INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN SWITZERLAND 2020

ECONOMIC DEVELOPMENT MODEL BASED ON SUFFICIENCY ECONOMY PHILOSOPHY, BAN CHAN THUNG, TAMBOL NAM OM, AMPHOE KHO WANG, YASOTHON PROVINCE

Asst.Prof. Pol.Lt.Gen. Sunthan Chayanon — 2020-02-11

This is a mix-method research where qualitative and quantitative methods are undertaken. The objectives are to 1) study the life-style behavior based on sufficiency economy philosophy of people living in Ban Chan Thung, Tambol Nam Om, Amphoe Kho Wang, Yasothon Province, 2) study the way of economic development based on sufficiency economy philosophy of people living in Ban Chan Thung, Tambol Nam Om, Amphoe Kho Wang, Yasothon Province. For the qualitative research, the in-depth interview is conducted with officers at the local organization, community leaders, governmental officers, local politicians, and academicians. Meanwhile, by using Yamane’s formula, the quantitative research method utilizes a sample size of 400 individuals who live the field of study. The statistical descriptive data is used to reveal an appropriate development model based on sufficiency economy philosophy, Kho Wang District, Yasothon Province.
The results indicated that the people living in Ban Chan Thung, Nam Om Sub-district, Kho Wang District, Yasothon Province lead their life on sufficiency economy philosophy. There is a 85 percent of the people who have participated in the sufficiency economy philosophy training program with the provincial network. Most of them have been supported from the community leaders, officers, as well as educators to participate into the economic development program based on sufficiency economy philosophy, Ban Chan Thung, Tambol Nam Om, Amphoe Kho Wang, Yasothon Province, such as organizing a seminar, publicizing and studying at a sufficiency economy philosophy learning center, and joining a training program in the community supported by public and private units. People living in Kho Wang District have a knowledge and understanding toward sufficiency economy philosophy at the high level. Each family uses the knowledge on sufficiency economy philosophy obtained from the training and put it into practice. For instance, there are an arrangement of income and expenditure statement, reduction of expenses and increase the earnings, and a special attention on savings for the future. The research results help the people to profoundly understand the way of life based on sufficiency economy philosophy in which it leads to economic development, network building, and establishment of a prototype learning center supported by public and private sectors.

COMMUNITY-BASED TOURISM MODEL OF OTOP VILLAGE CHAMPION (OVC) A CASE STUDY OF BAN NGAO COMMUNITY, RANONG PROVINCE.

Supattra Pranee — 2020-02-11

The findings from the community- based tourism model of OTOP village champion: OVC, a case study of Ban Ngao Community, Ranong Province revealed that it was a unification of strength of the community for creative initiation to develop the community’s resources for value added, create works, generate income as well as attract tourists to visit for learning community lifestyle through promotion of the community-based tourism in which people in a community can accommodate with tourists’ demand while allowing revenue generated by tourism. In the meantime, tourists can gain authentic experience of warm welcome and impressive services in connection with community’ s local wisdom, culture, lifestyle based on participation of all concerned parties which helps enhance a sustainable strength and generate inclusive income gain. To sustainably strengthen the community, the development process of OTOP products was applied in parallel with tourist attraction development to promote an initiative creation of the community under 4P principles; P: Place or tourist attraction aspect – having potential to be developed as a tourist attraction such as Wat Ban Ngao, P: Product or product development aspect – having unique OTOP products such as cashew nuts or Kayoo cashew nuts which are the well-known products, P: People or community aspect – people’ s participation has been strongly made, P: Preserve or preservation aspect – local identity can be conserved excellently and appropriately.

LOCAL POLITICAL PARTICIPATION OF THE PEOPLE IN CHOENG NOEN SUB-DISTRICT MUNICIPALITY, MUEANG DISTRICT, PAYONG PROVINCE.

Jagraval Sukmaitree — 2020-02-11

This research is “Local Political Participation of the people in Choeng Noen Sub-District Municipality, Mueang District, Rayong Province”. Objectives are 1). To study local political participation of the people in Choeng Noen Sub-District Municipality, Mueang District, Rayong Province. 2). To compare local political participation in Choeng Noen Sub-District Municipality, Mueang District, Rayong Province of people with different gender, age, education level and occupation 3). To study recommendation involved local political of the people in Choeng Noen Sub-District Municipality, Mueang District, Rayong Province. This research used the Mixed Methods Research which was the quantitative and qualitative tools for data collection. Quantitative research was questionnaires while qualitative was in-depth interview. Statistics using data analysis for quantitative research was frequency, percentage, Mean, Standard Deviation, t-test, One-Way ANOVA by Scheffe’s Method and the qualitative research implemented content analysis which was descriptive research.
Research result found 1). Local political participation of people in Choeng Noen Sub-District Municipality, Mueang District, Rayong Province was high when considered revenue found the Mean was highest such as monitor and investigate municipality work next was election and lowest Mean was management.
2). The people had difference gender, age, education level and occupation found that local political participation in Choeng Noen Sub-District Municipality, Mueang District, Rayong Province was not different.
3). Recommendation of local political participation of people in Choeng Noen Sub-District Municipality, Mueang District, Rayong Province found election should have seminar and training to give knowledge and make understanding about election to the people, there should have campaign to see the danger of buying right and sell votes that is the danger to the nation, there should be more the publicity of election in order that people come to use their right more and there should create standard to ensure to be fair and equitably. Management should be participation of people to acknowledge the management in order to reduce the gabs, and Monitor and Investigate municipality work should open the channel for people to follow and investigate municipality work easier and there should have municipality journal to be the mediatory between municipality and people for acknowledging of municipality work

LEADERSHIP OF LOCAL LEADERS AFFECTING THE STRENGTH OF THE COMMUNITY: CASE STUDY IN LAT LUM KAEO DISTRICT, PATHUMTHANI PROVINCE

Suebsawad Vutivoradit — 2020-02-11

The purposes of this study were 1) Leadership of local leaders affecting the strength of the community: Case study in Lat Lum Kaeo District, Pathumthani Province. 2) To compare Leadership of local leaders affecting the strength of the community: Case study in Lat Lum Kaeo District, Pathumthani Province. This study used quantitative research. The populations were 66,360 people in Lat Lum Kaeo District, Pathumthani Province. The samples were 382 persons. Sampling method was simple sampling. Research tool was questionnaire. Data analysis using the software package. Statistics used in data analysis included percentage, mean, standard deviation, t-test, and One-Way ANOVA.
The results of the study found that: Leadership of local leaders affecting the strength of the community: Case study in Lat Lum Kaeo District, Pathumthani Province overall was more level. When considering each aspect found that Morality and ethics has highest mean. Next, they were responsibility, Communications and personality. And decision has lowest mean. The compare level of Leadership of local leaders affecting the strength of the community: Case study in Lat Lum Kaeo District, Pathumthani Province classified by, age, occupation and income found that overall were different. Except gender and education level were not different

FACTORS AFFECTING THE INCREASE IN WORKING POTENTIAL OF DEPARTMENT STORE EMPLOYEES

Cholpassorn sitthiwarongchai — 2020-02-11

The research objectives of this study were 1) to study the supportiveness on employees’ work 2) To study an increasing potential on employees’ work and 3) to study factors affecting the potential of employees. The population of this research is the Department Store Employees, with the total of 200 people. This research conducted by using questionnaire to collect data with a simple random of 140 people. The data was analyzed and processed with statistical software, statistical methods used to analyze data were percentage, average, standard deviation, maximum, minimum, simple statistical correlation of Pearson, the VIF value, the Tolerance values and Statistical analysis of stepwise multiple regression. The level of statistical significance was at the level of 01.
The results showed that: 1) the department store employee of 140 people, mostly are female with the average age range is 26-30 years, graduated lower than bachelor's degree with the single status and period of working performance is between 2-5 years, 2) the supportiveness on employees’ work, the overall result is at high level. When considering in each aspect, the knowledge skills is at the highest level. Followed by the technical skills /methods / communications skills and the supportiveness from management which shown at a high level, 3) an increasing potential on employees’ work, an overall result is at the highest level. When considered each aspect, the result shown at the highest level in every aspect. The first one is the information technology aspect, followed by the training aspect /field trip study aspect / teamwork aspect and further educational aspect respectively. 4) the technical skills aspect/ methods / communications skills aspect and the supportiveness from management has influenced towards an increasing potential on employees’ work with the relationship that is not over 0.80 5) variable factors that influencing an increasing in potential on employees’ work is to increase the potential of employee’s work = 2.459 + (0.142 * Supportive from management) + (0.153 * technical skills/ methods/ communication skills) + (0.172 * knowledge skills) which can be explained by an increased percentage of 76.4 percent and a standard deviation of prediction is at .227.

THAILAND'S TOURISM DEVELOPMENT STRATEGY

Wijittra Srisorn — 2020-02-11

This research is aimed to 1) study Thailand’s sustainable tourism development during B.E. 2558-2560, and 2) propose Thailand’s sustainable tourism development guidelines. The study is based on a qualitative research method. The research tool is an in-depth interview conducted with 17 individuals who are administrators, officers, and those participated in tourism industry from both public and private sectors. The analysis methods include content analysis, data categorization, and triangulation. The results showed that 1) Thailand’s sustainable tourism development during B.E. 2558-2560 is rested upon 6 important development principles, saying, 1) tourism development dimension, the worthily and efficient use of tourism resources based on sustainable concept, 2) maintenance of sustainable ecological system dimension, relying on natural principle, 3) tourism business development dimension, including innovation, technology, regulations, legislation, environmental standard, and human resource development, 4) tourism market development dimension, including service development in which customers or tourists are free to choose their consumption or services, 5) community participation dimension, focusing on thoroughgoing participation from local people, and 6) consciousness development dimension, development of consciousness toward tourism resources and environmental preservation. 2) Thailand’s tourism sustainable development guidelines include 1) sustainable tourism management, in which there are conscious tourism management, knowledge building and providing tourism management, community participated tourism management in terms of decision, activity, and equal benefits, 2) development and improvement of tourism management, in which there are the adjustment of governmental organization structure, the Pracharat concept of co-operation derived from public, private, and people sectors, 3) the participative tourism management, a community-based concept, and 4) competitiveness development by protecting and solving the degeneration of tourism destination, development promotion on new tourism attraction, development of special tourism zone with neighboring areas or countries, and promotion of tourism business expansion into foreign market.

MODELS OF THE WELFARE OF PRIVATE ORGANIZATIONS WHICH AFFECTS THE WORK PERFORMANCE OF EMPLOYEES

Chumpon Rodjam — 2020-02-11

The objectives of this research were to study the current welfare situation and determine the welfare of private sector affecting the operation of staff. Sampling group was the private sector for 420 people found which the welfare that the staffs needed the most such as bonus properly and enough, party in department or closed project party and assisting medical welfare by arranged those welfare affecting operation for instance able to perform the roles according with standard set by the company, always attention and follow up on assignment, able to complete the assignment job (Z31) and consider resource usage or devices or organization in economical operation. For stepwise multiple regression analysis found that the welfare arrangement of assisting with cremation according with custom (X12), appropriate number of sick leave day (X34), organizing sports competition to connect (X24) and providing appropriate and sufficient bonus (X11), have relationship with the performance of employee (Z) at 91.10 percent in significant level .01 and able to write the regression in the form of forecasting equation was Z = 2.849 + 0.045 X12 + 0.126 X31 + 0.097 X24 + 0.050 X11

FACTORS AFFECTING THE DECISION-MAKING OF PEOPLE IN ELECTION OF THE MEMBERS OF MUNICIPALITY COUNCIL IN PA-NGIW SUB-DISTRICT MUNICIPALITY, WIANG PA PAO DISTRICT, CHIANG RAI PROVINCE

Jidapa Buayairugsa — 2020-02-11

This research was “the reason of decision making of people in election of the member of municipality council in Pa-Ngiw Sub-District Municipality, Wiang Pa Pao District, Chiang Rai Province” the objectives in this research were 1). To study the factor caused the decision-making of people in election of the member of municipality council in Pa-Ngiw Sub-District Municipality, Wiang Pa Pao District, Chiang Rai Province 2). To study the relationship between personal factor affecting the decision-making of people in election of the member of municipality council in Pa-Ngiw Sub-District Municipality, Wiang Pa Pao District, Chiang Rai Province and 3). To study the recommendation caused decision making of people in Pa-Ngiw Sub-District Municipality, Wiang Pa Pao District, Chiang Rai Province. This research was a combined method which was used the quantitative and qualitative research. Tool was used the collection data of quantitative for the questionnaire population for 7,339 people and sampling group for 379 people such as the people who had the right election in Pa-Ngiw sub-district municipality and qualitative research tool was the interview. The people gave significant data such as leader of community, leader government office and education institution executive level located in Pa-Ngiw Sub-District Municipality, Wiang Pa Pao District, Chiang Rai Province for 10 people. Statistics was used data analysis gotten from questionnaire were frequency, percentage, mean, standard deviation (S.D.) and Chi-Square for statistics used in data analysis from questionnaire to be data analysis
Research result found that;
1. Factor caused the decision making of people in Pa-Ngiw Sub-District Municipality Member election at high level when separated each part found that the part was highest mean as local candidate had highest mean and lowest mean was return or benefit, it had medium mean respectively
2. Personal factor such as gender, education level, salary and time of living in that area had relate with factor caused decision making of people in Pa-Ngiw Sub-District municipality member election, it had statistical significant level .05. Personal factor such as age had not relate with factor cause decision making of people in member election of Pa-Ngiw Sub-District Municipality, Wiang Pa Pao District, Chiang Rai Province
3. Recommendation about the factor caused decision making of people in member election of Pa-Ngiw Sub-District Municipality, Wiang Pa Pao District, Chiang Rai Province found that there was problems about of candidate profile lacking honesty and ethics and finding the illegal exploitation while holding position

CONSUMER PERCEPTIONS THAT AFFECT SOCIAL RESPONSIBILITY ACTIVITIES OF A COMPANY IN THAILAND

Oraphan Decha — 2020-02-11

The objective of research: 1. To study the perception of corporate social responsibility image of customers with ICC International Public Company Limited. 2. To study the views on CSR activities of ICC International Public Company Limited in Bangkok that carry out social and Environmental Responsibility. The activities are divided into 4 field: 1. Education 2. Social and Environment 3. Culture 4. Sports The samples were Consumers of ICC International Public Company Limited including 100 persons. Research instruments were the questionnaire for the statistics used in the data analysis was percentage, mean, standard deviation. Data were analyzed using statistical packages.
The research result: 1. the respondents at different sexes have a perception of ICC International Public Company Limited are not different But the demographic characteristics of age, education, career, income and time to become a customer are different have different perceptions of ICC International Public Company Limited. 2. The social and environmental responsibility towards the personnel was at a high level, there is an averaged (3.59). The attitude toward the operational policy was at a high level, there is an average (3.61). The social responsibility was at a high level, there are average (3.56) and the attitude toward responsibility activities was at a high level, there are average (3.63)

POLITICAL ATTITUDES OF COLLEGE STUDENTS FOR INNOVATION AND MANAGEMENT SUAN SUNANDHA RAJABHAT UNIVERSITY

Barameeboon Sangchan — 2020-02-11

Research on Political Attitudes of College of Innovation and Management Students Suan Sunandha Rajabhat University. The purpose is to study the level of political attitude of students in the College of Innovation and Management. Suan Rajabhat University The sampling method was conducted by using random sampling and the samples were answered by a questionnaire consisting of 101 people. The results of the study were different in both age and field of study which found that from The Analyze with Chi-square statistic level of political attitude of students in College of Innovation and Management. Suan Sunandha Rajabhat University does not differ in relation to factors of both age and field of statistical significance at Level 0.05 and in-depth study from the democratic conceptual framework through political socialization to the democratic political attitude of college students for innovation and management Suan Sunandha Rajabhat University found that the direction of attitude is in line with the principles of democracy in all 5 aspects that a good leader should be a leader with knowledge and morality. Providing good education to people makes democracy more developed. Participation in political activities makes people believe in democracy. The political responsibility of the political personnel should be honest not corrupt can make the country more democratic and following the political news via the internet will help people understand democratic politics.

A STUDY OF AGRO-TOURISM: A CASE STUDY AT BAN DONG YEN, U THONG SUB-DISTRICT, U THONG DISTRICT, SUPHAN BURI PROVINCE, THAILAND.

Suwita Prugsaarporn — 2020-02-11

The objective of this research is 1) to study of community capital for agro-tourism in Ban Dong Yen Community Thao U Thong Sub district Municipality, U Thong Subdistrict, Suphan Buri Province and 2) to study the readiness of agro-tourism in Ban Dong Yen Community Thao U Thong Subdistrict Municipality, U Thong Subdistrict, Suphan Buri Province. The research results show that this community pass 8 cultures which are food, clothing, residence, tradition, language, occupation, belief, and local art. The researchers provide the brainstorm state with leader of community, group/ organization leader, and population in village by using VRIO framework (Barney, J.B., 1991) which is a conceptual of searching resource of organization potentially enough to create competitive opportunity. Form study community capital through 8 cultures pass VRIO Framework (Barnee,J.B., 1991) found that food refers to eating habits, cooking style, and 18 various food containers. Clothing means clothing styles, garments, and dress in various ceremonies and it found that community has Dong Yen community dress (Red), Bing loincloth and Paw Printed Sarong In term of residence aspect refers to the nature of the residence and various architecture. It found that the community has the characteristics of general housing and architecture. In tradition aspect, it found out that the community has continued believing until become a pattern of people in the village such as Phra Chao Phor Ho event 7 months and pounding rice. In language aspect, including speaking, alphabet, and inscriptions, there is Lao Khrang language, which is no different from nearby communities. In occupation aspect, local wisdom is developed into life skills that generate income such as raising a good mood hens (fed with vegetables and herbs), raising catfish, shellfish farming, herb garden, black sugarcane and recycling plastic bags. In belief aspect, intangible culture can be transmitted by representing concrete values such as the master's hall, the sacred house. In local art aspect, the result of community operations through local wisdom and community identity is shirt with community symbols.

UPGRADING THE CREATIVE TOURISM ROUTE THROUGH LOCAL FOOD PROMOTION IN WEST COAST LINE

Ekgnarong Varasiha — 2020-02-11

Upgrading the Creative Tourism Route through Local Food Promotion in West Coast Line to explore and study the creative tourism business model through local food culture in the West Coast Royal Coast region. West Coast Tourism covers 4 key provinces, namely Phetchaburi. Prachuap Khiri Khan, Chumphon and Ranong.
By developing and raising tourism, consisting of the Study of secondary data related to the concept of tourism development and tourism integration in relevant areas. As well as listening to opinions from relevant people in the area. By analyzing and synthesizing local food data from surveys of creative tourism routes both local food and local food of the study area A group of provinces in the west coast region or the Royal Coast. To find a suitable business model in the path by collecting data from tourists' queries along with the tourism route Use sampling techniques Regardless of the convenient probability of random picking because the tourists in the area are diverse and inconsistent, such as Thai tourists, foreigners, locals, and people outside the area.
Found that all the villages have similar characteristics, namely each village. There is a good area. Sometimes people in the village see it as a normal thing and therefore do not put it as a selling point in tourism. As well as the lack of public relations that is widely available to the public. Therefore, if relevant agencies will strengthen the tourism community must strengthen knowledge in marketing and public relations for the people in the community. And creating public relations media for the public to know to promote tourism to be more efficient also, things that prevent certain people in the community from paying attention to tourism. The main occupation is agriculture, so do not see the importance of adding value or pulling agriculture to travel.

A CONCEPTUAL FRAMEWORK FOR THE ANTECEDENT AND CONSEQUENT OF HAPPINESS IN COMMUNITY-BASED TOURISM ENTERPRISE

Panida Ninaroon — 2020-02-11

The purpose of this paper is to construct the antecedent and consequent of happiness in community-based tourism enterprise conceptual framework. The study is conducted by using literature review and then document analysis to form a conceptual framework. The results indicate that the antecedent consists of leadership attributes and participative management which have an influence on happiness in community-based tourism enterprise, the consequent consists of quality of life. According to the results of this study the conceptual framework can be tested for the development of entrepreneur management guideline within the community-based tourism enterprise to display an empirical evidence. Finally, it would contribute to the quality of life enhancement in sustainable community-based tourism enterprises

MEETING ON A CURRICULUM OF MASTER OF BUSINESS ADMINISTRATION PROGRAM GRADUATE SCHOOL, SUAN SUNANDHA RAJABHAT UNIVERSITY

Paweena Sribunrueng — 2020-02-11

The objectives of this research were the education guideline for employee of meeting that could operate correctly. Sampling group in this research was president, committee and staff to join the meeting on a curriculum of Master Business Administration Program, Graduate School, Suan Sunandha Rajabhat University. Data collection since May 1, 2017 till July 31, 2018 for 6 people by using questionnaire tool for data collection. Statistical analysis was frequency, percentage and multiple regression analysis
Research result found that the most respondent was male, 41 years old, married, living together, education at doctor’s degree, satisfied in attendance, providing the location for the meeting, meeting venue, meeting room selection, atmosphere in meeting room, meeting table arrangement, it was the U shape, agenda management, agenda 4; taking minutes of meeting which is staff recording the minutes of meeting to propose the chairman of board in the pattern of agenda, meeting report form, writing meeting invitation letter and recording the meeting appointment at high level

DEVELOPMENT GUIDE ACADEMIC SERVICE (RISING REVENUE) COLLEGE OF INNOVATION AND MANAGEMENT SUANSUNANDHA RAJABHAAT UNIVERSITY

Phatthanan Rotrungwat — 2020-02-11

This research aims to 1. Guidelines for the development of the manual reimbursement process - paid Outreach Program. (Project Revenue) College of Innovation and Management. This research using quantitative research, the population in this study include management and technical support personnel, College of Innovation and Management research results from the development of the manual process, withdrawn - paid Outreach Program. (Rising Revenue) of the project and withdraw the project. To pay the costs of the Outreach Program. (Rising Revenue) effectively. Based document editing decline. The issues can be resolved guide is disbursed, comprising the steps of withdrawal - to pay. The accompanying document to the project which can help to ease the disbursement. More rapid And evaluation of user satisfaction from the trial. The results satisfaction levels

A CONCEPTUAL FRAMEWORK FOR THE ANTECEDENT AND CONSEQUENT OF SUCCESS IN MARKETING OF COMMUNITY-BASED TOURISM ENTERPRISE

Ratirath Na Songkhla — 2020-02-11

This paper aims to construct the antecedent and consequent of success in marketing of community-based tourism enterprise conceptual framework. The conceptual framework is conducted by doing literature review and document analysis. The results indicates that the antecedents, which are market orientation, organizational factors, and modern marketing management have an influence on success in marketing of community-based tourism enterprise. Therefore, the conceptual framework can be tested for the development of marketing efficiency guideline within the community-based tourism enterprise in order to display an empirical evidence. Finally, the results of this study would contribute to enhance the sustainable competitive advantage in community-based tourism enterprise.

GUIDELINES FOR THE MANAGEMENT OF INVENTORY OPTIMIZATION OF COLLEGE OF INNOVATION AND MANAGEMENT SUAN SUNANDHA RAJABHAAT UNIVERSITY

Charuek Rupbun — 2020-02-11

This research aims to 1. To study and analyze the guidelines for the management of inventory efficiency for College of innovation and management. 2. The results of the study as a way to increase the operational efficiency of the management for College of Innovation and Management. Using quantitative research.The population in this research include lecturer and academic support staff of College of Innovation and Management. Lecturer and academic support personnel overall knowledge understanding of the issue pay package is moderate. The first two items do an issue a complex pay packages for minor documentation issue paying jobs package has the most work. You can modify the cash to pay for the package correctly. To prepare documents for withdraw to pay for supplies. According to budget correctly and understanding about the budget issue pay packages in the project. The average level of knowledge and understanding about the withdrawal of the document less.
The approach to optimize inventory management. lecturer and academic support staff opinions on many levels consider the procurement can provide information on government procurement regulations are at the highest level. The channel provides information on government procurement regulations. With the most minor can find an example of the channel's publicity department. Channel communications agency find information easily and agencies providing information on government procurement regulations continues

FACTORS AFFECTING TO VIRTUAL GOODS PURCHASE INTENTION: FREE TO PLAY GAMING CONTEXT

Pachoke Lert-asavapatra — 2020-02-11

The core purpose of this research is to study the Factors Affecting to Virtual Goods Purchase Intention: Free to play Gaming Context by using Structural Equation Modeling (SEM). The sample population was chosen from audiences of eSport in Thailand and the questionnaires were distributed to 385 respondents. The Statistical treatment of this study is based upon the statistical techniques such as frequency and percentage, means, and standard deviation, and SEM. The results showed that the conceptual model aligns with the empirical data (CMIN/df = 2.792, GFI = 0.963, NFI = 0.964, RFI = 0.946, IFI = 0.977, TLI = 0.965, CFI = 0.977 and RMSEA = 0.068). The findings of this research indicated that all Hypotheses was accepted and all variables are influencing each other’s by direct and indirect way at significance level 0.01.

THE PUBLIC OPINION ON IMPLEMENTATION OF MEDICAL AND WELLNESS POLICY: CASE STUDY OF BAN MAE-KAMPONG, MAE-ON DISTRICT, CHIANG MAI.

Keratiwan Kalayananmitra — 2020-02-11

The objective of this study is to study the opinions of the people towards the introduction of tourism policy. Health-related practices of Ban Mae Kampong, Mae On District, Chiang Mai Province Using quantitative research, the population is 21,2315 people in that area, 400 people in the sample, simple methods of sample collection. The instrument used in the research was a questionnaire. The data were analyzed using a computer program. The statistics used for data analysis were percentage, mean, standard deviation.
The study indicated that Public opinion on the implementation of the health tourism policy With an average of a high level When considered in each aspect, it was found that the average opinion of the people towards the implementation of the health tourism policy towards social, economic and political aspects has the highest average, which is to promote the people's occupation very well. And increasing income respectively Average review Of citizens towards policy implementation Regarding the personnel responsible, the second highest was the responsible personnel, with good intentions, knowledge, and expertise in implementing the policy, the average public opinion on the implementation of the policy Treat other areas such as objectives and standards of the policy In terms of communication between different organizations, the average level was lower. And the average value of public opinion towards the implementation of the policy on the organization's qualifications Lowest average because the objective of the health tourism policy is to set clear goals both quantity and quality Have sufficient budget Administrators have the ability to provide information, policy plans very well. Administrators and civil servants in the area are harmonious in each other, which can promote people's careers.

SATISFACTION OF CAMPUS BOOKKEEPING MANAGEMENT

Chonlada Rouydee — 2020-02-11

Satisfaction level of campus bookkeeping management is one of the best ways to make an assessment of the effective management to meet the expectation of the users and stakeholders. Campus bookkeeping management is gain more complexity and larger business transactions. Therefore, it is vital to the success of the overall picture of Suan Sunandha Rajabhat University management to investigate this issue. Effectiveness of campus bookkeeping management certainly enhance the positive integrity image of university and control which it is also essential to assure public confidence. Satisfaction of both staff, and faculty members in campus is the topic of study. The objectives of this research were to examine the flow of document and process of campus bookkeeping and to offer guidelines to improve the flow of document and process of campus bookkeeping. With the use of a qualitative research technique, a total of 20 main staff and faculty members from various departments of university at the third of the year 2019 was subjected to an in-depth interviewed. The findings of this study showed that the focus group reported that the majority of them were highly satisfied with the flow of document and process of campus bookkeeping. The reasons included that system was updated and participants found it moderately difficult to use. However, the speed and the level of accuracy had been very satisfied.

EFFCTIVENESS OF MANAGEMENT OF CAMPUS BOOK BANK

Jeerawan Phisutthipan — 2020-02-11

Effectiveness of management of campus book bank may seem trivial but it is actually an essential task and required a constant attention, honesty, integrity. All university must have book bank to deposit and withdraw the money every day. A special employees are required to monitoring this book bank every working day. Book bank in the campus must be careful managed in order to be ensure the confidence and integrity of university financial soundness. The designated employees are at work and the system must be monitored and the accuracy checking the current financial situation. The university policy is to create a modern financial tracking system that can be monitored closely and effectively. The objectives of this study were to examine the management of book bank in campus and to offer ways to improve the monitoring process of book bank in campus. In order to gain more understanding, a qualitative research method was utilized to find the answers for this study. About15 staff was selected purposely to be in a focus group to gain more in-sight information and suggestions from them. This study was conducted during the second quarter of the year 2019. The findings from the respondent can be reported that Suan Sunandha Rajabhat University implemented a high quality of financial tracking system that was fast and sufficiency accurate and relatively easily to monitoring.

EFFCTIVENESS OF ADMINISTRATION OF TUITION COLLECTION SERVICES

Julairat Boribal — 2020-02-11

In the modern higher education, many changings in the globalization and disruptive technology resulted in the new way of working in the administrative works and management of the higher education institutions. To be able to compete with other universities, Suan Sunandha Rajabhat University must have new tools to effectively enhance the work of administration and information in terms of tuition collection services. In other words, to increase the productivity and reduce costs are two major results of effectiveness of administration and information. The purposes of this study were investigate the current situation of administration of tuition collection and to enhance the effectiveness of administration the tuition collection services in the campus of Suan Sunandha Rajabhat University. In order to obtain the answers for research questions, this research employed quantitative research technique. The sample group consisted of 400 students both male and female from four main groups: freshmen, sophomore, junior, and senior. The study initiated at the second quarter of the year 2019 and the research areas was conducted at the main campus of Suan Sunandha Rajabhat University. The findings of the research can be reported that there were four factors of enhancement of effectiveness of the administrative of tuition collection services. These four factors included the speed, accuracy, flexible, and cost reduction. The investment in new computer programs helped the university to achieve four factors.

CAMPUS OFFICE MANAGEMENT: A CASE OF POOR PERFORMANCE EMPLOYEES

Juneerut Jannit — 2020-02-11

In the modern world of highly competitive, it is essential to have a high performance employees in the higher education organizations. Campus of Suan Sunandha Rajabhat University have large pools of both high performance employees and poor performance employees whom may have detrimental effects on overall productivity of the organization. Therefore, the management needs to be able to identify poor performance employees and behaviors related to productivity, quality of work, and level of job satisfaction and know how to address it properly. The purposes of this study were to search for the reasons that poor performance employees may have difficulty doing their jobs and offer some suggestions some essential techniques to transforming poor performers into quality employees. Both qualitative and quantitative research technique has been conducted to obtain the findings of this study. For qualitative method, selected 15 poor performance employees were invited to an in-depth interviewed to gain more understanding of their reasons and asked them to provide suggestions to improve their performance. For quantitative method, a sample of 400 employees were asked to answer the questionnaire about the performance and productivity issues. The findings, from quantitative method, revealed that there were four common factors that makes employees underperforming. These factors included incompetent, doesn’t follow direction, communication problem, bad attitudes, and having difficult personalities. The findings, from the qualitative method, revealed aspects of poor performance employees such as lack of motivation, personal problems, stress, and negative attitudes towards supervisors and organization.

SATISFACTION OF FINANCE OFFICE AND WORKING CONDITIONS IN CAMPUS

Montree Sairotrung — 2020-02-11

Satisfaction of finance office and working conditions in campus is an essential study for the attitude of staff in Suan Sunandha Rajabhat University whether they are happy and fulfilling their expectation and needs at workplace under the campus working conditions and its environment. Satisfaction can be measured with the results can be used for some policies to be enhanced. The objectives of this survey were to investigate the level of satisfaction of staff in finance office and their perception of working conditions and also aimed to offer guidelines for enhancing better campus working conditions. By employing a quantitative research method, a total of 200 employees who were working directly in the finance office and related fields from various departments of university were randomly chosen during the summer of the year 2019. The sample group were they subjected to a survey interviewed to elicit their opinions, comments, and suggestion. A five points of Likert-five-scales interview was designed and developed to obtain more in-sight information from three groups: staff, faculty members, and management. The findings from this study revealed that the majority of respondents were highly satisfied with campus finance office and working conditions with the overall mean of 4.76 and standard deviation of 0.9001. The positive attitude environment in the campus, open communication policy, and career development were three essential elements to contribute the level of satisfaction.

STUDENT LOAN SERVICES ENHANCEMENT AND DEVELOPMENT

Nittaya Banju — 2020-02-11

Student loan service is one of the most important services providing to the students to get better chances of enrolling in the campus of Suan Sunandha Rajabhat University. Student loan service enhancement and development is important for the higher education to effectively manage its financial and providing a high quality services to students and to be recognized by students and parents as equity and integrity. Student loan services now have been systematically and electronically managed to effective and efficiency. The commitment from the campus monitoring process all payment and receiving on line basis is significant to the correctness and keep monitoring the progress according to the university long term plan. The purposes of this study were to investigate the student loan service and to offer better ways of enhancement and development of student loan services. With the use of a qualitative research technique, a total of 20 staff who were involved with student loan services and management of the university were chosen for an in-depth interview. Twenty staff was selected from a pool of those who regularly conducting business with student loan services and management in campus and had sufficient knowledge of rules and the findings from the focus group unveiled that student loan services are fast, and individual attention, safe and sound. Many positive feedback of student loan services in the campus included highly accuracy of financial document, direct and open communication with students, knowledgeable staff, and high speed of problem corrections.

KEY SUCCESS OF PLAN AND BUDGET

Sarun Chinsangtip — 2020-02-11

Plan and budget are two important items in the business management of higher education and organization management in campus of Saun Sunandha Rajabhat University. In fact, it is required to be improved constantly in order to sustain its success in high level of competition and in the era of disruptive technology. The success of plan and budget work required an updated of knowledge and skills to perform at higher level to produce better results of service and work performance. The aims of this study were to investigate key success of modern plan and budget from the perspectives of university executives as well as to offer new ideas to improve plan and budget work. To able to obtain the important findings, the research utilized the qualitative research method to generate results with 15 university executives. The in-depth interviews were designed and developed to use with a sample of groups of executives. The findings from with study revealed that there were eight elements that needed to be focus as important key success. These elements were regular training, open mind communication, network and teamwork, strong leadership, proper working condition, clear goals and policy, support from high level management, and positive attitude and environment.

THE EFFICACY OF HIGH PERFORMANCE INVENTORY CONTROL AND MANAGEMENT: A CASE OF SUANSUNANDHA RAJABAHT UNIVERSITY

Supaporn Prajongjai — 2020-02-11

High performance inventory control and management is one of the most essential functions of campus of Suan Sunandha Rajabhat University. Nowadays, there are high demand and expectations of high performance and productivity from the aspects of controlling and overseeing purchases from both internal and external participants. Many methods of analysis Assessment of this area should be a 360 degree. Inventory control and management is growing very rapidly and becoming highly sophisticated under the era of disruptive technology. The objective of this study was to investigate the efficacy of high performance inventory control and management: a case of Suan Sunandha Rajabhat Univeristy. Comprehensive research study was conducted to gain a better understanding of the insight of this issue. A method of qualitative research technique was utilized to obtain the findings of this study. An in-depth interview was used to collect data from 15 people whom were chosen randomly from variety of department. The findings revealed that the major focus of the inventory control and management included cost reduction, optimize fulfillment, strong integrity of financial process. Moreover, the focus group offered their opinions that there were five important factors to enhance the efficacy of high performance inventory control and management in campus. These factors include the use of new software applications, regular training sessions, effective ways of monitoring and gaining feedback, providing better customer services, and using proper assessment tools and techniques.

THE IMPROVEMENT OF STUDENT INSURANCE SERVICES

Warisara Wadsing — 2020-02-11

Employee insurance training is one of the most essential steps to enhance service quality and enhance the performance effectiveness in campus in terms of student insurance services. Students must be considered as the best customers that expected the high service quality from the campus of Suan Sunandha Rajabhat University. It is imperative for the university to offer new techniques to enhance the quality of student insurance service. Many trainings in this areas in aims not only to reduce cost and time but also to enhance the quality services. The purposes of this research were to examine the training programs of student insurance services of employees who registered for training programs and to suggest ways to improve the employee trainings at Suan Sunandha Rajabhat University that resulted in high service quality in student insurance services. To be able to gain the findings, the qualitative research method was utilized with 30 university staff who had recent experiences with many forms of trainings in Suan Sunandha Rajabhat University. The in-depth interviews were used with sample groups. The findings from with study unveiled that the training covered three important aspects: current knowledge of student insurance, working papers and computer process of student insurance, and pre and post service quality of student insurance services. The majority of the employees, reported after the training, that most of the training method, format, quality, and topics had met with their expectation and helped them to perform a better job with high confidence.

THE ANTECEDENTS AFFECTING HIGH PERFORMANCE ORGANIZATION OF PUBLIC COMPANIES IN THAILAND

Tanapol Kortana — 2020-02-11

The rapid change of technology, consumer behavior, competition, marketing, Globalization and culture affect many business changes. Some companies go out of business, but at the same time, some newly opened companies grow quickly. Therefore, important factors affecting survival and sustainability of organization must be changed or reorganized to lead to stability and sustainability, which is the reason for conducting this qualitative research on the topic "The Antecedents Affecting High Performance Organization Of Public Companies In Thailand”. From this research, businessmen and academics not only will benefit and understand important factors, but also increase confidence to lead their organizations. The qualitative research was conducted by in-depth interview from the top executives of the large companies on the stock market until an obvious inference was concluded, which were important antecedents. After that the researcher conducted the Focus Group by inviting CEOs of the public companies to find conclusions confirming the qualitative research results, and made consistent recommendations.
In addition, the researcher summarized the framework of the qualitative research and Focus Group with consistent results that the organization which had an explicit policy, focusing on high-performance management, evaluating work performance, continuing monitoring of work, improving, changing and cooperating in all 7 characteristics of HPO (High Performance Organization), could be confident that it would be a policy which led the organization to a good operating result, be profitable and sustainable.

FINANCIAL VALUE ANALYSIS OF THE ROSE GARDEN PROJECT

Watcharin Sangma — 2020-02-11

This research studied the financial return of Rose Garden Project. The objective is to study the investment return by comparing with return between buying rose flower from Pak Klong Tarad in Bangkok and creating rose garden then let other people to take care (contract farming is the company has to advance all expenses excepted the labor, transportation, facilities and price of rose guarantee at 0.2 Baht per flower). Population and sampling group is the location where is created a rose garden at Lao-Kwan District, Kanchanaburi Province on the area at 10 rais and in the part of financial return analysis process of rose garden projects are 1. Find all profit and expenses of buying rose flower from Pak Klong Tarad 2. Find all profit and expenses in case of creating rose garden and let other people to take care 3. Compare financial return by using 4. Indicators such as Net Present Value (NPV), Benefit-Cost Ratio (B/C Ratio), Payback Period (PBP) and Internal Rate of Return (IRR). Research result found that in case of creating rose flower had NPV = 534,142 Baht, B/C = 3.14, PBP = 1.7 years, and IRR = 36% at the same time the feasibility of buying rose flower from Pak Klong Tarad get NPV=170,248 baht, B/C = 1.32, PBP = 1.1 and IRR=18.5% which means creating rose garden get higher financial return than buying rose flower from Pak Klong Tarad

PRODUCT INNOVATION PROCESS INNOVATION AND MANAGEMENT INNOVATION AFFCTING BUSINESS PERFORMANCE OF THAI FOOD INDUSTRY

Jongdee Phusalux — 2020-02-11

The objective in this research was to study the factor affecting the efficiency of food industry business in Thailand. This research uses quantitative research method by using data collection methods and using the questionnaires as a tool then doing reliability testing by Conbach alpha coefficient method. The testing result was .927 which was concerned the highest reliable after that collecting the questionnaire data from executive, supervisor, and engineer for 250 food industries by using sample random sampling method, data analysis, statistical software program to analyze percentage statistics, mean, standard deviation (s.d.) and multiple regression equation analysis. Analysis result found that product innovation factor
Analysis result found that product innovation factor, process innovation and management innovation affecting the efficiency of business in all factors at significant level .05 by factor at highest level was product innovation, management innovation and process innovation respectively and correlation level of factor could explain efficiency variation of food industry business 56.8 percent (R2 = 0.568). However, food industry executive might concern the organization development to innovation organization by encouraging and supporting supply chain and creating cooperation within organization, organization management caused innovation organization for development the performance, creative innovation for competitive advantage

MASS MOVEMENTS AND POLITICAL CHANGES IN THAI POLITICS IN THE PERIODS OF 2001-2018

Thuwathida Suwannarat — 2020-02-11

Political changes in Thai politics in 2011-2018 experienced of mass movements played popular participation in shaping the mode of Thai governments. The general election 2001 enabled the Thai Rak Thai Party led by Thaksin Shinawat to form the government with populism policies and program. The populism policies pleased and hit the heart of the North and Northeast people who constitutes the biggest number of Thai population. The government pursued and implemented its populism policies so impressive that the mass of these two regions returned this party to the government in the general elections 2005 with the great majority. The government wielded its power without discretion. Cronyism, corruption and abuse of power had been spread out. The opposition within and outside the parliament were deprived of opportunities in business and political arena. As a consequence, there emerged mass movements in opposition against the government. The most forceful one was the People’s alliance for Democracy (PAD). Its movements and campaigns were so effective and powerful that they were suppressed by forces. In many incidents claimed lives and injured of the protesters. So much that the military interrupted and eventually, seized power, on September 2005 Thaksin went in exile. The military government called for the general election in January 2008. The election returned the old group to the power. The new government was a short life. A new Prime Minister who was the brother in law of Thaksin replaced the outgoing. But he had to confront with the P.A.D to extent that he could never enter the government Hour. He eventually was convinced by the court for violation of law. He was ousted and his political party was branded. The new government led by potency opinion, Democrat, replace the old power. It was unacceptable by supporters of the old government. They organized mass movement to protest and demanded the resignation of Democrat government. Unlike the P.A.D. the new mass movement which called themselves The United Front for Democracy Against Dictatorship (UFDAD) vowed to protect Thaksin system and against dictatorship, employed violence for change. The Democrat dissolved the parliament and called for a new general election on December 2011. The election returned the “Thaksin System” to the government with absolute majority. The new government under the leadership of Yingluck, Thaksin’s sister continued even more risky populism policy that could put economy of the country into jeopardy. While the PAD lowers its profile, new mass movement under the name People’s Democratic Reform committee with the King as Head of State launched a serried of campaign against the government and vowed to do away with “Thaksin System”. PDRC mobilized millions of people on the streets and called the members in provinces vigorously opposed against the government. The history repeated, the military let by Prayut Chan-ocha stage the coup d'état on July 7, 2014. It concluded that the military and Thai polities are un separable.

THE PARTICIPATION OF THE PARTIES AND SUB STAINABLE DEMOCRACY IN THAILAND

Suriya Prapysatok — 2020-02-11

This research has the appointments
(1) to know about the participation of the parties to make substainable Democry in Thailand.
(2) to solve the problems of the weakness of Democracy in Thailand.
This research is Document Research and analyzes on Participated Theory and Co-Benefits (win – win game). Finally the result of research will present by discribtion .The result of research is:
The participation of the parties to be the substainable Democracy is necessary every parties (to have members of House of Representatives more than 10 being in the Cabinets by proportion,to dissolve the conflicts of politics.They can do their policies to be the implementations which campaigning in election.The important policies must dicide by the people so that will be substainable Democracy in Thailand which never have before.
The main problem of conflict in Democracy of Thailand is who have more a half of the members of House of Representatives will be the government and the Cabinets.Then they can do every policies without hearing Objection of others which is the cause of Opponents finally will be the Riot and after that the Army will seize power from the elected government.It is always Obeam cycle of Democracy in Thailand since 2475 Buddhist era.

MANAGEMENT INNOVATION BUSINESS TREND AND THE CONTEXT OF THE ORGANIZATION THAT AFFECTS THE COMPETITIVENESS OF SMEs IN THE SERVICE BUSINESS IN THAILAND

Chompoo Saisama — 2020-02-11

The objectives of this research were: 1). to study the levels of management innovation, electronic service quality, trust, brand equity, and customers behavior of using online travel agency service in Thailand; and 2). to examine influences of management innovation, electronic service quality, trust, and brand equity on customer behavior of using online travel agency service in Thailand. This research employed quantitative methods. The sample consisted of 420 customers who used services of online travel agencies in Thailand. They were selected by multi-stage sampling. The sample size was determined based on 20 times the observed variables. Data were collected via questionnaire and were analyzed using a structural equation model. The research findings indicated that: 1). management innovation, electronic service quality, and brand equity were rated at a moderate level whereas trust and customer behavior of using online travel agency service in Thailand were rated at a high level; 2). innovation management, electronic service quality, trust, and brand equity had an influence on customer behavior of online travel agency service in Thailand at a 0.05 level of statistical significance. These research findings can be used to develop a key to success for entrepreneurs of online travel agencies in Thailand. To be specific, they need to focus on the development of management innovation and outstanding services to establish trust with customers accordingly.

BEHAVIORAL PATTERNS AND MOTIVATION IN CULTURAL TOURISM AT BAN TON TARN COMMUNITY, SAO HAI DISTRICT, SARABURI PROVINCE

Wareeya Khlungsaeng — 2020-02-11

The objectives of this research are 1). to study behavioral patterns in cultural tourism at Ban Ton Tarn community 2). to study motivation in cultural tourism at Ban Ton Tarn community, Sao Hai district, Saraburi province, the results showed that most of the respondents were female which resulting at 57.8 percent and most of them were 25-34 years old. Regarding their status, most respondents were single which accounting for 48.5 percent. The educational level aspects, most of them had a bachelor degree which accounting for 53.8 percent. For the occupation of the respondents, most of them were students which accounting for 32.8 percent. The average monthly income of respondents, most of respondents earn less than or equal to 10,000 baht per month. Most of the tourism behavior patterns, the research results shown that 1) 66.4 percent of the respondent travel with their family 2) There are group of 1-3 people traveling together, which representing at 44 percent 3) 55 percent of the respondents travel 1-2 times per month 4) A one-day trip was shown at 81.6 percent 5) Travelling at the end of the week (Saturday – Sunday) representing at 53 53 percent, 6) Tourism expenses was shown at 59.6 percent 7) Majority of the respondents got the information from friend’s recommendation at 40.6% and 8) A favorite activity of respondents is watching the demonstration of local woven fabrics which accounting for 30.6 percent. Regarding tourism motivation, it was found that the overall opinion was at a high level (= 3.80, SD = 0.79). When considering each aspect, it was found that cultural motivation had the highest mean which is at the highest level at (= 4.22, S.D. = 0.78) followed by physical motivation was at a high level at (= 3.90, S.D. = 0.76), interpersonal motivation was at a high level at (= 3.70, S.D. = 0.74). status or reputation motivation had the least mean at a moderate level at (= 3.80, SD = 0.89) respectively.

THE DEVELOPMENT OF DIGITAL MEDIA FOR PROMOTE COMMUNITY PRODUCTS

Patsara Sirikamonsin — 2020-02-11

Objectives of this research were to collect community product data at Bang Ban District, Phra Nakhon Si Ayutthaya, to develop digital media which helped to promote well known the community products and to assess satisfaction with creating digital media to promote community products. Researcher used research methods and digital media development by collecting data from identity interview about the community products and questions about the satisfaction with digital media to promote community products, quantitative data analysis by calculating frequency, percentage, mean and standard deviation (S.D.)
Research result found that products in community at Bang Ban District, Phra Nakhon Si Ayutthaya province had various products but they are not well-known also the community product makers lacking understand in public relation and lack of technology knowledge for helping to promote public relation which is the main channel now that technology has influenced the way of living. Researcher collected community products data to build the digital media by using motion graphic technology and multimedia and from questionnaire about the satisfaction with promoting community products which was the very good level due to products could be presented to be interesting, easy to understand, able to disseminate and easily to reach targeted group

EFFICIENCY OF THE BOARD OF DIRECTORS MEETING ORGANIZATION AT COLLEGE OF INNOVATION AND MANAGEMENT, SUANSUNANDHA RAJABHAT UNIVERSITY

Namthip Kleebbuaban — 2020-02-11

This research aimed to examine the efficiency of the meeting organization for the board of directors at College of Innovation and Management, Suan Sunandha Rajabhat University. A questionnaire survey was conducted on 89 participants randomly selected among the faculty members and administrative staff, 68.5 percent of which or 61 people were female aged 31-40 years. Regarding qualifications, 70.8 percent of the participants had a master degree and 58.4 percent were lecturers among which 40.4 percent had a 6-8 year work experience. The research results are shown in three areas as follows. First, service satisfaction achieved a high mean score of 4.36 (out of 5). The results for different aspects of service satisfaction in descending order of mean scores are willingness of the service providers (4.47), consistent improvement of service quality (4.42), speed of service (4.31), service provision on a first-come-first-served basis (4.29), and sufficient number of service providers (4.26). Each of the 6 indicators for service satisfaction acquired a high-level score. Second, goal orientation achieved a high mean score of 4.48. The results for different aspects of goal orientation in descending order of mean scores are cost-saving (4.54), helping improve the college (4.49), achieving the goals set by the internal and external standards (4.47), and producing accurate and complete work within a given time (4.42). Of the 4 indicators for goal orientation, one acquired a highest-level score and three a high-level score. Third, rule abiding characteristic achieved a high mean score of 4.36. The results for different aspects of rule abiding characteristic in descending order of mean scores are strictly following the organization rules and regulations (4.48), having an accurate knowledge about the organization rules and regulations (4.51), and witnessing no exceptions to the organization rules and regulations (4.47). Of the 3 indicators for goal orientation, one acquired a highest-level score and two a high-level score.

QUALITY OF WORK LIFE OF POLICE OFFICERS: A CASE STUDY OF A POLICE STATION IN BANGKOK METROPOLIS

Tikhamporn Punluekdej — 2020-02-11

This research aims to study 1) the level of quality of work life of police officers at the police station in Bangkok Metropolis, 2) the relationship between the personal factors, in terms of sex, age, education, work tenure, monthly income, and marital status, and the quality of work life of police officers at the police station in Bangkok metropolis. The questionnaires are used to collect data. The sample size includes 120 police officers at one of the police stations in Bangkok metropolis. The descriptive statistical data include frequency, percentage, mean, and standard deviation. The data are also analyzed by using t-Test and One-Way ANOVA.
The results revealed that most of the respondents were male (98.4 percent), aged between 31-40 years old (46.7 percent), holding a bachelor degree (72.1 percent), with work tenure of 6-10 years (45.7 percent), having a monthly income between 10,000-20,000 baht (44.8), and are married (69.1 percent). The overall quality of work life of police officers at the police station in Bangkok metropolis is at the high level (μ =3.86). The analysis also showed that police officers with differences in work tenure and monthly income have a difference in quality of work life at the statistical significant value of 0.05.

EXPECTATIONS AND CONDITIONS OF PARENTS ON QUALITY OF SECRETARY OF THE PRESIDENT, SUAN SUNANDHA RAJABHAT UNIVERSITY

Napatsakorn Supfuengfoo — 2020-02-11

This study sought to determine a perspective of expectations of parents on quality of secretary of the president of Suan Sunandha Rajabhat University. The author conductd a survey of parents of first year students. The research used check list and filling out questionnaires as a data collection instrument. The survey about participation in promoting learning of first year students at Suan Sunandha Rajabhat University used rating scale. The study used a five point Likert scale questionnaire measure which respondents choose to indicate their reasons affecting expectations and conditions of parents on quality of secretary of the president of Suan Sunandha Rajabhat University. This study was done by using descriptive statistics and inferential statistics such as percentage, averages and standard deviation. The findings were as follows 1) parental expectations on quality of secretary of the president of Suan Sunandha Rajabhat University was at the highest level. This study examined three dimensions. (1) knowledge and skills to help the parents (2) acting with integrity and being accountable (3) fostering collaboration and teamwork, problem-solving, and self-confidence which was at the highest level. Meanwhile, condition that parents recognized about caliber of students was at the high level. When considering each aspect, all three aspects were at the high level. 2) The comparison study of expectations and conditions of quality of secretary of the president of Suan Sunandha Rajabhat University found that (2.1) expectations of quality of secretary was highest. The aspect with the most expectation was knowledge and skills to help the parents, followed by acting with integrity and being accountable. Fostering collaboration and teamwork, problem-solving, and self-confidence had the least expectation. (2.2) conditions of quality of secretary of the president of Suan Sunandha Rajabhat University was at the high level. The best condition was fostering collaboration and teamwork, problem-solving, and self-confidence, followed by acting with integrity and being accountable. The aspect with the least condition was knowledge and skills to help the parents. Consequently, expectations and conditions of quality of secretary of the president of Suan Sunandha Rajabhat University had significant difference.

SATISFACTION OF PARENTS ON UNIVERSITY ADMINISTRATION, SUAN SUNANDHA RAJABHAT UNIVERSITY

Warangkana Kongsil — 2020-02-11

This study sought to determine a perspective of satisfaction of parents on university administration at Suan Sunandha Rajabhat University. The author conducted a survey of parents of first year students. The research used check list and filling out questionnaires as a data collection instrument. The survey about participation in promoting learning of first year students at Suan Sunandha Rajabhat University used rating scale. The study used a four point Likert scale questionnaire measure which respondents choose to indicate their reasons affecting parents’ participation. This study was done by using descriptive statistics such as averages and standard deviation. The findings were as follows 1. satisfaction of parents of first year students towards university administration, Suan Sunandha Rajabhat University. This study examined four dimensions. The results of this study showed that parents were most satisfied with the university administration with respect to academic management, student activities, human resource management respectively. Parents were least satisfied with food and building.
(1.1) Academic management: This study showed that parents reported high level of satisfaction towards academic management. Respectively. As quality elements parents emphasized bolstering physical and emotional development, social and intellectual curiosity of students. The factors were listed in descending order: curriculum promotes development of skills to work in the real life, having self-confidence, and instructional media. (1.2) Student activities: This study showed that parents reported high level of satisfaction towards student activities. The factors were listed in descending order: welfare including accident insurance for every student, organizing student development activities such as activities for the younger students, and scholarship assistance. (1.3) Human resource management: This study showed that parents reported high level of satisfaction towards human resource management. The factors were listed in descending order: police department, the number of professors per classroom, and the number of administrative officials. (1.4) Food and building: This study showed that parents reported high level of satisfaction towards food and building. The factors were listed in descending order: classrooms are aesthetically appealing, providing supplementary food and clean and nutritious lunch, and preserving aesthetic campus. 2. comparison of parental satisfaction towards the university administration. The demographic of respondents were sex, age, education level, parents’ occupation, parents’ income, and relationship between parents and students. These characteristics and a number of factors did not affect parents’ participation.

SATISFACTION OF STUDENTS ON PUBLIC RELATION AND AUDIO VISUAL EQUIPMENT SERVICES, SUAN SUNANDHA RAJABHAT UNIVERSITY

Pavitra Athakitkarnka — 2020-02-11

This study sought to examined satisfaction of students impacted using services of Public Relation and Audio Visual Equipment services, Suan Sunandha Rajabhat University. This study examined four dimensions: building department, personnel department, Public Relation and Audio Visual Equipment services, and customer service. Sampling was determined by Krejcic & Morgan method. We surveyed 66 people. The study used a five-point scale questionnaire with 20 questions as a data collection instrument. The data was analyzed using averages, standard deviations, and T-test. The findings were satisfaction of students impacted using services of Public Relation and Audio Visual Equipment services was at the high level. The average values were listed in descending order: personnel department, building department and customer service. (1) building department: satisfaction of students impacted using services of Public Relation and Audio Visual Equipment services was at the high level. The highest average was cleanliness. (2) personnel department: satisfaction of students impacted using services of Public Relation and Audio Visual Equipment services was at the high level. The highest average was friendliness. (3) Public Relation and Audio Visual Equipment services: satisfaction of students impacted using services of Public Relation and Audio Visual Equipment services was at the high level. The highest average was consistency in public relation. (4) customer service: satisfaction of students impacted using services of Public Relation and Audio Visual Equipment services was at the high level. The highest average was systematically working.

STUDY THE FACTORS AFFECTING THE EFFICIENCY OF ORGANIZATION IN SOUTHERN PROVINCIAL GROUP ON ANDAMAN COAST

Panvipa Piyamputra — 2020-02-11

Developing the Southern provincial group on Andaman Coast concerned the increasing of strengthening competitiveness parallel with maintain the balance of abundant resource and environment and creating strengthen of community. Economic of the Southern provincial group on Andaman Coast depended on the travelling sector and agricultural sector by economy size 3.34 billion baht lower than national average by travelling income 3.50 billion baht, agricultural 0.81 billion baht and industry 0.20 billion baht only. From significance above, researcher was interested in study model to create strengthen of community and economy of Southern provincial group on Andaman Coast which was lower than national average by studying the factors affecting the efficiency of organization on Andaman Coast to use as framework and guideline for development provincial group to be effective of management at Southern provincial group on Andaman Coast by having the objectives to study the factors affecting the efficiency of organization on Andaman Coast. Methodology in this research was the documentary research by using the secondary data from documents and related research to study, analyze and data synthesis to get the factors that affect the effectiveness of organization in Southern provincial group on Andaman Coast for 3 factors which were motivation, satisfaction and relationship in organization

ANALYSIS OF CONFIRMATIORY FACTORS OF LATENT AND EMPIRICAL VARIABLES THAT AFFECTS THE SUCCESS IN THE BUSINESS OPERATION OF THE AUTO PARTS INDUSTRY

Niyom Suwandej — 2020-02-11

The purpose of this research was to study the confirmatory factors (Confirmatory Factor Analysis) of latent and empirical variables that affecting business success in the business operation of the auto parts industry with LISREL program to verify the validity and reliability of the empirical variables towards latent variables.
Factor analysis, is conducted to analyze the validity constructed by using confirmed method analysis. (Confirmatory factor analysis) and to validate the consistency between every model factor and the level of leadership variable, planning variable, supporting variable, operation variable, performance evaluation and improvement variable (Improvement) according to theory and empirical data.
The research result found that the lead variable consists of 5 components. The latent variable has a composite reliability (c) equal to 0.85 with the average variability extracted (Average Variable Extracted, v) equal to 0.53. The plan variable consists of 4 components with a composite reliability of latent variable c) equal to .83 with average variability extracted (Average Variable Extracted, v) equal to 0.56 with supportive latency variables. (supp) consists of 3 components. The latent variable has a composite reliability(c) equal to 0.86 with averaged variable Extracted (v) equal to .68. For the operative variable (oper) consists of 5 components. The latent variable has a composite reliability (c) equal to 0.87 with the average variability extracted (Average Variable Extracted, v) equal to 0.58. For the performance evaluation variable (peev) consists of 4 components. The latent variable has a composite reliability (c) equal to 0.89 with the average variability extracted (Average Variable Extracted, v) equal to 0.68. For the improvement variable (impr) consists of 3 components. The latent variable has a composite reliability (c) equal to 0.84 with the average variability extracted (Average Variable Extracted, v) equal to 0.65. For the operational success variable (suss) consists of 4 components. The latent variable has a composite reliability (c) equal to 0.80 with the average variability extracted (Average Variable Extracted, v) equal to 0. 50. This can be explained that the variance of all latent variables and each indicator has reliability (Reliability) value at 40 -85 percent with statistical significance at the level of 0.05

DEVELOPMENT OF DRIVING BEHAVIOR ASSESSMENT INSTRUMENT FOR DELIVERY DRIVER

Boriboon Chalong — 2020-02-11

This Study aims to safety and legal driving behavior of delivery driver in the government organizations and the private organizations, Bangkok Thailand. The population of this study is delivery driver in the government organizations and the private organizations in Bangkok Thailand .The sample size is 400 of them.
SPSS is used for analyzing, and then the statistic tools were used to analysis the data or influence variables from questionnaire are descriptive statistic such as Frequency, Percentage, Mean, and Standard deviation.
The results were as follows:
1) The majority of the participants were aged 41–50 years of age, comprising approximately half of the total respondents.
2) There was not a roughly even distribution of men and women with 0.00 % for men and 100%.
3) Most of the respondents graduated Vocational Certificate & Diploma/High Vocational Certificate (59.00%).
4) The experience for driving in Organization reported at 1 -5 years (36.50%).
5) There was not a roughly even distribution of Have License and No Have License with 0.00 % for Have 100%.
6) The majority of participants on accident experience were accented 1-2 times (88.50%).
7) The most experience of driving participants is more than 10 years at 347 (86.80%).
8) Speed of Car driving (52.3%) of the respondents are at 81-100 km/hrs., while 0.00% are Less 60 km/hrs. and More than 120 km/hrs.
Almost Driver in organization was a man, The age about 31-60 years, No one graduated bachelor of degree, good experience for driving in organization and less accident, and the important was no speed of car driving moreover 120 120 km/hrs.
9) The level understanding and knowledge behaviors of participants regarding Traffic Law were overall at the Much level.
10) The level understanding and knowledge behaviors of participants regarding Traffic Symbols were overall at the Much level.
11) The level understanding and knowledge behaviors of participants regarding Safety Driving were at the Much level. And when considering to each questions of Traffic Symbol, it was found that the most level have had 4 questions, 12 for Much level, , 2 for The least , and 1 for Medium and Less . So this results explained that these drivers have had Safety Driving Behavior or have a good level of safety driving
The result of the study will bring to analysis for reducing items on questionnaire that was called Factor Analysis (FA) which consists of 1) Exploratory Factor Analysis (EFA) and 2) Confirmatory Factor tor Analysis (CFA), and the results will be brought to making quality driving behavior assessment instrument. Eventually, testing on delivery driver in the government organizations and the private organizations.

THE IMPACT FACTORS OF THAI AGRICULTURAL PRODUCTS EXPORT TO JAPAN

Anuchit Kulwanich — 2020-02-11

The purposes of this research are to study the impact factors of Thai agricultural products that export to Japan. The objectives are (1) to analyze the impact factors that affecting the Thai agricultural products export to Japan (2) to study the flexibility of impact factors that affecting Thai agricultural products export to Japan. This research, the researcher collected secondary data by using 10 years backward historical data from Japan, which is in between 2009 - 2019. This research used mix method research which consists of qualitative research (Qualitative Research) by using the depth interview (Depth Interview) to the group of agricultural products export to Japan. Also, the researcher used quantitative research (Quantitative Research) by using the technique of multiple regression equation (Multiple Regression Equation) with the Ordinary least square (OLS) method.
The research results of the impact factors of Thai agricultural products export to Japan found that 1) the trend value of Thai agricultural products export from 2009 - 2019, is likely to be increased while the growth rate tends to decrease. 2) Thailand agricultural products export have a positive relationship with the country's economy. Similarly, when the value of the agricultural export has raised, that will be resulted in an increasing of Thailand revenue and economy accordingly.

REASON WHY SOME THAILAND’S RISING FOOTBALL PLAYER STARS CAN’T HAVE A SUCCESSFUL CAREER

Archavit Choengklinchan — 2020-02-11

The study of “Reason why some Thailand’s rising stars can’t have a successful career” is using theory of success in career, youth development, factors effecting to success and 5 factors affecting Thai Football Player’s Career Success theory. The main objectives are to study reason of not success in career of youth’s rising star and to study methods of preventing athletes quit playing football before appropriate time. Methodology of this study is in-depth interview management level, coach, sport scientist and staff in FA. The total sample size is 20 persons and uses that data to analyze by following 5 Factor Affecting Thai Football Player’s Career Success. (Archavit, 2018). The results showed that for Thailand the way of life is different from other countries especially in two factors that make Thailand overlap and causing big disadvantages in youth development. Firstly, respecting elderly is considered unique character of Thai people, humble, respect and honoring the elder with more experience. Secondly is Patronage system in Thailand is clearly s country that uses patronage system due to the culture that is a tradition inherited from Thai people with unity at country level helping to look after each other like relatives.

DEVELOPMENT GUIDELINES FOR TOURISM ATTRACTIONS IN UTHAI THANI

Natnaporn Aeknarajindawat — 2020-02-11

The research objective aimed to study development guidelines for tourism attractions in Uthai Thani on qualitative approach with in-depth interview and group discussion. The population represented head of government agencies, local and community leaders and residents; the sample was selected by purposive sampling on site of every district. The research instruments represented in-depth of open-ended interviewing form and group interview. The data analysis obtained by the synthesis from the interview issues and extracted them for answering research questions.
The study discovered the knowledge and understanding of ecotourism that tourists and stakeholders need to be responsible for using in the related ecological tourism attractions. Ecotourism represented a pattern of tourism that aimed to raise awareness of sustainable ecological preservation, reasons for making the decision on Uthai Thani indicated the perfection of tourist destinations and distinctive identity.