PERCEPTION AND ATTITUDE OF SENIOR HIGH SCHOOL STUDENT FOR ENTRANCE IN SUANSUNANDHA RAJABHAT UNIVERSITY, THAILAND

Chanyapat  Sangsuwon; Netdao  Yooyong; Sudabhorn  Arundee

Chanyapat Sangsuwon Faculty of Science and Technology, Suan Sunandha Rajabhat University, Bangkok, Thailand
Netdao Yooyong Office of President, Center of the public relation, Rajabhat Suansunandha University, Bangkok, Thailand
Sudabhorn Arundee College of Innovation and Management, Suan Sunandha Rajabhat University, Thailand

Abstract

The survey investigated the perceptions and attitudes of Senior High School (SHS) students for entrance to studying in Bachelor’s degree course at Suansunandha Rajabhat University (SSRU). Public relations division advertised SSRU for 2 methods 1) open house academy event of SSRU 2) participants in the exhibition of education of other university. Statistic of SHS students walked in the open house event were 2015 students and 30,000 handbill were distributed in the exhibition of educations for 6 university. Questionnaires were conducted for perception and attitude about SSRU of SHS students. The study showed understanding their mind-set, needs and wants to leaning in the faculties of SSRU, image of SSRU, perception by open house event and exiting to present the syllabus of SSRU by handbills by set up a booth.
The questionnaires of SHS students classified by gender, field poverty to study. The research collected data by questionnaire from 400 SHS students. Frequency, percentage, mean, standard deviation and t-test were employed for data analysis through SPSS.
The results showed 32.5 and 35 percentage of SHS students needed to learn for the first in Faculty of Management Science SSRU by open house event and set up a booth event and distributed the handbill the exhibitions 6 universities, respectively. This study aimed was compared the perception and attitude between open house event and set up a booth outside of SSRU. Two promotion for entrance to SSRU by open house event and set up of a booth by handbill showed perception of standards of the academic 25 and 27.5 percentage, respectively. Famous in the academic education of SSRU showed attitude were 31 and 24 % by open house event and set up of the booth, respectively. For competitive with other university, SSRU have often to developing the public relations which will concern about course syllabus, ranging of the university, behave useful public activities and beautiful and ancient building.