INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE ICBTSSHANGHAI2026

Introduction Book

Dr.Chayanan Kerdpitak — 2026-03-03

Introduction Book

The Application of Digital Technologies Affecting Operational Performance of Transportation Businesses in Thailand

Chanicha Moryadee — 2026-03-04

In recent years, digital technologies have become increasingly important in improving operational efficiency across various industries, particularly in the transportation sector. In Thailand, transportation businesses face intense competition, rising operational costs, and growing customer expectations. These challenges have encouraged many organizations to adopt digital technologies as a means of enhancing their operational performance. This study examines the impact of digital technology applications on the operational performance of transportation businesses in Thailand. A quantitative research approach was employed, using a questionnaire survey administered to transportation business operators and managers. The data were analyzed using descriptive statistics and multiple regression analysis. The findings indicate that the application of digital technologies has a positive and significant effect on operational performance. Specifically, digital technology adoption improves cost efficiency, increases service speed, and enhances operational accuracy. The results highlight the importance of digital technologies as a practical and strategic tool for improving operational effectiveness and strengthening competitiveness in transportation businesses.

Supply Chain Management Affecting the Sustainability of Frozen Food Businesses in Bangkok

Sittichai Pintuma — 2026-03-04

This study aims to identify supply chain management (SCM) indicators that influence the sustainability of frozen food businesses in Bangkok and to examine the effects of these indicators on business sustainability. A quantitative research approach was adopted, using a structured questionnaire to collect data from owners and managers of frozen food businesses operating in Bangkok. The data was analyzed using descriptive statistics and structural equation modeling (SEM). The results indicate that key SCM indicators include supplier relationship management, inventory and cold chain management, logistics and distribution efficiency, information sharing, and risk management. Business sustainability was measured based on the triple bottom line framework, encompassing economic, social, and environmental dimensions. The findings reveal that SCM indicators have a significant positive effect on the sustainability of frozen food businesses. In particular, inventory and cold chain management and logistics efficiency strongly influence economic and environmental sustainability, while supplier relationship management and information sharing contribute significantly to social sustainability. Overall, the results highlight the critical role of effective supply chain management in supporting balanced and sustainable business performance in the frozen food industry.

Guidelines for Efficient Service Operations of Point Express, Bang Len Branch, Nakhon Pathom

Ananya Banyongpisut — 2026-03-04

Efficient service operations are essential for enhancing customer satisfaction and sustaining competitiveness in the courier service industry, particularly in response to increasing demand driven by e-commerce growth. Branch-level service outlets represent the primary interface between service providers and customers; however, empirical evidence on operational efficiency at this level remains limited. This study aims to develop operational guidelines for improving service efficiency at Point Express, Bang Len Branch, Nakhon Pathom. A quantitative research design was adopted. The sample comprised employees and customers of the Bang Len Branch. Data were collected using a structured questionnaire measuring operational procedures, human resource management, service management practices, time and queue management, and efficient service operations. Descriptive statistics were employed to assess perceived efficiency levels, while multiple regression analysis was used to examine the effects of service operation factors on efficient service operations. The results indicated that overall service operations were perceived to be at a high level of efficiency. Among the examined factors, operational procedures demonstrated the highest mean score, followed by service management practices, human resource management, and time and queue management. Regression analysis revealed that all independent variables had a statistically significant positive influence on efficient service operations at the 0.05 level. Operational procedures emerged as the strongest predictor, and the model accounted for 50 percent of the variance in service efficiency. The findings empirically support SERVQUAL, Lean Service, and operations management theories, emphasizing the joint role of process efficiency and human-centered management in enhancing branch-level service performance.

The Causal Relationship Model of technology acceptance affecting the intention to use electric vehicle of Bangkok

Sudarat Pimonrattnakan — 2026-03-04

The objective of this research is to 1) study the causal factors affecting technology acceptance 2) Study the influence of technology acceptance on electric vehicle intentions. This research is quantitative research. To test the causal relationship and results Data were collected using a questionnaire with 320 people living in Bangkok. Statistics used in the hypothesis include structural equation analysis (SEM). The results of the research according to the hypothesis found that 1) awareness of Environmental problems have a positive direct influence on technology adoption. 2) Travel behavior has a positive direct influence on technology adoption. 3) Promoting the use of electric cars has a positive direct influence on technology adoption. 4) Technology adoption has a positive direct influence on the intention to use electric cars The benefits of this research can be used in management to guide the management of technology awareness of electric cars. So that the industrial or government sector can use the information to promote the acceptance of electric car technology to grow steadily and be competitive. Which leads to good results with the next organization.

A Study on Improving Warehouse Operations of Siamphan Salaya Co., Ltd. Using Simulation Techniques

Sirion Son-ong — 2026-03-04

This research aims to enhance the efficiency of warehouse management at Siamphan Salaya Co., Ltd. through the application of simulation techniques. Data were collected through interviews with the business owner, and analytical tools including ABC Classification Analysis, Flow Process Chart, and Fishbone Diagram were employed. In addition, the FlexSim program was utilized to simulate warehouse operations. A simulation model was developed based on a random sample of 10 trials to determine the average processing time required for handling one item by a single employee in each process. The results indicated that the existing warehouse layout required an average processing time of 1,695.22 seconds, whereas the redesigned warehouse layout required an average of 1,254.16 seconds. This represents a reduction of 441.06 seconds, or 26.90 percent. Due to the low sales volume of certain products, the company has reduced inventory levels, resulting in increased available warehouse space. This additional space contributes to shorter picking times and improved product accessibility. Moreover, occasional staff absences may cause operational delays when substitute employees experience difficulty locating products, which further affects warehouse efficiency

Factors Influencing Food Consumption Among Generation Z

Bunyaporn Phoothong — 2026-03-04

This research study aims to 1) study the factors that influence food consumption behavior of Generation Z population and 2) present guidelines and recommendations for the food business sector and related agencies. Research results show that Generation Z's food choices depend on income and health information, family eating habits, and whether they mostly buy ready-made food. Their food choices depend on the situation or convenience. By choosing to buy food according to religious beliefs the most, often choosing to consume clean food for health according to trends and consuming food at convenience stores by choosing the Line Man platform the most.

Development of a Traceability System for Organic Eggs: A Case Study of Thankhun Organic Farm, Nakhon Pathom Province

Pawarisa Em-ot — 2026-03-04

This study aimed to develop and evaluate a QR code–based traceability system for organic eggs at Thankhun Organic Farm in Nakhon Pathom Province. An applied research design was employed, combining qualitative research and descriptive evaluation methods. Semi-structured interviews were conducted with farm executives and staff to examine organic egg production practices, traceability requirements, and marketing perspectives. The qualitative findings were used to design a website-based traceability system linked to QR codes, allowing consumers to access verifiable information on product origin, production processes, certification standards, and animal welfare practices. User satisfaction with the traceability system was evaluated using a structured questionnaire administered to 30 users, and the data were analyzed using descriptive statistics. The results indicated a high level of overall satisfaction, particularly in terms of ease of use, information quality, and confidence in organic egg quality. The study demonstrates that QR code–based traceability systems can enhance transparency, consumer trust, and market competitiveness for small-scale organic farms, while supporting sustainable and ethical food production.

Evaluation of Service Quality of Thailand Post based on the SERVQUAL Model and its Relationship with Customers' Personal Factors.

Naruemol Sriboonruang — 2026-03-04

The objectives of this research were (1) to study the personal factors of customers using EMS Guaranteed Service in Mueang District, Chiang Mai Province, (2) to examine the effects of Service Quality and Brand Image on customer satisfaction, and (3) to analyze the relationship between Service Quality, Brand Image, and customer satisfaction. The sample consisted of 645 EMS Guaranteed Service users. A questionnaire was employed as the research instrument, and data were analyzed using percentage, mean, standard deviation, and multiple regression analysis. The results revealed that most respondents were female, under 30 years old, holding a master’s degree, working as entrepreneurs or merchants, and using EMS Guaranteed Service once a month. Service Quality was rated at a high level overall, with Reliability ranked highest, followed by Tangibility, Empathy, Assurance, and Responsiveness. Brand Image was also rated at a high level, with Brand Strength being the most significant dimension, followed by Brand Identity and Brand Favorability. Furthermore, the multiple regression analysis showed that Service Quality significantly influenced customer satisfaction at the .05 level (R² = 0.513). The most influential factors were Assurance and Empathy. Similarly, Brand Image significantly influenced customer satisfaction (R² = 0.534), with Brand Identity and Brand Favorability being the strongest predictors.

The Influence of Brand Image on Customer Satisfaction in using Thailand Post Services

Thanaphat Suwanaklang — 2026-03-04

This study investigates the impact of brand image on customer satisfaction among users of Thailand Post’s insured EMS services in Mueang District, Chiang Mai. The primary objectives were to examine demographic profiles, evaluate perceptions of service quality and brand image, and determine how these factors influence overall satisfaction. Data were gathered from a sample of 300 service users through structured questionnaires and analyzed using descriptive statistics and Multiple Regression Analysis. The findings indicate that the majority of respondents are female entrepreneurs, aged 25–35, with Bachelor's degree qualifications, typically utilizing the service 2–3 times per month. Respondents rated both service quality and brand image at a high level. Regarding service quality, "Reliability" and "Tangibility" were identified as the strongest attributes. For brand image, "Brand Strength" received the highest average score, followed by "Brand Identity." Crucially, the regression analysis demonstrates that Brand Image significantly predicts customer satisfaction (), with "Brand Identity" and "Brand Favorability" emerging as the most potent predictors. Service quality also maintained a significant positive influence (), particularly through the dimensions of "Assurance" and "Responsiveness." These results suggest that for Thailand Post to sustain its market position, it must look beyond mere operational efficiency and focus on cultivating a distinct brand identity that resonates emotionally with modern consumers.

A Comparative Analysis of Logistics Competitiveness between Laem Chabang Port and Bangkok Port during Thailand's Maritime Transport Transition Era

Weerachet Mangwaen — 2026-03-04

The objective of this research is to compare the logistical advantage between Laem Chabang Port (LCP) and Bangkok Port (BKP) in terms of Total Logistics Cost (TLC) and Lead Time, under the context of Thailand's maritime transport transition. The study employed a quantitative research methodology, collecting data from a total of 400 port users and logistics service providers, divided equally into 200 LCP users and 200 BKP users, utilizing a questionnaire as the main instrument. Data analysis was performed using descriptive statistics and the Independent Samples T-test. The research findings indicate that the mean scores for Total Logistics Cost, Lead Time, and overall service quality of the two ports differ significantly at the 0.05 level. Laem Chabang Port holds an advantage in terms of Lead Time and service quality, attributed to a shorter Lead Time and higher operational efficiency. Conversely, Bangkok Port maintains an advantage in Total Logistics Cost, which reflects its superior geographical location and lower short-haul inland transport costs. In conclusion, Laem Chabang Port excels in efficiency and reliability, aligning with the demands of modern international trade, while Bangkok Port retains a crucial role due to its locational advantage. The study recommends that the government develop the intermodal rail transport system connecting to Laem Chabang Port to further reduce the overall logistics cost and enhance the country's competitive capability.

Quantifying the Value of Logistics 5.0 Technologies for Third-Party Logistics (3PL) Providers

Lamphai Trakoonsanti — 2026-03-04

Logistics 5.0 marks a human-centric evolution in supply chain management, integrating advanced digital technologies with resilience and sustainability. For third-party logistics (3PL) providers, these technologies promise enhanced efficiency and competitiveness, yet quantitative evidence of their value remains scarce. This study quantifies their impact on operational performance, cost efficiency, service reliability, and sustainability using survey data from 250 Thai 3PL managers and staff. Regression analyses, supplemented by structural equation modeling (SEM), reveal significant positive effects: AI and data analytics drive 28% variance in operational performance (???? = 0.42,???? < 0.01), while IoT and robotics boost service reliability by 22% (???? = 0.37,???? < 0.01) and sustainability by 19% (???? = 0.31,???? < 0.01). Findings offer actionable insights for 3PL adoption strategies and advance Logistics 5.0 theory in emerging markets.

The Influence of Sustainable Warehouse Practices on Competitive Advantage of Distribution Centers in Nakhon Pathom Province

Udom Phunlarp — 2026-03-04

This research aimed to investigate the influence of sustainable warehouse practices on the competitive advantage of distribution centers in Nakhon Pathom Province. The objectives of the study were: (1) to examine the level of sustainable warehouse practices of distribution centers in Nakhon Pathom Province, (2) to examine the level of competitive advantage, and (3) to analyze the influence of sustainable warehouse practices on competitive advantage. This study employed a quantitative research approach, using a questionnaire as the data collection instrument. The sample consisted of 385 respondents, including executives, managers, supervisors, and operational staff involved in warehouse management and operations. The sample size was determined using the formula for an unknown population at a 95% confidence level. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as inferential statistics, namely Pearson’s correlation coefficient and multiple regression analysis. The findings revealed that the overall level of sustainable warehouse practices among distribution centers in Nakhon Pathom Province was high, and the level of competitive advantage was also high. All five dimensions of sustainable warehouse practices namely sustainable energy use, waste and packaging management, efficient warehouse operations, personnel and sustainability culture, and supply chain collaborations showed positive and statistically significant relationships with competitive advantage. Furthermore, the results of multiple regression analysis indicated that all five dimensions of sustainable warehouse practices had a positive influence on competitive advantage, with efficient warehouse operations identified as the most influential factor. The findings of this study provide practical and policy-oriented implications for distribution centers in developing sustainable warehouse practices to enhance and sustain their competitive advantage in the long term.

The Role of Lean in Enhancing In-Plant Logistics Efficiency in EV Assembly Plants

Tanasarn Panichayakorn — 2026-03-04

The objectives of this study are threefold: (1) to examine the role of Lean principles within the logistics sector; (2) to investigate the factors influencing Electric Vehicle (EV) assembly plants; and (3) to develop guidelines for improving and optimizing logistics efficiency in EV assembly through Lean methodology. This study employed a survey research design. The target population comprised employees at EV assembly plants across three provinces in the Eastern region of Thailand. Data were collected using a structured questionnaire based on a five-point Likert scale. Descriptive statistical techniques, including frequency, percentage, mean, and standard deviation, were utilized to analyze the general characteristics of the respondents and overall satisfaction levels. Inferential statistical analyses, specifically Pearson’s Correlation Coefficient and Multiple Regression Analysis, were applied to examine the relationships between variables and to determine the extent to which identified factors influence the role of Lean. The findings indicate that the overall level of Lean implementation in the EV industry is high. Lead time, cycle time (Takt time), and spare parts inventory levels were found to be the most significant factors influencing the role of Lean, followed by the reduction of processes or steps within the EV assembly line. Furthermore, a majority of respondents emphasized the critical importance of spare parts inventory management in EV assembly. These results provide valuable insights to support administrative decision-making and strategic planning aimed at enhancing quality and optimizing efficiency in the electric vehicle assembly process.

Factors of Service Image and Service Quality Affecting Purchasing Decisions at 20-Baht Stores in Nonthaburi Province

Wiriya Boonmalert — 2026-03-04

This research aims to investigate consumer behaviors and opinions regarding service quality and service image within the retail sector. Furthermore, it examines the causal relationships and influences of these factors on purchasing decisions amidst the intense competition currently facing small-scale retail businesses. This study employed a quantitative research methodology. Data were collected from a sample group of 400 consumers who had utilized services at 20-Baht stores (single-price retailers) in Nonthaburi Province. The research instrument was a questionnaire covering two main independent variables: 1) Service Quality, based on the SERVQUAL model, comprising Tangibles, Reliability, Responsiveness, Assurance, and Empathy; and 2) Service Image, comprising Product, Service, Management, Personnel, and Corporate Social Responsibility (CSR). The statistics utilized for data analysis included frequency, percentage, mean, standard deviation, and Multiple Regression Analysis. The results indicated that respondents perceived both the service image and service quality of the 20-Baht stores at a high level. Crucially, the Multiple Regression Analysis revealed that Service Image and Reliability were the two significant factors positively influencing purchasing decisions at the 0.05 level of significance ($p<0.05$). Conversely, other dimensions of service quality did not show a statistically significant relationship with purchasing decisions in this context. These findings suggest that to enhance competitiveness, business operators should prioritize building a strong brand reputation and ensuring operational consistency.

Supply chain management process that affects the efficiency of air freight operations of Thai Airways

Ratchaneewan Sujarit — 2026-03-04

This research aims to 1) analyze the situation of air cargo transportation of Thai Airways, 2) study the supply chain management process of air cargo transportation of Thai Airways, and 3) increase the efficiency of air cargo transportation of Thai Airways. The research design is qualitative. The main informants used in the research are entrepreneurs, supervisors, service positions, and air cargo specialists, totaling 9 people. The sample was selected by purposive sampling. The research instrument was an interview form. Data was collected by primary and secondary methods and analyzed using content analysis. The research results found that: Air cargo transportation has a service quality management process that meets international standards. In this regard, transportation must check the readiness of personnel, costs, and documents in order to create a better supply chain management process, including planning, data flow, or even service provision. Management according to the method should be promoted to give the company an advantage in operational efficiency, especially in terms of speed, safety, and reliability, etc.

Air Freight improvement strategy, A case study of Thai Air Asia Co,.Ltd

Palita Kamkhwan — 2026-03-04

Data by primary and secondary methods and data analyzed using content analysis. The results showed that the objectives of this research were 1) to study the problem conditions of air cargo transportation of Thai AirAsia Public Company Limited, 2) to analyze the internal and external environmental factors of Thai AirAsia Public Company Limited, and 3) to analyze the improvement of air cargo strategies. Thai AirAsia Public Company Limited. Using a qualitative research model, the main information was marketing, customer service, export, and human resources, with a total of 9 people. Select the sample in a specific way. The tools used in the research were interviews and collections. The results of the analysis in terms of freight transportation problems include 1) limitations in transportation space, 2) the use of cargo tracking technology, 3) economic and political uncertainties, and the nature of internal and external factors. Because personnel still lack the skills to learn new jobs in real time. SWOT Analysis results for the ability to provide fast and highly reliable services. The opportunity is to help in the fastest and most efficient transportation for long-distance journeys or the transportation of goods that require fast delivery. The main obstacle to air transportation is safety. If personnel do not follow established procedures or standards, it can cause unexpected incidents.

The Impact of Artificial Intelligence on Logistics Performance: Evidence from Road Transport Companies in Bangkok

Phitphisut Thitart — 2026-03-04

As logistics businesses face increasing pressure to improve efficiency, reduce costs, and enhance service quality, artificial intelligence (AI) has become an important technological tool. The objectives of this study are to examine the level of artificial intelligence adoption in road transport companies in Bangkok and to analyze the impact of artificial intelligence on logistics performance. Data was collected from a questionnaire survey distributed to managers and operational staff in road transport companies in Bangkok. The data was analyzed using descriptive statistics and multiple regression analysis. The findings show that road transport companies in Bangkok have adopted artificial intelligence at a moderate level, with technologies such as real-time tracking and route optimization being the most widely implemented. In addition, the results indicate that artificial intelligence adoption has a significant positive impact on overall logistics performance, particularly in improving delivery speed and reducing operational errors, while also contributing to cost efficiency and service reliability. These findings provide practical implications for road transport companies seeking to enhance competitiveness through digital transformation and contribute empirical evidence to the growing body of literature on artificial intelligence applications in logistics.

Enhancement of Supply Chain Management Efficiency of Lemongrass to Increase the Value of Community Products.

Piyamas Klakhaeng — 2026-03-04

This research aims to enhance the efficiency of lemongrass supply chain management in order to increase the value of community products. Lemongrass is a plant native to Sri Lanka and India. Its leaves possess a distinctive aromatic fragrance and are widely cultivated for use as an ingredient in cooking, particularly in Thai cuisine such as Tom Yum. In addition, lemongrass is utilized as a raw material in the cosmetic industry, including soap and shampoo production. According to traditional medicinal knowledge, lemongrass has medicinal properties such as relieving flatulence, stimulating appetite, improving digestive function, treating urinary tract disorders, reducing food odors, and alleviating loss of appetite (Ramanya Narisopa et al., 2022). This study was conducted to identify the potential and existing problems that lead to the development of community-based lemongrass products. The research emphasizes product development models, efficiency enhancement processes, upgrading production and supply chain management, and increasing household income for lemongrass farmers. The objectives include developing existing occupations, promoting new occupations, and enhancing knowledge related to lemongrass processing in order to generate income for farmers and support the growth and circulation of the local grassroots economy. The research findings indicate that the implementation of the project resulted in the emergence of new learning processes within the farming community. Effective approaches for enhancing production management efficiency and increasing household income among lemongrass farmers were developed. A value-added agricultural product model, namely Chinese herbal formula citronella balm oil, was created to address the issue of insufficient income. This model can be applied as a prototype for enhancing the potential of other agricultural products. Moreover, new systematic and high-quality knowledge in supply chain management and income enhancement was generated, serving as a good practice model for community enterprises in Nakhon Pathom Province and contributing to the strengthening of community economic sustainability. Recommendations The findings of this study can serve as important information for community leaders, community enterprise presidents, and farmer groups to raise awareness of the significance of product processing in establishing an effective value-added operation system. Farmer groups should adapt to changing conditions and develop a clear vision to actively participate as key contributors in product development processes. Furthermore, the results provide administrators and relevant personnel with a clear understanding of farmers’ operational outcomes and defined objectives to be achieved. Opportunities should be created for farmer groups to participate in enhancing business competitiveness, which requires continuous adaptation to ensure sustainable survival. This includes setting clear performance outcomes, emphasizing achieved results, and motivating group members to collectively work toward success.

Quality of Live Animal Transport Services to Enhance Competitive Advantage in Air Cargo Business

Punya Heedjun — 2026-03-04

This research aimed to: (1) study the characteristics of users of air transportation services for living organisms; (2) analyze the problems associated with the air transportation of living organisms; (3) examine the service processes of living organism transportation in order to enhance competitiveness in the air cargo transport business; and (4) propose guidelines for improving service quality in the transportation of living organisms to strengthen competitiveness in the air cargo transport industry. A mixed-methods research design was employed. The quantitative research population consisted of 385 users of air transportation services for living organisms, selected using purposive sampling. For the qualitative research, seven key informants were selected based on the criterion of having at least three years of experience in air transportation of living organisms. Research instruments included questionnaires and interview guides. Data were collected through both primary and secondary sources. Data analysis involved descriptive statistics, including percentages, means, and standard deviations, as well as content analysis. The research findings revealed that opinions regarding the service process of living organism transportation were at a high level. The highest-rated aspect was the transportation of living organisms, followed by delivery and transportation preparation, respectively. Overall, service users demonstrated a high level of confidence and satisfaction with the living organism transportation service process, particularly in the transportation phase, which received the highest evaluation. This indicates that transportation operations were appropriate, safe, and capable of caring for living organisms in accordance with expected standards. Guidelines for improving the quality of living organism transportation services should focus on the systematic development of service processes, covering transportation preparation, in-transit control, and final delivery. Emphasis should be placed on enhancing safety standards and animal welfare, developing personnel competencies with specialized knowledge and skills, applying technology to monitor and control environmental conditions during transportation, and improving effective communication with customers. In addition, management systems should be developed with flexibility to respond promptly to customer needs and comply with international standards, thereby fostering trust, satisfaction, and sustainable competitive advantage in the air cargo transport business.

Green logistics management affecting sustainability in the air transport industry: a case study of Thai Airways International Public Company Limited

Sarawut Putnuan — 2026-03-04

This research aims to 1) study the awareness of business and stakeholders in the air transport industry: a case study of Thai Airways International Public Company Limited; 2) analyze the capability of logistics management, green logistics management process, application of environmental technology and social marketing value creation: a case study of Thai Airways International Public Company Limited; and 3) propose a green logistics management approach that affects sustainability in the air transport industry: a case study of Thai Airways International Public Company Limited. This research is a mixed-methods research. The population and quantitative samples used in this study are 400 employees of Thai Airways International and 9 key informants, selected by purposive sampling. The selection criteria are those who have at least 5 years of experience in various operations related to air cargo transport. The research instruments are questionnaires and interview forms. The statistical data analysis includes percentages, means, standard deviations, and content analysis. The research results found that the use of digital technology to manage logistics in real time increases the efficiency of resource utilization, reduces waste, and helps the transport process to be more accurate and faster. In addition, cooperation between the public and private sectors in setting environmentally friendly transport standards is necessary to ensure systematic operations and compliance with environmental measures, including setting environmental practices for suppliers, in terms of organizational coordination, promoting environmental awareness, and logistics technology for sustainable green logistics management.

Factors Affecting Warehouse Cost Reduction: A Case Study of ABC Company

Srisarin Norasedsophon — 2026-03-04

This study investigates the factors influencing warehouse cost reduction through a case study of ABC Company. The objectives are to identify key cost-reduction factors, examine effective warehouse management practices, and propose appropriate technologies to enhance competitiveness. A mixed-method approach was employed, using questionnaires and interviews to collect quantitative and qualitative data. The results indicate that effective warehouse management practices have a strong positive relationship with technology adoption (r = 0.750) and a moderate negative relationship with warehouse costs (r = -0.620). This suggests that well-structured management directly supports cost reduction through accurate inventory planning, efficient inbound and outbound operations, and waste reduction. In addition, the use of warehouse technologies shows a moderate negative relationship with warehouse costs (r = - 0.580). Technologies such as Warehouse Management Systems (WMS), IoT/RFID, and data analytics improve accuracy, reduce errors, and speed up operations, leading to lower overall costs. Overall, sustainable warehouse cost reduction requires effective management practices, appropriate technology adoption, and workforce development to support operational efficiency and long-term competitiveness.

The Impact of Green Logistics Practices on Food Waste Reduction in Restaurant

Santipong Jirotkulkit — 2026-03-04

Food waste is a persistent issue in the restaurant industry, leading to environmental concerns and operational inefficiencies. This study explores how green logistics practices relate to food waste reduction in restaurant operations. Using a quantitative survey approach, data were collected from restaurant owners and managers in Bangkok and its metropolitan region. Green logistics practices were examined through green purchasing, transportation, inventory management, and packaging, while food waste reduction focused on reducing spoilage and expired food. The data were analyzed using multiple regression analysis. The results show that green logistics practices have a significant positive effect on food waste reduction in restaurants. These findings suggest that adopting green logistics practices can help restaurants reduce food waste while improving overall operational efficiency and sustainability.

Approaches to Increasing Sales of Community Products in Ranong Province, Thailand

Watanyu Choopak — 2026-03-04

This article aims to examine the factors, approaches, and strategies that contribute to increasing sales of community products in Ranong Province, Thailand. Ranong is a coastal province along the Andaman Sea with considerable potential in terms of natural resources, cultural heritage, and a wide range of community-based products, including local coffee products, processed fruits, health-related products, and traditional handicrafts. At present, some community products in Ranong have been promoted through various development initiatives, such as the registration of Geographical Indication (GI) for “Ranong Coffee,” which serves to enhance product value and strengthen market recognition, This study employs a mixed-methods research design, integrating both qualitative and quantitative approaches. Data were collected from community entrepreneurs, marketing promotion officers, and consumers. The analysis focuses on key factors influencing sales performance, including brand development, packaging improvement, the use of online marketing channels, collaboration between the public and private sectors, and participation in marketing activities at the local, regional, and international levels, The findings reveal that “the creation of a strong product identity” and “access to diverse market channels” are critical factors in increasing sales of community products. Successful entrepreneurs tend to leverage digital tools to expand their distribution channels and continuously develop products that align with consumer needs and preferences. Furthermore, the expansion of commercial networks—such as participation in trade exhibitions like Ranong Trade Town and the application of the GI system—significantly enhances product credibility and facilitates access to international markets. The results of this study provide practical implications for relevant stakeholders and policymakers in designing integrated support mechanisms to strengthen community product development, increase sales performance, and promote long-term sustainability.

The Influence of Stakeholders on Sustainable Import-Export Performance of Import-Export Firms in Bangkok and Vicinity

Nipawan Poojom — 2026-03-04

This study examines the influence of stakeholder pressure on sustainable import-export performance among import-export firms in Bangkok and its vicinity. The research objectives were threefold: (1) to assess the level of perceived stakeholder pressure, (2) to investigate the influence of stakeholder pressure on sustainable supply chain and logistics management practices, and (3) to examine the impact of such practices on sustainable import-export performance, including the mediating role of sustainable supply chain and logistics practices. A quantitative research approach was employed, collecting data from 286 import-export firms and related professionals in Bangkok and surrounding metropolitan areas through structured questionnaires using a five-point Likert scale. Measurement reliability was confirmed with Cronbach's alpha coefficients ranging from 0.81 to 0.89. Data analysis included descriptive statistics, Pearson's correlation, and multiple regression analysis. Results indicated that overall stakeholder pressure was perceived at a relatively high level (Mean = 3.69), with pressure from customers and foreign partners rated highest (Mean = 3.92), followed by government agencies and regulations (Mean = 3.78). Sustainable supply chain and logistics management practices were implemented at a moderately high level (Mean = 3.55), while sustainable import-export performance was rated at a relatively high level (Mean = 3.66), with economic performance showing the highest mean score (Mean = 3.88). Multiple regression analysis revealed that stakeholder pressure from all four groups had a significant positive influence on sustainable supply chain and logistics practices (R² = 0.41). Furthermore, sustainable supply chain and logistics practices significantly and positively affected sustainable import-export performance (β = 0.42, p < 0.001). The findings confirm that sustainable supply chain and logistics practices partially mediate the relationship between stakeholder pressure and sustainable import-export performance.

Optimizing Fruit Storage, Sorting, and Distribution in Packing Center to Minimize Waste During the Covid-19 Crisis

Natpatsaya Setthachotsombut — 2026-03-04

Effective storage sorting, and distribution of fruits will reduce the very high postharvest losses and waste. Consider the COVID-19 case in which supply chains across borders had been disturbed as several products spoiled. This therefore, proposes various ways through which fruit packing plants can advance further in enhancing sustainability and operation efficiency. A combined quantitative survey research and qualitative interview mixed-method design was conducted as research design for this study. A total of six orchards and six packing plants were targeted; 12 from the total 24 populations, respectively. Statistical tools include, in this case, descriptive statistics and content analysis. Key outcomes of improvement will be at storage, sorting, and distribution stages. The key improvements on fruits storage involve stacking fruits in assigned zones, periodical re-supplying stock to keep in balance, inspecting the same before storing. Heat-sensitive fruits should be stored in storage with fast circulation to avoid deterioration. Sorting should have a specific space for fruit placement and be sorted continuously to clear the stocks. Fruits should be oriented properly and labels placed for easy identification to ensure smooth handling. Fresh fruits should be handled with care, packed in the truck, lying first with heavier fruits at the bottom, with temperature-controlled containers for proper sorting by grade and size to be distributed efficiently. All these good practices will raise productivity, lower wastage, and increase better inventory accuracy. Long-term benefits would be ensured when fruit packing plants revisit their operational manuals to update the procedures for employees

The Impact of Strategic Management on the Competitive Advantage of Business Organizations

Mano Prachayapipat — 2026-03-04

Nowadays, strategic management plays a crucial role in enabling business organizations to achieve competitive advantages and enhance profitability in an increasingly competitive environment. This study aims to examine the strategic management factors that influence competitive advantage and to investigate the overall impact of strategic management on the competitive advantage of business organizations in Thailand. Data were collected through a questionnaire administered to a sample of 400 managers and executives from business organizations across Thailand. The data were analyzed using descriptive statistical methods to examine the relationships between strategic management factors and competitive advantage. The results reveal that four strategic management factors, including strategy formulation, strategy implementation, strategy evaluation, and strategic resource management, have a significant positive influence on competitive advantage. In addition, the findings indicate that strategic management overall has a significant impact on the competitive advantage of business organizations. Among the identified factors, strategy implementation and strategic resource management were found to exert the strongest influence on organizational competitive advantage. The findings provide empirical evidence supporting the importance of strategic management in enhancing organizational competitiveness and offer practical implications for managers seeking to strengthen competitive advantage in dynamic business environments.

Logistics Factors Affecting Entrepreneurs’ Decisions to Select Private Parcel Delivery Services through Online Sales Channels

Anuch Nampinyo — 2026-03-04

Introduction: The growth of e-commerce businesses has increased the importance of logistics and transportation in enhancing the competitiveness of online entrepreneurs. Selecting efficient private logistics service providers can help increase customer satisfaction, reduce costs, and build business credibility. Objectives: This study aims to examine the effects of (1) personal factors, (2) organizational factors, (3) psychological factors, and (4) logistics factors on the decision to select private logistics service providers among online entrepreneurs. Methods: The study employed a sample of 400 online entrepreneurs who used private parcel delivery services. Data were analyzed using descriptive statistics and inferential statistics, including One-Way Analysis of Variance (One-Way ANOVA), F-tests, and multiple regression analysis. Results: The results revealed that the personal factor of gender significantly influenced the decision to select private logistics service providers. In contrast, organizational factors had no significant effect on the decision. Psychological factors, particularly motivation, significantly affected the decision to use private logistics services. Furthermore, logistics factors—namely service technology systems, delivery time, and cargo security—had a statistically significant influence on the decision to select private logistics service providers at the 0.05 level.

Model of Customer Loyalty for Homestay Entrepreneurs in Ratchaburi Province

Thun Chaitorn — 2026-03-04

This study aims to develop and validate a structural model of customer loyalty for homestay entrepreneurs in Ratchaburi Province, Thailand, by examining the relationships among the service marketing mix, customer satisfaction, and customer loyalty. A quantitative research approach was employed, and data were collected from 360 homestay entrepreneurs using a structured questionnaire. The data were analyzed using descriptive statistics, confirmatory factor analysis (CFA), and structural equation modeling (SEM). The results reveal that the service marketing mix has a significant direct effect on customer satisfaction and customer loyalty. In addition, customer satisfaction has a significant direct effect on customer loyalty. The findings also indicate that customer satisfaction partially mediates the relationship between the service marketing mix and customer loyalty. The overall model demonstrates an excellent fit with the empirical data, confirming the validity of the proposed structural relationships. The study highlights the importance of effectively managing service marketing mix elements, particularly people, process, and physical evidence, in enhancing customer satisfaction and fostering long-term customer loyalty in the homestay tourism context. The findings provide practical insights for homestay entrepreneurs and contribute to the literature on service marketing and tourism management in provincial destinations in Thailand.

Factors influencing and criteria of supplier selection for EEC company Thailand

Supamit Srisawat — 2026-03-04

This study examines the factors influencing supplier selection decisions in the Eastern Economic Corridor (EEC) through a review of relevant literature and prior research related to the EEC, as well as procurement concepts and supplier selection theories. The conceptual framework incorporates price, service quality, and reliability as independent variables, with supplier selection as the dependent variable. Data were collected using a five-point Likert- scale questionnaire. Multiple regression analysis was employed to analyze the factors affecting the selection of high-quality suppliers that offer reasonable pricing, reliability, and the ability to meet business requirements without causing operational disruptions. The findings highlight that selecting efficient and effective suppliers contributes to improved business management and supports the development of an efficient and sustainable supply chain.

The Role of Digital Traceability Systems in Promoting Sustainable Development of Durian Export Supply Chains

Anchalee Hiranphaet — 2026-03-04

The global agri-food trade has made openness, food safety and sustainability increasingly important for doing business in other countries. Countries that import goods have made their rules about where products come from how to control chemical residues keeping the cold chain intact and being good for the environment to be stronger in the last few years. This is especially true for agricultural products that are worth a lot of money and go bad quickly (FAO, 2023; OECD, 2023). Because durian is sensitive to how it is handled and is becoming more popular on global markets, especially in East Asia it is a high-value tropical fruit that must meet strict quality and traceability standards. The results show that digital traceability systems like QR code-based identification centralized data platforms and real-time logistics tracking make the durian export supply chain much more open, reliable and coordinated. From an operational point of view combining traceability data with logistics operations makes it easier to manage inventory the cold chain, and transportation which lowers the chances of losing products and having problems with logistics. Digital traceability is good for the economy because it makes exports more competitive and lowers the costs of doing business. It also makes better use of resources and cuts down on waste which is good for the environment. Finally, it helps society by getting more farmers involved, making sure that food safety rules are followed and making people more confident in durian products that are sent abroad. The study says that digital traceability systems are not only technological tools but also strategic tools for running a sustainable supply chain. The policy implications underscore the necessity for synchronized public-private support and capacity-building initiatives to enable agricultural exporters to implement scalable and contextually pertinent digital traceability.

Logistics and Cold Chain Factors Influencing the Export Performance of Thai Durian to the Chinese Market

Vara Sarainmoon — 2026-03-04

Thai durian is one of Thailand's most important agricultural exports. China is the biggest market for it, both in terms of volume and value. Chanthaburi Province is very important to this trade because it is where most of the durian in Thailand is grown and shipped out. Because durian spoils quickly, the success of its export depends a lot on how well logistics work and how well the cold chain is managed throughout the whole supply chain. Quality can go down and money can be lost if there are problems or inefficiencies at any point. Consequently, this study investigates the logistics and cold chain elements affecting the export performance of Thai durian to the Chinese market, specifically concentrating on Chanthaburi Province. A quantitative research methodology was utilized. A structured questionnaire was used to collect data from important people involved in durian exports, such as exporters, logistics service providers, and cold chain operators who send shipments to China. We looked at 200 valid responses using descriptive statistics, tests of reliability and validity, and multiple regression analysis. This study looked at logistics factors like how well transportation works, how reliable delivery is, how to manage lead times, and how to get supply chain partners to work together. Cold chain factors included keeping the right temperature, moving goods in refrigerated trucks, having cold storage facilities, and making sure that cold chain conditions stayed the same throughout the distribution process. The quality of the products, the reliability of the delivery, and the competitiveness of the exports were all used to measure export performance. The findings demonstrate that logistics and cold chain factors significantly affect export performance. Cold chain factors, in particular, were found to have a big effect on the quality of the product and how reliable the delivery was. These results show how important good cold chain management is, along with good logistics operations, for making Thai durian exports more competitive. The study gives useful information to exporters and policymakers, stressing the need to improve logistics infrastructure and cold chain systems to help Thailand's agricultural exports grow in a sustainable way.

Comparing Inventory Costs using Different Order Quantity Methods for Products with Irregular Demand

Pornkiat Phakdeewongthep — 2026-03-04

This research was comparing inventory costs using different order quantity methods for products with irregular demand. The objective of this research was 1) to calculate total inventory cost using EOQ method. 2) to calculate total inventory cost using Silver Meal method. 3) to calculate total inventory cost using Wagner-Whitin method. 4) to compare inventory costs using the EOQ, Silver Meal, and Wagner-Whitin methods. This research sample group was the top 10 best-selling products, selected using a purposive sampling method. The researchers used secondary data from the stores, covering the period from January to December 2023. This included information such as order data, sales data, expense data, payroll data, and product data. This research methodology were 1) to calculate total inventory cost using EOQ method. 2) to calculate total inventory cost using Silver Meal method. 3) to calculate total inventory cost using Wagner-Whitin method. 4) to compare inventory costs. The results of the research found that 1) Total inventory cost using EOQ method was 96,073.21 THB. 2) Total inventory cost using Silver Meal method was 67,090.42 THB. 3) Total inventory cost using Wagner-Whitin method was 62,833.82 THB. 4) The Silver Meal method could reduce inventory costs by 30.17% more than the EOQ method. The Wagner-Whitin method could reduce inventory costs by 34.60% more than the EOQ method.

Using Data Analytics for Effective Organizational Budget Planning

Kannika Sripanamvan — 2026-03-04

This study on the effective use of data analytics in organizational budget planning aims to examine the application of data analytics in the organizational budget planning process and to evaluate the effectiveness of using data analytics in budget management in terms of speed, accuracy, transparency, and support for managerial decision-making. The sample group consists of personnel involved in budget preparation and management within organizations, selected using purposive sampling. The research instrument is a questionnaire, and data analysis employs descriptive statistics including frequency, percentage, mean, and standard deviation. The overall application of data analytics in organizational budget planning is high, particularly in budget control and monitoring, budget preparation, and supporting management decision- making. This reflects the effectiveness of data analytics in improving budget management efficiency, reducing errors, and increasing transparency in organizational resource utilization. Furthermore, the most important success factor is management support, while the main limitations are personnel and skills in using data analysis tools. The results of this study can be used as a guideline for developing a systematic, data-driven organizational budget planning process that aligns with the concept of digital-era public sector management, leading to efficient, transparent, and sustainable budget management.

Study of User Satisfaction with the GPS Transportation Laboratory for Enhancing Operational Process Efficiency

Thakorn Thammaprateep — 2026-03-04

This research employed a survey method, collecting data from a sample of 120 individuals. The satisfaction questionnaire regarding the use of the GPS transportation laboratory was used to improve the efficiency of operations for the Faculty of Logistics and Supply Chain, Suan Sunandha University. The questionnaire covered four topics: 1. Computers and equipment, 2. IT staff services, 3. Environment and landscape, and 4. Network and information systems. The research results show that users of the GPS transportation laboratory at the College of Logistics and Supply Chain from From a sample of 120 people who found that the overall level Medium 68.85 (????̅ = 3.45, S.D. = 0.61) If we consider the details ound that respondents were satisfied with 1.Computer and equipment the overall level high 71.37 (????̅ = 3.57, S.D. = 0.63) 2.IT staff service the overall level high 71.76 (????̅ = 3.59, S.D. = 0.84) 3.Environment and landscape the overall level Medium 66.53 (????̅ = 3.33, S.D. = 0.48) 4.Networking and Information Systems the overall level Medium 65.75 (????̅ = 3.29, S.D. = 0.48)

Factors Influencing the Decision to Pursue a Bachelor's Degree Program Among Students at the College of Logistics and Supply Chain, Academic Year 2025

Thawan Sungkhasujit — 2026-03-04

This study examines the main structure of student choices for further study at the College of Logistics and Chain Engineering, Suan Sunandha Rajabhat University. The aim is to gather student opinions regarding their choice of further study at the College of Logistics and Chain Engineering, Suan Sunandha Rajabhat University, and to inform the research on choosing further study at the College of Metallurgy and Hydraulic Chain, Suan Sunandha Rajabhat University. The study is divided into four parts, considering educational costs and personal reasons. The sample group for this study consisted of 234 students from the College of Logistics and Hydraulic Chain Engineering, academic year 2024. Data was collected using standard statistical methods to analyze various operational values and standard parameters. Results

The Factors Influencing the Decision of Students at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, to Drop Out Before Completion

Nucharee Thongkam — 2026-03-04

This study, entitled “Factors Influencing Mid-Program Dropout Decisions of Students at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University,” aims to investigate the factors influencing students’ decisions to withdraw from their undergraduate programs prior to completion. The specific objectives are to examine the underlying reasons for student dropouts and to propose guidelines for reducing the number of mid-program withdrawals at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University. The population of this study comprised 345 undergraduate students enrolled in the College of Logistics and Supply Chain. Data were collected through a structured questionnaire. Descriptive statistics, including frequency, percentage, mean, and standard deviation, were employed for data analysis. The results indicated that the overall level of factors influencing students’ decisions to withdraw from their studies was high (Mean = 3.80, S.D. = 0.17). The standard deviation values of all items were within an acceptable range, indicating consistency in respondents’ perceptions. When analyzed by dimension, personal-related factors were rated at the highest level. Key aspects included strict adherence to rules and regulations by university staff, adequate preparation of required documents and forms to reduce procedural complications, accuracy and reliability of information provided, staff competence in resolving issues related to academic registration and evaluation, and the fair and equal treatment of students. These factors were perceived as having a significant influence on students’ decisions regarding continuation or withdrawal from their studies. The findings provide valuable insights for university administrators and policymakers in developing targeted strategies to enhance student support services and reduce mid-program dropout rates.

Development of Effective Meeting Management: A Case Study of the Secretariat Department, College of Logistics and Supply Chain.

Boonyavee Khajornkasirat — 2026-03-04

Meeting management plays a crucial role in organizational performance, particularly for secretarial work that supports executives in planning, coordination, and monitoring tasks (Daft, 2021; Robbins & Coulter, 2020). Ineffective meeting management often results in delays, miscommunication, and operational inefficiencies, which directly affect executive decision- making and organizational effectiveness (Drucker, 2007; Mintzberg, 2009).This research aims to (1) investigate the problems and obstacles in meeting management within the Secretariat of the College of Logistics and Supply Chain, (2) analyze approaches and methods that contribute to effective meeting management, and (3) propose recommendations for improving meeting processes to enhance work efficiency. Several analytical tools were employed to ensure a comprehensive study. SWOT Analysis was applied to identify strengths, weaknesses, opportunities, and threats in meeting management (Weihrich, 1982; Robbins & Coulter, 2020). The Cause and Effect Diagram was used to determine the root causes of recurring issues, enabling targeted improvements in administrative and operational processes (Ishikawa, 1986).Risk Analysis assessed potential risks related to processes, personnel, and technology, supporting the development of preventive and mitigation measures to reduce operational disruptions (Hillson, 2009). Finally, the TOWS Matrix was used to integrate internal and external factors in formulating actionable strategies for more effective meeting management and strategic alignment (Weihrich, 1982).The findings are expected to establish a more systematic, transparent, and standardized meeting management process, strengthen executive decision-making, and sustainably enhance the operational efficiency of the College of Logistics and Supply Chain (Daft, 2021; Yukl, 2013).

Factors Affecting the Development of Business Plans for Community consulting services

Bussayamas Puymoorthy — 2026-03-04

The objectives of this study were to: (1) examine the factors affecting the development of business plans for community-based consulting services, (2) assess the level of community entrepreneurs’ perceptions regarding factors related to personnel, resources, operational processes, participation, and policy support, and (3) propose guidelines for developing effective and sustainable business plans for community-based consulting services. This study employed a quantitative research approach. The sample consisted of 115 community entrepreneurs. Data were collected using a structured questionnaire validated for content validity and reliability. Descriptive statistics, including percentage, mean, and standard deviation, were used, along with inferential statistics to examine the influence of the identified factors. The results indicated that all five factors significantly influenced business plan development at a high level. Among these, personnel and resources were identified as the most influential, followed by operational processes, community participation, and government policy support. These findings suggest that effective development of business plans for community-based consulting services should emphasize capacity building for entrepreneurs, appropriate resource allocation, structured operational processes, and integrated collaboration among stakeholders to enhance the sustainability and competitiveness of community enterprises in the long term.

A study of the scheduling guidelines for the teaching schedule of students in the College of Logistics and Supply Chain

Pakornyos Widhayanantanarom — 2026-03-04

A study of the scheduling guidelines for the teaching schedule of students in the College of Logistics and Supply Chain. The objective of this research was to explore identify scheduling obstacles and propose improvements. Data were collected via questionnaires from 224 students, lecturers, and staff, then analyzed using percentages, means, and standard deviations. The results showed a high level of satisfaction (mean 4.17). Schedule Appropriateness (3.79– 4.01). Classes align with convenient times, provide adequate breaks, and do not interfere with travel or work. Course Arrangement (3.80): No overlaps in subjects; consecutive courses are well-timed, reducing confusion. Resources and Facilities (3.81–4.12): High consistency between schedules and the availability of classrooms/equipment. Recommendations implement end-of-semester feedback surveys for continuous adjustments. Develop a "Smart Class Schedule" system to automatically manage resources and prevent overlaps. Allow for schedule adjustments in emergencies or teacher workload changes. Establish a joint working group between academic and resource departments to monitor facility readiness.

Customer satisfaction with the services provided by the Student Affairs Division, College of Logistics and Supply Chain, Suan Sunandha Rajabhat University

Yongyut Noisri — 2026-03-04

This study on student satisfaction with the services provided by the Student Affairs Division of the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, aimed to: 1) examine the satisfaction of service recipients with the quality of services provided by the Student Affairs Division of the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University; and 2) identify problems and suggestions from service recipients regarding the improvement of the efficiency of services provided by the Student Affairs Division of the College of Logistics and Supply Chain. The study population consisted of 200 students. Data was collected using questionnaires, and statistical analysis included percentages, means, and standard deviations. The results showed that students of the College of Logistics and Supply Chain who received services had a high level of overall satisfaction in all four aspects: service personnel, service procedures, convenience and facilities for activities within the building, and public relations. The overall mean was 3.83, and the standard deviation (S.D.) was 0.31.

Study the effects and ways to cope with online learning among graduate students. College of Logistics and Supply Chain

Voraruethai Kullapate — 2026-03-04

This research is aimed at 1. Analyze students’ opinions on the impact and coping strategies of online learning for master’s degree students, College of Logistics and Supply Chain. 2. Study students’ suggestions on how to develop the quality of online teaching for master’s degree students, College of Logistics and Supply Chain. The sample group used in this research were master’s degree students, College of Logistics and Supply Chain, Suan Sunandha Rajabhat University. This research was quantitative research. The sample group used in the research was 200 master’s degree students, College of Logistics and Supply Chain. The research instrument was a questionnaire as preliminary data by finding percentages, means, and standard deviations. The results of the research found that 1) The majority of the sample group was female, more than male, 111 people, or 55.50 percent, and 89 people, or 44.50 percent, were male. 2) The impact of online learning on master’s degree students, College of Logistics and Supply Chain When considering each aspect, it was found that the impact on factors supporting online x̅ learning, overall, had a moderate average value ( = 2.81, S.D.= 1.03). The impact on learning x̅ on online learning, overall, had the highest average value ( = 4.39, S.D.= 0.56). The impact x̅ on physical and mental health of online learning, overall, had a high average value ( = 3.61, S.D.= 1.24). 3) Guidelines for developing the quality of online teaching, overall, had the x̅ highest average value ( = 4.42, S.D.= 0.54).

Guidelines for developing the research capabilities of academic support staff at the College of Logistics and Supply Chain

Saranya Muedkhuntod — 2026-03-04

This research is aimed to study the factors and obstacles affecting the creation and development of research by academic support staff at the College of Logistics and Supply Chain, and to study the current level of research potential and competence of academic support staff at the College of Logistics and Supply Chain. The study sample comprised 27 people by purposive sampling method the instrument used in the research was the satisfaction scale of employee satisfaction levels regarding document delivery operations questionnaire, with 5- rating scale. The statistics include the frequency, percentage, mean and standard deviation. The results were as follows: the overview that of research potential of academic support staff in the College of Logistics and Supply Chain of the sample group have moderate agreement. The mean of satisfaction scale are between 3.15 and 3.82 and Standard Deviation of satisfaction scale are between 0.65 and 0.78, with the highest average of The need for self-development (x ̅=3.82, SD = 0.71), The second is Research potential and capabilities (x ̅=3.76, SD = 0.78) and Problems and obstacles (x ̅=3.65, SD = 0.65)

Student Satisfaction with the Service Quality of Administrative Staff in Special Programs

Sripai Sripamonwan — 2026-03-04

Study of Student satisfaction with the quality of service provided by special program officers Logistics Management. The objective is to study the level of student satisfaction with various aspects of service and use the results of the study as a guideline for developing and improving the quality of service for maximum efficiency and effectiveness. The study was conducted on a sample of 134 logistics management students, most of whom were female. Their ages range from 20 - 25 years and are mainly first-year students. Students are overall satisfied with the quality of service provided by special program staff at a high level. When considering each aspect, it was found that The aspect with the highest average satisfaction was personnel, followed by facilities and technology. and processes and work procedures, respectively. The points that students were most satisfied with were the politeness, humility, and smiles of the staff in welcoming them. Including the efficiency of online communication channels through Line and Facebook that can respond quickly. However, the results indicated that the waiting time for each step of service was the item with the lowest average satisfaction. This is an important issue that agencies should consider in order to plan development and reduce work processes to be faster in the future.

Evaluation and Improvement the performance of the Dean's Office, College of Logistics and Supply Chain

Sasiwimon Maneewong — 2026-03-04

This Routine to Research (R2R) study entitled “Evaluation and Improvement of Office Work Efficiency” aimed to (1) assess the level of office work efficiency, (2) investigate problems and obstacles encountered in routine office operations, and (3) propose guidelines for improving office work efficiency. The study employed an action research design based on the R2R concept. The sample consisted of office personnel, selected through purposive sampling. Research instruments included a five-point Likert scale questionnaire assessing office work efficiency and a semi-structured interview form. Quantitative data were analyzed using descriptive statistics, including percentage, mean, and standard deviation, while qualitative data were analyzed using content analysis. The results revealed that prior to the improvement process, overall office work efficiency was at a moderate level. After implementing improvement measures, the overall efficiency increased to a high level, particularly in terms of work process clarity, operational timeliness, and internal coordination. The findings suggest that applying the R2R approach can effectively enhance office work processes and contribute to sustainable organizational development.

Factors Influencing User Satisfaction of Financial Services by Personnel at the College of Logistics and Supply Chain

Sudchaya Manawakul — 2026-03-04

This study on the Factors Influencing User Satisfaction of Financial Services by Personnel at the College of Logistics and Supply Chain aims to 1) To examine and analyze the factors influencing the satisfaction of personnel who use financial services. 2) To identify approaches for improving the quality of financial service provision for personnel in order to enhance user satisfaction. The population of this study comprised 77 academic and support staff members from the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University. Data were collected using questionnaires, and the statistical methods employed for data analysis included percentages, means, and standard deviations. The findings of the survey on the basic characteristics of financial service users indicated that the majority of respondents were female (68.83%), aged 41–50 years (45.45%), held a master’s degree or higher (88.31%), had 6–10 years of work experience (57.14%), and utilized the services 2–3 times per week (44.16%). The factors influencing user satisfaction with the financial services of the College of Logistics and Supply Chain Management were, overall, at the highest level ( = 4.55, SD = 0.50). When examining each aspect individually, the aspect of service personnel received the highest mean satisfaction score ( = 4.65, SD = 0.47), followed by the speed of service, which was also at the highest level ( = 4.62, SD = 0.51). The service process and system were rated at a high level ( = 4.48, SD = 0.68), while the quality of service received the lowest mean satisfaction score among the aspects, though it still remained at a high level ( = 4.44, SD = 0.32). These findings indicate that the financial services of the College of Logistics and Supply Chain Management are highly effective overall and satisfactorily meet user needs across all evaluated aspects.

Study of factors affecting the decision to study for a doctoral degree in the Doctor of Business Administration program in Logistics and Supply Chain Management

Sunisa Thongbai-on — 2026-03-04

This study investigates the factors influencing the decision to pursue a doctoral degree in the Doctor of Business Administration (DBA) program specializing in Logistics and Supply Chain Management at Suan Sunandha Rajabhat University. A mixed methods research design was employed. Quantitative data were collected through questionnaires from 100 prospective and current doctoral students, while qualitative data were obtained from in-depth interviews with 12 key informants, including faculty members, graduate students, and professionals in logistics-related fields. Quantitative data were analyzed using descriptive statistics and multiple regression analysis, whereas qualitative data were examined through thematic analysis. The results reveal that personal motivation and curriculum flexibility have a significant positive influence on doctoral study decisions (p < 0.05), while tuition cost has a significant negative effect. Institutional reputation and faculty quality also contribute to decision-making, though to a lesser extent. Additionally, differences in motivation were observed across age and income groups, indicating the role of demographic characteristics in educational decision-making. The qualitative findings support the quantitative results by highlighting the importance of flexible learning formats, research support, and career advancement opportunities for working professionals. This study contributes empirical evidence to doctoral education decision-making in logistics and supply chain management and offers practical implications for the design and management of DBA programs to enhance accessibility and attractiveness for prospective students.

Opinions on Classroom Use and Educational Support Needs of the College of Logistics and Supply Chain

Apisit Thongbion — 2026-03-04

This study aimed to investigate students’ opinions on classroom utilization and their educational support needs at the College of Logistics and Supply Chain Management. A quantitative research approach was employed, using a structured questionnaire to collect data from 377 students enrolled in the college. Descriptive statistics, including frequency, percentage, mean, and standard deviation, were used for data analysis. The results revealed that the majority of respondents were female and were predominantly first-year students. Overall, students reported a high level of satisfaction with classroom utilization and educational support across most dimensions. Specifically, satisfaction with class scheduling and timetable management was high, particularly regarding advance notification and clear communication of classroom assignments. However, the adequacy of the number of class sections was rated at a moderate level, indicating the need for improvement. In terms of learning equipment and audiovisual media, students expressed high satisfaction with the effectiveness of instructional materials, while the clarity and advance communication of learning documents received comparatively lower ratings. Regarding the number and suitability of classrooms, overall satisfaction was high, although opportunities for academic consultation and student–instructor interaction were relatively lower. Furthermore, supporting factors and facilities were rated at a moderate level, with internet system suitability identified as the lowest-rated aspect. Based on these findings, the study recommends increasing the number of class sections for high-demand courses, improving advance communication of learning materials through course syllabi, enhancing classroom facilities to support interactive learning, and upgrading internet infrastructure to ensure comprehensive and effective access. Future research should expand the sample to include both undergraduate and graduate students and explore challenges associated with onsite, online, and blended learning formats to support the development of digital universities.

A Quantitative Study on User Satisfaction with the Online Multimedia Production Studio at The College of Logistics and Supply Chain.

Chinnarat Singlakorn — 2026-03-04

This quantitative research aimed to investigate users’ opinions and satisfaction regarding the utilization of the Online Multimedia Production Laboratory at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University. The objectives of the study were to examine satisfaction levels with laboratory usage and to identify users’ needs for educational support facilities. The population consisted of undergraduate students enrolled in the College of Logistics and Supply Chain during the academic year 2025. A total of 377 students were selected as the sample using purposive sampling. Data were collected through a structured questionnaire covering four dimensions: laboratory scheduling and management, audiovisual and multimedia equipment, suitability of laboratory facilities, and supporting infrastructure. The data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as inferential statistics such as t-tests and one-way analysis of variance (ANOVA). The results indicated that overall user satisfaction with the Online Multimedia Production Laboratory was at a high level. Satisfaction with laboratory scheduling and audiovisual equipment received the highest ratings, reflecting the adequacy of learning resources and facility management. However, satisfaction with supporting infrastructure, particularly internet connectivity, was found to be at a moderate level, suggesting the need for improvement in technological support systems. The findings of this study provide practical implications for administrators and policymakers in higher education institutions. Enhancing multimedia laboratory management and improving supporting facilities may contribute to higher levels of user satisfaction and more effective learning environments in alignment with institutional development policies.

The Strategic Role of Digital Operational Efficiency in Mediating Green Logistics and Carbon Footprint Reduction: A Study of Thai SMEs

Sompong Punlaptavee — 2026-03-04

As the global economy transitions toward a low-carbon future, Small and Medium Enterprises (SMEs) face intensifying pressure to align their operations with Environmental, Social, and Governance (ESG) standards. This research investigates the strategic nexus between Green Logistics Management (GL) and Carbon Footprint Reduction (CF), specifically examining the mediating role of Digital Operational Efficiency (DE). Utilizing a quantitative research design, empirical data were collected from a purposive sample of 500 SME representatives across Thailand's manufacturing and service sectors. The data were analyzed using Structural Equation Modeling (SEM) to test the hypothesized causal relationships. Data were analyzed through Structural Equation Modeling (SEM). The results indicate that while Green Logistics has a significant direct impact on Carbon Footprint Reduction (???? = 0.308, p < .001), its effectiveness is substantially amplified through Digital Operational Efficiency, which acts as a partial mediator (Indirect Effect = 0.132). The model achieves a predictive power of 26.6% (R2 = 0.266). Discussion of the results suggests that digitalization—including ERP systems, Cloud computing, and Big Data Analytics—functions as a "transparency bridge," allowing SMEs to provide traceable and verifiable carbon data to international stakeholders. The study concludes that for SMEs to remain resilient in the face of mandates like CBAM, they must adopt a "Digital-Green Integration" strategy. Managerial and policy recommendations focus on incentivizing digital adoption and upskilling human capital to foster long-term corporate sustainability.

Analysis of Tree Biomass and Carbon Sequestration: A Case Study of the Navaminda Kasatriyadhiraj Royal Air Force Academy

Kiatkulchai Jitt-Aer — 2026-03-04

This study aims to analyze the aboveground biomass and carbon sequestration potential of trees within the Navaminda Kasatriyadhiraj Royal Air Force Academy (NKRAFA). Field data were collected from five designated zones, including tree species, diameter at breast height (DBH), and tree height. Standard allometric equations were used to estimate aboveground biomass, which was then converted into carbon stock and expressed as carbon dioxide equivalent (CO₂e). The results show that the total carbon sequestration potential of trees within the academy is approximately 590.30 metric tons CO₂e. Spatial analysis indicates that a higher number of trees does not necessarily lead to greater carbon sequestration. Areas with fewer but larger trees demonstrate higher biomass accumulation and greater carbon storage per unit area than areas with dense populations of smaller trees. These findings emphasize the importance of considering both tree size and biomass characteristics, rather than tree density alone, when assessing carbon sequestration potential. The results provide practical insights to support sustainable green space management and contribute to low-carbon development planning.

A study of success factors in online learning on application: A case study of the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University

Wanthanee Mekwilai — 2026-03-04

This research aims to investigate the learning behaviors of students in online application-based systems and analyze the factors contributing to their success. The study utilized a sample of 100 students from the College of Logistics and Supply Chain at Suan Sunandha Rajabhat University. Data were collected via questionnaires and analyzed using frequency, percentage, mean, standard deviation, and ranking. The findings indicate that the overall success factors are at the highest level (????̅ = 4.58, S.D. = 0.69). Motivation for online learning was identified as the most significant factor, followed by content quality, instructor support, platform technology, and student self-management