The Motivation of Thai Female Solo Tourists to Travel in Udon Thani

Abstract

This study travel motives of female Thai tourists traveling alone to Udon Thani. Purposive sampling was employed, consisting of 20 samples of Thai female tourists traveling alone to Udon Thani. The study found that most single female tourists traveling to Udon Thani consisted of 13 Thai female tourists who were traveling alone. Among them, three were state enterprise employees, three were company employees, five were self-employed, two were personal businessmen, and two students were also included. The interviews with all the interviewees revealed that they had at least one solo travel experience, and all of them had repeated solo travel experiences. The reason for the decision to travel is that they want to experience traveling alone, increase their self-esteem, gain a sense of self-worth, and make new friends by working outside their usual surroundings. Most of the women's reasons for their first solo travel decision were in the same direction: to study new stories and meet new people, and open up to new experiences to learn about people, places, lifestyles, and cultures that are different from their daily life environment.