Green logistics management affecting sustainability in the air transport industry: a case study of Thai Airways International Public Company Limited

Abstract

This research aims to 1) study the awareness of business and stakeholders in the air transport industry: a case study of Thai Airways International Public Company Limited; 2) analyze the capability of logistics management, green logistics management process, application of environmental technology and social marketing value creation: a case study of Thai Airways International Public Company Limited; and 3) propose a green logistics management approach that affects sustainability in the air transport industry: a case study of Thai Airways International Public Company Limited. This research is a mixed-methods research. The population and quantitative samples used in this study are 400 employees of Thai Airways International and 9 key informants, selected by purposive sampling. The selection criteria are those who have at least 5 years of experience in various operations related to air cargo transport. The research instruments are questionnaires and interview forms. The statistical data analysis includes percentages, means, standard deviations, and content analysis. The research results found that the use of digital technology to manage logistics in real time increases the efficiency of resource utilization, reduces waste, and helps the transport process to be more accurate and faster. In addition, cooperation between the public and private sectors in setting environmentally friendly transport standards is necessary to ensure systematic operations and compliance with environmental measures, including setting environmental practices for suppliers, in terms of organizational coordination, promoting environmental awareness, and logistics technology for sustainable green logistics management.