A Quantitative Study on User Satisfaction with the Online Multimedia Production Studio at The College of Logistics and Supply Chain.

Abstract

This quantitative research aimed to investigate users’ opinions and satisfaction regarding the utilization of the Online Multimedia Production Laboratory at the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University. The objectives of the study were to examine satisfaction levels with laboratory usage and to identify users’ needs for educational support facilities. The population consisted of undergraduate students enrolled in the College of Logistics and Supply Chain during the academic year 2025. A total of 377 students were selected as the sample using purposive sampling. Data were collected through a structured questionnaire covering four dimensions: laboratory scheduling and management, audiovisual and multimedia equipment, suitability of laboratory facilities, and supporting infrastructure. The data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as inferential statistics such as t-tests and one-way analysis of variance (ANOVA). The results indicated that overall user satisfaction with the Online Multimedia Production Laboratory was at a high level. Satisfaction with laboratory scheduling and audiovisual equipment received the highest ratings, reflecting the adequacy of learning resources and facility management. However, satisfaction with supporting infrastructure, particularly internet connectivity, was found to be at a moderate level, suggesting the need for improvement in technological support systems. The findings of this study provide practical implications for administrators and policymakers in higher education institutions. Enhancing multimedia laboratory management and improving supporting facilities may contribute to higher levels of user satisfaction and more effective learning environments in alignment with institutional development policies.