SUPPLY CHAIN MANAGEMENT OF COMMUNITY ENTERPRISE MANUFACTURING RICEBERRY IN NAKHON PATHOM PROVINCE

Abstract

         The objectives of this research are: 1. to explore the condition of supply chain management in the riceberry Community Enterprise in Nakhon Pathom by the SCOR Model Management Process by integrating with local wisdom and sufficiency economy philosophy.
The research methodology used in this work was qualitative research by analyzing the supply chain management process and the operating conditions of the riceberry community Enterprise group in Nakhon Pathom with local wisdom and sufficiency economy concepts. The In-Depth Interview was used with Riceberry Community Enterprise Group in Nakhon Pathom Province. The samples consisted of 2 groups of 6 persons, including 8 experts in supply chain management and agriculture.
The results of supply chain management guidelines for community enterprise manufacturing riceberry in order to be able to carry out agricultural activities with strength and self-reliance under the basis of local wisdom and applying the sufficiency economy philosophy to life found of factors that contributed to the success of supply chain management of riceberry production as follows: 1) 7s factors, including System, Skill, Staff, Situation, Standard, Satisfaction, and Sustainable 2) 4P factors, including Product, Packaging, Perception, Publicize 3) 1N factor, Network 4) 1M factor, Management.