INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE ICBTSTOKYO2026

Introduction Book

Chayanan Kerdpitak — 2026-03-04

Development of a Basic Drum Set Learning Manual: A Case Study of First-Year Drum Set Students

Rungkiat Siriwongsuwan — 2026-03-04

This research, titled " Development of a basic drum set learning manual: A case study of firstyear drum set students, music department, Suan Sunandha Rajabhat University," aimed to (1) develop drum set instructional media appropriate for this group of undergrads, (2) evaluate the effects of the developed media on increasing drum set practice skills, and (3) survey student satisfaction with the media. This research utilized a quasi-experimental and qualitative approach to obtain in-depth data and comprehensive quantitative and qualitative analysis. The sample was made up of ten first-year music students (n = 10) who were in the rhythm and practice group of a drum set skills course. An study of the needs of the students was the first step in the research process, which then involved designing and developing instructional media prototypes, such as worksheets, hand-foot separation activities, and demonstration films. After that, these prototypes were put to the test in actual classroom settings. Semi-structured interviews, a portfolio, a satisfaction questionnaire, and a drum set practice exam with a fivedimensional assessment rubric were among the instruments used to gather data. Paired t-tests and ANCOVA were used to examine the quantitative data, and content analysis was used to assess the qualitative data. The results revealed that students demonstrated statistically significant improvement in their drum set performance skills (p < 0.001, Hedges' g = 1.35) and high levels of overall satisfaction with the media (mean = 4.32 out of 5.00), particularly regarding "the media helped them understand hand and foot movements clearly." Most students agreed that the media facilitated systematic practice, demonstrated personal progress, and increased their motivation to learn. In conclusion, the developed media can effectively promote performance skills and create an effective practical learning experience for students in the foundation group.

Community Music: Music as a tool for social learning and an analysis of social dynamics through musical activities in fragile contexts A Case Study of Triple H Music

Chitsanupong Intarakaew — 2026-03-04

This research will use qualitative methods, gathering data through observation, in depth interviews, and document analysis, to investigate Triple H Music's beginnings, concepts, and development, as well as the organization's influence on children, youth, and participants. The findings indicate that music in the community is more than just talent training or aesthetic expression; it is also a worlding creation in which players may negotiate their identities, question social silences, and build shared spaces. Music in the slums is thus viewed as both a therapeutic tool and a political venue for revealing the truth about social cooperation. This study does more than just build a musical methodological space that acknowledges the role of music as a social practice, ideology, and reality that emerges in daily life. This study also underlines that music is more than simply the sound we hear; it is also the sound that makes us aware of our surroundings and how they work against or oppress us. This study aims to show that music in the slums is a space of truth, where individuals not only sing or perform, but also experiment with coexisting under dominant constraints and new possibilities in contemporary life.

Analyzing Government–Community Collaboration Mechanisms in Reducing Economic Inequality for Low-Income Households in Thailand

Chaiwat Phuakkhong — 2026-03-04

This study aims to analyze government–community collaboration in reducing economic inequality through vocational training programs designed to enhance the livelihoods of households with incomes below the Basic Minimum Needs (BMN) standard. A qualitative research design was employed. Data were collected through documentary review, in-depth interviews, and small group discussions. Purposive sampling was used to select 22 participants, including representatives of low-income households, government officials, curriculum design experts, academics, and local wisdom scholars. Data were analyzed using content analysis (qualitative content analysis). The findings indicate that effective collaboration between government and community in reducing economic inequality through vocational training comprises four key stages: 1) preparation; 2) support; 3) design; and 4) evaluation. These interconnected components strengthen cooperative efforts toward community self-reliance and sustainable poverty reduction.

Evaluation and Enhancement of Community-Based Green Tourism Potential in Koh Pha-nga Island, Sustainable, Ranong Province, Thailand

Zerynlapas Koompetchworak — 2026-03-04

The objective of this research was to evaluate and enhance the readiness management of community-based tourism's green potential in Koh Phayam, Ranong Province, Thailand, toward sustainable tourism. The study employed a mixed-methods approach, collecting quantitative data from a sample of 296 residents in the Koh Phayam community and qualitative data from in-depth interviews with government representatives and focus group discussions with private sector entrepreneurs. The assessment of the level of readiness across the 10 aspects of green potential revealed varied performance. The highest overall readiness was observed in the top three aspects, categorized as "Highest": Caring for Nature ( = 4.56), Management and Information ( = 4.48), and Caring for Culture ( = 4.44), which demonstrates the community's strength in conservation and knowledge dissemination. Conversely, aspects falling into the "Moderate" category included Caring for Climate ( = 2.73), Caring for Water ( = 3.04), and Good Employment ( = 3.17). The dimension with the lowest overall readiness was Food & Products ( = 2.50), categorized as "Lowest". A closer examination of the sub-items highlighted significant gaps in financial commitment and stringent standards, particularly in offsetting at least 10% of annual carbon emissions ( = 1.10), investing at least 10% of revenue in community sustainability projects ( = 1.75), and offering at least 80% organic food ( = 1.71). These findings suggest that despite high readiness in conservation and communication, major gaps exist in formalizing policy, financially investing in green initiatives, and adopting strict environmental practices. The results are intended to serve as sustainable management guidelines for achieving a balance between income generation and the conservation of natural and cultural resources in Koh Phayam, Ranong Province, Thailand.

Welfare Populism and Political Dynamics in Thailand: The State Welfare Card’s Influence on Parties, Interest Groups, and Elections

Yaowaluk Chaobanpho — 2026-03-04

Welfare populism has become a defining feature of contemporary Thai politics, reshaping party competition, electoral behavior, and state citizen relations. This paper examines how the State Welfare Card Policy a flagship welfare populist initiative has influenced political dynamics among parties, interest groups, and voters. Drawing on literature from political economy, welfare politics, and electoral studies, the study explores how welfare populism functions as both a tool of economic redistribution and a mechanism of political legitimacy. Using qualitative synthesis and case-based analysis, this research identifies three core findings: (1) the Welfare Card reflects a structural shift in Thailand’s populist politics from charisma-based to institutionalized welfare populism; (2) interest groups, including bureaucratic agencies, business sectors, and grassroots organizations, play strategic roles in shaping welfare delivery and political messaging; and (3) welfare populism has redefined electoral competition by linking social protection with political loyalty. The paper concludes that welfare populism, while improving short-term equity, risks reinforcing dependency and partisan polarization unless accompanied by structural reforms and participatory governance.

Model of the Bangkok Development Strategy: Livable City of Thailand

Boriboon Chalong — 2026-03-04

This study analyzes and synthesizes the Bangkok Development Strategy: Livable City of Thailand based on the nine-dimensional policy framework (9 Areas, 9 Good Points) introduced by Governor Chadchart Sittipunt. A qualitative documentary analysis was conducted using secondary data, including BMA policy documents, the National Strategy (2018–2037), and the 13th National Economic and Social Development Plan (2023–2027). The findings reveal that Bangkok’s strategic approach integrates safety, mobility, health, environment, and participatory governance toward a sustainable “livable city.” The study proposes the Bangkok Livable City Policy Integration Model (BLC-PIM), emphasizing cross-sector collaboration, citizen participation, and digital innovation for urban resilience. Recommendations include establishing monitoring mechanisms and aligning local policy indicators with the Sustainable Development Goals (SDG 11).

Access to government services through the "Paotang" digital wallet

Theerawat Phumdara — 2026-03-04

This study aims to study people's satisfaction with accessing government services and welfare through the "Paotang" application, a digital wallet used by the government to deliver digital welfare and government services to people in urban areas of Bangkok. The target population is people living in the urban areas of Bangkok. From a sample of 400 people. Calculated based on Yamane's formula at a 95% confidence level, the tool used to collect the data was an online questionnaire. The results of the study showed that most of the respondents were male (51.4%), under 20 years old, and 21–30 years old (24.4%), with a bachelor's degree (51.7%), a full-time employee/general employee (17.0%), and a monthly income of 10,001–20,000 baht (42.0%). The average satisfaction in all areas was high (average between 3.80 and 3.97 out of 5), with an average satisfaction of 3.87 (S.D. = 0.522).

Melancholia, Mourning, Movements: The Mobilization of Passions and Struggle for Hegemony in Thailand

Itthiphon Kotamee — 2026-03-04

Political movements often articulate their identities through the experience of loss, evoking shared attachments and passions. This paper argues that the psychoanalytic concepts of melancholia and mourning help illuminate how politics of loss operate in shaping collective identity and hegemony. Drawing from Thailand’s political conflicts between 2019 and 2022— between patriotic-conservative and progressive-democratic forces—the paper distinguishes two forms of political mobilization: melancholic attachment to an idealized past and mourninglike transformation toward new possibilities. Identifying with lost objects not only generates affective energy but also constitutes a struggle for hegemony through the creation of empty signifiers such as order or future. This psychosocial framework reveals how movements mobilize desire and passion in pursuit of political dominance.

A Sustainable Development Framework for Health-Promoting Prisons in Female Correctional Institutions

Natnicha Chotpittayanon — 2026-03-04

This study aimed to develop a sustainable development framework for health-promoting prisons in female correctional institutions in Thailand. It was aligned with the national human capital agenda and the United Nations Sustainable Development Goals (SDGs), particularly Goals 3 (Good Health and Well-Being) and 5 (Gender Equality). A qualitative phenomenological approach was employed, combining documentary analysis and field investigation. Data were collected through in-depth interviews with 32 key informants, including administrators and officers from eight female correctional institutions nationwide. The findings indicated that female inmates faced heightened vulnerabilities, particularly in mental health, substance dependence, and reintegration challenges. Sustainable correctional reform therefore required a holistic, gender-responsive approach integrating healthcare, rehabilitation, and psychosocial support. Three key factors emerged: creating healthy physical and social environments, expanding education and vocational training, and fostering psychological resilience. The proposed framework comprised four dimensions—input, process, output, and outcome—and emphasized five components: infrastructure and sanitation, holistic health programs, nutrition, mental health support, and interagency collaboration. Effective coordination across correctional, health, and community sectors was found essential for implementation and sustainability. Ultimately, health-promoting prisons enhanced rehabilitation, dignity, and empowerment for female inmates, reinforcing Thailand’s commitment to sustainable development and human rights.

Innovation in the use of AI in teaching undergraduate students

Barameeboon Sangchan — 2026-03-04

This qualitative research aimed to examine the impact of AI on undergraduate teaching and learning processes and to examine the impact of AI on adapting teaching and learning for undergraduate students. Data collection was conducted using interviews, document analysis, and in-depth interviews with 17 key informants. A purposive, triangulated approach was used to analyze data, interpret it, and draw inductive conclusions. The results revealed that artificial intelligence (AI) significantly impacts the development of undergraduate teaching and learning processes, enabling more flexibility and responsiveness to learners' needs. AI helps instructors understand student behavior and potential, enabling effective personalized teaching. At the same time, it transforms instructors' roles into facilitators rather than content transmitters. However, the use of AI must be guided by ethical principles and the conscious use of technology to ensure sustainable learning and truly empower students in the 21st century.

Beyond the Bamboo: Thailand's Geopolitical Tightrope Between Great Power Hedging and the Myanmar Mess

Keratiwan Kalayanamitra — 2026-03-04

This paper looks at the great pressure on Thailand's traditional foreign policy. This pressure comes from two major challenges happening at once: the growing U.S.-China rivalry and the internal conflict in neighboring Myanmar since 2021. Thailand's historical "bamboo diplomacy," which has become a modern "hedging" (or risk-spreading) strategy, is being put to the test. This article asks: How does Thailand's need to manage the immediate security crisis in Myanmar change or support its hedging strategy between Washington and Beijing? This paper argues that the Myanmar crisis is a small-scale test for Thai hedging. It shows that when group efforts like ASEAN fail, Thai policy falls back on a practical, national-interest-first approach, focusing on border security and not interfering. This, however, creates friction with its traditional U.S. ally, while pragmatically (if uncomfortably) aligning with China's "handsoff" policy. This makes its delicate balancing act even harder.

Thailand's Land Bridge: A New Pivot Point in the US-China Rivalry

Sunhanat Jakkapattarawong — 2026-03-04

Thailand's proposal for a $28 billion "Land Bridge" megaproject, connecting the Indian Ocean to the Pacific Ocean, represents a major challenge to Southeast Asia's established sea routes. While the Thai government presents it as an economic project to bypass the crowded Strait of Malacca, this paper argues that the Land Bridge is mainly a geopolitical move. It places Thailand at the center of the growing US-China rivalry and is a major test of its traditional "hedging" (or balancing) foreign policy. This analysis explores the project's strategic impact, arguing that its success depends less on whether it makes money and more on Thailand's ability to manage the competing demands of the great powers. This project is a key case study in how smaller nations use large-scale infrastructure to navigate a competitive world.

Guidelines for Promoting the Organic Cosmetics Industry through Social Media Consumers in Chonburi Province

Nutcha Phasuk — 2026-03-04

The rapid growth of the global beauty industry has brought increasing consumer attention to organic cosmetics, particularly among digital-age consumers seeking safe, sustainable, and eco-friendly products. This research aimed to (1) investigate the level of organic cosmetics industry promotion among social media consumers in Chonburi Province, Thailand; (2) examine causal factors influencing the industry’s promotion; and (3) propose strategic guidelines for sustainable industrial development under Thailand’s Bio-Circular-Green (BCG) economy framework. A mixed-methods research design was applied. The quantitative phase involved 420 social media consumers selected through multi-stage sampling. Data were collected via structured questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS to verify the relationships among marketing strategy, entrepreneur credibility, service standards, government policy, and industry promotion. The qualitative phase included 16 key informants—entrepreneurs, government officials, and consumers—whose insights were analyzed using thematic content analysis to enrich quantitative findings. The results revealed that marketing strategy (β = 0.79) and entrepreneur credibility (β = 0.67) had the strongest positive effects on the promotion of the organic cosmetics industry. Service standards (β = 0.50) and government policy (β = 0.42) exerted indirect but significant effects by fostering consumer trust and industry reliability. The SEM model demonstrated excellent fit indices (χ²/df = 1.27, GFI = 0.96, CFI = 0.98, RMSEA = 0.031), confirming empirical consistency. The study concludes that enhancing marketing innovation, entrepreneurial ethics, and government support is crucial for advancing Thailand’s organic cosmetics sector. The proposed framework highlights the need for integrated collaboration among entrepreneurs, policymakers, and consumers to promote sustainable industry growth through transparency, trust, and technology-based marketing.

Efficiency of Administrative Service Delivery of the Central Division, Office of the President

Natawadee Puttawong — 2026-03-04

This study investigates the perceived efficiency of administrative service delivery of the Central Division under the Office of the President, Suan Sunandha Rajabhat University. Administrative services function as the primary gateway of official document processing for executive decision-making and play a critical role in supporting coordination, communication, and operational effectiveness across all units within the university. The purposes of the study were to examine the perceived efficiency of administrative service delivery across four dimensions—service processes or procedures, service officers or personnel, facilities, and service outcomes—and to explore opinions and suggestions for further improvement. The sample consisted of 25 respondents selected from personnel related to administrative services. A five-point Likert scale questionnaire was used as the research instrument, and data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. The findings revealed that the overall perceived efficiency of administrative service delivery was rated at a high level. When ranking the mean scores, facilities was the highest dimension, followed by service processes or procedures, service outcomes, and service officers or personnel. The results of this study are expected to provide empirical evidence to support decision-making, strengthen administrative development strategies, and enhance service improvement planning for administrative units in higher education institutions.

Developing and Validating a Competency-Based Graduate Production Model: A Case Study of SSRU

Kevin Wongleedee — 2026-03-04

The aim of this study was to design and validate a model of a Competency-Based Graduate Production for Suan Sunandha Rajabhat University (SSRU), which was based on four dimensions, including knowledge, skills, attitudes, and values (K-S-A-V). The data were collected from 453 stakeholders, including students, graduates, lecturers, and employers. CFA and PLS-SEM were employed to examine the measurement and structural models of the CBGRP model for SSRU. The results showed a good fit of the model (GFI = 0.92, CFI = 0.99, and RMSEA = 0.046) and that attitudes (β = 0.96) and values (β = 0.94) were the most important factors for producing graduates, which were supported by feedback from stakeholders in relation to the consistency between the CB-GRP model and actual needs. The study provided a validated model of competency-based graduate production and supported the alignment between non-cognitive competencies and an outcome-based curriculum design.

Utilizing Artificial Intelligence (AI) and Chatbot to Enhance English Proficiency for Students and Staff

Natthanicha Witthayathaworn — 2026-03-04

This research aimed to develop and implement an AI-powered English chatbot system to enhance English proficiency among students and staff at Suan Sunandha Rajabhat University. The study employed a mixed-methods design, integrating quantitative and qualitative approaches. The quantitative phase used a one-group pre-test/post-test experimental design to measure learning outcomes, while the qualitative phase involved in-depth interviews and focus group discussions to explore user experiences and system acceptance. A total of 200 participants (150 students and 50 staff) voluntarily took part in the study. Research instruments included a CEFR-aligned English proficiency test, a satisfaction questionnaire, and interview protocols. Findings revealed that the post-test mean scores were significantly higher than the pre-test scores (p < .05), with an average improvement of 9.2 points, indicating the system’s effectiveness in enhancing English listening, speaking, reading, and writing skills. Participants reported high satisfaction (mean = 4.35/5.00), particularly regarding ease of use, motivation, and practical usefulness. Furthermore, instructors experienced a reduction of approximately 32% in repetitive workloads, enabling greater focus on interactive teaching. In conclusion, the AI/Chatbot system demonstrated strong potential in promoting self-directed English learning and reducing instructors’ workload. It is recommended that future development expands to domain-specific English learning, integrates CEFR-based evaluation systems, and establishes the platform as a sustainable lifelong learning tool accessible to the wider community.

The Development of Human Resources at Suan Sunandha Rajabhat University

Chintana Dumrongsuntithum — 2026-03-04

This study examined the current status and strategies for human resource development at Suan Sunandha Rajabhat University, focusing on enhancing personnel potential in academic competence, professional skills, and ethical standards in alignment with the university’s mission to produce high-quality graduates. Employing a descriptive research design, data were collected from 400 participants selected from a total population of 1,986 academic and support staff through structured questionnaires. Analyses utilized percentages, means, and standard deviations. Findings indicated that the university places primary emphasis on academic and professional skill development, alongside initiatives promoting information technology proficiency, language abilities, and teamwork culture. Nonetheless, limitations were observed regarding budget allocation, continuity of programs, and equitable access to development activities. Analysis of workplace factors revealed that staff rated training programs, further education support, development planning, performance evaluation, and motivational systems highly, with the highest confidence in instructor expertise and evaluation’s role in fostering motivation. However, post-training follow-up, scholarship coverage, skill diversity, and alignment of rewards with performance were identified as areas requiring improvement. The study recommends implementing a systematic and continuous strategic plan for human resource development, integrating training, research, and skill enhancement responsive to socioeconomic changes, and establishing robust monitoring and evaluation mechanisms to sustain professional growth and organizational effectiveness.

Challenges of Modern Office Work

Boontin Thongyot — 2026-03-04

Study on the Challenges of Modern Office Work: A Case Study on the Achievement of the Language Institute's English Development Program Objectives as Outlined in the Fiscal Year 2025 Annual Action Plan. The population for this study consists of administrative staff at Suan Sunandha Rajabhat University, covering 29 departments. Data collection was conducted through quantitative analysis using Microsoft Excel and qualitative analysis through content analysis. The study found that 1.) Hybrid Work Model positively impacts employees' work-life balance; however, it also presents challenges in communication and collaboration. 2.)AI and automation systems enhance efficiency in certain roles but raise concerns about job security among employees.

Evaluation of Inventory Management Efficiency in an Organization: A Case Study of the Language Institute, Suan Sunandha Rajabhat University

Paphatsorn Thawongsa — 2026-03-04

This study aimed to (1) evaluate the performance of inventory management, (2) analyze factors affecting its efficiency, and (3) identify problems and obstacles in the process at the Language Institute, Suan Sunandha Rajabhat University. A mixed-methods approach was used. Quantitative data were collected through questionnaires from 60 staff members, and qualitative data were obtained from 10 interviews. Descriptive and inferential statistics were applied alongside content analysis. Findings revealed that procurement and quality control were rated moderate to high in efficiency. The average procurement lead time was 25 days (target ≤20 days), inventory accuracy was 91% (target 95%), and inventory loss was 2% per year. About 18% of procurements were urgent, and the information system was insufficiently linked across procurement, usage, and verification. Recommendations include developing an integrated information system, strengthening quality control, establishing manuals, and defining measurable KPIs (lead time, accuracy, loss rate, satisfaction) to improve transparency and accountability in public organizations.

The development of a monitoring system for the implementation of the quality assurance plan

Siwakorn Dadaung — 2026-03-04

This research and development ( R2R) project aimed to design and implement a real- time monitoring system for the quality assurance plan at the Language Institute, Suan Sunandha Rajabhat University. The system was developed to enhance efficiency, accuracy, and timeliness in tracking the progress of quality assurance activities. The core features of the system include an interactive dashboard that displays progress in real time and an automatic notification function that alerts responsible personnel when tasks are delayed. A pilot implementation with a sample group demonstrated significant improvements. The time required to prepare progress reports was reduced from an average of three days to only one hour. Data accuracy and completeness increased from 80% to 98%, owing to the automation of data entry and processing. A user satisfaction survey indicated a very high level of satisfaction, with an average score of 4.66 out of 5. The highest-rated aspects were the speed of information display, accuracy of data, and ease of access to real-time updates. In conclusion, the developed system effectively supports routine monitoring and evaluation processes of the quality assurance plan by providing faster reporting, higher accuracy, and improved accessibility. Furthermore, the system has the potential to be adapted and applied to other departments or institutions with similar operational needs, thereby contributing to improved data management, transparency, and evidence-based decision-making at the organizational level.

A Study on the Effectiveness of Internal Organizational Public Relations Media on Employees' Perception and Satisfaction

Thipphawan Prichamat — 2026-03-04

This Research A Study on the Effectiveness of Internal Public Relations Media on Employees’ Awareness and Satisfaction, Considering the Achievement of the Language Institute’s Objectives Regarding IT Public Relations Indicators as Specified in the Annual Operational Plan for the Fiscal Year 2025 The population in this study consisted of 30 academic support staff members of Suan Sunandha Rajabhat University. Data collection was conducted through quantitative analysis using Microsoft Excel and qualitative analysis through content analysis. The research findings revealed that The study found that 1) The academic support staff were able to perceive the information disseminated by the Language Institute through IT-based public relations media. 2) The internal public relations media contributed to the successful achievement of the IT communication indicators.

Insufficient Access to Technology in Educational Institutions

Pintarapron Prompuntagron — 2026-03-04

Technology is one of the key factors present today that triggers learning and steers students towards their destiny. However, uneven access to technology continues to be a serious issue that widens the learning gap, especially among disadvantaged students and minorities. This research aims to examine the impact of insufficient access to technology on the learning outcome and the future opportunities for students. It is based on a sample of 50 students at the Suan Sunandha Rajabhat University Faculty of Education in Thailand who have previously completed a teaching internship and have varying socioeconomic backgrounds and therefore represent real perceptions and experiences as far as access to digital devices, use of the internet, and issues encountered by students at school are concerned. This evidence proves that limited technology has a great influence on disadvantaged students, inhibiting their academic potential and career advancement. On the other hand, students with better access to technology experience better academic performance and greater motivation. The study further indicates that online quality increases with increasing grade levels. It recommends investment in digital infrastructure, launching staff development programs, and constructing public- private partnerships to deliver a boost to education through an inclusive and fair learning environment, providing students with what they must create and flourish similarly in the future.

Developing English Sentence Writing Skills Using SVO Structure through Skill Exercises and Semi-Controlled Writing Technique for Grade 9 Students

Pornwilai Tangyai — 2026-03-04

This research aimed to develop the English sentence writing ability of Grade 10 students by using Skill Exercises designed based on the Subject-Verb-Object (SVO)sentence structure in combination with the Semi-controlled Writing Technique. The purpose was to enhance students’ understanding of sentence structure, grammatical accuracy, and confidence in English writing. The study had two main objectives: (1) to compare students’ writing achievement before and after participating in the learning activities, and (2) to examine students’ satisfaction with the learning process. The participants were forty Grade 10 students from Horwang School. The research instruments consisted of four sets of skill exercises, a pretest and post-test, and a satisfaction questionnaire. The activities were conducted over six weeks, during which students practiced constructing sentences through systematically designed exercises that progressed from simple to complex, using the semi-controlled writing technique as a training framework. The analysis revealed that students’ post-test scores were significantly higher than their pre-test scores at the 0.05 level of significance. Students also reported a high level of satisfaction, particularly regarding the clarity, enjoyment, and usefulness of the exercises and writing techniques. This study indicates that integrating skill exercises with the semi-controlled writing technique effectively enhances accuracy, fluency, and confidence in English writing.

Development of an IoT Based Smart Care for Enhancing Elderly Monitoring

Sutthikant Kittiphonvijitr — 2026-03-04

This research contributes to the growing field of gerontechnology by addressing both physical and physiological factors associated with falls. Unlike conventional walking aids, the proposed system integrates multiple sensor modalities to provide a holistic monitoring approach. The study emphasizes not only the technical validation of the device but also user-centered aspects such as ergonomics, usability, and caregiver support. This comprehensive approach enhances its potential for real-world adoption. Falls are a leading cause of injury, dependency, and reduced quality of life among older adults. This study presents the design and development of an IoT-based smart cane equipped with multiple sensors to enhance mobility safety for elderly users in Thailand's rapidly aging society. The cane integrates an MPU6050 accelerometer, MAX30102 pulse oximeter, and FSR402 pressure sensor, all connected to an ESP8266 microcontroller with GPS functionality. These components allow real-time monitoring of balance, heart rate, and oxygen saturation, while also transmitting fall alerts to caregivers through IoT-based communication. Previous smart cane solutions have shown limitations including inadequate sensor integration, high false-alarm rates, and lack of cultural adaptation for Southeast Asian contexts. The prototype demonstrated 92% accuracy in fall detection with a 6% false alarm rate. Physiological measurements achieved acceptable precision (±2% for oxygen saturation, ±3 bpm for heart rate), while GPS tracking latency averaged 1.5 seconds. User feedback indicated increased walking confidence and satisfaction with ergonomic design, though further weight reduction was recommended. Results indicate that the smart cane reduces fall risks and improves confidence in walking

Development of Ice Cream Enriched with Copigmented Maoberry (Antidesma bunius (L.) Spreng.) Anthocyanins with Gum Arabic

Kalayanee Yingwong — 2026-03-04

This study aimed to develop a functional ice cream enriched with copigmented maoberry (Antidesma bunius (L.) Spreng.) anthocyanins stabilized with gum arabic and to evaluate its physicochemical and antioxidant properties. Copigmented anthocyanins were added to the ice cream mix at concentrations of 0-4% (w/w). The formulations were evaluated for pH, viscosity, overrun, color, melting rate, total anthocyanin content, and antioxidant activity. Addition at 1– 3% enhanced viscosity, overrun, color intensity, and antioxidant activity, indicating improved stability and molecular interactions within the matrix. However, the 4% addition reduced both stability and antioxidant activity due to interactions among the ice cream components. The results show that moderate levels of copigmented anthocyanins improve texture, functionality, and nutritional quality, supporting the development of naturally colored, health-promoting dairy desserts.

An Analysis of Metaphor as a Figurative Language Element in Children’s Literature: A Case Study of The Little Prince

Chaiwat Charunrat — 2026-03-04

This study aims to classify the types of metaphors found in the children’s literature, The Little Prince, and to examine whether these metaphors are appropriate for presentation as children’s literature. The framework of figurative language proposed by Leech (1969) was employed to categorize the metaphors, while the literary elements of children’s literature were analyzed based on the framework of Short, Lynch-Brown, and Tomlinson (2014). The findings reveal that the metaphors in The Little Prince can be classified into three categories: (1) Concretive Metaphors 79.17%, (2) Humanizing Metaphors 12.50%, and (3) Animistic Metaphors 8.33%, with frequencies appearing in descending order. Moreover, the analysis indicates that the metaphors in this text are complex and require interpretative engagement, suggesting that The Little Prince does not fully conform to the characteristics of children’s literature. Instead, it represents philosophical literary work that encourages deeper interpretation, making it more suitable for adult readers than for young readers in its original form.

English Functions and Expressions Used by Hotel Receptionists

Asmee Sutjarittam — 2026-03-04

This research aims to examine the frequency of functions and analyze the English expressions utilized by hotel receptionists in practical job settings. The study employs a quantitative analysis methodology, comprehensively collecting data from a total of 81 online resources between June and October 2025. These sources comprise 43 online webpages offering vocabulary, 26 social media platforms (YouTube and TikTok) featuring visual dialogues, and 12 eBooks or PDFs, utilizing key search terms related to English communication for hotel and receptionist roles. The methodology involved identifying six core functions of the receptionist role and analyzing the frequency of associated English expressions using Google Sheets, ensuring that duplicate expressions were excluded for accuracy. The results reveal that the function with the highest frequency of English expressions used by hotel receptionists is Providing Information and Customer Service, with 413 expressions (39.78%). This is closely followed by Hospitality and Services (specialized function), accounting for 389 expressions (37.48%), and the third highest is Greeting and Welcoming Visitors, with 165 expressions (15.90%). This finding offers clear insights into the functional priority of English language use in the receptionist context, which is highly beneficial for developing specialized English training curricula.

Applying a Systematic Layout Planning Method for Factory Layout Design

Atithiya Setrian — 2026-03-04

Plant layout is the process of systematically planning and allocating space within a factory, considering the relationships between activities, production flow, and space constraints to maximize operational efficiency. This research aims to improve the production plant layout of an engine and agricultural machinery manufacturing by applying a systematic layout planning method (SLP) to increase space utilization efficiency, reduce redundant material handling, and lower production costs. Research operations using the SLP method start with (1) collecting data on plant layouts and production processes (PQRST), (2) analyzing production process activities, ( 3) analyzing relationships between activities, ( 4) calculating usable area, and ( 5) design alternative plant layouts. The tools used include flow charts, flow process charts, P-Q charts, from-to charts, activity relationship charts (ARC), and activity relationship diagrams (ARD). The data providers were 6 people, including the factory manager, production manager, human resources staff, and production line staff. Applying the systematic layout planning approach ( SLP) to data analysis and factory layout design resulted in a factory layout that reduced material handling distances in the production process. Research findings showed that production line A reduced handling distance by 77.1 meters (from 362.7 meters to 285.6 meters for alternative layout 2), and production line B reduced handling distance by 45.3 meters (from 197.5 meters to 152.2 meters for alternative layout 2). Reduce the number of path intersections in the production process, finding that the number of intersections decreased by 2 points (from 5 points to 3 points for alternative layout 2).

The "Digital Natives" Perspective on Effective Leadership

Yufei Luo — 2026-03-04

This study investigates the perspective of Digital Natives—individuals born roughly between 2010 and 2025, who have grown up immersed in ubiquitous digital technology—on effective leadership. By integrating a review of generational theory, leadership literature, and empirical insights into Digital Natives’ behavioral patterns, the research explores three core dimensions: the defining character traits of Digital Natives (encompassing personality and social interaction styles), their perceptions of effective leadership (including preferred leadership styles and perceived leadership advantages), and the key challenges faced by Digital Natives when assuming leadership roles (focusing on technology dependence, psychological health, and communication barriers). The findings reveal that Digital Natives’ inherent traits—such as digital fluency, preference for autonomy, and collaborative orientation—shape their distinct vision of effective leadership, which prioritizes transparency, adaptability, and technological competence. However, these traits also give rise to unique challenges, including over-reliance on digital tools, heightened social stress, and difficulties in offline collaboration. This research contributes to generational leadership studies by contextualizing effective leadership within the lived experiences of Digital Natives, offering practical implications for organizations and educators seeking to nurture leadership capabilities in this emerging generation.

Chitdee Theme Park: Enhancing Mental Health Awareness through Experiential Spaces

Punnapha Sittichai — 2026-03-04

Mental health has become a crucial global issue, affecting individuals across educational, social, and economic dimensions. This study proposes an interior design concept for “Chitdee Theme Park,” an innovative space that combines educational activities, technological applications, and social sciences perspectives to promote mental health awareness. The research employed documentary study, site analysis, user behavior analysis, and case studies of museums and recreational facilities. The design outcome integrates psychological testing activities, counseling zones, and relaxation areas within the Siam Scape Building, Bangkok. By applying color psychology, lighting technology, and circulation planning, the project provides a safe and enjoyable environment for self-reflection. The results demonstrate how interior design can act as an interdisciplinary tool for education, technology integration, and social innovation, offering a replicable model for therapeutic spaces.

Design of Visual Identity and Promotional Media for the 15th Anniversary of Supreme Complex, Samsen

Akasit Kheawsom — 2026-03-04

This research investigates the design of visual identity and promotional media for the 15th anniversary of Supreme Complex, Samsen. The research was undertaken to reflect the image and values of the shopping center, enhancing brand recognition and fostering stronger connections with its target audiences. The methodology encompassed a review of literature concerning visual identity, corporate image, and event promotional design, combined with field research through in-depth interviews with the marketing team. Insights from these processes were analyzed and synthesized into a design framework. The findings resulted in a comprehensive visual identity system for the anniversary event, including the 15th SUPREME ANNIVERSARY logo, color palette, typography, and graphic elements. A range of promotional media was also developed, spanning online platforms, printed materials, and onsite applications. These outputs effectively communicated the central concept of “Happiness Connected.” Importantly, the system was implemented in the actual anniversary celebration, reinforcing the shopping center’s positioning as “Simply happiness next to you”—a place that is accessible, familiar, and community-oriented. The research concludes that context-based approaches to design visual identity and promotional media can successfully address the needs of commercial organizations, participants, and retail operators. Moreover, the outcomes provide a conceptual model that contributes to the fields of graphic design and design education, underscoring the strategic role of design to sustain brand image while cultivating long-term community connections.

From Ancient Fabrics to Smart Textiles: The Transition of Thai Fabric Heritage into Intelligent Fashion

Thiwakon Kaenkaeo — 2026-03-04

Thai textiles have long embodied more than functional craft, they are cultural narratives woven from belief, artistry, and identity. This study investigates how traditional Thai fabrics particularly Pha Lai Kho Chao Fah and Pha Mud Mee Isan can evolve into smart textiles through the integration of heritage weaving and intelligent materials. It seeks to answer how smart materials can merge with Thai textile traditions to sustain cultural identity within the digital age. Adopting a qualitative approach, the research combined document analysis, semi-structured interviews with designers and artisans, and an experimental prototype incorporating thermochromic yarns into traditional motifs. The findings reveal that technological adaptation does not replace authenticity but revitalizes it, transforming Thai textiles into living cultural artifacts that communicate emotion, memory, and innovation. Artisans perceived the technology as a creative extension of craftsmanship rather than a disruption of tradition. The study’s significance lies in demonstrating how cultural heritage and digital innovation can coexist to inform global perspectives on sustainable fashion, creative design education, and community-based cultural preservation. It also underscores the role of interdisciplinary collaboration between universities, craftspeople, and local industries in bridging tradition and technology. By reinterpreting Thai textiles through smart materials, this research contributes to a broader understanding of how design can serve as a dialogue between the past and the future, between material intelligence and cultural identity.

Motivational Factors Influencing Operational Staff Performance: A Case Study of Pimpool Villa Hotel,

Ratchaphon Santong — 2026-03-04

This study explores the motivational factors influencing the work performance of operational staff at Pimpool Villa Hotel, a small-scale hospitality business in Nan Province, Thailand. A mixed-method design was employed, combining quantitative data from Google Forms questionnaires with qualitative insights from online interviews. The sample comprised 12 operational employees, and data were analyzed using descriptive statistics and content analysis.Findings indicate that intrinsic motivation particularly achievement, recognition, and meaningful work was the strongest driver of performance. Extrinsic factors such as salary and benefits were rated as less influential, though supportive supervision and collegial relationships contributed positively to engagement. These results emphasize the importance of cultivating a workplace culture that prioritizes intrinsic motivators while maintaining supportive external conditions. The study contributes to hospitality HRM literature by underscoring the centrality of intrinsic motivation in sustaining employee performance. Practical implications suggest that small-scale hotels should design HR strategies that emphasize recognition, empowerment, and meaningful work experiences, while ensuring fair compensation and supportive leadership to achieve longterm sustainability.

Service Marketing Mix and Influencer Characteristics Influencing Online Fashion Purchase Decisions in Bangkok Metropolitan Area

Pawarit Suwanapong — 2026-03-04

The unprecedented rise of e-commerce has altered the way Thai consumers approach fashion consumption. This study investigates how elements of the Service marketing mix (7Ps), and influencer characteristics collectively shape purchase decisions in Bangkok metropolitan fashion market. A quantitative survey of 400 respondents, all of whom had experience purchasing apparel via TikTok Shop, Shopee, or Lazada, was conducted. Data were analyzed using Descriptive Statistics, Independents Sample t-test, One Way ANOVA and Multiple Regression Analysis. The results showed that the majority of respondents were female, aged 18 to 25 years, with moderate income levels, and regularly purchased fashion products online via social media platforms. The findings revealed that age and income significantly affected purchase behavior, with younger consumers and those with moderate incomes exhibiting higher purchase intentions than other groups. Moreover, regarding the marketing mix, product quality, efficiency of the purchasing process, and physical evidence significantly influenced consumer purchase decisions. In terms of influencer attributes, credibility and expertise were identified as key factors influencing consumer trust and purchase confidence. These findings highlight the importance of product reliability, seamless purchasing processes, effective digital presentation, and strategies that foster consumer trust and leverage demographic targeting to enhance consumer confidence and competitiveness in the fashion e-commerce sector.

Architecture of Movement : A Study of Ritual, Motion, and Meditation in Muay Thai

Noppol Nupinram — 2026-03-04

This research explores the relationship between the human body and architecture through the lenses of ritual meditation and movement using Muay Thai, the traditional Thai martial art that unites ritual body and spirit as the primary conceptual framework. Muay Thai embodies the integration of body mind and space through its disciplined training and ritualized practices that cultivate focus intention and rhythm in every gesture. The study is based on the hypothesis that human movement particularly in ritualistic and meditative contexts can generate new forms of spatial perception, forming the foundation of a living architecture that responds to the physical mental and emotional states of its occupants. The findings reveal that the boxing ring is not merely a physical arena but a living spatial entity shaped by bodily dynamics breath and consciousness.

Boat Docking Areas for Coastal Hotels: Interpreting Coastal Cultural Landscapes into Contemporary Architecture

Nathapat Jirachotipipat — 2026-03-04

This research aims to explore the design of boat docking areas within the context of coastal hotels, by interpreting the coastal cultural landscape as a synthesis of social, cultural, and environmental foundations that shape the unique identity of Thailand's coastal environments. The study is grounded in the premise that architecture is not merely a physical construct serving functional requirements, but a cultural medium that reflects the dynamic interrelationship between human life and nature, expressed through traditional beliefs, local wisdom, and maritime heritage accumulated over generations. The research employs a cultural interpretation framework, analyzing coastal morphology through patterns of water and wind movement, the lifestyles of fishing communities, and maritime rituals.

The Immediate Effectiveness Assessment of Natural Innovation Product "Khao Yai Pomelo Spray" on Heart Rate Variability to Relaxation and Reduces Stress

Sutasinee Saisudjai — 2026-03-04

Khao Yai Pomelo Spray is an innovative product developed from the Khao Yai variety pomelo, a Geographical Indication (GI) crop of Samut Songkhram Province, Thailand. Discarded pomelo peels are repurposed through steam distillation to extract essential oils. This study was the Experimental Research at the Department of Health Promoting Hospital, Samut Songkhram Province, Thailand. The sample group consisted of 20 patients volunteers divided into two groups: Experimental group and Control group. The results show a statistically significant increase in the SDNN Heart Rate Variability (HRV) were significantly (p<0.05) different in the comparison study before and after. Experimental group: SDNN significantly increased from 49.2 (SD=18.4) to 60.7 (SD=20.0); t = -4.135, p = 0.003. Between-group comparison showed a significant difference; t = 2.875, p = 0.010.

The Prevalence of Opisthochis viverrini Infection and Behavior of Cyprinid Fish Consumption in Lam Nam Oon Wetland, Sakon Nakhon Province, Thailand

Panwarit Jaimsawat — 2026-03-04

Opisthorchiasis remains a significant public-health problem in northern and northeastern Thailand. Sakon Nakhon Province is endemic for Opisthorchis viverrini. This study aimed to estimate the prevalence of O. viverrini and to identify factors associated with O. viverrini infection in the Lam Nam Oon wetland area of Sakon Nakhon. A total of 248 residents were enrolled. Results showed that 9.68% of participants had helminth infections, with O. viverrini being the most common (5.24%). Knowledge scores were high, and attitudes and preventive behaviors were generally good. A prior history of O. viverrini infection, eating undercooked fish, and knowledge, attitude, and behavior scores were significantly associated with opisthorchiasis (p < 0.05).

Development of Stingless Bee Honey-Based Liquid Soap with Pomelo Oil Scent and Packaging Design for Bangnangli Community Enterprise

Apinya Supawiset — 2026-03-04

This study aimed to develop a natural liquid soap formulated with stingless bee honey and pomelo essential oil while designing eco-friendly packaging that reflects the cultural identity of the Bangnangli Community Enterprise in Samut Songkhram, Thailand. A Participatory Action Research (PAR) framework was applied. The final formula, containing 5% stingless bee honey and 1% pomelo essential oil, exhibited excellent stability and moisturizing properties, with natural antimicrobial and aromatic effects. Results indicated high expert ratings for product quality (mean = 4.52/5, SD = 0.38) and strong consumer satisfaction across dimensions of fragrance, safety, packaging aesthetics, and price fairness (mean = 4.60/5, SD = 0.40).

The Effects of a Life Skills Enhancement Program on Violence Management Among Adolescents: A Case Study of Samut Songkhram Province

Chamaphat Salamae — 2026-03-04

This study aimed to examine the effects of a life skills enhancement program on violence management among adolescents in Samut Songkhram Province, Thailand. A mixed-methods quasi-experimental design was employed with 60 secondary school students (Grade 8), divided equally into an experimental group and a control group. Results revealed that the experimental group showed a statistically significant improvement in emotional control and violence management skills compared to the control group (p < .05). Participants reported higher awareness of emotional triggers, better self-regulation, and improved empathy in peer relationships. The overall satisfaction with the program was high (Mean = 4.25, SD = 0.46).

Trust Factors Toward Virtual Influencers and Their Influence on Consumer Attitudes and Purchase Intentions in Thailand

Thanapat Jongkongka — 2026-03-04

This study investigates the influence of trust in Virtual Influencers on consumer attitudes and purchase intentions in Thailand. Using a quantitative research design, data were collected through questionnaires from 400 Thai consumers across different regions. Structural Equation Modeling (SEM) was employed to validate the measurement model and test the proposed hypotheses. The results indicate that trust in Virtual Influencers has a significant direct effect on both consumer attitudes (β = 0.59, p < 0.001) and purchase intentions (β = 0.27, p < 0.001). Additionally, consumer attitude exerts a significant direct influence on purchase intention (β = 0.28, p < 0.001). Together, trust and attitude explain 24% of the variance in purchase intention.

Factors Influencing the Decision-Making Process of Thai Tourists in Purchasing Travel Packages to South Korea

Kanokwipa Ardhan — 2026-03-04

The research on Factors Influencing the Decision-Making Process of Thai Tourists in Purchasing Travel Packages to South Korea aimed to (1) Examine the factors influencing the decision-making process of Thai tourists in purchasing travel packages to South Korea, and (2) Analyse approaches for developing the service marketing mix (7Ps) in the tourism business. A questionnaire was employed as the primary research instrument with 400 respondents. The research findings revealed that most respondents were female, aged between 20 and 30 years, employed in private companies. The most important marketing mix aspect was personnel (service staff), and the most significant tourism factor was the country's geographical characteristics.

AI or Human Cabin Crew: Passenger Preferences and Perspectives

Teranan Pungcheen — 2026-03-04

The aviation industry is experiencing a rapid shift with the integration of artificial intelligence (AI) into various aspects of airline operations and customer service. This study seeks to investigate passenger perceptions and preferences regarding AI-driven services compared to human cabin crew, focusing on service quality, trust, efficiency, and the ability to handle unexpected situations. Employing a quantitative research design, the study utilizes an online survey distributed to 100 airline passengers. The expected findings suggest that passengers may value AI for routine efficiency but rely more heavily on human crew for safety, empathy, and emotional reassurance. In emergencies, confidence in Human Judgment achieved a high mean score of 4.50, while confidence in AI Support registered a neutral mean score of 3.00.

Exploring the Path: EV Conversion as a Sustainable Future for Classic Cars in Bangkok

Supakorn Suebnakom — 2026-03-04

This study explores the potential of electric vehicle (EV) conversion as a sustainable pathway for classic cars in Bangkok. The research addresses the growing environmental challenges of urban pollution and carbon emissions while preserving the cultural and historical value of vintage automobiles. Using a mixed-methods approach, data were collected from surveys and in-depth interviews with classic car owners, mechanics, and policy experts. The findings reveal that the willingness of classic car owners to adopt EV conversion depends largely on financial support mechanisms, technical infrastructure, and trust in conversion quality and safety. Environmental Awareness (Mean = 4.30) is the highest-rated factor. The study concludes that EV conversion represents not only a technological transition but also a socio-cultural opportunity.

The Use of Applications for Relationship Building Dating Apps Among Undergraduate Students

Ketapat Khampol — 2026-03-04

This quantitative study aimed to investigate the usage behavior of dating applications among undergraduate students at the College of Communication Arts, Suan Sunandha Rajabhat University, Nakhon Pathom Campus, and to examine how the use of online dating and social media platforms influences the development of interpersonal relationships. Data were collected from 400 students through an online questionnaire using purposive sampling to ensure participants had prior experience with dating applications. Findings revealed that most students used dating applications mainly to relieve loneliness and for entertainment rather than to seek serious relationships. However, 77.2% believed these platforms could lead to meaningful relationships, depending more on personal characteristics and compatibility than on technology. While 65.5% felt safe using the apps, 34.5% expressed concerns about privacy and security. Overall, dating applications can foster meaningful connections, but personal factors and safety awareness remain essential for successful use.

Evolving Paths: Monster Designs from Digimon to Pokémon and Yu-Gi-Oh!

Sakdachote Saijaithai — 2026-03-04

This study explores the creative approaches to monster design across three major Japanese transmedia franchises—Digimon, Pokémon, and Yu-Gi-Oh!—with a specific focus on the concept of branching evolution. Utilizing a qualitative research methodology and grounded in established principles of Character Design Theory, this paper systematically analyzes how the non-linear, multi-path evolution system found in Digimon fundamentally contrasts with the typically linear, predictable evolution of Pokémon and the symbolic, thematic transformation mechanics in Yu-Gi-Oh! monsters. The analysis highlights three distinct design logics: the digital and flexible path of Digimon, the biological and structured growth of Pokémon, and the mythic and power-focused symbolism of Yu-Gi-Oh!. The core findings reveal that Digimon’s branching system significantly encourages a higher degree of design flexibility, allows for greater narrative depth by linking transformation to player choice and emotional triggers, and fundamentally enhances player engagement. This contrasts sharply with Pokémon’s structured growth model, which prioritizes world integrity and biological realism, and Yu-Gi-Oh!’s focus on expressing thematic symbolism and hierarchical power through fusion. This comparative insight emphasizes that non-linear evolution models can serve as a powerful inspiration for developing new, adaptable creative approaches in character design, interactive media, and transmedia storytelling in the modern digital age.

A Study of Full Container Load (FCL) and Less than Container Load (LCL) Bookings to Assess the Feasibility of Developing Temperature-Controlled LCL Container Booking Software for International Shipping

Suhala Maha — 2026-03-04

This research aimed to (1) study the booking process of full container load (FCL) and lessthan-container load (LCL) shipments, and (2) analyze the feasibility of developing a temperature-controlled LCL container booking software for international maritime exports. A mixed-methods research design was employed, integrating quantitative and qualitative approaches. The quantitative phase involved a survey of 393 respondents, while the qualitative phase included in-depth interviews with 18 key informants. The research instruments were validated for reliability and validity. Data were analyzed using descriptive statistics and content analysis. The findings revealed that respondents placed high to very high importance on product quality control factors, particularly types of temperature-sensitive goods (X̄ = 4.60) and required temperature levels (X̄ = 4.52). Other factors such as container size, transport duration, and route were rated as “high” (overall booking factors X̄ = 4.29). Regarding the feasibility of developing the LCL Reefer platform, the overall assessment was also at a “high” level (X̄ = 4.31), with the highest scores in software development feasibility (X̄ = 4.50) and market and customer potential (X̄ = 4.47). These results indicate strong commercial opportunities and technological readiness within the country. Qualitative findings supported the quantitative results, suggesting that the proposed LCL Reefer platform could reduce logistics costs for small and medium-sized exporters, increase booking flexibility, and enhance transparency through the integration of IoT and real-time tracking, container space consolidation, and data connectivity with ports and shipping lines via API. Experts also agreed that developing domestic software would help reduce dependence on foreign booking platforms and strengthen Thailand’s digital capability. In conclusion, the study confirms that developing a temperature-controlled LCL container booking platform in Thailand is technically and commercially feasible. It addresses the needs of temperature-sensitive export markets and offers potential for commercialization while contributing to green logistics policies and promoting national digital sovereignty in maritime transport technology. © Copyright by Author(s)| ICBTS 2026 Tokyo 302 International Academic Multidisciplinary Research Conference Tokyo 2026

The Impact of Fulfillment Service Provision on the Operational Efficiency of Online Businesses

Panthita Srinuan — 2026-03-04

This research aims to investigate the impact and experiences of online business entrepreneurs utilizing Fulfillment services, which represents an outsourcing strategy for managing the entire back-end logistics system.the study employed a qualitative research design. Data was collected through in- depth interviews with five key entrepreneurs, and the information was analyzed using Thematic Content Analysis.the analysis revealed that the adoption of Fulfillment services introduces a complex trade- off in business operations. The primary motivations for using the service were the need for scalability and time-saving, allowing entrepreneurs to concentrate on strategic tasks such as marketing and product development. However, entrepreneurs simultaneously faced challenges, including higher variable costs and reduced flexibility in critical operational processes. Notably, while the speed of delivery improved significantly, the rate of delivery errors tended to increase during peak order periods. consequently, Fulfillment serves as a strategic tool that genuinely enables online businesses to scale and enhances brand credibility. Nevertheless, entrepreneurs must carefully manage the risks associated with accuracy and cost control to achieve maximum operational efficiency.

Resilient Local Governance and Conflict Management in a Changing World

Titisak Pitaktham — 2026-03-04

Local governance systems are increasingly confronted with multidimensional pressures ranging from climate crises, social polarization, and technological disruption to economic volatility and political instability. This paper examines how resilient local governance enhances the effectiveness of conflict management in dynamic and uncertain environments. Drawing upon comparative insights from Southeast Asia and global literature indexed in Scopus, the study identifies three major findings: (1) resilience-based governance and local conflict management are conceptually intertwined through adaptability, inclusiveness, and learning; (2) key enabling factors include decentralization, participation, transparency, institutional learning, and multilevel coordination, while major constraints involve political interference, fiscal limitations, and institutional fragmentation; and (3) the study proposes a Resilient Local Conflict Governance (RLCG) Framework integrating adaptive capacity, inclusivity, and transparency as foundations for sustainable peace. The paper concludes with policy recommendations for strengthening local institutions to manage conflicts proactively, equitably, and collaboratively.

Bamboo in the Crosswinds: Thailand's 21st Century Hedging Strategy Amidst Sino-US Rivalry

Nawin Tangchart — 2026-03-04

This paper investigates how Thailand is adapting its traditional "bamboo diplomacy" to navigate the intensified geopolitical rivalry between the United States and China. As a long-standing U.S. treaty ally with deep and expanding economic ties to China, Thailand occupies a pivotal but precarious position in the Indo-Pacific. This research addresses the central question: How has Thailand's foreign policy evolved into a modern hedging strategy in the 21st century? Through a qualitative analysis of policy documents, defense procurement data, and diplomatic engagements, this paper argues that Thailand's contemporary approach is a multi-layered hedging strategy characterized by three core pillars: (1) security diversification to maintain the U.S. alliance while building defense ties with China; (2) calculated economic alignment with China's Belt and Road Initiative (BRI) while seeking alternative partnerships; and (3) a renewed emphasis on ASEAN centrality as a multilateral buffer against great power pressure. The findings suggest that modern Thai hedging is not passive neutrality but an active, pragmatic, and increasingly complex statecraft designed to maximize autonomy and national interest in a contested geopolitical landscape

Exercise of joint parental authority: In the case of the adoptive parent married to the minor's biological father or mother

Bussayamas Ngamjit-auea — 2026-03-04

This article ain to examines the joint exercise of parental authority by adoptive parents and birth parents under Thai law and comparative foreign legal systems, with a view to proposing legislative reforms that would enable the shared exercise of such authority where the adoptive parent and a birth parent are spouses. Employing a documentary research methodology, the study analyzes statutory provisions alongside comparative doctrines and principles from selected jurisdictions. Although adoption is not, in itself, a ground that extinguishes the relationship between the child and the child’s birth parents, the legal effect of adopting a minor in practice transfers parental authority over the minor entirely to the adoptive parent. This absolute transfer effectively displaces the natural and legally recognized authority of the birth parents and gives rise to incoherence in the allocation and exercise of parental powers between adoptive parents and birth parents—particularly in cases where the parties are married to each other. The study highlights these doctrinal tensions and uses comparative insights to formulate recommendations for clarifying and restructuring the legal framework governing shared parental authority in such family constellations. The study finds that while jurisdictions vary, a common guiding principle is the best interests of the child. Canada, in particular, provides that when an adoptive parent and a birth parent are married to each other, they automatically share parental authority to safeguard the child’ s welfare in line with the Convention on the Rights of the Child. To enhance legal clarity and reduce interpretive disputes, this article proposes amending the Thai Civil and Commercial Code to recognize joint parental authority where the adoptive parent is the spouse of a birth parent who already exercises parental powers— without extinguishing the birth parent’ s authority, unless a court determines that joint authority would not serve the minor’ s best interests. Such a reform would promote family stability, protect children’ s rights, and strengthen the Thai family institution.

Diversionary Measures in Juvenile Justice: A Comparative Juridical Analysis of Special

Athika Homkeson — 2026-03-04

The Juvenile and Family Court and Juvenile and Family Court Procedure Act B.E. 2553 (2010) in Thailand has two major limitations: (1) families only play a limited role as informants, and state officials have ultimate authority in decisions; and (2) the mandatory consent requirements in Articles 86 and 90 make it difficult for young people to participate in corrective rehabilitation procedures. Family Group Conferences ( FGCs) , which are a familycentred approach in New Zealand's system, provide families (whānau) the authority to establish their own plans without requiring victim consent; however, victims are encouraged to be involved. By contrast, Japan's system emphasises youth accountability by integrating traditional approaches to mediation with official family court proceedings. By comparison, the research suggests reforming the Thai system by applying the principles of family empowerment, through changing the role of officials from planners to facilitators, and replacing absolute consent conditions with restorative mediation processes between offenders and victims. Such reforms would make the Thai juvenile justice system more effective and achieve real rehabilitation goals.

Preventing drug problems through community empowerment in Ngao Subdistrict Municipality, Ranong Province

Wekrom mungkung — 2026-03-04

This study aimed to 1) examine drug prevention processes, 2) analyze challenges in preventing drug problems, and 3) propose ways to strengthen community empowerment in Ngao Subdistrict Municipality, Ranong Province. This study aimed to Using qualitative methods, data were collected through in-depth interviews with local officials, community leaders, and representatives of key organizations, and analyzed descriptively. Findings revealed that drug prevention relied on education, media campaigns, recreational programs, and family and community participation to build awareness and resilience. Key obstacles included limited resources, weak intersectoral collaboration, risky behaviors, relapse among users, fragile family structures, and inconsistent law enforcement. Effective community empowerment should emphasize collaboration between authorities and citizens, education and training, creative community activities, public participation, and continuous monitoring. These strategies can enhance community strength and ensure sustainable drug problem prevention.

The Needs and Satisfaction of Thai-Myanmar Customers towards the Local Wooden Bus (Songthaew Mai) system on the Ranong to Kraburi

Ponrapat Chamnanyon — 2026-03-04

This quantitative research aims to investigate The Needs and Satisfaction of Thai-Myanmar Customers towards the Local Wooden Bus (Songthaew Mai) system on the Ranong to Kraburi itinerary, Ranong Province, Thailand. The sample group consisted of 385 Thai and Myanmar commuters, selected through an accidental sampling method. The primary data collection instrument was a questionnaire. Data analysis was performed using descriptive statistics, including frequency, percentage, mean (x̅), and standard deviation (S.D.) The research findings indicate that the majority of service users were female, under the age of 25 years, holding Thai nationality, and primarily students/pupils traveling for work or professional duties. In terms of Service Needs, the overall level was rated as Highest (x̅ = 4.85), with the highest demands centered on punctuality and reliability (x̅ = 4.90) and safety during travel (x̅ = 4.87). Regarding Service Satisfaction, the overall level was rated as High (x̅ = 4.44). Users reported the highest satisfaction with the value for money and the convenience of access (x̅ = 4.47 for both). However, the lowest satisfaction score was recorded for the suitability of seating capacity and overcrowding (x̅ = 4.36), suggesting an area requiring immediate operational improvement.

The Motivation of Thai Female Solo Tourists to Travel in Udon Thani

Dachawid Thaithanong — 2026-03-04

This study travel motives of female Thai tourists traveling alone to Udon Thani. Purposive sampling was employed, consisting of 20 samples of Thai female tourists traveling alone to Udon Thani. The study found that most single female tourists traveling to Udon Thani consisted of 13 Thai female tourists who were traveling alone. Among them, three were state enterprise employees, three were company employees, five were self-employed, two were personal businessmen, and two students were also included. The interviews with all the interviewees revealed that they had at least one solo travel experience, and all of them had repeated solo travel experiences. The reason for the decision to travel is that they want to experience traveling alone, increase their self-esteem, gain a sense of self-worth, and make new friends by working outside their usual surroundings. Most of the women's reasons for their first solo travel decision were in the same direction: to study new stories and meet new people, and open up to new experiences to learn about people, places, lifestyles, and cultures that are different from their daily life environment.

The State of Knowledge on Sustainable Development Goal 16: An Overview and Trend Reflection of Academic Writings Published in Thai Journals Online (Thai-JO) between 2015 and 2025

Peerawat Tanseesaeng — 2026-03-04

This study aims to examine the state of knowledge concerning Sustainable Development Goal 16 (SDG 16) through academic writings published in Thai Journals Online (Thai-JO) between 2015 and 2025. It employs a descriptive survey approach within a qualitative research design. The study primarily adopts documentary research to analyze academic writings related to SDG 16, combined with descriptive statistical analysis to capture overall patterns and emerging trends. The findings reveal a total of 566 academic academic writings related to SDG 16, with the year 2024 recording the highest number of academic writings. When categorized by dimension, writings focusing on the Strong Institutions were the most prevalent, followed by those on the Justice, while the Peace received the least scholarly attention. At sub-goal level, SDG 16.b—promoting and enforcing non-discriminatory laws and policies for sustainable development—was the most frequently addressed, whereas SDG 16 .8—broaden and strengthen the participation of developing countries in the institutions of global governance— was the least discussed. Across specific issues, institutional transparency appeared most frequently, while child exploitation was the least examined topic. Overall, this study not only illustrates the landscape of academic engagement with SDG 16 in Thailand but also highlights key research trends and knowledge gaps. The findings provide an empirical foundation to inform public policy design and guide future research directions for scholars, government agencies, and policymakers in advancing Thailand ’s sustainable development agenda. Keyworks: Strong Institutions, Justice, Peace

Guidelines for Sustainable Budget Planning in Enhancing Pattaya’s Tourism Industry

Shaofeng Ni — 2026-03-04

Budgetary dependence remains a critical factor shaping the trajectory of local economic development, particularly in tourism-dependent cities such as Pattaya, Thailand. This study examines the extent to which reliance on external funding sources, including central government transfers and private sector investment, influences the growth and sustainability of Pattaya’s tourism industry. The findings suggest that overreliance on external sources reduces local responsiveness and undermines competitiveness in an increasingly dynamic tourism market. To address these challenges, the study argues for diversifying revenue streams, strengthening fiscal self-sufficiency, and adopting integrated budget strategies aimed at enhancing resilience. Ultimately, the analysis underscores the necessity of balancing dependence with fiscal innovation to ensure sustainable tourism growth in Pattaya.

The Great Wall：Maintenance fund shortage under the overload of tourism carrying capacity

Shenxiuqi Feng — 2026-03-04

As a world cultural heritage site, the Badaling Great Wall faces a critical threat: maintenance fund shortage amid tourism overcapacity. This study explores their mutual influence via literature review (cultural heritage financing, tourism capacity management) and data analysis (2015-2024 visitor volume, 2020-2024 protection funds). Key findings: long-term overcapacity worsens damage, while insufficient funds delay repairs, forming a negative cycle. It bridges the research gap between fund management and capacity control, providing empirical support for heritage protection and sustainable tourism.