The Influence of Stakeholders on Sustainable Import-Export Performance of Import-Export Firms in Bangkok and Vicinity

Abstract

This study examines the influence of stakeholder pressure on sustainable import-export performance among import-export firms in Bangkok and its vicinity. The research objectives were threefold: (1) to assess the level of perceived stakeholder pressure, (2) to investigate the influence of stakeholder pressure on sustainable supply chain and logistics management practices, and (3) to examine the impact of such practices on sustainable import-export performance, including the mediating role of sustainable supply chain and logistics practices. A quantitative research approach was employed, collecting data from 286 import-export firms and related professionals in Bangkok and surrounding metropolitan areas through structured questionnaires using a five-point Likert scale. Measurement reliability was confirmed with Cronbach's alpha coefficients ranging from 0.81 to 0.89. Data analysis included descriptive statistics, Pearson's correlation, and multiple regression analysis. Results indicated that overall stakeholder pressure was perceived at a relatively high level (Mean = 3.69), with pressure from customers and foreign partners rated highest (Mean = 3.92), followed by government agencies and regulations (Mean = 3.78). Sustainable supply chain and logistics management practices were implemented at a moderately high level (Mean = 3.55), while sustainable import-export performance was rated at a relatively high level (Mean = 3.66), with economic performance showing the highest mean score (Mean = 3.88). Multiple regression analysis revealed that stakeholder pressure from all four groups had a significant positive influence on sustainable supply chain and logistics practices (R² = 0.41). Furthermore, sustainable supply chain and logistics practices significantly and positively affected sustainable import-export performance (β = 0.42, p < 0.001). The findings confirm that sustainable supply chain and logistics practices partially mediate the relationship between stakeholder pressure and sustainable import-export performance.