The Impact of Strategic Management on the Competitive Advantage of Business Organizations

Abstract

Nowadays, strategic management plays a crucial role in enabling business organizations to achieve competitive advantages and enhance profitability in an increasingly competitive environment. This study aims to examine the strategic management factors that influence competitive advantage and to investigate the overall impact of strategic management on the competitive advantage of business organizations in Thailand. Data were collected through a questionnaire administered to a sample of 400 managers and executives from business organizations across Thailand. The data were analyzed using descriptive statistical methods to examine the relationships between strategic management factors and competitive advantage. The results reveal that four strategic management factors, including strategy formulation, strategy implementation, strategy evaluation, and strategic resource management, have a significant positive influence on competitive advantage. In addition, the findings indicate that strategic management overall has a significant impact on the competitive advantage of business organizations. Among the identified factors, strategy implementation and strategic resource management were found to exert the strongest influence on organizational competitive advantage. The findings provide empirical evidence supporting the importance of strategic management in enhancing organizational competitiveness and offer practical implications for managers seeking to strengthen competitive advantage in dynamic business environments.