Logistics Factors Affecting Entrepreneurs’ Decisions to Select Private Parcel Delivery Services through Online Sales Channels

Abstract

Introduction: The growth of e-commerce businesses has increased the importance of logistics and transportation in enhancing the competitiveness of online entrepreneurs. Selecting efficient private logistics service providers can help increase customer satisfaction, reduce costs, and build business credibility. Objectives: This study aims to examine the effects of (1) personal factors, (2) organizational factors, (3) psychological factors, and (4) logistics factors on the decision to select private logistics service providers among online entrepreneurs. Methods: The study employed a sample of 400 online entrepreneurs who used private parcel delivery services. Data were analyzed using descriptive statistics and inferential statistics, including One-Way Analysis of Variance (One-Way ANOVA), F-tests, and multiple regression analysis. Results: The results revealed that the personal factor of gender significantly influenced the decision to select private logistics service providers. In contrast, organizational factors had no significant effect on the decision. Psychological factors, particularly motivation, significantly affected the decision to use private logistics services. Furthermore, logistics factors—namely service technology systems, delivery time, and cargo security—had a statistically significant influence on the decision to select private logistics service providers at the 0.05 level.