INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN VIENNA 2019

IMPLEMENTATION OF PROCESS APPROACH TO REDUCE ANXIETY IN AN EFL THAI WRITING CLASS

Wipada Prasansaph — Sun, 13 Oct 2019 22:09:01 +0700

This research aimed to compare the anxiety of the Thai English teaching major undergraduates who studied writing in English before and after the implementation of the Process Approach in the teaching of a writing class. Forty third-year students at the Faculty of Education SSRU, 2017, were asked to summarize (about 150-200 words) an episode of Sherlock Homes after they had read it at home. Then, they were also asked to write an open-ended self assessment expressing how successful they felt about their writing product and how they felt about learning writing and what difficulties they encountered during the process of writing. Also they were interviewed one by one related to what they had written in the self assessment and what hidden feelings they wanted to express with the teacher researcher personally. It was reveled that most of students did not feel happy with their writing products. Then the Process Approach was introduced in the teaching of writing. After 8 weeks of the writing process through 4 simplified novels, they were asked to write an open-ended self assessment and were interviewed again. The content analysis technique was used to analyze how the students expressed. The latter descriptive data displayed the more pleasant feelings toward the writing tasks.

DEVELOPMENT OF LEARNING ACCOMPLISHMENT IN BUDDHISM COURSE (MORALS OF BUDDHISM RELIGIOUS DAY) OF STUDENTS IN MATTHAYOM 3/4 OF DEMONSTRATION SCHOOL OF SUAN SUNANDHA RAJABHAT UNIVERSITY BY USING ASSIGNMENTS WITH ACTIVE LEARNING

Araya Pakla — Wed, 06 Mar 2019 00:00:00 +0700

Buddhism course on the topic of Buddhism religious day, because learning management in this subject emphasized only lecture. Therefore, learning in this class is not interesting. From the observation of students’ behaviors, we found that students lacked of interest in this religious study and lacked of faith in Buddhism. Among the society of Thai people in this era (2016), people are fond of valuable objects and far off from Buddhism. Because the social value today is degenerated, people in the society lack of responsibility for community, and being more selfish. Thai children are considered to be the country’s development in the future. For this reason, developing the efficiency of children is the important thing as indicated in National Education Act of 2010, section 28: Learning management must improve humankinds and make them have equality in knowledge, perception, ability, goodness, and responsibility in society. From the problems above, researchers see the significance of Buddha’s moral teaching, so we would bring and adapt it for using to solve the problems in future lives. Morals of religious day are considered to be the heart of Buddhism. They are rational and approvable by multiple ways of learning that emphasize the importance of learners. They arouse learners to be interested to learn and to care of religious study more than before. This research is an experimental research that has the main purposes as the following: 1.) to improve the results of school learning in social study on the topic of morals of Buddhism religious day by using assignment with Active learning. 2.) to compare its previous results to after results. 3.) to study the satisfaction of students in using the assignments and Active learning. In addition, the group of study is five students in Matthayom 3/4, in 2016 school year of Demonstration School of Suan Sunandha Rajabhat University, Office of Education, in Bangkok by purposive selection. The tools used in this research are learning scheme by using Active learning, assignments on the topic of morals of Buddhism religious day, evaluation exams before and after learning, and satisfaction survey of assignment series. Based on the Verification of it’s quality by using the IOC (Item Objective Congruence Index) and the analyzing of the information by using the mean value and standard deviation, we found that the results of learning morals of religious day by using assignment series with Active learning have the mean score of 23.8 and the deviation of 3.03. Consequently, using the assignment series with Active learning made learners have opportunity to search for the answers and practice by themselves at the same time. Therefore, it affected learners in developing learning potential, which should be developed efficiently. After learning using the assignment series with Active learning, students have better results compared to the results before learning, which the mean and deviation after the management are 23.8 and 3.03, and the mean and deviation before the management are 14.4 and 2.3 as the following. In addition, students were favorable to the assignment series with Active learning, which generally have the mean of 4.83 and the deviation of 0.28. The assignments were appropriate to students’ potential. They looked novelty and interesting when working with Active learning. It emphasized learning, searching by own selves, and having punctual discipline relating to National Education Act of 2010, section 24: learning management must concern about the distinct between the individuals, which have to practice thinking process, management, problem solving from real experiences in learning using assignment series with Active learning.

A DEVELOPMENT OF DOCUMENT RETRIEVAL AND MONITORING SYSTEM ON THE E-OFFICE SYSTEM OF SUAN SUNANDHA RAJABHAT UNIVERSITY

Assoc. Prof. Dr. Witthaya Mekhum, Acting Sub Lt. Khanisorn Bunrueng — Wed, 06 Mar 2019 00:00:00 +0700

The knowledge sharing on a development of document retrieval and monitoring system on the e-office system of the group of administration and documentation job: document retrieval and monitoring on the e-office system of Suan Sunandha Rajabhat University (SSRU) was aimed to 1) develop and improve the work process and method of staff of SSRU, 2) increase the efficiency of document retrieval and monitoring on the e-office system and 3) apply the knowledge from a development of retrieval and monitoring system on the e-office system of SSRU for guiding a routine to research (R2R). The knowledge sharing was started with conducting a group meeting of the document retrieval and monitoring on the e-office system, providing the knowledge management plan to share the knowledge, experience, work method, technique and all issues among the group members from faculties, colleges, offices and education centers consisted of the support staff of 7 sections; 1) Faculty of Education, 2) Faculty of Humanities and Social Science, 3) Faculty of Fine and Applied Arts, 4) Bureau of Assets and Income, 5) Institution of Lifelong Learning Promotion and Creativity (ILPC), 6) Planning and Policy Division and 7) Center Division, in order to pass on the experience and analyze for a development of its efficiency by the further suggestions on a development of document retrieval and monitoring system on the e-office system from the expert.
The findings of this knowledge sharing revealed that the previous process of document retrieval and monitoring on the e-office system was complicated, sometimes it couldn’t be found due to an amount of document and duration of storage which was the obstacle to the work method, then a development of document retrieval and monitoring system on the e-office system was conducted by the group meeting to share the work method of document retrieval and monitoring on the e-office system to conclude the method or process of document retrieval and monitoring on the e-office system included issues and resolution to improve for the convenience, rapidity, decreasing time and work process which affected to its efficiency. Conclusively, there were 7 methods of document retrieval and 1 method of document monitoring, the document could be found by faster retrieval and more efficient monitoring which affected to a time decreasing, more efficiency and effectiveness in administration and documentation job.

KNOWLEDGE MANAGEMENT: IMPLEMENTATION OF FAQ FOR THE USAGE OF DATA BASE SYSTEM OF QUALITY ASSURANCE IN EDUCATION IN HIGHER EDUCATION CHE QA ONLINE

Dr.Chonmapat Torasa, Nataon Puttawong — Wed, 06 Mar 2019 00:00:00 +0700

The study of preparation of FAQ for the usage of data base system of quality assurance in education in higher education has been analyzed and proceeded following the system and mechanism of internal quality assurance in education. It is found that the procedures which are important to the quality assurance in education assessment are quality revision and quality assessment in the use of data base system of quality assurance in education in higher education CHE QA Online. The record of performance result in CHE QA Online in the last semester (year 2016) showed the problem of curriculum performance (TQF 7) recorded on CHE QA Online such as curriculum instructors’ names searching and instructors’ academic works recording. The record of performance in each indicator which is brainstormed to make the instruction manual that can be practically used aiming to curriculum instructors, lecturers and quality assurance officers indicates 1. Application and be convenient to use (opinion level 4.39) 2. Binding and publishing (opinion level 4.35) 3. Language use (opinion level 4.35) 4. Agreement and clarity of matter in the manual (opinion 4.35) and 5. Manual agreement with its objectives (opinion level 4.32). Overall opinion level is 4.34.

GUIDELINES FOR THE DEVELOPMENT OF THE ADMISSION SYSTEM FOR GRADUATE STUDENTS IN ACADEMIC SUAN SUNANDHA RAJABHAT UNIVERSITY

Asst. Prof. Dr.Somdech Rungsrisawat, Khatcharin Thapthimthet — Wed, 06 Mar 2019 00:00:00 +0700

The knowledge sharing on the topic of guidelines for the system development of the postgraduate student application for admission was performed by the KM group called “the New Student Admission” which was a unit under a supervision of the Academic Services Division. It aimed to: 1) provide guidelines for the system development of the postgraduate student application for admission of Suan Sunandha Rajabhat University; 2) enhance the efficiency of the postgraduate student application for admission of the university; and 3) transform a routine work on the system development of the postgraduate student application for admission into a research. The New Student Admission group determined an action plan on knowledge management for the fiscal year 2017 to guide the practice of the knowledge sharing. The knowledge sharing of the group was performed based on sharing and exchanging of knowledge and experiences among staff members from different organizations within the university with the aim to gain techniques and know-how on enhancing work performance and satisfying the service receivers. The group also invited an expert to give suggestions on how to develop a system. This practice also led to the development of good relations between staff members of the Academic Services Division and those of the faculties and colleges.
The results of the knowledge sharing showed that the old system used for the application of admission has a drawback that the applicants had to come to apply in person at the university which costed them unnecessary time and money. Upon realizing this drawback, the group decided to develop an online system for the new student application for admission. It began with assigning the members to study the online system of other universities and sharing the information with other member. After a series of meeting in which the members exchange and share their knowledge, an online system was developed. The group asked the Graduate School to gather information of the qualifications of the applicants of each program and prepare an announcement for new student application for the postgraduate programs (singed by the Dean of the Graduate School). Then, the New Student Admission Section used the information in the announcement to set the online system on which programs would open for new student application. The application could be made at www.admission.ssru.ac.th and once the applicants had made an application online, they had to pay a fee at any counter services. The group also prepared a satisfaction survey and asked the users of the system to evaluate its efficiency so that this information could be used as sources for future development.

GUIDELINES FOR THE DEVELOPMENT OF THE SYSTEM TO CHANGE THE GRADE “I” (INCOMPLETE) OF THE UNDERGRADUATE STUDENTS THROUGH ONLINE SYSTEM, SUAN SUNANDHA RAJABHAT UNIVERSITY

Asst. Prof. Dr. Sittichai Thammasane, Pinyaphat Kongsorn — Wed, 06 Mar 2019 00:00:00 +0700

The knowledge sharing on the online system development for changing of grade “I” for students in Undergraduate Programs, Suan Sunandha Rajabhat University was conducted by a KM group of the Academic Services Division. The objectives of this knowledge sharing practice were to: 1) develop/improve work performance of personnel of Suan Sunandha Rajabhat University; 2) provide guidelines to enhance the online system for changing of grade “I”; and 3) transform a routine work on the development of the online free enrollment system into a research. The group members held a series of meeting with the purpose to share and exchange knowledge and experiences with each other to develop an online system for changing grade “I”. The group also invited an expert in the field to give suggestions on the developed system. The KM group was formed by a cooperation of academic supporting staff whose duties involved changing grade “I” for undergraduate students. The group members consisted of staff members from 9 organizations within the university including: 1) the Academic Services Division; 2) the Faculty of Management Science; 3) College of Innovations and Management; 4) College of Logistics and Supply Chain; 5) Nakhon Pathom Education center; 6) the Faculty of Fine and Applied Arts; 7) the Faculty of Humanities and Social Sciences; 8) the Office of General Education and Innovative Electronic Learning; and 9) the International College.
The results of the knowledge sharing practice showed that the old system used by the faculties/colleges/education centers to change grade “I” for students was not sufficiently efficient. Based on the old system, the supporting staff had to gather all the request form for changing of grade “I” from lecturers and presented them in the meeting of the faculty/college/education center to gain an approval. After that, they had to prepare a memo requesting to change grade “I” for students and submit it to the Registrar’s Office to process the requests. The steps in this old system sometimes caused a delay in changing of grade “I”. Upon realizing this problem, the group members conducted the knowledge sharing practice and developed the online system for changing of grade “I” which allowed staff members of the faculties/colleges/education center to be able to confirm the change of grade “I”. Along with the implementation of the online system, other practices were also needed including: 1) scheduling a time period for changing of grade “I” for each semester and announcing this on the university academic calendar 2) lecturers of each course should be persons who changed grade “I” via the online system and submitted a report of changing of grade “I” to the faculties/colleges/education center to ask for an approval; 3) the Registrar’s Office proceeded the request on the system.

THE DEVELOPMENT OF THE FREE ENROLLMENT SYSTEM, UNDERGRADUATE OF SUAN SUNANDHA RAJABHAT UNIVERSITY

Asst. Prof. Dr. Sittichai Thammasane, Wanwika Sattaworn — Wed, 06 Mar 2019 00:00:00 +0700

The knowledge sharing on the topic of the development of online free enrollment system was conducted by the KM group of the Academic Services Division/sub-group: Course Enrollment of Suan Sunandha Rajabhat University. It aimed to: 1) develop and improve a work procedure/work practices of personnel of Suan Sunandha Rajabhat University; 2) develop an online free enrollment system for the university; and 3) transform a routine work on the development of the online free enrollment system into a research. The knowledge sharing on this topic was conducted via a series of group meetings in which the members of group actively shared their work experiences, problems, techniques on student enrollment with each other. The group members also exchanged their knowledge with personnel from the faculties/colleges/educational centers. Moreover, they also searched information from various secondary sources and established a knowledge management action plan to guide their practices. They analyzed the knowledge gained form the knowledge sharing activities and transformed them into a new body of knowledge. The members of the KM group consisted of academic supporting staff from 8 internal organizations: 1) the Academic Services Division; 2) the Faculty of Science and Technology; 3) the Faculty of Humanities and Social Sciences Faculty; 4) the Faculty of Fine and Applied Arts; 5) the Faculty of Management Science; 6) the Faculty of Education; 7) the Demonstration School of Suan Sunandha Rajabhat University; and the Nakhon Pathom Education Center. The members worked together to develop the online free enrollment system. Experts in the field of course enrollment were invited to check and comment the efficiency of system. They also gave suggestions to improve the system.
The results of the knowledge sharing indicated that the previous system which students had to enroll courses according to the study plans set by the faculties/colleges had a limitation in that students were not allowed to enroll in courses based on their willingness and real interest. This may affect the students’ CGPA and some students may be eventually retired. Therefore, the members of the KM group agreed that this university enrollment system needed to be changed into the new system which allowed students to enroll in any courses based on their own interest. This new system was known as the “Free Enrollment”. Based on this system, the Registrar’s Office would open and close the system according to the university academic calendar. Students would be able to enroll in/add-drop courses by themselves at reg.ssru.ac.th. However, if students would like to make a request on late course enrollment/adding-dropping, they had to contact their faculty/college/education center to proceed their request, and they also needed to download a bill payment and pay for a tuition fee at any banks/counter services. The newly developed system would allow the students to make their own decision on the study plan according to their interest. It also helped reduce the workload and working hours of related staff as well as reduced the document storage area in the office.

HUMAN RESOURCE DEVELOPMENT PRACTICES MODEL OF ACADEMIC SUPPORT STAFF IN RAJABHAT SUAN SUNANDHA UNIVERSITY

Hustya Nualsuwan, Marndarath Suksanga — Wed, 06 Mar 2019 00:00:00 +0700

Monitoring and recording a staff training report was the exchange of cumulative knowledge from the Knowledge Management (KM) by the support staff. The exchange was aimed to improve the work process and extract the knowledge for the improvement technique, KM was aimed to; 1) Person Development – support staff and executive to have better performance with good skill, and characteristic which the primary and moderate level would receive the most benefit, 2) Work Development – work efficiency such as reducing mistake, increasing speed and work effectiveness such as reducing cost, increasing product and innovation, and 3) Organization Development – achieve the target on vision, strategy, increasing proficiency or competitive advantage, sustainable progress and apply the extracted knowledge for improving the work process: to reduce time on monitoring a training report, reduce the work process, for the accurate and update data, reduce the conflict among the staff and relevant person, and for the innovation, for more efficiency and effectiveness

SCHOOL HEALTH ADMINISTRATION USE BY KNOWLEDGE MANAGEMENT SYSTEM TECHNIQUE

Unchalee Kunju, Somkiat Korbuakaew — Wed, 06 Mar 2019 00:00:00 +0700

This research aims to design, budgetary planning for drugs and medical supplies use within The Demonstration School of Suan Sunandha Rajabhat University and prepare to cope with the incidence of the disease in The Demonstration School. This includes developing the staff’s individual work potential by using the Knowledge Management System and Information Technology Management System for Medical Records. Data were collected by interview, observation, and synthesis, which consists of 1 vice president, 2 deans, 4 heads of the office, 8 staffs, and 5 other related staffs. The total number is 20 people. Then analyzed and designed for the School Health Administration by developing performance on budget management, employee training, internal network system, create relationships with outside the organization and preparing for to cope with the incidence of the disease.

EFFICIENCY OF USING GOOGLE APPLICATIONS IN OFFICE MANAGEMENT, SUAN SUNANDHA RAJABHAT UNIVERSITY

Chayapa Chaemsai, Picha Sriprachan — Wed, 06 Mar 2019 00:00:00 +0700

This paper expresses the efficiency of using Google Applications in office management, SuanSunandha Rajabhat University. The population was based on from 25 members of Chief of Office from 25 government units in SuanSunandha Rajabhat University. Conduct research according to the knowledge management process 6 episodes. Two main purposes of this paper are study the problem to used old techniques and study the efficiency of using Google Applications in office management.
1. According to the study techniques of follow up on work progress in office administration, using old technique. Use Microsoft Excel and Microsoft Outlook to follow up work found that using forms from Microsoft Excel is not easy in many ways There are many steps to take. Waste time in sending information Must check the accuracy of the data and must keep the data stored
2. According to the study about efficiency of using Google Applications in office management to following up on the work progress technique, the results showed that reduce the process of operation to 62.5 percent. Redundancy reduction in operation is 100 percent due to the ability to link while processing immediately Do not waste time in the operation because it does not waste time for delivery because the link can be immediately convenient without having to worry about data collection. Time to verify accuracy and is a system that is always updated. Access to information can be done by everyone in the responsible section. Can access data simultaneously. Simultaneously editing for the right person and able to connect with existing information systems such as e-office

DEVELOPMENT OF FOLLOW UP TECHNIQUE ON WORK PROGRESS IN OFFICE ADMINISTRATION BY GOOGLE APPLICATIONS

Nipawan Tharasak, Asst. Prof. Dr.Sittichai Thammasane — Wed, 06 Mar 2019 00:00:00 +0700

This paper expresses the development of follow up techniques on work progress in the office administration by Google Applications, SuanSunandha Rajabhat University. The population was based on from 25 members of Chief of Office from 25 government units in SuanSunandha Rajabhat University. Conduct research according to the knowledge management process 6 episodes. Two main purposes of this paper are to develop of follow up technique on work progress in the office administration with Google Applications and to study its efficiency of development.
1. According to the study techniques of follow up on work progress in office administration, using old technique. Use Microsoft Excel and Microsoft Outlook to follow up work found that using forms from Microsoft Excel is not easy in many ways There are many steps to take. Waste time in sending information Must check the accuracy of the data and must keep the data stored
2. According to the study about following up on the work progress technique by using Google applications, the results showed that reduce the process of operation to 62.5 percent. Redundancy reduction in operation is 100 percent due to the ability to link while processing immediately Do not waste time in the operation because it does not waste time for delivery because the link can be immediately convenient without having to worry about data collection. Time to verify accuracy and is a system that is always updated. Access to information can be done by everyone in the responsible section. Can access data simultaneously. Simultaneously editing for the right person and able to connect with existing information systems such as e-office.

APPLYING GOOGLE DRIVE FOR ADMINISTRATION OF INTERNAL AUDIT UNIT, SUAN SUNANDHA RAJABHAT UNIVERSITY

Praneeporn Boonprapasri, Runglaksamee Rodkam — Wed, 06 Mar 2019 00:00:00 +0700

This research was aimed to (1) study the method of applying Google Drive for operation and (2) study the advantage and condition or disadvantage of applying Google Drive for operation which the group members shared their knowledge to improve a monitoring process of the office administration by applying Google Drive, it revealed that it could store various types of file such as document file or picture file. Google Drive could be a tool for data backup to prevent its loss, it was a main computer which linked with other devices such as computer, notebook or smartphone to process 24 hours for using and storing either searching file or document file conveniently in everywhere the internet signal is and it could save the expenses of Hard Disk and there was a tool to facilitate for creating the urgent document. Nevertheless, there was the condition or disadvantage of applying Google Drive for Multistage function due to Microsoft Office application on Windows Phone was not complete and affected to the incorrect file format on it which differed from the original one on computer (especially Microsoft Word), but not affected to the plain one without any formats.

KNOWLEDGE MANAGEMENT PROCESS FOR ACTIVE LEARNING

Asst. Prof. Pavinee Komanasin — Wed, 06 Mar 2019 00:00:00 +0700

The study of the use of knowledge management process to develop teaching model based on Active Learning aims to 1) to synthesize learning management model based on Active learning of Faculty of Education. Suan Sunandha Rajabhat University and 2) to evaluate the satisfaction with the use of Active Learning instruction of the learners. The population used in the research was the instructor in the Faculty of Education, 20 teachers and 100 students. The instrument consisted of a knowledge management process, synthesis active learning form and a student satisfaction questionnaire. The statistics used in the data analysis were percentage.

A SAFETY BEHAVIOR OF MANUFACTURING OFFICER IN THE WORKPLACE

Witthaya Mekhum, Waleerak Sittisom, Natawadee Puttawong, Wutthikorn Malikong — Wed, 06 Mar 2019 00:00:00 +0700

MODEL OF THE INDUSTRIAL TECHNOLOGIST PERFORMANCE

Witthaya Mekhum, Waleerak Sittisom, Wutthipong Junmuangthai — Wed, 06 Mar 2019 00:00:00 +0700

SAVINGS PATTERNS CAPITAL FORMATION TO MANAGE HOUSEHOLD DEBT FOR AGING SOCIETY DIGITAL ECONOMY IN SAMUT SONGKRAM

Dr.Krisada Sungkhamanee, Piyadhida Sungkhamanee — Wed, 06 Mar 2019 00:00:00 +0700

The objectives of saving potential for our country economic stability were to study the potential of household saving in usual lifestyle and to educate the suitable saving knowledge and create the useful handout for the Thai savers monetary future planning in Samut Songkram. For quantitative research technique, the results from 400 sampling savers revealed that they were well-educated, having upper medium to high revenue and had average saving rate between 25 – 30 % of their income. Their main purpose of saving was for spending in the end of life period. As for the pattern of savings / investment they approached to the commercial bank, purchase the lottery 3 years from Government Saving Bank and invest in life insurance policies more than invest in financial assets in The Stock Exchange of Thailand because of the household savers understood the lump sum risk from SET and they did not want to face with fluctuation movement. For qualitative research technique by an in-depth interview with 15 savers showed their vision that “SAVING” for life was essential for everyone. The highest proportion of savings was distributed to deposit in commercial bank, deposit in their office saving co-operation and invest in life insurance policies. As for the high income household or the new family was allocated to the investment in landed property and sometimes in valuable stones and the bullion and the new discovery is perennial plant in the way of agriculture life is a value added for their real estate in the theme of saving pattern.

KNOWLEDGE MANAGEMENT "TRACKING AND RECORDING THE PERSONAL DEVELOPMENT TRAINING RESULTS OF HUMAN RESOURCES STAFFS AT SUAN SUNANDHA RAJABHAT UNIVERSITY

Sahapop Gleblumjeak, Supassawee Morakul — Wed, 06 Mar 2019 00:00:00 +0700

This paper presents the information on knowledge management in tracking and recording personal development training results of human resources staffs at Suan Sunandha Rajabhat University. The aims are reducing the time in tracking of personal development training results and being the best practices guidance for all departments within Suan Sunandha Rajabhat University. Moreover, the result found that the "practices of tracking and recording personal development training results" can be categorized in the management innovation knowledge group. Because, these practices were created by the human resource team, who had improved the process flowchart for the new one, which every departments can effectively and efficiently apply for suiting with their functions and responsibilities such as reduction of tracking time and operational processes.

THE EFFECTS OF ROLE PLAYING ON ENGLISH SPEAKING IN THE CONTEXT OF A PROFESSIONAL DEVELOPMENT PROGRAM DESIGNED FOR LAW ENFORCEMENT OFFICERS

Asst. Prof. Dr. Duangkamol Thitivesa, Asst. Prof. Dr. Yananda Siraphatthada — Wed, 06 Mar 2019 00:00:00 +0700

This study was conducted in the context of adult learners with low English proficiency enrolling in a Bachelor of Political Science Program in a Rajabhat University, Thailand. The purpose of the study was to investigate the extend of the learners gain in speaking skill improvement after the use of role playing as part of a language subject in the program. The study used an experimental posttest only design with one group of the participants receiving an intervention, which is role-playing, designed to cultivate English speaking skill necessary for law enforcement. Data were analyzed with percentage, means, and standard deviation. Study tools included communicative-language-teaching lesson plans, and an indirect language test paper in the form of multiple-choice questions in the situations arising while they are on duty. The test determined whether and to what extent grammatical form and grammatical meaning had an effect on use of English after instruction. The results of the study presented empirical evidence in support of the validity of the two underlying constructs operationalized in the role playing used in class. The study had both theoretical and pedagogical implications in addition to implication with respect to accountability.

CREATING ACTING GAMES TO IMPROVE ACTING SKILLS

Kusuma Teppharak — Wed, 06 Mar 2019 00:00:00 +0700

This research work on creating acting games to improve acting skills is a creative research, the purpose of which is to create acting games to improve acting skills. The target group included thirty 3rd-year students of Performing Arts Department of Theatre Arts, Faculty of Arts, Suan Sunandha Rajabhat University during the period of 4 months (August-November 2018).
The findings revealed that creating acting games to improve acting skills could be done in 5 forms of activity: 1) physical activity, 2) concentration activity, 3) imagination activity, 4) improvisation and role playing activity and 5) belief activity. The criteria for creating acting games were to 1) improve students’ acting skills, 2) create enjoyment during learning, 3) create students’ participation, 4) be suitable for a specific group of students and 5) allow students to apply knowledge in the actual performance.

PERCEPTION AND ATTITUDE OF SENIOR HIGH SCHOOL STUDENT FOR ENTRANCE IN SUANSUNANDHA RAJABHAT UNIVERSITY, THAILAND

Chanyapat Sangsuwon, Netdao Yooyong, Sudabhorn Arundee — Wed, 06 Mar 2019 00:00:00 +0700

The survey investigated the perceptions and attitudes of Senior High School (SHS) students for entrance to studying in Bachelor’s degree course at Suansunandha Rajabhat University (SSRU). Public relations division advertised SSRU for 2 methods 1) open house academy event of SSRU 2) participants in the exhibition of education of other university. Statistic of SHS students walked in the open house event were 2015 students and 30,000 handbill were distributed in the exhibition of educations for 6 university. Questionnaires were conducted for perception and attitude about SSRU of SHS students. The study showed understanding their mind-set, needs and wants to leaning in the faculties of SSRU, image of SSRU, perception by open house event and exiting to present the syllabus of SSRU by handbills by set up a booth.
The questionnaires of SHS students classified by gender, field poverty to study. The research collected data by questionnaire from 400 SHS students. Frequency, percentage, mean, standard deviation and t-test were employed for data analysis through SPSS.
The results showed 32.5 and 35 percentage of SHS students needed to learn for the first in Faculty of Management Science SSRU by open house event and set up a booth event and distributed the handbill the exhibitions 6 universities, respectively. This study aimed was compared the perception and attitude between open house event and set up a booth outside of SSRU. Two promotion for entrance to SSRU by open house event and set up of a booth by handbill showed perception of standards of the academic 25 and 27.5 percentage, respectively. Famous in the academic education of SSRU showed attitude were 31 and 24 % by open house event and set up of the booth, respectively. For competitive with other university, SSRU have often to developing the public relations which will concern about course syllabus, ranging of the university, behave useful public activities and beautiful and ancient building.

GUIDELINES FOR THE DEVELOPMENT OF COMMUNITY-BASED TOURISM ACTIVITIES: A CASE STUDY OF BANG KACHAO, PHRA PRADAENG, SAMUT PRAKARN, THAILAND

Yanika Chuentako — Wed, 06 Mar 2019 00:00:00 +0700

This research aims to study the Guidelines on Community based Tourism activities. The purpose was surveyed the cycle routes and tourism activities in the area towards the guidelines on community based tourism activities in Bang Kachao, Phra Pradaeng district , Samut Prakarn province. The methodlogy was qualitative methodology and the tools were the questionaire check list and in-depth interviews.
The result of the research was found that Bang Kachao has the tourism routes for biking and tourism activities but the local community still lack of the skill in applying the knowledge about the intregration of existence local and tourism resources. Therefore, Guidelines on Community based Tourism activities in Bang Kachao was to set up the cycle routes by following the main attractions for the purpose of travelling to the community based tourism activities in Bang Kachao.
Recommendation was about the activities and the cycle routes, developing the signage on the travel sites, and there should be information clearly displayed on the sites. There should be some information telling people about the activities in the green area such as a signboard for cycling, photo shooting and the tradition of the local’s activities.

EFFECTIVE FACTORS IN HOME STAY CHOOSING, CASE STUDY OF NAKHON PATHOM PROVINCE

Supaksiri Prakancharoen — Wed, 06 Mar 2019 00:00:00 +0700

The study is aimed to tickle factors influencing tourist decision in home stay choosing, Nakhon Pathom
Province. Paper and online research survey is tool to collect data from respondents who visited floating market
in Nakhon Pathom. Then, the total number of respondent is 324. Factor analysis and multivariate linear
regression analysis are applied in this research to find out significant variables α.05. These variables cover
factor-quality of physical environment – QPF, tele communication - Internet, travel distance, restaurant,
friendliness of local and safety, peaceful atmosphere, cleanness, transport, variety of tourist attraction, factorquality
of service – QOS, occasional activities and festival, community technology demonstration, community
cultural show, visit to local tourist destination, and visit to community enterprise.
Effective factors in home stay choosing with significant α.05 are factor-quality of physical environment
– QPF and effective dependent variable is customer satisfaction after their visit to home stay (customer
satisfaction in home stay using – CUS).

HEALTH STATUS AND HEALTH PROMOTING BEHAVIORS AMONG ACADEMIC STAFFS OF SUAN SUNANDHA RAJABHAT UNIVERSITY

Wanwimon Mekwimon Kingkaew, Duangkamol Thitivesa, Yananda Siraphatthad — Wed, 06 Mar 2019 00:00:00 +0700

The objective of this research was to investigate the health status and health promoting behaviors among the personnel in Suan Sunandha Rajabhat University. This study examines the correlation between health status and health promoting behaviors. The sample population consists of 234 personnel. Data were collected through questionnaires. Statistical analysis shows percentage, mean, standard deviation, correlation, Chi-square test and Pearson’s Product Moment Correlation Coefficient.
The results show that; most of respondents were women (55.4%) and work in the back office (27.4%). The age of the samples mostly ranges from 21 to 30 years (42.2%). The marital status of the sample is mostly single (58.5%). Physical health status: most of the samples have BMI level in normal (53.3%), have never had annual health checkup (41.5%). Three congenital diseases that were found the most are gastritis (28.2%), allergy (26.6%), and migraine (17.1%). /Mental health status: most of the samples’ mental health is fair (48.72%). Factors correlated with health status can be shown as followed. Demographic factors including gender, field or work, age, marital status, education degree, and income per month have no correlation with health promoting behaviors. Annual health checkup is significantly correlated with health promoting behaviors in the dimensions of self-responsibility for one’s health and spiritual development at the statistical level 0.1. BMI has no correlation with health promoting behaviors in any dimension. Mental health status is significantly correlated with health promoting behaviors in the dimensions of self-responsibility for one’s health, nutrition, exercise, stress management, interpersonal relationship, and spiritual development at the statistical level 0.1. The recommendation for this research would be that the results should lead to the proper methods and provide health welfare for university personnel to achieve the goal of being healthy, sustainably.

REVIEWS OF VISITORS TO VISIT THE SAISUDDHA-NOBHADOL MUSEUM, SUAN SUNANDHA RAJABHAT UNIVERSITY

Passaporn Cositkant, Asst. Prof. Dr. Yananda Siraphatthada — Wed, 06 Mar 2019 00:00:00 +0700

This research aims to: study the reviews of visitors to the Saisuddha-Nobhadol Museum., Suan Sunandha Rajabhat University. And to compare the opinions of visitors with the visit to the Museum classified by personal factors. The sample consisted of 200 visitors. The tools used in the research were questionnaires and data analysis. The statistics used were frequency, percentage, mean, standard deviation. The t-test was used for independent variables. There were two groups of one-way ANOVA for two independent variables. The finding shows that:
1) The opinions on the visits to museums in all aspects were at a high level. When considering each aspect, it was found that the most significant aspects were Service personnel, followed by management and operation of facilities, facilities and facilities. And the activities / performances in sequence.
2) Samples with different occupations. Have a look at museum visits. In the field of activity / performance differences. There was a significant difference in the .05 level among occupational groups.
Different types of visitors. Have a look at museum visits. In terms of management and implementation. Personnel service provider and the place. Equipment and facilities vary. There was a significant difference in the .05 level among foreign visitors.

THE EFFECTS OF USING RAFT STRATEGY ON THAI CREATIVE WRITING ABILITY OF UNDERGRADUATE STUDENTS

Chi-sanupong Intharakasem, Saranpat Boonhok — Wed, 06 Mar 2019 00:00:00 +0700

This research aims to study an ability of creative writing by using RAFT strategy of undergraduate student in two points. One is to calculate students’ score after launching this technique, another is to compare the result between pre-test and post-test. The population of this research was selected by purposive sampling from undergraduate student in Thai major, Faculty of Education, Suan Sunandha Rajabhat University. From 30 selected samples, the timeframe of this study held seven weeks. Regarding to research tools, three types of writing comprising letter, essay, and article were provided in term of tests and exercises by using RAFT method. The result demonstrates that an average score showing creative writing’s ability after using RAFT marks above expected criterion from 70 percentages to 83.20. Another point to concern is that post-test score obviously increases from pre-test. It gained only percent of 60.22 before climbing to 81.44 at last.

A STUDY OF THAI HANDICRAFT SOUVENIRS THAT MEET THE WESTERN- EUROPEAN TOURISTS ' SATISFACTION IN RATTANAKOSIN AREA AND INNER BANGKOK ZONE

Wed, 06 Mar 2019 00:00:00 +0700

The purpose of this research was to study the Thai handicraft souvenirs that was consistent with the satisfaction of tourists in Western Europe. It was divided into basic information from various documents and the field survey data with questionnaires and interviews of 660 tourists who shop in Rattanakosin and inner Bangkok in 2018. It found that the top 3 most Thai handicraft souvenirs in accordance with the satisfaction of the Western- European tourists were Thai ornament products, souvenirs in Thai domestic animal forms and Thai architectures and vehicles. The most satisfaction in the styles of the products was Thai classical style. Secondary was Thai country & folk style and Thai modern style, respectively. The most satisfaction with color was natural color scheme. Secondary was warm colors scheme and classical colors scheme, respectively. For ordinal importance in the factors of the souvenir product selection were beauty, Thai identity and color scheme and the impression of tourism about Thai attractions were Thai food, natural and beautiful scenery and Thai art & architecture, respectively.

THE PROCESS OF THE EFFICIENCY OF TEACHING GUIDELINE COLLECTING TO RESPONSE THE POLICY OF WEBOMETRICS RANKING OF WORLD UNIVERSITIES AND MEETS THE QUALITY STANDARDS OF NATIONAL EDUCATION

Aubonrat Dueadkhunthod, Chonmapat Torasa, Bannasorn Santhan — Wed, 06 Mar 2019 00:00:00 +0700

This research aims to promote the policy of Webometrics Ranking or World Universities and promote the implementation of the quality assurance in higher education by reducing procedures for course details collecting and details of field experience under the TQF 3 and TQF 4. This studies from the performance tuning process to store the details of the course and details of field experience to be effective in response to the policy of universities ranking promoting following the National Qualifications Framework. The samples are lecturers in Faculty of Industrial Technology, Suan Sunandha Rajabhat University, in 11 majors in academic year B.E. 2560. Research tools is the form in which the details of courses collecting and the details of field experiences containing all of the courses and instructors’ names by downloading the data from registration and evaluation website, Education Service Division, Suan Sunandha Rajabhat University. The results showed that the storage efficiency of such information can be stored more than 95% which is considered in a very good position. From the results, the researcher will be used these to develop and improve the working process and increase the efficiency increasing further.

THE SUPPLIERS OF PHARMACEUTICAL INDUSTRY FOR SUPPLY CHAIN MANAGEMENT

Varaporn Saninmool — Wed, 06 Mar 2019 00:00:00 +0700

Supply chain management and procurement policies can strongly influence the quality of service provided by companies, therefore its ability to compete in the market. Ten years after deregulation of the pharmaceutical market in Thailand, the industry faces strong challenges. Organized purchasing groups emerged to gain bargaining power towards suppliers. Nonetheless there are traditional players (pharmacies) who remain independent. The purpose of this paper is to assess and compare the perceived quality of the service provided by the traditional distributors with the one from the economic groups, and identify which factors need to be more developed by these groups to improve its service. Twenty-two pharmacies were interviewed (ten belonging to a specific economic group and ten independent ones). Findings show that the main criteria for supplier selection are the commercial conditions. Although the access to more favourable purchasing prices is the leading reason for pharmacies joining the economic group, lack of fulfilment of the overall commercial advantages announced by the economic groups (such as service consistency and price, when compared to the monthly fee payed to the group) lead some pharmacies to remain independent. Pharmacies manager’s management skills were identified as an influencing factor when choosing to be part of the economic group.

SUPPLY CHAIN MANAGEMENT OF COMMUNITY ENTERPRISE MANUFACTURING RICEBERRY IN NAKHON PATHOM PROVINCE

Anchalee Hiranphaet — Wed, 06 Mar 2019 00:00:00 +0700

The objectives of this research are: 1. to explore the condition of supply chain management in the riceberry Community Enterprise in Nakhon Pathom by the SCOR Model Management Process by integrating with local wisdom and sufficiency economy philosophy.
The research methodology used in this work was qualitative research by analyzing the supply chain management process and the operating conditions of the riceberry community Enterprise group in Nakhon Pathom with local wisdom and sufficiency economy concepts. The In-Depth Interview was used with Riceberry Community Enterprise Group in Nakhon Pathom Province. The samples consisted of 2 groups of 6 persons, including 8 experts in supply chain management and agriculture.
The results of supply chain management guidelines for community enterprise manufacturing riceberry in order to be able to carry out agricultural activities with strength and self-reliance under the basis of local wisdom and applying the sufficiency economy philosophy to life found of factors that contributed to the success of supply chain management of riceberry production as follows: 1) 7s factors, including System, Skill, Staff, Situation, Standard, Satisfaction, and Sustainable 2) 4P factors, including Product, Packaging, Perception, Publicize 3) 1N factor, Network 4) 1M factor, Management.

THE EFFICIENCY ENHANCEMENT OF WAREHOUSE SPACE MANAGEMENT WITH ABC ANALYSIS: A CASE STUDY OF ABC COMPANY LIMITED

Tommanee Sooksai — Wed, 06 Mar 2019 00:00:00 +0700

The research on the efficiency enhancement of warehouse space management with ABC analysis: a case study of ABC Company limited aims to study the increase of warehouse efficiency and to improve work processes in the warehouse system of ABC company limited with ABC Analysis from the observation and collecting data on the company's warehouse management process. Why-Why Analysis and Fishbone Diagram were used to find the causes and ways to increase the efficiency of moving goods within the warehouse with the ABC Analysis theory. It was found that the picking of goods was delayed due to 4 reasons: inadequate equipment, the staff who lack expertise in the operation, the process that still lacks the pattern in each step of the operation, and a variety of products. The company has technology but it cannot be used to identify location, therefore the problem of old products and new products mixed together, making management difficult. When analyzing ABC for product classification, it can improve the storage process within the warehouse more efficiently. The researchers measured 3 dimensions of logistics performance: cost dimension, time dimension, and reliability dimension. After increasing the warehouse efficiency, it found that the original cost of 64,000 baht can be reduced to 40,000.312 baht per month. At the same time, the time of 1 hour and 30 minutes per cycle can be reduced to 1 hour per cycle. For the reliability, it found that employees within the warehouse originally pick up the product according to the target of 95 percent. After improving the location form and product placement, they pick up the product according to the target set, increasing to 98 percent.

THE ANALYSIS OPTIMAL ORDER QUANTITY FOR CARTON BOX CASE STUDY ABC COOPERATIVE LIMITED

Kraiwit Sinthukhammoon — Wed, 06 Mar 2019 00:00:00 +0700

The objective of this research is to study an inventory management for ABC Cooperative Limited. At the present, purchasing lacks of a good system and inappropriate calculation method of ordering quantity. Mostly they have a problem either overstock which increases the company’s cost. The purpose of this research is to analyze order quantity of materials control inventory policy in company in case of products requirement, ordering cost and holding cost for developing inventory strategy. Thus, this research is to study Continuous Review System (s, Q*) to compare between the present policy and new policy that is the lowest cost. The regularly demand which is 11 raw materials in 2016 - 2017 is tested to find distribution and variability of a demand. Then there are analyze Economic order quantity, safety stock, and reorder point.
The result of this research when there are compare between the present policy and 2 news policies on January 2018 – November 2018 found that (s, Q*) policy has lower total cost than present policy which is 54,224.51 Baht or 51.10 %.

MARKET ORIENTATION AND LOGISTICS SERVICE PROCESS QUALITY: AN EMPIRICAL INVESTIGATION IN THE LOGISTICS SERVICE PROVIDERS IN THAILAND

Krit Chaisaengduean — Wed, 06 Mar 2019 00:00:00 +0700

This article is intended to study service characteristics of logistics service providers (LSPs) in Thailand concerning marketing environment. The first part of this article emphasizes theoretical review on market orientation and logistics service process quality that is essential to logistics service providers. Next, the study is on relationship between quality of logistics service process and level of market orientation of logistics service providers focusing on quality of logistics service process comprising of personnel contact quality, information quality, order accuracy and order procedure of logistics service providers in Thailand. An empirical research was conducted by the method of inferential statistics with 199 samples of logistics service providers in Thailand. The result of the research reveals that market orientation has a positive correlation with quality of logistic service process, personnel contact quality and order accuracy of logistics service providers with different level of market orientation in a statistically significant manner.

FACTORS AFFECTING CUSTOMER REPURCHASE INTENTION OF THE LOWCOST AIRLINES IN THAILAND

Asst. Prof. Dr. Yananda Siraphatthada, Asst. Prof. Dr. Duangkamol Thitivesa — Wed, 06 Mar 2019 00:00:00 +0700

This research is to address the deficiencies in predicting customer repurchase intention. With regard to determinants of customer repurchase intention that have found a very strong relationship between customer satisfactions and repurchase intention as the most important factor leading to repurchase intent. It is in this context that switching barrier was proposed as a moderating variable, which may have effects in between the two constructs. Switching barrier is defined as any factor that makes it difficult or costly for customers to change providers on the satisfaction and repurchase intentions relationship. The characteristic of Low Fare service which possibly presents ample opportunities for customers to easily switch their purchase intention to others. Therefore, it is important for the service provider to learn how to retain or to prevent their existing customers from switching their purchase to other service providers in the highly competitive area. Survey data were collected: six hundred sets of completed questionnaire were collected by means of random face-to-face interview with passengers waiting for their flights at two major airports of Thailand. A confirmatory factor analysis was conducted with two independent constructs, satisfaction and switching barriers, showed that two constructs fitted well with the empirical data. And, a structural equation model utilizing the data as observed variables and the constructs as latent variables produced a model that showed the impact of switching barriers on the relationship between customer satisfaction and repurchase intention. The major hypothesis, customer satisfaction was found to have a strong influence on repurchase intentions. Respondents who report high levels of satisfaction with the airlines were likely to have high repurchase intentions. The major hypothesis, customer satisfaction was found to have a strong influence on repurchase intentions. In other words, when satisfaction levels are high, three types of switching barriers (interpersonal relationships, attractiveness of alternatives, and service recovery) have practically no influence on repurchase intentions. However, when satisfaction levels are low, one of the switching barriers “switching costs have a positive influence on repurchase intentions.

THE RENOVATION GUIDELINE TO PREVENT THE ARCHITECTURAL HERITAGE DEFACEMENT IN THAI TEMPLES CASE STUDY OF WAT PHOTHARAM, SUPHANBURI PROVINCE, THAILAND

Dr. Supakit Mulpramook — Wed, 06 Mar 2019 00:00:00 +0700

The purpose of this paper is to study the defacement of architectural heritage in Buddhist temple in Thailand which affected to the tourism industry in Thailand. There are about 40,717 temples around the country of which 33,902 are in current use, most of the architectural heritage in old temples are in bed condition and need to be conserved or renovated to preserve the significance, the architectural heritage and tourism purpose. Temple’s conservation and renovation at tourist locations not only increases temple income and that of the nation, but also furthers tourist understanding of Buddhism.
In present, the defacement of architectural renovation is one of big problem in Thai temples because of the improper methods. Thus, the researcher is interested in determining the influencing factors on the tourism potential of temples. Knowledge of these influencing factors can improve temple management to be tourist attractions. In the present study, the influencing factors were evaluated against the tourism potential of temples in Thailand.

STRATEGIC MANAGEMENT FOR HIGH PRODUCTIVITY AND HIGH GROWTH IN SMALL AND MEDIUM ENTERPRISES

Dr. Natnaporn Aeknarajindawat — Wed, 06 Mar 2019 00:00:00 +0700

Strategic management implementation has been accepted for increasing benefits in terms of high productivity and high growth most of the large firms, but it can be applied to implement in small business in Thailand. This is because of the fact that the driving force of economy in Thailand are small businesses. Moreover, the current National Economic and Social plan aims to promote the growth and the success of small and medium enterprises. Hence, it is both necessary and vital to study the implement of strategic management in a small and medium enterprises. The objectives of this research were to investigate the possibility of implementing strategic management for small and medium enterprises to reap the benefits of high productivity and high growth as well as to offer valuable recommendations for effective implementation. In order to search the answers for this research objectives, a mixed method of both quantitative and a qualitative research study was conducted which was done by using interview questionnaire for 400 samples and an in-depth interviewing with 12 informants. Six of them were the managers of small and medium enterprises and another six of them were academic and policy makers who involved with the work of small and medium enterprises and government policy. Contextual analysis and both primary data and secondary data from focus group and findings of many researches were used for data analysis and to sum up findings. The findings of this study revealed that the strategic management if implement effectively should be able to increase both productivity and growth in the long run. The recommendations from the focus group included to implement strategic management in small scales by the manager who possessed the five important skills: leadership skills, risk-taking skills, innovative thinking skill, high service quality skills, and people skills.

THE ROLE OF TRUST IN THE INSERTION OF CORPORATE IMAGE CUSTOMER EXPERIENCE MANAGEMENT AND CUSTOMER INTENTION OF HOME PRODUCT CENTER PUBLIC COMPANY LIMITED IN BANGKOK METROPOLITAN AREA, THAILAND

Kittachai Kornnak, Premruedee Chitkuakul — Wed, 06 Mar 2019 00:00:00 +0700

This research has been conducted with the purpose as follows: 1) to study Corporate Image (CI) factors that affect credibility and trust of Home Product Center Public Company Limited 2) To study Customer Experience Management (CEM) factors in which relate to credibility and trust 3) To study the factor, which drives credibility and trust, from the customer who has Purchase Intent towards Home Product Center Public Company Limited 4) To examine the result by putting “credibility and trust” as a mediator variable between the relationship of Corporate Image (CI) and Purchase Intent of the customer5) To examine the result by putting“credibility and trust” as a mediator variablebetweenthe relationship of Customer Experience Management (CEM) and the customer’s Purchase Intent. All the above are conducted with 400 samples using Factor Analysis and Regression Analysis to analyze the data. The questionnaire is credible as the value Cronbach alpha exceeds 0.7.
After the Hypothesis Testing, the result shows that Corporate Identity has positive relationship towards credibility and trust. Customer Experience Management (CEM) has positive relationship towards credibility and trust. Credibility and trust crucially affect the customer’s Purchase Intent in positive ways. It is also found that credibility and trust are mediator variables between Corporate Identity and Purchase Intent. In addition, credibility and trust are mediator variables between Customer Experience Management (CEM) and the customer’s Purchase Intent. Credibility and trust are partial meditation for both equations.

CORPORATE REPUTATION AND CORPORATE IMAGE INFLUENCE CUSTOMER PURCHASE INTENTIONS AND LOYALTY OF LOWCOST AIRLINES

Khanidtha Kijpanjasub, Premruedee Jitkuekul — Wed, 06 Mar 2019 00:00:00 +0700

This research studied on the corporate reputation and corporate image influence the customer purchase intentions and loyalty of low-cost airlines. The samples of this research were 400 low-cost airline users at 4 Upper-Northeast airports by using the stratified random sampling method (probability sampling technique) and convenience sampling method (non-probability sampling technique) and using a questionnaire to collect the data. The reliability of the questionnaire is found out by Cronbach's alpha coefficient method. The reliability of the corporate reputation, the corporate image, the purchase intention and the loyalty were 0.946, 0.940, 0.909 and 0.92. Descriptive Statistics used in the analysis were frequency, percentage, mean, and standard deviation, and the regression analysis will be used the Inferential Statistics to analyze.
The results of the study found that the effect of corporate reputation on the customer purchase intentions of low-cost airline is about 52.20%, which the corporate reputation was a statistically significant in a positive relationship on the purchase intentions with 0.722. The effect of corporate image on the customer purchase intentions of low-cost airline is about 60.70%, which the corporate image was a statistically significant in a positive relationship on the purchase intentions with 0.779. The effect of corporate reputation on the customer loyalty of low-cost airline is about 50.60%, which the corporate reputation was the statistically significant in a positive relationship on the loyalty with 0.711. The effect of corporate image on the customer loyalty of low-cost airline is about 59.90%, which the corporate image was the statistically significant in a positive relationship on loyalty with 0.774. In conclusion, when customers perceive the good corporate image, they will have more loyalty to the airline. The better corporate image the airlines have, the more loyalty the customers will have to the airline. Moreover, when the customers receive news about the corporate reputation, it will bring the purchase intention to the customers to buy and use the airline service even more.

The Influence of Leadership and Work Morale on Work Performance of Academic Support Staff of the Upper Northeastern Rajabhat University, Thailand

Jaruwit Lungpoolee, Panitee Karnsomdee — Wed, 06 Mar 2019 00:00:00 +0700

Organization concentrates on enhancing staff performance through human resource development in order to achieve its goals. Effective leader provides appropriate work support and morale to retain staffs and increase work performance in the long run. Most universities in Thailand including Rajabhat Universities have realized the importance of work morale and explore such relationship. This research study aimed to investigate the influence of leadership and work morale on work performance of academic support staff of the Upper Northeastern Rajabhat University in Thailand. The research study was a quantitative research method. The population of this research study was academic support staffs with the samples of 349 respondents determined by using proportional random sampling based on Krejcie & Morgan formula. Data were collected through 5-point Likert scale questionnaire surveys. Cronbach’s alpha coefficient of leadership, work morale and work performance were 0.945, 0.901, and 0.945. Data were analyzed by descriptive statistics and inferential statistics including the Pearson Product-Moment Correlation and Multiple Regression Analysis.
The results of this research study showed that staffs’ opinion on leadership and work performance were at high levels with mean scores of 3.96 and 4.0, respectively while work morale was at a moderate level with mean score of 3.28. The research results from hypotheses testing found that leadership and work morale factors can predict work performance up to 29.10% (Adjusted R-Square 0.291) at 0.05 significant levels. The leadership had a statistically significant positive influenced on work morale with standardized coefficients (β) of 0.309. The work morale had a statistically significant positive influenced on work performance with standardized coefficients (β) of 0.206. The leadership had a statistically significant positive influenced on work performance with standardized coefficients (β) of 0.542. In conclusion, leadership and work morale had significantly influenced on work performance of the Upper Northeastern Rajabhat University in Thailand leading university top leaders focus on providing excellent work support to staffs in order to promote work performance in the long run.

PERCEIVED EMPLOYEE COMPETENCY AND COMMUNITY PARTICIPATION AFFECTING SERVICE EFFECTIVENESS: A CASE STUDY OF GARBAGE COLLECTION SERVICE TAO NGOI SUBDISTRIT ADMINISTRATIVE ORGANIATION IN SAKON NAKHON PROVINCE, THAILAND

Nattapol Boonda, Chattawat Limpsurapong, Worasit Wongadisai — Wed, 06 Mar 2019 00:00:00 +0700

The purposes of the research were to study:1) the effects of perceived employee competency on service effectiveness, and 2) the effects of community participation on service effectiveness. In this research, the focus target sample included 275 customers of Garbage collection service Tao Ngoi Subdistrict Administrative Organization in Sakon Nakhon Province. The instrument used in the study was a questionnaire. The statistical tools used included frequency, percentage, mean, standard deviation, Pearson’s Correlation, simple regression analysis, and Multiple Regression Analysis.
The hypothesis testing found that perceived employee competency had a statistically significant positive influence on service effectiveness by with the standardized coefficients (β) of .568. Community participation in decision making did not influence service effectiveness. Community participation in implementation had statistically significant positive influence service effectiveness with the standardized coefficients (β) of .429. Community participation in evaluation produces a statistically significant positive influence on service effectiveness with the standardized coefficients (β) of .563
In conclusion, perceived employee competency had a statistically significant positive influence on service effectiveness. Community participation is partially supported on service effectiveness.

EMPLOYEE COMPETENCY AND PERCEIVED ORGANIZATIONAL CLIMATE AFFECTING ON ORGANIZATIONAL COMMITMENT THROUGH JOB SATISFACTION: A CASE STUDY OF EMPLOYEES OF SIAM GLOBAL HOUSE PUBLIC COMPANY LIMITED IN SAKON NAKHON PROVINCE

Natthawud Denchairat, Chattawat Limpsurapong, Worasit Wongadisai — Wed, 06 Mar 2019 00:00:00 +0700

The purposes of the research were to study; 1) The effect of employee competency on job satisfaction 2) The effect of perceived organizational climate on job satisfaction 3) The effect of job satisfaction on organizational commitment. In this research the focus target population include, Employees of Siam Global House public company limited in Sakon Nakhon province, for a total 264 people. The instrument used within the study was a questionnaire. The statistical tools used included frequency, percentage, mean, standard deviation, Pearson’s Correlation, and multiple regression analysis.
The hypothesis testing found that self-concept factor of employee competency was statistically significant positive influence on job satisfaction by the standardized coefficients (β) was .349; Motives factor of employee competency was statistically significant positive influence on job satisfaction by the standardized coefficients (β) was .690; Warmth and support factor of perceived organizational was statistically significant positive influence on job satisfaction by the standardized coefficients (β) was .344; Advancement and growth factor of perceived organizational climate was statistically significant positive influence on job satisfaction by the standardized coefficients (β) was .569 ; Job satisfaction was statistically significant positive influence on continuance commitment by the standardized coefficients (β) was .749; job satisfaction was statistically significant positive influence on affective commitment by the standardized coefficients (β) was .788 and job satisfaction was statistically significant positive influence on normative commitment by the standardized coefficients (β) was .661.
In conclusion, Self-concept and motives factors of employee competency had significantly influenced on job satisfaction, Warmth and support factor and advancement and growth factor of perceived organizational climate had significantly influenced on job satisfaction and job satisfaction had significantly influenced on continuance commitment, affective commitment and normative commitment. Therefore, it can be concluded that employee competency and perceived organizational climate had statistically significant positive influence on organizational commitment through job satisfaction.

SUCCESS FACTORS OF SMALL AND MEDIUM ENTERPRISES IN SAKON NAKHON PROVINCE, THAILAND

Narumon Klangpangrut, Phurichchaya Taeporamaysamai, Jarita Hintao — Wed, 06 Mar 2019 00:00:00 +0700

The purposes of this research were 1) to study the internal factors, which included Man, Money, Material, Management, and Machine, 2) to study the external factors, which included the bargaining power from material’s sellers or suppliers, bargaining power from purchasers, the drives from new rivals entering into the market, the drives from substitution goods, the drives occurred within the industries influencing the competitive strategies, 3) to study the competitive strategies, which included, leadership on low cost, difference making and influenced marketing through the success of Small and Medium Enterprises in Sakon Nakhon province. This research was carried out by the quantitative research method. The population was 2,329 entrepreneurs of Small and Medium Enterprises registered in the Office of Commercial Affairs Sakon Nakhon. The sample group was 350 persons. The instrument used was a questionnaire for data collection. The reliability was examined by using the Cronbach's alpha coefficient. The statistics used for data collection included Frequency, Percentage, Standard Deviation, and Pearson’s correlation coefficient analysis.
The research result revealed that the internal factor of Material affected the competitive strategy on low cost, the internal factor of Material affected the competitive strategy on differentiation, and the internal factor of Material affected the competitive strategy on niche market. However, the external factor, which included the bargaining power from purchasers and the drives from substitution goods affected the competitive strategies of leadership on low cost, the external factors of bargaining power from purchasers and drives from new rivals entering into the market affected the competitive strategy of differentiation , and the external factor of bargaining power from material’s sellers or suppliers, and the bargaining power from purchasers affected the competitive strategy of niche market. Furthermore, the competitive strategy of leadership on low cost and differentiation, niche market affected the success of Small and Medium Enterprises in Sakon Nakhon province, Thailand.

FACTORS INFLUENCING ORGANIZATION COMMITMENT OF GOVERNMENT SAVING BANKS EMPLOYEES IN MUKDAHAN PROVINCE, THAILAND

Pathawee Hinyotha, Kullanun Sripongpun, Jarita Hintao — Wed, 06 Mar 2019 00:00:00 +0700

The objective of this research was to investigate 1) the influence of work motivation on employee participation and organization commitment and 2) The impact of employee participation on organization commitment. Data was collected from a sample of 235 staffs of Government Savings Bank in Northeastern Region, Thailand. The results showed that work motivation (motivation factor and hygiene factor) significantly influenced employee participation and organization commitment to Call 3 facts: 1) belief in and acceptance of the organization’s goal and values, 2) a willingness to focus effort on helping the organization achieve its goals, and 3) a desire to maintain organizational membership) Moreover, the findings presented that employee participation completely impacted organization commitment. Findings could be used to help the organization created the organization commitment climate. Research contributions, research implications and directions for future research were suggested. Keywords- Work Motivation, Employee Participation, Organization Commitment, Motivation Factor, Hygiene Factor

THE ANTECEDENT AND CONSEQUENCE OF INNOVATION OF SMEs

Plubplueng Sopatee, Watcharapong Intrawong, Laddaporn Kunkaew — Wed, 06 Mar 2019 00:00:00 +0700

The objectives of this research were; firstly, to study the level of organizational dynamic, innovation, and business performance of Thai SMEs, secondly, to examine the differences in terms of organizational dynamic capabilities, innovation, and business performance of Thai SMEs when classified by organizational factors, thirdly, to investigate the influence of organizational dynamic capabilities on business performance through innovation. The focus target population includes SMEs entrepreneurs of Udon Thani province in Thailand, for a total of 1,037 enterprises. A sample was calculated according to the formula of Taro Yamane, and 400 samples were selected by proportional sampling and simple random sampling. Reliability testing was calculated by Cronbach's alpha coefficient values as follows; 0.915 of organizational dynamic capability, 0.945 of innovation and 0.864 of business performance. The statistics used for data analysis were frequency, percentage, mean, and standard deviation. The hypothesis has been tested by F-test (One Way ANOVA), Pearson product coefficient correlation, and Regression analysis.
The hypothesis testing: there was not difference in the level of organizational dynamic capability, innovation, and business performance when classified by organizational factors. The organizational dynamic capability can predict an innovation of 63.2%. Furthermore, it was found that the organizational dynamic capability presents a statistically significant positive influence on innovation by the standardized coefficients (β) was 0.795. For the second equation, organizational dynamic capability can predict a business performance of 54.2%, standardized coefficients (β) equals to 0.736. For the third equation, innovation can predict a business performance of 53.8% (adjusted R2 0.538). In addition, it was found that the innovation has a statistically significant positive influence on business performance by the standardized coefficients (β) was 0.734. Therefore, it can be concluded that the organizational dynamic capability had statistically significant positive influence on business performance through innovation of SMEs.

FACTORS INFLUENCING BRAND LOYALTY: A CASE STUDY OF BETAGRO PRODUCTS IN SAKON NAKHON PROVINCE

Juthatip Khammuang, Kullanun Sripongpun, Nattanan Saksamrit — Wed, 06 Mar 2019 00:00:00 +0700

The objectives of this research was to study 1) the influence of customer attitude and customer perception on customer purchase decision and brand loyalty and 2) the effect of customer purchase decision on brand loyalty. A sample of 400 respondents who were a customer of Betagro shop in Sakon Nakhon Province, Thailand was selected. Descriptive statistic (frequency, percentage, mean, standard deviation) were used for analyzing data. Hypotheses testing were tested by Multiple Regression Analysis.
The study found that Firstly, customer attitude (affective component and behavioral component) significantly influenced customer purchase decision and brand loyalty. However, the study showed that cognitive component also impacted customer purchase decision, but it did not impact brand loyalty. Next, the finding revealed that customer perception completely affected customer purchase decision and brand loyalty. Lastly, customer purchase decision significantly influenced customer brand loyalty at 0.05 levels. From the results of finding, the business owners could apply it to improve and develop their businesses. Research implications and avenues for future research were offered.

LEADERSHIP, PERCEIVED ORGANIZATIONAL SUPPORT, AND ORGANIZATIONAL CULTURE AFFECTING ON JOB EFFICIENCY THROUGH ORGANIZATIONAL COMMITMENT: A CASE STUDY OF EMPLOYEES OF MASS RAPID TRANSIT AUTHORITY OF THAILAND

Phawat Uthenrat, Chattawat Limpsurapong, Nattanan Saksamrit — Wed, 06 Mar 2019 00:00:00 +0700

The purposes of the research were to study; 1) The effects of leadership on organizational commitment, 2) The effects of perceived organizational support on organizational commitment, 3) The effects of organizational culture on organizational commitment, and 4) The effects of organizational commitment on job efficiency. This research study was a quantitative research method. The sample of this research was employees of Mass Rapid Transit Authority of Thailand with the simples of 220 respondents determined by using simple random sampling. The instrument used within the study was a questionnaire. The statistical tools used included frequency, percentage, mean, standard deviation, Pearson’s Correlation, and Multiple Regression Analysis.
The hypothesis testing found that transformation leadership wasn't influence on continuance commitment, affective commitment, and normative commitment; transaction leadership was statistically significant positive influence on affective commitment by the standardized coefficients (β) was .208; laissez-fair leadership wasn't influence on continuance commitment, affective commitment, and normative commitment; perceived organizational support was statistically significant positive influence on affective commitment by the standardized coefficients (β) was .236 and normative commitment by the standardized coefficients (β) was .480; organizational culture was statistically significant positive influence on continuance commitment by the standardized coefficients (β) was .465 and affective commitment by the standardized coefficients (β) was .446; affective commitment was statistically significant positive influence on job efficiency by the standardized coefficients (β) was .265 and normative commitment was statistically significant positive influence on job efficiency by the standardized coefficients (β) was .439.
In conclusion, leadership is partially supported on the hypotheses, perceived organizational support is partially supported on the hypotheses, organizational culture s partially supported on the hypotheses, and organizational commitment is partially supported on the hypotheses.

QUALITY OF WORK LIFE AFFECTING ON ORGANIZATIONAL COMMITMENT THROUGH ORGANIZATIONAL CITIZENSHIP BEHAVIOR: A CASE STUDY OF PT GAS SERVICE STATIONS EMPLOYEES IN THE NORTHEAST, THAILAND

Phawat Traiyotee, Phurichchaya Taeporamaysamai, Nattanan Saksamrit — Wed, 06 Mar 2019 00:00:00 +0700

The purposes of the research were to study; 1) Quality of work life on pt gas service stations employees in the northeast, Thailand, 2) Relationship between Quality of work life and Organizational citizenship behavior, 3) Relationship between Quality of work life and Organizational commitment, and 4) Relationship between Organizational citizenship behavior and Organizational commitment. In this research the focus target population include, Employees of pt gas stations in the northeast, Thailand, for a total of 4,088 people. The instrument used within the study was a questionnaire. The statistical tools used included frequency, percentage, mean, standard deviation, Pearson’s Correlation, and Multiple Regression Analysis.
The hypotheses testing found that Quality of work life statistically significant positive influence on Organizational citizenship behavior, the standardized coefficients (β) was .571; Quality of work life statistically significant positive influence on Organizational commitment, the standardized coefficients (β) was .551; Organizational citizenship behavior statistically significant positive influence on Organizational commitment, the standardized coefficients (β) was .652 and relationship between Quality of work life and Organizational commitment with Organizational citizenship behavior as a moderator variable, the standardized coefficients (β) was .500
In conclusion, Quality of work life had statistically significant positive influence on Organizational citizenship behavior, Quality of work life had statistically significant positive influence on Organizational commitment, Organizational citizenship behavior statistically significant positive influence on Organizational commitment, and relationship between Quality of work life and Organizational commitment with Organizational citizenship behavior as a moderator variable.

FACTORS INFLUENCING THE EFFICIENCY OF STAFF PERFORMANCE: A CASE STUDY OF SAVINGS AND CREDIT COOPERATIVES IN UPPER NORTHEASTERN REGION, THAILAND

Rattiya Kaewsuk, Kullanun Sripongpun — Wed, 06 Mar 2019 00:00:00 +0700

This research aimed to study 1) the influence of quality of work life and perceived organizational climate on organizational commitment and 2) the impact of organizational commitment on the efficiency of staff performance. Data was collected form 213 staffs of Savings Cooperatives in Upper Northeastern Region, Thailand. Hypotheses were tested by Multiple Regression Analysis.
The finding revealed that quality of work life and perceived organizational climate completely influenced organizational commitment. In addition, organizational commitment significantly impacted all four dimensions of the efficiency of staff performance (quality, quantity, time and cost). The results were very useful to apply in the organization. Major findings were discussed, and directions for future research were also suggested.

FACTORS INFLUENCING WORD-OF-MOUTH OF USERS AT SAKON NAKHON IMMIGRATION, THAILAND

Sittikorn Watthanarat, Kullanun Sripongpun — Wed, 06 Mar 2019 00:00:00 +0700

The objective of this study was to examine 1) the influence of service quality on user satisfaction and word-of-mouth and 2) the effect of user satisfaction on word-of-mouth. Data was collected from a sample of 400 respondents who were a user of Sakon Nakhon Immigration, Sakon Nakhon Provinces, Thailand. They were 147 of Thai people and 253 of foreigner. Questionnaire was developed by two steps as follows. Firstly, language validity was checked by using Back-Translation technique (a method for translation and validation was showed in detail). Secondly, Cronbach’s Alpha was conducted to test reliability. Then, Multiple Regression Analysis was used for analyzing data.The results revealed that four dimensions of service quality significantly impacted user satisfaction and word-of-mouth. However, there was only one dimension of service quality “reliability” did not significantly impact user satisfaction and “assurance”did not significantly impact word-of-mouth. Moreover, the results presented that user satisfaction significantly affected word-of-mouth. This finding could be applied to increase user satisfaction and word-of-mouth. The Sakon Nakhon Immigration should improve and develop their service quality, especially in reliability and assurance dimension. Research implications and directions for future research were suggested.

THE INFLUENCE OF PERCEIVED WORKLOAD AND JOB BURNOUT ON ORGANIZATIONAL COMMITMENT OF EMPLOYEE OF THATLAND POST CO., LTD., SAKON NAKHON POST OFFICE, THAILAND

Sininat Kanchanapa, Panitee Karnsomdee — Wed, 06 Mar 2019 00:00:00 +0700

Thailand Post Company Limited, previous state-owned enterprises, has been transformed to business entities since 2003, is responsible for providing goods and messages delivery nationwide through easily accessible services. With the corporate mission in making Thailand the hub of ASEAN postal business and logistics, employees have to perform extra workload leading to job burnout and high turnover rate. This research study was designed to explore the influence of perceived workload and job burnout on organizational commitment of employee of Thailand Post Co., Ltd. Sakon Nakhon Post Office. This research study was a quantitative research method. The targeted population of this research was Sakon Nakhon Post Office staffs of 210 respondents. Data were collected through 5-point Likert scale questionnaire surveys. Cronbach’s alpha coefficient of perceived workload, job burnout and organizational commitment were 0.856, 0.879, and 0.959. Data were analyzed by descriptive statistics and inferential statistics including the Pearson Product-Moment Correlation and Multiple Regression Analysis.
The results of this research study presented that staffs’ opinion on perceived workload was at a low level with recoded mean score of 3.77; job burnout was at a high level with recoded mean score of 2.33; and organizational commitment was at a high level with mean scores of 4.24. The research results from hypotheses testing shown that perceived workload and job burnout can predict organizational commitment up to 31.30% (Adjusted R-Square 0.313) at 0.05 significant levels. The perceived workload had a statistically significant positive influenced on job burnout with standardized coefficients (β) of 0.366. The job burnout had a statistically significant negative influenced on organizational commitment with standardized coefficients (β) of 0.503. However, the perceived workload had not directly significant influenced on organizational commitment. In conclusion, perceived workload had significantly influenced on organizational commitment through job burnout of employee of Thailand Post Co., Ltd. Sakon Nakhon Post Office providing management team needs to pay attention on these critical factors in order to promote organizational commitment.

ACHIEVEMENT MOTIVATION FACTORS, CREATIVE BEHAVIORS AND EMOTIONAL INTELLIGENCE THAT AFFECT WORK EFFICIENCY OF THE STAFF IN THE DEPARTMENT OF RURAL ROADS, THAILAND

Saowanee Woraphet, Phurichchaya Taeporamaysamai, Pattama Suriyakul Na Ayudhya — Wed, 06 Mar 2019 00:00:00 +0700

The department of Rural Roads is a government agency under the Ministry of Transport. It is responsible for constructing roads, bridges and maintaining roads connecting subdistricts and districts. There are regional offices around Thailand to accommodate the commute, transportation, logistic and ASEAN Economic Community. The staff has to work continuously in order to solve the public’s travel issues due to the limitation of the country’s budget and the lack of personnel. On the other hand, the result of the tasks must be swift and efficient. The objective of this research is to study achievement motivation factors, creative behaviors and emotional intelligence that affect work efficiency of the staff in the Department of Rural Roads. Quantitative method was selected to conduct this research. The sample group consists of 259 staff of the Department of Rural Roads, who are government officers, government staffs and permanent staffs. Data were collected through 5-point Likert scale questionnaire surveys. Cronbach’s Alpha was used to check the questionnaire’s reliability. Various descriptive and inferential statistics such as Emotional intelligence, percentage, mean, standard deviation and multiple linear regressions were used.
The research finds that the Department of Rural Roads’ staff opinions on work efficiency are high with the means of 4.44, 4.36 and 4.25, respectively. The result from hypothesis testing is that emotional intelligence can predict the staff’s work efficiency up to 64.90% (adjusted R-square = 6.490), achievement motivation and creative behaviors and can predict the staff’s work efficiency up to 50.40% (adjusted R square = 0.504), 30.10 %( adjusted R square = 0.310), respectively. In summary, work efficiency of the Department of Rural Roads’ staff does not rely solely on these factors, but there are other related factors that management/executives have to pay attention to in order to improve work efficiency.

FACTORS AFFECTING CUSTOMER LOYALTY: A CASE STUDY OF BANK FOR AGRICULTURE AND AGRICULTURAL COOPERATIVE, NAKAE BRANCH, NAKON PHANOM PROVINCE, THAILAND

Saowaluk Kaewnamchai, Kullanun Sripongpun, Laddaporn Kunkaew — Wed, 06 Mar 2019 00:00:00 +0700

The purpose of this research was to investigate 1) The influence of service quality and Corporate Social Responsibility (CSR) on customer decision making and customer loyalty and 2) the Impact of customer decision making on customer loyalty. Questionnaire was used to collect data from 400 respondents, who were a customer of Bank for Agriculture and Agricultural cooperative, Na kae Branch, Nakhon Phanom Provinces, Thailand. Correlation Analysis and Multiple Regression Analysis were employed to analyze data.
The results illustrated that four dimensions of service quality (empathy, responsiveness, assurance and reliability) significantly influenced customer decision making. However, one dimensions of service quality (tangibility) did not influenced. At the same time, there were only two dimensions of service quality (empathy and assurance) significantly impacted customer loyalty, while three dimensions of service quality like responsiveness, tangibility and reliability did not. Moreover, the results showed that CSR significantly affected both of customer decision making and customer loyalty. Furthermore, customer decision making ales impacted customer loyalty.
The research contributions and guidelines for future research provided.

THE INFLUENCE OF STRATEGIC LEADERSHIP AND ORGANIZATIONAL CLIMATE ON ORGANIZATIONAL COMMITMENT OF SAVINGS COOPERATIVE EMPLOYEES, THAILAND

Nuengrutai Chanpoom, Watcharapong Intrawong — Wed, 06 Mar 2019 00:00:00 +0700

The research objectives of the Influence of strategic leadership and organizational climate on organizational commitment of savings cooperative employees were; 1) to study strategic leadership of the administrators of savings cooperative 2) to study organizational climate of savings cooperative 3) to study organizational commitment of savings cooperative employees 4) to investigate the influence of strategic leadership and organizational climate on organizational commitment of savings cooperative employees. The questionnaire was the instrument for data collecting. Data was collected from a sample of 93 respondents who were the savings cooperative employees in Sakon Nakhon Provinces, Thailand. Cronbach’s Alpha Coefficient was conducted to test reliability; the strategic leadership was 0.928, the organizational climate was 0.891, and the organizational commitment was 0.882. The hypotheses were testing by Pearson correlation analysis and simple regression analysis.
The data analyses were as follow; the strategic leadership, the organizational climate, and the organizational commitment were high level. The strategic leadership can be predicted as a 27.3 % on organizational commitment, it had a positive direct influence on organizational commitment with standard coefficient value (β) of .530, can be predicted as a 43.1 % on organizational climate, and it had a positive direct influence on organizational climate with standard coefficient value (β) of .657. Organizational climate can be predicted as 48.7% on organizational commitment, and organizational climate had positive influence on organizational commitment with standard coefficient value (β) of .702. The research finding will benefit to the management of savings cooperatives to improve their management approach in leaders’ development, organizational climate, and employees’ organizational commitment.

THE INFLUENCE OF SERVICE QUALITY AND CUSTOMER SATISFACTION ON DIGITAL FINANCIAL DECISION OF KRUNG THAI BANK IN SAKON NAKHON PROVINCE, THAILAND

Areeya Sonyon, Panitee Karnsomdee — Wed, 06 Mar 2019 00:00:00 +0700

Excellent customer service providing is very important to the firm success, especially for financial institutions, which are service-based businesses. The above-average service quality to the bank's customer affects customer satisfaction and the choice of bank. Most financial institutions in Thailand have realized the rapid world changing of technology and develop digital system to support financial executions. Digital finance of Krung Thai Bank has launched to promote financial transactions online and through application. This research study was designed to investigate the influence of service quality and customer satisfaction on digital financial decision of Krung Thai Bank in Sakon Nakhon Province, Thailand. This research study was a quantitative research method. The population of this research was Krung Thai Bank’s customers with the samples of 400 respondents determined by using simple random sampling based on Taro Yamane formula. Data were collected through 5-point Likert scale questionnaire surveys. Cronbach’s alpha coefficient of service quality, customer satisfaction and digital financial decision were 0.945, 0.950, and 0.949. Data were analyzed by descriptive statistics and inferential statistics including the Pearson Product-Moment Correlation and Multiple Regression Analysis.
The results of the research study indicated that customers’ opinion on service quality, customer satisfaction, and digital financial decision were at the highest levels with mean scores of 4.30, 4.26, and 4.24, respectively. The research results from hypotheses testing found that service quality and customer satisfaction can predict digital financial decision up to 74.60% (Adjusted R-Square 0.746) at 0.05 significant levels. The service quality had statistically significant direct influenced on customer satisfaction with standardized coefficients (β) of 0.849. The customer satisfaction had statistically significant direct influenced on digital financial decision with standardized coefficients (β) of 0.843. The service quality had a statistically significant direct influenced on digital financial decision with standardized coefficients (β) of 0.816. In conclusion, service quality and customer satisfaction had significantly positive influenced on digital financial decision of Krung Thai Bank in Sakon Nakhon Province, Thailand suggesting financial institutions should concentrate on providing excellent service quality in order to increase customer satisfaction and enhance digital financial decision.

JOB MOTIVATION AFFECTING ON JOB EFFICIENCY THROUGH QUALITY OF WORK LIFE AND ORGANIZATIONAL COMMITMENT: A CASE STUDY OF WORKERS IN CONSTRUCTION INDUSTRY OF SAKON NAKON PROVINCE, THAILAND

Inntuon Pongpit, Chattawat Limpsurapong, Laddaporn Kunkaew — Wed, 06 Mar 2019 00:00:00 +0700

The purposes of the research were to study; 1) The effects of job motivation on quality of worklife2) The effects of job motivation on organizational commitment 3) The effects of job motivation on job efficiency 4) The effects of quality of work life on organizational commitment 5) The effects of quality of work life on job efficiency 6) The effects of organizational commitment on job efficiency 7) To test the relationship between job motivation and organizational commitment with quality of work life as an intervening variable and 8) To test the relationship between quality of work life and job efficiency with organizational commitment as an intervening variable.In this research the focus target population include,workers in construction industry of Sakon Nakon province, for a total of 26,545 people. The instrument used within the study was a questionnaire. The statistical tools used included frequency, percentage, mean, standard deviation, Pearson’s correlation, and multiple regression analysis.
The hypothesis testing found that motivation factors wasn't influence on quality of work life; hygiene Factors was statistically significant positive influence on quality of work life by the standardized coefficients (β) was 0.436; motivation factors and hygiene factors wasn't influence on organizational commitment; motivation Factors was statistically significant positive influence on job efficiency by the standardized coefficients (β) was .496; hygiene Factors wasn't influence on Job Efficiency; quality of work life was statistically significant positive influence on organizational commitment by the standardized coefficients (β) was .876; quality of work life wasn't influence on Job Efficiency; organizational commitment was statistically significant positive influence on job efficiency by the standardized coefficients (β) was .883; quality of work life was the mediating variable for the relationship between job motivation and organizational commitment by the standardized coefficients (β) was .813 and organizational commitment was the mediating variable for the relationship between quality of work life and Job efficiency by the standardized coefficients (β) was .686
In conclusion, hygiene factors had significantly influenced on quality of work life, motivation factors had significantly influenced on job efficiency, quality of work life had significantly influenced on organizational commitment, organizational commitment had significantly influenced on job efficiency, quality of work life was the mediating variable for the relationship between job motivation and organizational commitment, organizational commitment was the mediating variable for the relationship between quality of work life and job efficiency. Therefore, it can be concluded that motivation factors and hygiene factors had statistically significant positive influence on job efficiency through quality of work life and organizational commitment

CONSUMER BEHAVIORAL AND MARKETING MIX FACTORS INFLUENCING ON DECISION MAKING OF BUSINESS LOAN SERVICE SELECTION OF SMALL AND MEDIUM ENTERPRISE IN SAKON NAKHON PROVINCE

Chatchada Pissuwan, Panitee Karnsomdee — Wed, 06 Mar 2019 00:00:00 +0700

Small and medium-sized enterprises play an important role in economy, particularly in developing countries. Business operation and expansion need to request for credit granting due to small scale enterprise. The major factors affecting on business loan selection were behavior and marketing mix, which small and medium enterprises make decision on credit service. Most small and medium businesses in Thailand have realized such vital factors and explore the effects on decision making of business loan requisition. The research study was aimed to investigate consumer behavioral and marketing mix factors influencing on decision making of business loan service selection of small and medium enterprise in Sakon Nakhon Province, Thailand. This research study was a quantitative research method. The population of the research was credit small and medium enterprises in Sakon Nakhon Province with the samples of 385 respondents determined by using simple random sampling based on Cochran formula. Data were collected through 5-point Likert scale questionnaire surveys. Cronbach’s alpha coefficient of marketing mix factor and decision making of business loan service selection were 0.952, and 0.901. Data were analyzed by descriptive statistics and inferential statistics including t-test. F-test (One-way ANOVA), the Pearson Product-Moment Correlation and Multiple Regression Analysis.
The results of this research study revealed that entrepreneurs’ opinion on marketing mix factor and decision making of business loan service selection of small and medium enterprises were at high levels with mean scores of 3.84, and 3.87, respectively. The research results from hypotheses testing shown that seven dimensions of marketing mix factor can predict decision making of business loan service selection up to 43.60% (Adjusted R-Square 0.436) at 0.05 significant levels. Decision making of business loan service selection has statistically different on loan payment channel. The marketing mix factor had statistically significant positive influenced on decision making of business loan service selection with standardized coefficients (β) of 0.575. Analysis in detail, the results of this study found that dimensions of marketing mix factors; people, process, and promotion, had statistically significant positive influenced on decision making of business loan service selection with standardized coefficients (β) of 0.258, 0.218 and 0.178, respectively. In conclusion, marketing mix factors had significantly influenced on decision making of business loan service selectionof small and medium enterprise in Sakon Nakhon Province, Thailand leading enterprises prudently consider on such important factors in order to make appropriate business loan decision.

TOURISTS’ PERCEPTION AFFECTING DECISION-MAKING ON VISITING NAKHON PHANOM

Sornsawan Chotiwtutideacha, Phurichchaya Taeporamaysamai, Worrasit Wongadisai — Wed, 06 Mar 2019 00:00:00 +0700

The purposes of the research were 1) to investigate the different demographic factors effects on tourists’ decision-making on visiting Nakhon Phanom. 2) to study perception of tourist attractions has positive effect on tourists’ decision-making on visiting Nakhon Phanom. In this research, the focus target population included the tourists visiting Nakhon Phanom. The sample size was 400 of tourists determined by Taro Yamane's formula from the total population of 1,074,937. The data collection was a questionnaire. Statistics used in data analysis were descriptive statistics, including frequency, percentage, mean, and standard deviation (SD). The statistical hypothesis test consisted of t-test, F-test, one-way ANOVA, Pearson correlation coefficient analysis and multiple regression analysis.
The results found that the demographic factors in monthly incomes had effect on tourists’ decision-making on visiting Nakhon Phanom with a significance level of 0.05. In relation to, perception of tourist attractions agriculture, nature, and physical have positive effect on tourists’ decision-making on visiting Nakhon Phanom a significance level of 0.01. The coefficient of regression (β = 0.298), followed by the natural factors. The coefficient of regression (β = 0.208), followed by agriculture. The coefficient of regression (β = 0.125), followed by physical characteristics respectively.

ATTITUDE AND CUSTOMER BEHAVIOR EFFECT TO CREDIT CARD OWNER SATISFACTION: A CASE STUDY OF GOVERNMENT SAVING BANK IN SAKON NAKHON PROVINCE, THAILAND

Supassara Sanitchon, Phurichchaya Taeporamaysamai, Jarita Hintao — Wed, 06 Mar 2019 00:00:00 +0700

The present study aimed to investigate customer attitudes and behavior influencing satisfaction of credit-card holders of Government Savings Bank, Sakon Nakhon. Specifically, it intended to explore these four aspects: 1) customer attitudes affecting satisfaction of credit-card holders of Government Savings Bank; 2) customer behavior affecting the credit-card holders; 3) variations of customer attitudes differently affecting their satisfaction; 4) variations of customer behavior differently affecting their satisfaction. The sample in this study included 290 credit-card customers of Government Savings Bank, Sakon Nakhon. A questionnaire was employed to collect the data; the collected data were analyzed by descriptive statistics and inferential statistics including the Pearson Product-Moment Correlation and Multiple Regression Analysis.
The results demonstrated that different customer attitudes had different effects on satisfaction of the credit-card holders of Government Savings Bank without statistical significance. In particular, different attitudes differently influenced cognitive component and affective component at a statistical significance level of 0.01. Different behavior differently influenced satisfaction of the credit-card holders without statistical significance. Specifically, different behavior impacted their satisfaction in respect of products, promotion and physical evidence at a statistical significance level of 0.05.

INFLUENCE OF ORGANIZATIONAL COMMITMENT ON RESIGNATION OF EMPLOYEES

Wed, 06 Mar 2019 00:00:00 +0700

This research objective was aim to; 1) study the organizational commitment and the resignation of employee of Minth Apico and Minth Automobile Parts 2) investigate the different of organizational commitment and resignation of employees when classified by personal factors 3) study the influence of organizational commitment on resignation of employees. The target population used in the research was the employees of Minth Apico and Minth Automobile Parts a total of 229 people, the samples of this research was 157 by using Yamane's calculation formula. The data was collected by questionnaire, reliability was used Cronbach’s Alpha Coefficient by organizational commitment and resignation of employee was 0.836, and 0.748. Data was analyzed by frequency, percentage, mean, standard deviation, t-test, F-test (One Way ANOVA), Pearson's correlation, and regression analysis. The research results found that; the organizational commitment was at high level, meanwhile the resignation of employee was at the average mean. The hypothesis testing reveals that when classified by personal factors; the organizational commitment was different between gender, and employees’ resignation was different between age group. The organizational commitment had statistical significance influence on the resignation of employee at the level of .05 by the organizational commitment can predict the employees’ resignation of 24.3%, standardized coefficients (β) -0.243.

QUALITY OF WORK LIFE ANTECEDENTS OF EMPLOYEES ORGANIZATIONAL COMMITMENT OF BANK FOR AGRICULTURE AND AGRICULTURAL CO-OPERATIVE, THAILAND

Seksan Thipsena, Watcharapong Intrawong, Pattama Suriyakul Na Ayudhya — Wed, 06 Mar 2019 00:00:00 +0700

The purposes of this study were to; 1) investigate quality of work life of Bank for Agriculture and Agricultural Co-operative workforce 2) investigate organizational commitment of Bank for Agriculture and Agricultural Co-operative 3) identify employees resignation of Bank for Agriculture and Agricultural Co-operative 4) identify differences between quality of work life, organizational commitment and employees resignation of Bank for Agriculture and Agricultural Co-operative classified by personal factors 5) examine impacts of quality of work life and organizational commitment on employees resignation of Bank for Agriculture and Agricultural Co-operative. In this research, the data of 360 respondents were collected from Department of Northern Eastern Branch Upper; Bank for Agriculture and Agricultural Co-operative Statistics for analysis were frequency, percentage, mean, standard deviation, and the research hypothesis testing was used Pearson's correlation coefficient and simple regression analysis.
The research findings reveal that the quality of work life, the organizational commitment, and employee resignation of Bank for Agriculture and Agricultural Co-operative by mean was at 4.55, 4.68, and 1.68 respectively. The first hypothesis; only salary was statistic significant at 0.05 level different in the employee resignation, by the group of salary below 10,000 Baht had lower employee resignation, while 20,000-29,999 Baht group had higher employee resignation that other groups. The second hypothesis was found that; the quality of work life can predict the organizational commitment 37.50%, with standardized coefficients (β) of .613. Also the organization commitment can predict the employee resignation 35.80%, with standardized coefficients (β) of -.613.

PUBLIC DEBT SUSTAINABILITY IN THEORY: TURKISH EXPERIENCE

Emin Efecan AKTAS, Bahadir Sazak Dogan — Wed, 06 Mar 2019 00:00:00 +0700

Public debt management is a very special niche area within public finance that can connect fiscal policy with monetary policy and helps to understand the implications of any policy links between financial sectors and real sectors of the economy. Public debt has played a critical role in many governments’ economic life. During economic and political crisis, public debt is often either the cause or result. OECD Sovereign Borrowing Outlook 2017 gives a framework for showing the advanced economies gross public debt as a percentage of GDP through 19th century till today. It is very striking that the current debt levels of the advanced economies are the same as in the World War II. Until the previous decade, Turkey has been consistently forced into paying the external debt as a result of the combination of loose monetary and fiscal policies. The aim of this study, based on Turkish case, is to show how its public debt has become more sustainable recently by analyzing the role of macroeconomic policies. Besides, we indicate the steps taken in risk management and debt sustainability ensured driving power of structural transformation of Turkish economy. In the view of such information, Turkish experience for managing the previous economic and political crisis and current debt problem are considered.