personnel.
3. Community product identity with intriguing, standout and unique production process.

TRANSFORMATION SISAKET INDIGENOUS FABRIC TO FASHION AND LIFESTYLE PRODUCTS TO ENHANCE THE CULTURAL TOURISM IN THE SOUTHERN PART OF NORTHEASTERN REGION OF THAILAND.

Taechit Cheuypoung — Mon, 20 Mar 2023 00:00:00 +0700

This research has focused on the transformation of the indigenous fabric that originated in Sisaket province in the southern part of the northeastern region of Thailand. The researcher has developed fabric patterns for fashion and lifestyle products to enhance local tourism. A field survey was arranged to study the weaving potential of the locals and their readiness for the product transformation such as lifestyle or trendy products. The information, obtained from community leaders, has been developed into new pattern designs to reflect the provincial identity through its local auspicious flower whose shapes have been simplified through the Art Nouveau technique. The overall design concept and color tones have been derived from seasonal fashion trends that were used for prediction in future demands from the consumers and creating appropriate product guidelines for promising markets. The researcher has applied his design from the start, silk weaving patterns, dye color, and decorative techniques into his finishing products.

THE CREATION OF PAINTING: “THE MASK” SERIES

Natsuree Techawiriyataweesin — Mon, 20 Mar 2023 00:00:00 +0700

The Creation of Painting series “The Mask” consists of oil paintings that reflect the story of modern-day ladies who place high value on their appearance. Using imagination to compare the face as if it were the “front of the house” that was once again covered with a mask to conceal from the eyes of individuals and society, preventing them from peeping and observing life and feeling under the mask.
This study aimed to study the creation process of painting with the uniqueness in visual art according to this following process: (1) A study of content and social issues of social values regarding female beauty. (2) The influence of Expressionism Art (3) A case study of the expressionist artists' works that has the influence on the creation (4) The analysis and synthesis of datasets into inspiration (5) Determining concepts of creation (6) Preparation of supplies and equipment to create the actual works (7) Developing the sketch that related to the concept of creation from the photograph (8) The creation of painting with the technique of oil painting on canvas (9) The preservation of the finished work and (10) The publication of painting series in the form of an art exhibition
The result obtained from studying the creation of the Painting series “The Mask” found that creative development was divided into 3 phases: Phase 1 with 3 paintings, Phase 2 with 5 paintings, and Phase 3 with 8 paintings. Every painting is the result of an integrated creation in terms of inspiration, concepts, works, creative techniques, and the meaning of the works of painting. All of these paintings have been released to the public in the form of contemporary art exhibitions as well.

SATISFACTION OF LECTURERS AND STUDENTS WITH STAFF SERVICES, FACULTY OF INDUSTRIAL TECHNOLOGY, SUAN SUNANDHA RAJABHAT UNIVERSITY

Chayapa Chaemsai, Narathas Pramualsu — Mon, 20 Mar 2023 00:00:00 +0700

This study aimed to study satisfaction level of lecturers and students with staff services, Faculty of Industrial Technology, Suan Sunandha Rajabhat University and to study the problems and suggestions of lecturers and students with staff services, Faculty of Industrial Technology, Suan Sunandha Rajabhat University. The samples of this study were 323 participants who were 41 lecturers and 282 students. The research instrument was the questionnaire. The data from the questionnaire were analyzed quantitatively for descriptive statistics such as average, and standard deviation.
The findings showed that lecturers and students contacted staff for services at Dean's office, Faculty of Industrial Technology that the satisfaction of all staff services was at high level (
X
= 4.09, S.D. = 0.56). In contrast, the satisfaction of each staff services showed that lecturers and students had the satisfaction of plan/quality assurance was at high level ( X = 4.12, S.D. = 0.63), the satisfaction of general affairs was at high level ( X = 4.10, S.D. = 0.60), research/academic services was at high level ( X = 4.10, S.D. = 0.77), human resource management was at high level ( X = 4.09, S.D. = 0.62). Lecturers and students had the satisfaction of finance/procurement division was at the lowest level ( X = 4.07, S.D. = 0.66).

THE COMPARISON OF PUBLIC PRESS RELEASE PROCESS ON ELECTRONIC DOCUMENT SYSTEM (E-OFFICE), FACULTY OF FINE AND APPLIED ARTS, SUAN SUNANDHA RAJABHAT UNIVERSITY

Pattraporn Sodsangchun, Jirawat Kannok — Mon, 20 Mar 2023 00:00:00 +0700

This study aimed to compare public press release process on electronic document system (E-office), Faculty of Fine and Applied Arts, Suan Sunandha Rajabhat University
The samples of this study were 20 staffs. The research instrument was the in-depth interview. The data from the in-depth interview were analyzed qualitatively using content analysis.
The findings revealed that multiple comparisons between public press release process on electronic document system (E-office) in the old format and adapted to the new format were the most three different in press release delivery process, preparation of press release information, and Information technology system for public press release.

STUDY OF PROBLEMS IN VARIOUS TYPES OF DOCUMENT PREPARATION VIA E-OFFICE SYSTEM FACULTY OF FINE AND APPLIED ARTS, SUAN SUNANDHA RAJABHAT UNIVERSITY

Kanyanut Chinpala, Tuenta Pornmuttawarong — Mon, 20 Mar 2023 00:00:00 +0700

Since information technology currently plays the roles in operations of government or private organizations highly, information technology has been used in data storage with convenient data discovery system, standard storage, and rapid operations for more efficient operations. Suan Sunandha Rajabhat University has developed e-office system since 2016 up till now. The university’s personnel have used e-office to send and receive various kinds of official letters for communicating with one another via this system. The strengths of the use of e-office system in operations are that computer network can be utilized through the use of E-office system in the university, rapidity and time saving will be better, document management will be better, accessibility can be performed rapidly, it can be applied to other information or data, information can be read at any time (Thanakorn Ouipanitch and Sathien Chanpla, 2010:18), classification and document retrieval is easier, document discovery system enables users to access documents with more details, paper is reduced, and organizational expenses are reduced for convenient, rapid, and time-saving management

PROCESS IMPROVEMENT THE APPOINTMENT OF CIVIL SERVANTS IN HIGHER EDUCATION INSTITUTIONS TO HOLD HIGHER POSITIONS OF PERSONNEL DIVISION OFFICE OF THE PRESIDENT THE SUAN SUNANDHA RAJABHAT UNIVERSITY

Nattapol Sarat, Yananda Siraphatthada — Mon, 20 Mar 2023 00:00:00 +0700

Attending training and taking responsibility for the responsibilities of colleagues is not only being taken care of to maintain a consistent and happy career path of the tribe. It is important to obtain permission where available in case of necessity at the symposium, which allows development. You should meet the requirements of the latter to be considered for professional circles, and self-study and organization are not permitted.

THE EFFECTIVENESS OF THE RUM WONG DANCE ON PHYSICAL FITNESS OF THE ELDERLY IN NAKHON PATHOM PROVINCE

Komkrit Rattamanee — Mon, 20 Mar 2023 00:00:00 +0700

Thailand has entered a completely aged society at present. Physical fitness is essential to the life of the elderly. The decrease in physical fitness due to age-related deterioration of the elderly as well as the congenital disease will affect their physical, mental, and social life. Therefore, improving physical fitness is crucial for the elderly to maintain a high quality of life.
This research aims to study the effectiveness of the Rum Wong dance on physical fitness of the elderly in Nakhon Pathom province. Data were collected from 35 samples, using the physical fitness test for aging. Statistical methods used to analyze data were the descriptive statistics, frequency, percentage, average, the Standard deviation, and the paired t-test to compare at the statistical level of p< 0.05 significance.
The results of the study found that
1. General information of participants of "Rum Wong dance" has a total of 35 people answering the test. Most of them were female, which consisted of 523 persons or at the percentage of 97.10. The majority were at the age range of 60 to 69 with a total of 30 people or at the percentage of 85.70. Sources of income were mostly from the pension with a total of 17 people or at the percentage of 48.60. They mostly have the body mass index equal to 18.5 to 22.9 (Weight-appropriate) in a total of 20 people or at the percentage of 57.10. The majority has congenital disease in a total of 18 people or at the percentage of 51.40 and with the exercise behavior at more than 3 times in a total of 34 people or at the percentage of 97.10. Most of them attended the rhythmic activities in a total of 26 people or at the percentage of 74.30.
2. The comparison of the physical fitness of the elderly before and after participation in the Rum Wong dance by applying the Pair t-test to examine the t value. It was found that the physical fitness of the elderly increased after participating in all indices. The indices that increased had statistical differences were 6 items: the Skinfold Thickness (mm), the 30 seconds Arm Curl (times), the 30 seconds Chair Stand (times), the Back Scratch Test (cm), and the 2-minute Step test (times). There are 5 tests that has no significant difference which includes the pulse rate during the rest time (times/min), systolic blood pressure (mm Hg), diastolic blood pressure (mm Hg), sitting crouched forward (cm) and the agility course (seconds).

PUBLIC POLICY MANAGEMENT TO IMPROVE THE QUALITY OF LIFE OF PEOPLE WITH DISABILITIES

Nattachai Aeknarajindawut — Mon, 20 Mar 2023 00:00:00 +0700

The Department of Public Welfare under the Ministry of Interior at that time and the non-governmental organizations with disabilities have recognized the importance of rights and opportunities for improving the quality of life of people with disabilities. Therefore, they have jointly pushed the law on people with disabilities. Lead to Empowerment of Persons with Disabilities Act, B.E. 2007, to facilitate Disabilities accessing fundamental rights and facilities more easily and conveniently. The Avian Decade of Persons with Disabilities 2011-2020 consists of 15 main themes and is sincere to support the promotion of assistance to persons with disabilities which is considered one of the country's key public policy arrangements, especially in Thailand, which has An important part of the presentation of key issues in the ASEAN Decade of Persons with Disabilities 2011-2020 should be aware of and expedite the management of public policies relating to persons with disabilities to be clearly manifested and not merely proposed. Just a plan on a piece of paper only.

THE HOSPITAL DEVELOPMENT MODEL TO ACHIEVE ADVANCED QUALITY

Ananthawut Hongthong — Mon, 20 Mar 2023 00:00:00 +0700

This research aims to present the hospital development model to achieve advanced quality hospital standards. The researchers used qualitative research methods by collecting data from documents. Analysis of data with descriptive results found that improvements in operations or ways of working, It must be systematically and continuously learned and improved, as a mechanism to stimulate the development of the quality of the entire hospital system in a directional manner. There are a joint learning exchange with consultants and certification by external organizations, as well as continuous assessment and development. At the heart of quality, is patient-centered, with the goal being the quality that patients receive. All staff are committed to quality work, there is internal and interdisciplinary team collaboration, there is a standard of work. There is a reliable monitoring system for both general and patient care. In addition, patient safety must be improved. By having a risk or incidence reporting system. Causal tactics used to identify, analyze, evaluate, manage, Monitor and communicate risks related to department/department activities or hospital operations to minimize losses in failing to achieve the goal and maximize opportunities, it is a systematic and continuous hospital operating process. In order to reduce the cause of each potential damage, the hospital will need to continuously improve its work system to meet the needs of the recipients of the work by striving for excellence and meeting international standards.

DEVELOPING THE CAPACITY OF THE ADMINISTRATORS OF PHRAPARIYATTIDHAMMA GENERAL EDUCATION SCHOOLS UNDER THE PHRAPARIYATTIDHAMMA GENERAL EDUCATION SCHOOLS

Sunchai Hongtong — Mon, 20 Mar 2023 00:00:00 +0700

This research aims to present the guideline on developing the Capacity of the Administrators of Phrapariyattidhamma General Education Schools under the Phrapariyattidhamma General Education Schools in Thailand Act., B.E.2562. The researchers used qualitative research methods by collecting data from documents. Analyzing the data with descriptive results, it was found that: The successful administration of the Phrapariyattidhamma General Education Schools requires knowledgeable leaders, competent, moral and ethical, serves. According to the regulations, the qualifications of the school administrator must be monks only and must have been ordained. At least 5 years old, including being a Buddhist monk (Ph.D. 3 or above) or having received a Bachelor of Buddhist (B.A.) or Bachelor of Theology (B.A.) degree. The regulations place great importance on the qualities of executive leaders. They must be well-versed in the principles of Buddhism. As such, leadership development will enhance the quality of the Administrators of Phrapariyattidhamma General Education Schools and teachers. Executives must be knowledgeable. Ability to develop oneself and have a vision to develop a well-rounded and thoughtful work system to lead to the effectiveness and quality of teaching and learning.

PUBLIC RELATIONS EFFICIENCY FOR CHINESE TEMPLE

Chalermchai Wattanasaksiri — Mon, 20 Mar 2023 00:00:00 +0700

To study public relation efficiency of Chinese Temple, Leadership in a New Normal, Organizational Management, Public Relations Strategy and Media Use. The study subjects included the Chinese Temple 305's Ubasik-Ubasika. People from Chinese Temple in Thailand, 14 locations. Research tools include questionnaires, statistics used in research, frequency distribution, percentage, average, Standard deviation (SD). The results showed that the level of Public Relations Efficiency of Chinese Temple, Leadership in a New Normal, Organizational Management, Public Relations Strategy and Media Use

GUIDELINES FOR DEVELOPING CHINESE LANGUAGE SKILLS OF MAHAYANA CHINESE BUDDHIST NOVICES OF PHRAPARIYATTIDHAMMA SCHOOLS

Nonthee Muangmala — Mon, 20 Mar 2023 00:00:00 +0700

This research aims to present guidelines for Developing Chinese Language Skills of Mahayana Chinese Buddhist Novices Phrapariyattidhamma Schools Under Chinese Buddhist Sect. The researchers used the study method as qualitative research by collecting data from documents. Analyzing the data with descriptive results, it was found that: Teaching Chinese language successfully will require a number of factors involved, particularly teachers, and teachers, course, texts, Teaching materials and teaching arrangements. In organizing Chinese language instruction, teachers aim to give learners a positive attitude towards Chinese language, able to use Chinese to communicate in various situations, seek knowledge. Operation of Phrapariyattidhamma Schools Under Chinese Buddhist Sect Group 13: Teaching and learning Chinese to achieve the objectives and goals set forth. By using various factors to support the implementation of the specified results. By promoting activities that require students to practice Chinese language learning skills to enhance their knowledge, Understanding and increased skills such as pronunciation training, The practice of writing in Chinese characters, etc. And create a network for students to research from news sources. Information and experiences of the older generation, as well as encouraging students to study, curious, seek knowledge and learn at your own pace. To encourage learners to learn Chinese from school, parents, Communities and other organizations Such an approach will cause a change in knowledge, attitudes and behaviors of members of society from the individual level, Institutions to the social levels from the way society used to be, to society as it should be, or change in a better way.

THE GUIDELINE OF GOOD MANAGEMENT IN BUDDHISM

Tawee Petchsangkaew — Mon, 20 Mar 2023 00:00:00 +0700

This research aims to present the guideline of good management in Buddhism. The researchers used the study method as qualitative research by collecting data from documents. Analyzing the data with descriptive results, it was found that: Buddhism is the one significant institute in Thailand which has been playing a role as a creating a development and stability for Thai society that for a long time. For making a temple be the center of the population as same as it was in the past, the improvement of every aspect of the temples is needed. This will be beneficial to the temple directly. The studies of responsibilities, faith, credibility, participation, and value will be helpful for improving and developing the good management in Buddhism. This can cause to the change of efficiency development and be accepted by the public and society sustainably. Faith, behavior, abbots. Monk's behavior and belief in sacred objects There is a significant sense of faith, which can be seen from the behavior of the abbot and the belief in sacred objects, all 3 aspects are at the highest level. Be consistent with qualitative findings From interviews with abbot-level bishops. Deputy abbots and relevant monastic officials It was found that the abbot's behavior It is the duty of the monks to conduct the Buddhist faith, meaning the good expression of the abbot. Monks follow the principles taught in Buddhism continuously and properly deal with the beliefs in Buddhist sacred objects. Credibility, acceptance, truthfulness, and asset care are significantly related to credibility, as evidenced by the truthfulness of asset care and acceptance in all 3 areas at the highest level. Be consistent with qualitative findings From interviews with abbot-level bishops. Deputy abbots and relevant monastic officials It has been found that acceptance, truthfulness, and asset care are important elements of reliability. Strictly behave in accordance with the religious principles of the monks, both physically, verbally and mentally, properly, directly, directly in front of and behind the back, by practicing consistently and continuously until they are accepted, trusted and trusted to take care of the temple property for Buddhist use. The guild line of developing of good management in Buddhism consisted of faith, value, credibility, the good management, participation and responsibilities.

COMMUNITY IDENTITY UNDER THE CONCEPT OF "KHIRI WONG KOT THE LOCAL LIFESTYLE "

Akapong Inkuer — Mon, 20 Mar 2023 00:00:00 +0700

The Local Plants Processing to Innovative Products "Khiri Wong Kot The Local lifestyle " with the Community Participation Based on the Sufficiency Economy Philosophy aims to study community identity under the concept of "Khiri Wong Kot The Local lifestyle " with the participation of the community, it is found that the villagers in Khiri Wongkot Village, NaYung District, Udon Thani Province mainly obtain income from the farm. This is an eco-tourism village. This is a home stay tourism community, which has been open for a long time, but still retains the traditional local lifestyle. The local plants in Khiri Wongkot Village, Udon Thani Province are suitable for processing and product design , such as rice straw and bagasse.

FACTORS AFFECTING THE SELECTION OF WORK IN THE TOURISM INDUSTRY AND NEW NORMAL SERVICES OF STUDENTS TOURISM INDUSTRY AND HOSPITALITY MANAGEMENT, SUAN SUNANDHA RAJABHAT UNIVERSITY

Mon, 20 Mar 2023 00:00:00 +0700

The purpose of this research was to study factors affecting the choice of employment in the new normal tourism and service industries among tourism and service industry management students. Suan Sunandha Rajabhat University After the COVID-19 situation to assess the number of workers in the tourism and service industries in the future and to guide decision-making in the tourism and service industry academic department. The researchers summarized and discussed the research results by using online questionnaires as a data collection tool. by sampling method A total of 215 sets of data can be stored as follows: Gender: Most of the respondents were female, aged 18–23 years old, and studying in their fourth year. Most of them had an income of less than 5,000 baht. Tourism and service industry management students Most of Suan Sunandha Rajabhat University Interested in working in the business with the following departments 1) Airline business to flight attendants the most 2) Hotel and accommodation business to the front office manager the most 3) Travel business per tour operator the most 4) Restaurant business per store manager the most 5) Other businesses per career, merchants/online merchants the most, and factors affecting the choice to work in the tourism and service industry. Of the students in Tourism and Service Industry Management Suan Sunandha Rajabhat University as follows 1) External factors are management attitudes. There are promotion and support for personnel to advance in their careers. Have the opportunity to receive continuous training and knowledge development and be able to work happily under the attitude of the management. 2) Internal factors are remuneration and welfare. Compensation in both monetary and non - monetary forms is what graduates expect from their performance.

THE BEHAVIOR AND SATISFACTION OF TEACHERS AND STUDENTS TOURISM INDUSTRY AND HOSPITALITY MANAGEMENT MAJOR TOWARDS CENTRA BY CENTARA MARIS RESORT JOMTIEN HOTEL

Mon, 20 Mar 2023 00:00:00 +0700

This research study the behavior and satisfaction of lecturers and students in tourism and service industry management. towards the Centra by Centara Maris Resort Jomtien Hotel. The purpose is to study the behavior of teachers and students in Tourism Industry Management and Service towards the Centra by Centara Maris Resort Jomtien Hotel and to To study the satisfaction of teachers and students in tourism and service industry management towards the Centra by Centara Maris Resort Jomtien Hotel. Part 1 General information about respondents Most of the respondents were female, 22 years old, were students studying at a bachelor's degree, single status, and the main income per month was found that most were less than or equal to 10,000 baht. Part 2 analyzed from the behavioral data of service users. The results of the research are as follows: Most of the respondents came for a study visit. Come and relax at the hotel with your teacher/friend. Followed by colleagues Have come to use the service 1 - 3 times / year and often choose the Centra Superior room. The room rate for each time you have booked with most hotels is 1,001 - 2,000 baht, each stay is 1 - 2 nights. The vehicle used for leisure at the hotel is a tour bus/van. In addition, most choose hotels because they are modern and beautiful, followed by being close to tourist attractions and having complete facilities. The way to reserve accommodation is to book through a booking agent website. Most of the respondents knew through teachers/friends/acquaintances recommended, followed by booking agent websites. And most of the respondents will return to use the service again. Part 3 analyzed from customer satisfaction data Satisfaction of hotel staff's service and satisfaction of hotel facilities It was found that most of them had the total satisfaction at the highest level. Satisfaction of visitors to the guest service area found that most of them had the total satisfaction at the highest level. The top three satisfactions were the satisfaction of the atmosphere within the hotel. Room satisfaction found that most of them had the total satisfaction at the highest level. Reliability satisfaction found that most of them had the total satisfaction at the highest level.

SERVICE QUALITY IMPROVEMENT GUIDELINES OF ACCOMMODATION BUSINESS FOR SUPPORTING NEW NORMAL

Chidchom Kanchula, Panruthai Hengpoom, Phuenfar Pongsongsang — Mon, 20 Mar 2023 00:00:00 +0700

The research attempted to study the satisfaction of guest and to propose the Service Quality Improvement Guidelines of Accommodation Business for Supporting New Normal. The population were 400 visitors by questionnaire for data collection and data analysis. Data were additionally analyzed in percentage, standard deviation and One-way ANOVA.
According to the result, the majority of the respondents were female, single ,20–29 years old. The highest education in a Bachelor's degree, students and worked as a officer/employee of private company. A monthly income of 15,000 Baht.
The study of respondents' behavior found that the propose of staying was for travel, staycation with friends on weekend for 2-3 nights, almost rates of the room are 1,000 – 2,000 Bath/night, staying at 3-4 star hotels. The result showed that, the respondents booked by online agent such as Agoda, Booking.com and searching from the internet and social media.
The result showed that, the satisfaction of guest as follows services, safety, access ,accommodation and sanitation and hygiene are the high level.
The researcher found the guideline to supporting New Normal for Accommodation Business that should had more the policy and standard for the assurance of guest. Making new standard during the new normal tourist behavior after the pandemic with sustainable policy from public and private sector.

EXPLORE THE BEHAVIOR OF EARNING EXTRA INCOME DURING THE COVID-19 OUTBREAK : A CASE STUDY OF TOURISM AND HOSPITALITY INDUSTRY MANAGEMENT STUDENTS SUANSUNANDHA RAJABHAT UNIVERSITY

Chantouch Wannathanom, Weera Weerasophon, Bua Srikos, Sunita Dasua — Mon, 20 Mar 2023 00:00:00 +0700

The objective of Explore the Behavior of Earning Extra Income During the COVID-19 Outbreak: A Case Study of Tourism and Hospitality Industry Management Students, SuanSunandha Rajabhat University was to explore behavior and channel of earning extra income during COVID-19 outbreak of Tourism and Hospitality Industry Management Students, SuanSunandha Rajabhat University. This study applied survey research. Research tool was a questionnaire; the sample was selected from 295 students of Tourism and Hospitality Industry Management, SuanSunandha Rajabhat University, using finite population sampling by using percentage statistics for data analysis.
The findings were part 1: general information of respondents. Most of the samples were female, aged 20 – 22 years, were the fourth year students. Part 2: Channel and behavior of earning extra income during COVID-19 outbreak. The main channel of earning extra income was sell goods through online or 52.6 percentages, most of them was 2 platforms, equivalent to 55.76 percentages, using Lazada as the main platform, equivalent to 28.85 percentages. The main device used to access the internet was mobile phones and smartphones, equivalent to 76.28 percentages. Most of goods was fashion clothes, equivalent to 28.20 percentages. Most of respondents spend 1-3 days a week, equivalent to 39.10 percentages, spend exceed 1 hour a day, equivalent to 87.82 percentages. The students who earned extra income via offline channel found 43.7 percentages, most of them worked at the restaurants, equivalent to 41.86 percentages. The most of extra income were less than 5,000 baht per month or 74.91 percentages. Suggestions of this study should allow the respondents to comment on the advantages, disadvantages of selling through each platform.

GUIDELINES TO PROMOTE KNOWLEDGE AND UNDERSTANDING OF THAI PASSENGER USING THE SERVICES OF DOMESTIC FLIGHT ROUTES TOWARDS PROTECTION OF PASSENGERS RIGHTS

Suchitra Rimdusit, Jaraspol Kulpara — Mon, 20 Mar 2023 00:00:00 +0700

This research study the behavior of passengers using Thai airlines on domestic routes and study Guidelines to Promote Knowledge and Understanding of Thai Passenger using the Services of Domestic Flight Routes towards Protection of Passengers Rights. The study was a quantitative research by using questionnaire with 400 samples of Thai passengers.
The results showed as follows: Most of respondents were female at the age of 30-39 years with the education in Bachelor degree, having the occupation as private company employees. Most of passenger used Thai Air Asia (FD) service.
Suggestion: The airline should clearly information of protection of passenger rights on airline website and mobile application in order that passenger can read before buying a ticket. The content about protection of passenger rights should be available in the Q&A of airline website. Including passenger may complaint about an alleged infringement of the protection of passenger rights to the Department of Civil Aviation in order to investigate the facts and proceed further.

SATISFACTIONS OF THAI TOURISTS TOWARDS THE SERVICE QUALITIES OF TOURIST ATTRACTIONS AFTER DILUTED OF COVID – 19 PANDEMICS: A CASE STUDY OF SAMET ISLAND, RAYONG PROVINCE

Mon, 20 Mar 2023 00:00:00 +0700

This research objectives aims examine the satisfaction of Thai tourists towards the service quality of tourist attractions after diluted of COVID-19 situation: A Case study of Koh Samet, Rayong Province. The objective was to study the behavior and opinions of Thai tourists. who travel to Koh Samet, Rayong Province during diluted of COVID-19 situations. The data of 400 respondents were collected using questionnaire. By a non-probability sampling technique. The questionnaire was divided into 4 parts. Part 1, questionnaire on general information of the respondents. Part 2 Questionnaire on Travel Behavior. Part 3 was a questionnaire on satisfaction with the quality of service. And Part 4 was an open-ended question asking about problems and suggestions. The questionnaire created by the researcher was presented to the advisors and experts. Check Content Consistency with research objectives This was a validation study. The accuracy was 0.89 and the Reliability according to Cronbach's Alpha criteria got a confidence value of 0.79. The statistics used in the data analysis were frequency, percentage, mean and multiple regression statistical analysis.
The result shows that 53.5 percent of respondents were male, age between 30-39 years old was 39.0 percent, graduated with bachelor degree 76.0 percent, work as private employee 45.0 percent, with average salary more than 35,001 Baht was 30.5 percent. Travel from Bangkok 58.5 percent, the tourist behavior founded, 49.5 percent of respondents has been to Koh Samet Island 4-5 times, stayed on the Island 1-2 nights 85.5 percent, travel with family 36.5 percent, reason of travel was leisure 73.5 percent. The level of trust and royalty is quite high.

MARKETING STRATEGY ON SERVICE INDUSTRY IN THE NEXT NORMAL: A CASE OF SAMUTSONGKHRAM PROVINCE

Kamonluk Phophan, Chonlada Choovanichchanon, Sorawit Mongkol, Manon Arunkiri — Mon, 20 Mar 2023 00:00:00 +0700

The purpose of this research was to find out the suitable marketing strategy development model for service industry in the next normal in Samutsongkhram Province by studying the relationship between changing customer behavior after Covid-19 and the marketing mix of 4Es. This study used the quantitative method of analysis by distributing an online questionnaire to 400 respondents. Descriptive statistics used in this research were percentage, mean and standard deviation, and correlation. The result of this study showed that travelers with different genders, ages, education levels, occupations, and average monthly incomes have different decisions on travel at a statistically significant level of 0.05. Results confirmed that there are four factors influencing the service industry; Experience, Exchange, Everywhere, and Evangelism. They play important roles in marketing strategies to develop the sustainability of the service industry from the customer’s aspects in the next normal.